In this episode of Beyond Private Practice, I’m sharing how to earn more and work less as a therapist without starting over. You’ll learn therapist business tips, private practice income strategies, and how coaching can help you expand your impact without burnout or another degree.

You’ll discover:

• Why you don’t need another credential to be “legitimate”

• How to break free from systems that keep therapists underpaid and overworked

• The truth about adding coaching (and why it doesn’t make you less of a therapist)

• Key mindset shifts to start getting paid now for the skills you already have

• Why this is the best time to expand your income streams as a therapist

If you’re ready to design a business that reflects who you’re becoming—not just what you were trained to do—you’ll walk away from this episode with clarity, confidence, and the next steps to make it happen now.

Work with Liz: If you’re a therapist, healer, or practitioner who wants to double your income without starting over, I’d love to support you inside 1:1 coaching. Together we’ll create a business that matches your vision, honors your values, and gives you the freedom you’ve been craving. 📅 Book your consultation here

Connect & Learn More: 📱 Instagram: @thelizfernandez 📱 TikTok: @thelizfernandez 💌 Join the Email List for exclusive weekly content + updates on the next enrollment of The Therapist to Coach Collective: thelizfernandez.com/email

What if your private practice didn’t have to slow down in the summer?

In this episode of Beyond Private Practice, I’m sharing why slow seasons aren’t inevitable — and how therapists can stay booked and paid through summer without burning out, overworking, or lowering their rates.

You’ll hear how my clients have built high-earning, peaceful summers — even while traveling, resting, and taking Fridays off. I share the exact mindset and 3 foundational marketing rhythms that help private practice owners (and coaches) stay visible, book aligned clients, and sell their services — without being online 24/7.

This episode is for the therapist who:

• Feels anxious about seasonal income dips

• Struggles with showing up when energy is low or inconsistent

• Wants to make more income without compromising their capacity

• Is curious about adding coaching, but scared to start during the “slow season”

Here’s What You’ll Learn:

• Why expecting a slowdown creates one — and how to shift that narrative

• The 3 foundational marketing rhythms that keep your income consistent

• How to speak to your ideal client’s needs in summer without hustling

• Real client stories of booking private pay clients, launching coaching offers, and making bank — in July

• Why belief and intention matter more than constant content when it comes to staying visible and paid

If you're a therapist who wants to feel grounded in your business, confident in your income, and secure in the sustainability of what you’re building — all while creating a business that’s highly profitable year-round — this episode is your reminder that summer can be your most peaceful and profitable season yet.

Private 1:1 Coaching — August spots are open now If you’re ready to build a business that supports your income and your energy — I’d love to support you.

Inside private coaching, we co-create a business model that reflects your values, season of life, and goals. Whether you're building private pay, launching your first coaching offer, or refining your current work — we’ll clarify your offer, simplify your marketing, and create a sustainable path to consistent income so you can double or triple your income as a therapist.

You’ll learn how to sell ethically, market with confidence, and grow your business without sacrificing your peace.

Apply here to work together.

📱 Connect on Instagram: @thelizfernandez or Tik Tok: https://www.tiktok.com/@thelizfernandez  💌 Join the email list for exclusive weekly content and updates on the next enrollment of The Therapist to Coach Collective: thelizfernandez.com/email

In this episode of Beyond Private Practice, I’m sharing why belief and safety are actual business strategies — especially for first-gen therapists who are ready to add coaching to their work but feel like they’re starting from scratch.

You’ll hear a powerful story from Karol G that sparked this episode, and how her journey mirrors so much of what we go through as daughters of immigrants: feeling the dream, losing the dream, and needing someone we trust to help us feel safe enough to try again.

I also share my personal story of building a half-a-million-dollar business with nothing but a stimulus check and a whole lot of belief — even when it was borrowed — and how safety shaped every step of my growth.

This episode is for the therapist who:

• Feels scared to pivot or expand their work

• Thinks they have to “start over” to add coaching

• Worries about visibility, judgment, or doing it wrong

• Needs to feel seen, supported, and safe enough to take the first step

• Why belief — even when it’s borrowed — is a valid and powerful strategy

• How emotional safety makes it possible to show up, dream bigger, and take aligned action

• The truth about adding coaching: you’re not starting over, you’re expanding

• A real-life client story of what happens when you let yourself be seen, even imperfectly — and how she booked a consult in less than 24 hours

• Why so many of us feel like we have to crack a code — and how to stop playing the game of trying to prove yourself

If you’re a first-gen therapist who wants to feel safer being seen, excited about what you’re building, and grounded in a business that reflects your story and your values — this episode is your reminder that you're not behind. You're just waiting for the support, belief, and permission to do it your way.

