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Episode Summary:

In this episode of Beyond Private Practice, Liz Fernandez shares how to redefine success on your own terms and create a freedom-focused life in 2025. She reflects on breaking free from traditional expectations of success and embracing values-driven goals, a shift that has transformed her personal and professional life.

Liz discusses how redefining success starts with getting clear on what you truly want, visualizing your ideal day, and aligning your goals with your values. She also shares how coaching can help you create more freedom and impact while avoiding hustle and burnout. If you’ve been feeling stuck chasing external definitions of success, this episode is here to inspire and empower you to dream bigger and live boldly.

This episode is perfect for therapists, coaches, and entrepreneurs looking to create a fulfilling life of income, impact, and time freedom.

Timestamps:

00:00 - Welcome & Life Updates: Turning 30, Getting Married, and Exciting Growth 02:01 - How to Work with Liz in 2025: Private Coaching & Therapist to Coach Collective 03:52 - The Problem with Traditional Definitions of Success 07:07 - How to Redefine Success and Align with Your Values 11:26 - Visualizing Your Ideal Day: A Key Exercise for Change 13:17 - How Coaching Can Help You Create Freedom & Impact 16:54 - Steps to Build a Coaching Business Aligned with Your Vision 18:40 - How to Work with Liz: Private Coaching Details

Category:

Entrepreneurship, Coaching for Therapists, Success Mindset

Keywords:

Redefining success, freedom-focused life, coaching business, therapist to coach, entrepreneurship, mindset shift, Latinas in business, work-life balance

 

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• Website: https://thelizfernandez.com/

• Instagram: @thelizfernandez

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If you're ready to escape burn out and create 5-10k in coaching so you can build a coaching business that supports your well-being and allows you to serve clients on a deeper level, Therapist to Coach Collective is here to support your journey and is open for Enrollment through November 13th, 2024 at midnight. 

Learn More and Enroll Here: Join the Therapist to Coach Collective Questions? Book a free consultation call or email me directly ([email protected]) Episode Description: In today’s episode, I’m excited to share the replay of my recent webinar, How to Start a Successful Coaching Business Alongside Therapy. This training is packed with insights for therapists who want to expand their practice, add coaching services ethically, and increase their income and freedom without compromising their therapy work. If you’re looking to make an extra $5-10K per month in coaching, this episode will guide you through the exact steps to get started.

Enrollment is now open for my Therapist to Coach Collective, a 12-month program created specifically for therapists ready to launch their coaching business and escape burnout. Join during our bonus period and receive an exclusive one-on-one strategy call with me to help you kickstart your coaching offer or design a burnout recovery plan to start 2025 with energy and clarity.

What You’ll Learn in This Episode:

• Mindset Shifts for Adding Coaching to Your Practice Understand the mindset barriers that often hold therapists back from launching a coaching business and how to embrace the role of a coach with confidence.

• The 5-10K Monthly Formula & CEO Schedule Discover my formula for earning an additional $5-10K per month with a streamlined, five-hour-per-week coaching schedule that complements your therapy work without adding to burnout.

• Ethical, Heart-Centered Selling Get an introduction to my Selling as Serving method, which will help you market your coaching services authentically and enroll clients in a way that feels aligned with your values.

Inside the Therapist to Coach Collective: Therapist to Coach Collective is a year-long program designed to help therapists transition into coaching, creating more income and time freedom. Here’s what’s included:

• Weekly Group Coaching Calls: Receive personalized support, guidance, and community connection every week.
• Comprehensive Curriculum: Access training on setting up a coaching business, ethical marketing, pricing strategies, and balancing therapy and coaching work.
• Private Community Access: Join a network of like-minded therapists and coaches for support, feedback, and accountability between sessions.
• Templates & Resources: Get access to client agreements, consultation scripts, and other resources to make your coaching business setup seamless.
• Guest Expert Sessions: Learn from experts on topics like marketing, taxes, and legal considerations tailored to therapists.

Connect with Liz: https://www.instagram.com/thelizfernandez/

Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here!

Inquire about working with Liz in Private Coaching: Book a Consultation

Join the Therapist to Coach Collective: Learn More Episode Summary: In this final episode of the Beyond Private Practice series on debunking the top 10 myths therapists have about starting a coaching business, Liz Fernandez addresses a concern that hits close to home for many: “Does calling myself a coach mean I’m losing my therapist identity?” Therapists often fear that embracing a coaching role will diminish the professional identity they worked so hard to build. Liz explains why this fear is rooted in a misunderstanding and how coaching can actually enhance your work as a therapist.

