If you've ever felt like you're doing everything right — full caseload, loyal clients, even referrals — but your income still doesn't reflect your effort… this episode is for you.

In this episode of Beyond Private Practice, I'm walking you through how I built a 6-figure private practice and coaching business in the middle of a global crisis — and how you can double your therapy income in any economy by learning the one skill we were never taught in grad school: how to sell.

This isn't about manipulation, pressure, or performing. It's about learning to articulate your value, attract aligned clients, and create a sustainable therapy or coaching business that's rooted in ease, integrity, and impact.

In this episode, you'll learn:

• Why learning to sell is the new professional skill every therapist needs

• The identity shift from therapist to entrepreneur (and why it matters)

• How I made my first sale by learning to believe in myself

• Why selling with consent is a form of service — not self-promotion

• The 3 must-have skills for building income and safety in any economy

• How to grow therapy income without relying on referrals or directories

Whether you're still in private practice or already dreaming of adding coaching to your work, this episode will help you make the mindset and strategy shifts needed to grow beyond the burnout model.

💻 Join the Free Live Training: Therapist to CEO

Monday, October 27 @ 3PM PST How to Go From Therapist to CEO & Double Your Income With Integrity and Aligned Clients

Inside this free webinar, I'll teach you:

• How to raise your rates without guilt

• How to speak to your value (without sounding salesy)

• How to attract aligned, cash-paying clients consistently

• How to build a business that reflects your energy and ethics

📩 Can't come live? Register anyway — I'll send you the replay. 👉 Register now: thelizfernandez.com/webinar

Enrollment Coming Soon: The Therapist to Coach Collective

Doors open right after the free training! Get ready to join TCC On Monday October 27th!This is my 12-month group coaching program for therapists ready to create consistent, private-pay income and step into their full potential as CEO, coach, and business owner.

48Hr Bonus: Sign up for the training to get early access + an exclusive 1:1 "Double Your Income with Content" strategy call if you join the Collective within the first 48 hours.

Work With Me 1:1

Private coaching enrollment is now open. If you're ready to grow a sustainable, profitable practice or coaching business — and reach $20K months — private coaching gives you the strategy, mindset, and accountability to get there.

👉 Book a free consult: lizfernandez.com/privatecoaching

💌 Join My Email Community

Each week, I share therapist mindset shifts, private practice growth strategies, and behind-the-scenes coaching lessons to help you grow with ease — without burnout.

You'll be the first to know when trainings and private coaching spots open. 👉 Subscribe here: lizfernandez.com/email

Stay Connected

Come hang out with me on Instagram @thelizfernandez. I share daily insights, behind-the-scenes moments, and real talk about building a sustainable therapy or coaching business with integrity.

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