Private 1:1 Coaching — Now enrolling If you’re ready to build your coaching business with strategy, belief, and safety — I’d love to support you. 👉🏽 Apply here.

Connect on Instagram: @thelizfernandez Explore my offerings: https://thelizfernandez.com Join my email list for weekly coaching insights: https://thelizfernandez.com/email

In this episode of Beyond Private Practice, I’m pulling back the curtain on why selling coaching often feels hard for therapists, helpers, and healers — especially first-gen Latinas and daughters of immigrants — and how to reframe selling so it feels ethical, aligned, and confident.

You’ll hear my own journey of unlearning therapist conditioning that made me feel small, neutral, and invisible — and why I now believe selling is an act of service, honesty, and sacred leadership.

This episode is for the therapist who:

• Feels uncomfortable or guilty about selling coaching services

• Worries about being “too self-promotional” or pushy

• Questions whether her community can or will pay for her services

• Wants to understand how to invite clients in without sacrificing integrity

Here’s What You’ll Learn:

• Why therapist training teaches us to fear self-promotion, marketing, and sales

• How the narrative that “our community can’t afford our work” is something to unlearn

• The three core belief shifts I teach clients so they can sell coaching ethically:

• A real-life example of a client who overcame fear of being seen, shared vulnerably, and booked her first dream coaching client — without proving or pushing

If you’re a therapist, helper, or first-gen Latina who’s craving a business that reflects your values and allows you to work with aligned clients confidently, this episode will give you the mindset tools to stop hiding and start selling coaching with integrity.

How to Work with Liz: Private 1:1 Coaching — July and August start dates now open: Apply for Private Coaching Here Follow Liz on Instagram: @thelizfernandez Learn about Liz’s offerings: https://thelizfernandez.com Join my email community for grounded, identity-led coaching insights I don’t share anywhere else: https://thelizfernandez.com/email

In this episode, I’m pulling back the curtain on what coaching can really do for you — especially if you’re a therapist, first-gen Latina, daughter of immigrants, creative, or service provider who wants more time, income, calendar space, and the freedom to fully express your gifts through your work.

This conversation is for the woman who feels boxed in by the traditional therapy career path, who has built a “successful” life that no longer fits, and who is craving a business that honors her values, culture, creativity, and desire for a simpler and more spacious schedule of aligned dream clients.

I share my own journey of walking away from traditional therapy work to reclaim freedom in my calendar, income, nervous system, and self-expression — building a coaching business that allows me to work on my terms.

Here’s What You’ll Learn:

• Why coaching is a powerful path to freedom for therapists, healers, and service providers
• How therapy’s limits around ethics, state limits, emotional labor, and neutrality keep first generation therapists boxed in — and why coaching offers a liberating alternative
• A real-life client story of a private practice therapist who added coaching to her work, reduced her workweek to three days, prioritized wellness and creativity, and attracted her first dream coaching client by sharing her story.
• The exact framework I use to help my clients transition from therapist to CEO of a sustainable, freedom-based coaching business:
• Identity Activation: Shedding therapist conditioning and stepping into your CEO identity
• Offer Clarity & Simplicity: Designing an aligned coaching offer that helps you feel proud and that you actually want to market
• Selling with Safety: Learning to sell in a way that honors your nervous system and your values

I also share three simple steps you can take right now to start moving toward freedom.

If you are a therapist, first-gen Latina, or woman of color feeling the call to create more freedom in your life by leveraging your skills as a therapist to add coaching to your work, this episode will help you see what’s possible — and show you how to start creating a business and life that feels free and liberating.

How to Work with Liz: Private 1:1 Coaching — July and August start dates now open: Apply for Private Coaching HereFollow Liz on Instagram: @thelizfernandez Learn about Liz’s offerings: https://thelizfernandez.comLet’s stay connected: Join my email community for grounded, identity-led coaching insights I do not share anywhere else:https://thelizfernandez.com/email

In this episode, I’m pulling back the curtain on what it really takes to start your coaching business — because for First-Gen Latinas, daughters of immigrants, and ambitious women who’ve been told to play it safe, it’s never just about the strategy. It’s about identity.