Liz shares how coaching is not a replacement for therapy but an extension of your skill set. It allows you to serve clients in new, goal-oriented ways without compromising the values and expertise you bring from your therapy background. By thinking of coaching as an additional way to support clients’ growth, you can confidently own both identities. Liz also shares her own experience of grappling with this fear and offers actionable advice to help you embrace both roles.

This episode wraps up the myth-busting series with a powerful perspective shift, encouraging you to see coaching as a natural and valuable addition to your practice.

Timestamps: 00:02 - Welcome & Free Webinar Reminder 01:22 - The Fear of Losing Your Therapist Identity 01:59 - Why Coaching Doesn’t Diminish Your Identity as a Therapist 03:37 - How Coaching Expands Your Skill Set and Impact 04:11 - Actionable Steps to Embrace Both Roles Confidently 05:38 - The Flexibility of Titles: You Don’t Have to Call Yourself a “Coach” 06:31 - Series Wrap-Up & Encouragement to Get Started

Key Takeaways:

• Coaching Is an Extension, Not a Replacement: Viewing coaching as an additional skill set will help you feel more confident about embracing both roles.
• Actionable Tips for Confidence: Reflect on how your therapy skills can enrich your coaching and define a coaching niche that complements your deeper work as a therapist.
• Flexibility with Identity: You don’t have to call yourself a “coach” if it doesn’t feel right; other titles like “guide” or “mentor” can work just as well.

Category: Therapist to Coach, Professional Identity, Coaching Business, Therapist Growth

Keywords: Therapist identity, coaching vs. therapy, professional identity in coaching, therapist to coach transition, embracing dual roles, Therapist to Coach Collective, starting a coaching business

Join Our Email List for Updates, Resources, and Offerings: https://thelizfernandez.com/email

Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez

Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here!

Inquire about working with Liz in Private Coaching: Book a Consultation

Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez dives into a concern that many therapists face when transitioning into coaching: “Is marketing yourself as a coach unethical?” Therapists often feel uneasy about self-promotion, believing it could conflict with their professional values or come across as inauthentic. Liz debunks this myth and explains how marketing can actually be an extension of your purpose, rather than a compromise of your ethics.

Liz emphasizes that marketing isn’t about being salesy or pushy; it’s about creating awareness and making it easy for people who need your help to find you. She introduces the concept of ethical marketing and how it can serve your community by inviting people to access the support they’re seeking. She also shares her “Invitation to Launch” method, reframing marketing as an opportunity to host a welcoming space, like a party, for those who need your services.

Liz offers practical strategies, including reconnecting with your purpose and creating value-driven content. These methods will help you market authentically, without feeling pressured or disconnected from your core values. This episode is a must-listen for therapists who are ready to embrace marketing as a means to serve and grow their coaching business with integrity.

Timestamps: 00:04 - Welcome & Free Webinar Reminder 01:31 - Debunking the Myth: Is Marketing Yourself as a Coach Unethical? 03:37 - Reframing Marketing as an Invitation to Serve Your Community 05:38 - How to Ethically Promote Your Coaching Services 07:42 - The Power of Reconnecting with Your Purpose 09:29 - Creating Value-Driven Content & Practical Marketing Tips 10:45 - Invitation to Join the Therapist to Coach Collective & Wrap-Up

Key Takeaways:

• Marketing Is About Connection, Not Persuasion: When you lead with genuine intent to help, your marketing efforts feel aligned and ethical.
• Reframe Marketing as an Invitation: Think of promoting your services as inviting people to access the help they need, not as a hard sell.
• Stay Purpose-Driven: Grounding your marketing in your why and creating content that adds value to your audience will keep you feeling authentic.

Category: Therapist to Coach, Ethical Marketing, Purpose-Driven Business, Coaching Promotion

Keywords: Ethical marketing for therapists, therapist to coach marketing, value-driven marketing, marketing without being salesy, invitation to launch method, Therapist to Coach Collective, coaching business strategies

Join Our Email List for Updates, Resources, and Offerings: https://thelizfernandez.com/email

Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez

Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here!

Inquire about working with Liz in Private Coaching: Book a Consultation

Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a crucial question for therapists considering coaching: “Are there ethical concerns with coaching?” Many therapists worry about blurring the lines between therapy and coaching, potentially facing ethical or even legal issues. Liz breaks down how these fears often stem from a lack of understanding of the differences between the two roles and emphasizes the importance of setting clear boundaries and expectations.