This episode is for the woman who knows she’s meant for more — the one who’s been circling the decision to start her coaching business, wondering if she’s “ready” or “allowed” to want more freedom, more alignment, and more ownership of her life and her work.

I’ll share my personal story of how building my coaching business started with an identity shift — not a strategy — and how you can start seeing yourself as the CEO of your life now, even before you have it all figured out.

Here’s What You’ll Learn:

1. Why Starting Your Coaching Business is an Identity Shift, Not Just a Strategy How your next level doesn’t come from certifications or overthinking — it comes from braver decisions, clarity, and belief.

2. The Real Reason You Feel Stuck — And How to Move Through It We’ll unpack the generational conditioning, survival strategies, and doubt that keep women of color circling the decision to start — and how to finally break through.

3. How to Borrow Belief and Redefine Readiness The exact process I used (and still use) to build belief, move before I felt fully ready, and grow a coaching business that funds my dream life.

4. Simple Steps to Start Embodying Your CEO Identity Now Three tangible things you can do today to lead yourself with confidence and move toward building your sustainable, freedom-based coaching business.

If you’ve ever doubted if you’re “ready” or felt the tension of growing into your next level while honoring where you come from, this episode is your permission slip to claim more — on your terms.

How to Work with Liz:

Private 1:1 Coaching — July and August start dates now open:  Apply for Private Coaching Here Follow Liz on Instagram: @thelizfernandez Learn about Liz’s Offerings: https://thelizfernandez.com Let’s Stay Connected: Join my email community for grounded, identity-led coaching insights I don’t share anywhere else: https://thelizfernandez.com/email

In this episode, I’m celebrating three years of living in Mexico City—a milestone that marks one of the most transformative decisions I’ve ever made. I’m pulling back the curtain on what it really took to build a life aligned with my deepest desires as a first-gen Latina. This episode is for the mujer who’s been told to just be grateful, but who knows in her heart that she’s meant for more. You’ll hear the lessons, identity shifts, and soul-level releases that made it all possible—and why choosing yourself isn’t selfish, it’s sacred.

Here’s What You’ll Learn:

1. The Power of One Brave Decision: Why relocating wasn’t just about geography—it was about reclaiming my voice, my freedom, and my life on my terms.

2. Unlearning Generational Programming: What I had to release—from the guilt of wanting more to the fear of being misunderstood—and how that opened up space for alignment.

3. Redefining Success as a First-Gen Latina: How I stopped measuring worth by what I could endure and started defining success by what felt like home.

4. The Ripple Effect of Alignment: From building a freedom-based business to meeting my now-husband, hear how one decision reshaped every area of my life.

If you’ve ever felt torn between honoring your roots and choosing your dreams, this episode will remind you that it’s not either/or—it’s both/and. How to Work with Liz: Details to Apply for private 1:1 coaching — June and July spots now open: Book a Consult Here. Follow Liz on Instagram to connect: @thelizfernandez Learn about Liz's Offerings: https://thelizfernandez.com  Let’s Stay Connected: Join my email community for grounded, identity-led coaching insights I don’t share anywhere else: https://thelizfernandez.com/email 

A mindset and identity shift for first-gen Latinas ready to stop surviving and start intentionally creating their dream life.

If you’ve ever felt like you’re just “getting by” or that you’re stuck in survival mode, this episode is for you. In this powerful solo episode, Liz unpacks what it means to move from reactivity to intentionality—from survival to creator mode. Through her personal story and real client examples, you’ll discover how to reclaim your identity as someone who creates new opportunities, not just for yourself, but for generations to come.

• Shift from Survival to Self-Trust: Learn why your nervous system defaults to survival—and how to interrupt that pattern with intentional creation.

• Reframe Your Story: Understand why survival mode is proof that you’ve been a creator all along.

• Own Your Identity as a Creator: Discover the SHIFT framework to help you take aligned action from a place of empowerment, not burnout.

• Real Client Wins: Hear how Liz’s clients reframed their survival skills into six-figure businesses, international moves, and dream life pivots.

• Step Into Possibility: Walk away with practical prompts to rewire your creator identity and stop disqualifying yourself from the life you truly want.

Whether you’re dreaming of starting a coaching business, pivoting careers, or simply craving more from your current season—this episode is your reminder that it’s not just a dream. It’s your next reality.

Apply for private 1:1 coaching — June spots now open: Book a Consult Here. Follow Liz on Instagram to connect: @thelizfernandezLearn about Liz's Offerings: https://thelizfernandez.com

Join my email community for grounded, identity-led coaching insights I don’t share anywhere else: https://thelizfernandez.com/email

If choosing yourself still feels selfish or unsafe, it’s not a mindset issue—it’s an identity one.  In this episode, we unpack why first-gen, high-achieving women often stall not because they lack clarity—but because they’re unconsciously disqualifying themselves from the life they deeply desire. If you’ve ever felt resistance toward making big, aligned decisions, this episode is the permission slip and reframe you’ve been craving.

Why you should listen: • Shift from Survival to Self-Trust: Understand why your nervous system resists ease and joy—and how to move from self-sacrifice to self-leadership. • Heal Identity Conflicts: Learn how internalized roles (like the “good daughter” or “the strong one”) sabotage your next-level decisions and growth. • Normalize Your Evolution: Discover why choosing alignment may look like rebellion in your family or culture—and why that’s part of your healing. • Implement Practical Identity Anchoring: Walk away with 3 powerful tools to help you embody your future self in real time.

If you're stuck between the life you have and the one you can't stop dreaming about, this episode will help you see that your vision isn’t just possible—it’s already yours. You just need to start identifying as her.

How to work with Liz: Apply for private 1:1 coaching (June spots open now)

💌 Join my email community for grounded, identity-led coaching insights, behind-the-scenes shares, and aligned business lessons I don’t post anywhere else: [https://thelizfernandez.com/email]

Want more in-the-moment support and reminders that you’re not alone on this path? Stay close on Instagram: [www.instagram.com/thelizfernandez]

Episode Summary:

In this inspiring episode of Beyond Private Practice, host Liz Fernandez shares how making aligned decisions is the key to creating the life you've always dreamed of. Instead of waiting for safety or certainty, Liz discusses how embracing small, brave choices can create a powerful ripple effect in your life and business.

From moving abroad to Mexico City, leaving a long-term relationship, and investing in her first coach, Liz reflects on the pivotal decisions that shaped her journey as a first-gen Latina entrepreneur. She shares practical steps to help you make aligned decisions, even when they feel scary or uncertain.

If you’re tired of waiting for the perfect moment and want to start making choices from a place of trust rather than fear, this episode is for you.

What You’ll Learn:

• How to move from survival mode to making aligned decisions
• Why waiting for certainty often means waiting forever
• The ripple effect of small, consistent choices that transform your life
• How to embrace your identity as a decision-maker and creator
• Real-life stories of brave decisions that shaped Liz’s life
• Practical steps to start making decisions that align with your dream life today

Favorite Quotes:

• “Waiting for safety often means waiting forever. You can create your own safety by trusting your desires.”
• “The most powerful decisions aren’t always loud or dramatic—they’re the quiet, aligned ones that shape your future.”
• “Your dream life isn’t built from one massive decision, but from small, brave choices that stack up over time.”

This Episode Is For You If:

• You're a first-gen, high-achieving mujer ready to make bold, aligned choices
• You often delay decisions until they feel 100% safe or planned
• You’re navigating big life changes and want to trust your instincts
• You’re ready to break free from overthinking and step into your power
• You want to learn how small, intentional decisions can create lasting impact

How to Work with Liz Currently:

• Work with me privately in 1:1 Coaching – Ready for personalized support to build your dream coaching business and make aligned choices? Apply here
• Join the Therapist to Coach Collective – My signature 12-month group program for therapists transitioning into coaching.
• Subscribe to my Email Community – Get exclusive insights and behind-the-scenes content straight to your inbox. Subscribe here
• Visit my Website – Explore coaching programs, free resources, and more. Visit here
• Follow me on Instagram – Daily inspiration, slow living in Mexico City, and behind-the-scenes insights: @TheLizFernandez

Loved This Episode? Please Share it/Review it:

If this episode spoke to you, text it to a friend or share it on Instagram and tag @TheLizFernandez. Your support helps other Latinas and first-gen women find the inspiration and strategy to build a life and business they love.