Liz explains that therapy and coaching are distinct yet complementary services. Therapy focuses on healing and processing past experiences, while coaching is future-oriented, emphasizing goal setting and personal transformation. She provides practical advice on how to maintain ethical clarity, including using solution-focused approaches and leveraging transferable skills like motivational interviewing and cognitive-behavioral techniques in coaching. Additionally, Liz offers actionable steps to create a clear comparison document and establish separate contracts to ensure transparency and protect your practice.

If you’ve ever felt nervous about navigating the ethical boundaries between therapy and coaching, this episode will provide the reassurance and guidance you need to feel confident in offering both services.

Timestamps: 00:01 - Introduction & Free Webinar Reminder 01:48 - The Ethical Concerns Therapists Have About Coaching 02:41 - Understanding the Differences Between Coaching and Therapy 04:17 - How to Use Solution-Focused Approaches in Coaching 06:46 - Actionable Steps for Maintaining Ethical Clarity 09:06 - Invitation to Join the Therapist to Coach Collective & Wrap-Up

Key Takeaways:

• Therapy vs. Coaching: Therapy focuses on processing the past, while coaching is about future goals and solutions. Understanding these differences helps set ethical boundaries.
• Practical Skills Transfer: Techniques like motivational interviewing, reflective listening, and positive psychology are easily adaptable to coaching.
• Action Steps for Clarity: Create a comparison document outlining the scope of therapy and coaching, and use separate contracts to protect yourself legally and ethically.

Category: Therapist to Coach, Ethical Considerations, Business Boundaries, Coaching Strategies

Keywords: Therapy vs. coaching ethics, therapist coaching boundaries, coaching business legality, ethical coaching practices, solution-focused coaching, Therapist to Coach Collective, starting a coaching business

Join Our Email List for Updates, Resources, and Offerings: https://thelizfernandez.com/email

Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez

Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here!

Inquire about working with Liz in Private Coaching: Book a Consultation

Join the Therapist to Coach Collective: Learn More

Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez debunks another common myth that holds therapists back: “Is it ethical for therapists to charge higher fees for coaching?” Many therapists feel conflicted about setting higher rates for coaching services, believing it may be unethical or unfair. Liz addresses this concern head-on, explaining the fundamental differences between therapy and coaching business models to help listeners understand why higher fees for coaching are justified and ethical.

Liz breaks down how the therapy model typically involves charging per session over an indefinite time frame, while the coaching model operates on a package basis, often paid upfront. She provides practical math examples to illustrate how coaching fees align with standard therapy rates, but with a different payment structure. Liz also discusses how coaching’s value lies in its goal-oriented, future-focused approach, which provides faster, tangible results for clients.

The episode concludes with a powerful mindset exercise to help therapists overcome guilt around charging higher fees. Liz encourages listeners to see their fees as an investment in the life-changing transformations they facilitate and provides steps to create structured coaching packages confidently.

Timestamps: 00:01 - Introduction & Free Webinar Reminder 00:56 - Why Therapists Worry About Charging Higher Fees for Coaching 02:41 - The Differences Between Therapy and Coaching Business Models 04:52 - Debunking the Myth: High Fees for Coaching Are Not Unethical 07:06 - Understanding the Value and Transformation of Coaching Services 09:36 - Leveraging Your Dual Expertise as a Therapist and Coach 11:20 - Mindset Exercise: Shifting Your Perspective on Pricing 13:50 - Invitation to the Therapist to Coach Collective & Wrap-Up

Key Takeaways:

• Business Model Differences Matter: Therapy and coaching operate under distinct payment structures, making higher fees for coaching ethical and justified.
• Focus on Value, Not Time: Coaching fees should reflect the life-changing transformation you provide, not just the hours spent in sessions.
• Practical Steps to Get Started: Liz shares a mindset exercise and pricing strategies to help you confidently charge for your coaching services.

Category: Therapist to Coach, Pricing Strategies, Coaching Business Ethics, Business Models

Keywords: Ethical pricing for coaches, therapist to coach transition, high-value coaching fees, coaching vs. therapy fees, pricing mindset shift, Therapist to Coach Collective, debunking coaching myths

Join Our Email List for Updates, Resources, and Offerings: https://thelizfernandez.com/email

Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez

Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here!

Inquire about working with Liz in Private Coaching: Book a Consultation

Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez tackles another common myth that holds therapists back from starting a coaching business: “I’m not tech-savvy, so I can’t coach.” Many therapists are intimidated by the idea of needing advanced tech skills or a strong social media presence to run a successful coaching practice. Liz reassures listeners that this is far from the truth and offers simple, practical steps to get started without feeling overwhelmed.

Liz explains that you only need a few basic tech tools, like Zoom, Google Calendar, and a simple payment system like PayPal or Stripe, to begin working with coaching clients. She shares how many successful coaches grow organically through networking and referrals, rather than relying solely on social media. If social media feels intimidating, Liz encourages listeners to choose just one platform to focus on, whether that’s Instagram, LinkedIn, or even email. This episode is filled with actionable advice to make technology work for you, so you can confidently step into coaching without sacrificing your privacy or feeling like you need to be a tech expert.

If you’re ready to embrace simple tech solutions and discover how to market your services in a way that works for you, this episode will give you the encouragement and practical tools to get started.

Timestamps: 00:01 - Welcome & Free Webinar Invitation 02:16 - Myth Debunked: You Don’t Need to Be Tech Savvy to Coach 04:46 - How Successful Coaches Leverage Simple Tools and Strategies 06:31 - Essential Tech Tools You Can Use for Free 08:16 - Marketing Simplified: Choose One Platform That Works for You 09:30 - Make It Easy for Clients to Find and Book You 10:45 - Invitation to Join the Therapist to Coach Collective 11:50 - Wrap-Up & Preview of Upcoming Episodes in the Series

Key Takeaways:

• Start Simple with Tech: Basic tools like Zoom, Google Calendar, and PayPal are enough to begin your coaching journey.
• Choose One Marketing Platform: You don’t have to be on every social media platform; focusing on one is perfectly fine.
• You Don’t Have to Sacrifice Privacy: Establishing a professional online presence doesn’t mean oversharing your personal life or being constantly online.

Category: Therapist to Coach, Technology in Business, Simple Marketing Strategies, Coaching Myths

Keywords: Therapist to coach, starting simple with tech, social media myths, marketing for therapists, basic tools for coaching, Therapist to Coach Collective, debunking coaching myths

Join Our Email List for Updates, Resources, and Offerings: https://thelizfernandez.com/email

Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez

Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here!

Inquire about working with Liz in Private Coaching: Book a Consultation

Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a widespread myth that holds many therapists back from starting their coaching business: “I’m not a business person, so I can’t coach.” Liz opens up about her background, sharing how she had no prior business experience as the first entrepreneur in her family. Yet, she successfully launched a thriving coaching business and wants other therapists, especially Latina therapists and daughters of immigrants, to realize that they, too, can become successful business owners.

Liz breaks down why therapists often doubt their ability to run a business, citing fears of not having the right education or experience to manage systems, clients, and marketing. She reassures listeners that they already possess many of the skills needed to run a successful coaching business, like managing client relationships, delivering value, and structuring sessions. Liz introduces two simple, actionable steps to start feeling like a business owner: recognizing and leveraging existing skills and starting with simple systems to manage your coaching clients.

If you’ve ever felt intimidated by the idea of running a business, this episode will empower you to take your first steps toward building your coaching practice confidently.

Timestamps: 00:01 - Introduction & Webinar Invitation 02:11 - Myth Debunked: Why You Don’t Need to Be a “Business Person” to Coach 04:30 - The CEO Identity: Why It’s Key to Your Coaching Success 06:31 - Step 1: Focus on the Skills You Already Have 08:16 - Step 2: Start Simple with Basic Systems and Tools 09:30 - Shifting Your Mindset to Embrace Being a Business Owner 10:45 - Invitation to Join the Therapist to Coach Collective 11:50 - Wrap-Up & Encouragement to Cultivate Your CEO Identity

Key Takeaways:

• You Have Transferable Skills: Therapists already know how to manage client relationships, which translates well to running a coaching business.
• Starting Simple Works: You don’t need an elaborate setup; a few basic tools can help you get started.
• Embrace Your CEO Identity: Shifting your mindset to see yourself as a business owner is essential for growth and long-term success.

Category: Therapist to Coach, Business Mindset, Coaching Business, Entrepreneurial Skills

Keywords: Therapist to coach transition, business skills for therapists, CEO identity, coaching for therapists, starting simple in business, embracing entrepreneurship, Therapist to Coach Collective

Join Our Email List for Updates, Resources, and Offerings: https://thelizfernandez.com/email

Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez

Register for My Free Webinar: Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here!

Inquire about working with Liz in Private Coaching: Book a Consultation

Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a pervasive concern among therapists considering coaching: “Is coaching just as legitimate as therapy?” Liz demystifies this common myth, emphasizing that coaching and therapy serve equally important but different roles in supporting clients’ well-being. She explains that while therapy focuses on processing past experiences and their influence on the present, coaching is more future-oriented, helping clients set goals and achieve personal growth.

Liz discusses why therapists often feel conflicted about stepping into the coaching space, especially due to concerns about the lack of regulation and the fear of losing professional respect. However, she reassures listeners that coaching can be an ethical and highly valuable extension of their skillset, provided they implement clear boundaries and ethical practices. By sharing her personal experiences and actionable steps, Liz encourages therapists to embrace the legitimacy of coaching and to explore this path confidently.

This episode will leave you feeling empowered to consider coaching as a viable and fulfilling addition to your therapy practice, without compromising your professional values or integrity.

Timestamps: 00:01 - Welcome & Free Webinar Invitation 01:26 - Introduction to the Topic: Is Coaching Just as Legitimate as Therapy? 01:56 - Addressing the Myth: Why Some See Coaching as Less Credible 03:53 - Understanding the Differences: Coaching vs. Therapy 05:56 - The Value of Coaching: Future-Focused and Goal-Oriented 06:15 - How Coaching Can Bring Relief and Fulfillment for Burnt-Out Therapists 08:21 - Embracing Coaching as an Ethical Extension of Your Skills 09:30 - Reflective Questions to Help You Decide If Coaching Is Right for You 10:45 - Webinar Details & How the Therapist to Coach Collective Can Support You 11:50 - Wrap-Up & Preview of the Next Episode in the Myth-Busting Series

Key Takeaways:

• Legitimacy of Coaching: Coaching is a credible profession that complements therapy by focusing on clients’ future goals, rather than past traumas.
• Ethics Matter: Therapists can apply their own values and ethics to coaching, ensuring it is conducted responsibly and in alignment with their standards.
• Practical Steps to Start: Liz shares exercises to help therapists distinguish between coaching and therapy and begin developing their coaching services with confidence.

Category: Therapist to Coach, Coaching Ethics, Business Growth, Myths About Coaching

Keywords: Is coaching legitimate, therapist to coach transition, coaching ethics, future-focused coaching, debunking coaching myths, Therapist to Coach Collective, balancing coaching and therapy

Join Our Email List for Updates, Resources, and Offerings: https://thelizfernandez.com/email

Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez

Register for My Free Webinar:

Sign up for Liz’s free webinar on November 3rd at 1 PM PST! Learn How to Start Coaching Ethically Alongside Therapy Now. Register here!

Inquire about working with Liz in Private Coaching:

Book a Consultation

Join the Therapist to Coach Collective:

Learn More

Episode Summary:

In this episode of Beyond Private Practice, Liz Fernandez addresses a question many therapists ask: Can you balance coaching with therapy without burning out or blurring the lines? Liz shares her personal journey of managing both roles during graduate school and highlights the key differences between therapy and coaching. She emphasizes that, despite common beliefs, you don’t have to choose one path over the other. With the right boundaries, clear communication, and effective client agreements, you can maintain both practices ethically.

Liz introduces her "Five-Hour CEO Schedule," showing how to efficiently manage your coaching business alongside therapy, even with a busy schedule. She discusses the importance of focusing coaching on future goals while therapy addresses past traumas, helping listeners understand how to distinguish the two. Liz provides actionable steps to find the balance, communicate effectively, and leverage your skills to expand your practice.

If you’ve been feeling unsure about managing both coaching and therapy, this episode offers clarity and practical steps to help you start balancing these roles.

Timestamps:

• 00:00 - Welcome & Introduction

• 01:30 - Invitation to Liz’s Free Webinar on November 3rd

• 03:10 - Why Therapists Struggle with Balancing Coaching and Therapy

• 04:45 - Debunking the Myth: You Can Only Choose One Path

• 07:20 - Key Differences Between Coaching and Therapy

• 09:00 - The Five-Hour CEO Schedule: How Liz Managed Both Roles

• 11:50 - Setting Clear Boundaries and Client Agreements

• 13:45 - Actionable Steps to Start Balancing Coaching and Therapy

• 15:40 - How to Join Liz’s Free Webinar on November 3rd

• 17:30 - Wrap-Up & Next Episode Teaser

Category:

Therapist to Coach, Balancing Therapy and Coaching, Coaching Business

Keywords:

Balancing therapy and coaching, therapist to coach, managing dual roles, ethical coaching, therapist business growth, Latinas in coaching

Join our email list for updates, resources, and offerings:

https://thelizfernandez.com/email

Connect with Liz:

Website: https://thelizfernandez.com/ Instagram: @thelizfernandez

Stay tuned for the next episode in this mini-series, where Liz continues debunking the top 10 myths therapists believe about starting a coaching business!