The Entrepreneurial Therapist Podcast

What if "staying in your lane" is just a made-up rule you're using to hold yourself back? This week I'm reviewing the biggest topics from our first Therapy for Your Business community event, including Instagram's surprise move into long form content and what it could mean for your visibility in 2027. I'm also answering the question of when to hire a coach or join a mastermind, and how I think about adding new revenue streams without burning out, especially if you own a group practice.

I'm also getting real about imposter syndrome, the cringe of being on video, and the messy middle of building a business. Because I'm in it right now too, and I'm sharing what I do when I'm tired, uncertain, and taking big swings anyway.

Topics Covered in this Episode:

• 3:04 - The Instagram change I didn't see coming

• 7:04 - The right time to bring in a coach (and the wrong time)

• 9:45 - Why the "lane" you're staying in doesn't exist

• 12:21 - How to add a revenue stream without losing your practice

• 17:36 - What everyone else is dealing with too

• 21:51 - The only job you have in the messy middle

If you've been wondering whether to take the next big step in your business, or you're in the middle of one right now and wanting to quit, tune in and hear what I'd tell you to do.

Resources Mentioned:

Want to ask your questions live for the community event? You can sign up here to do so: https://purple-thunder-778.myflodesk.com/ruq1a3b4qw

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

What does it actually take for a therapist to work with brands? I'm welcoming back Kelly McKenna to talk about brand deals, a nuanced topic that not many people are speaking to, and one so many of you have told me is a goal going into 2027. Kelly runs two Instagram accounts, Sit with Kelly (close to 90,000 followers) and Business of Therapy (over 50,000), and has partnered with brands on both. She shares what it looks like to land those deals and why even she still pitches for about half of them.

We talk about how to tell if branded content would fit naturally on your page, why most therapists don't have to worry about burning out their audience, and how to pitch brands without sending a media kit right out of the gate. Kelly also shares how to keep a brand happy once you're working together, and why the professionalism therapists already have is a real advantage.

Topics Covered in this Episode:

• 5:26 - What happens when one brand wants both audiences

• 8:53 - The first question to ask before you chase a brand deal

• 11:04 - Why therapists rarely have a "too much sponsored content" problem

• 13:22 - The pitch approach that gets a response (and how long to follow up)

• 15:35 - A smarter way to figure out which brands to pitch

• 18:12 - Why brand deals can be lucrative, and what keeps them going

• 20:39 - What to ask a brand before you ever hit record

• 21:42 - The relationship move that can turn a "no" into a "yes" in six months

If you're hoping to work with brands in 2027, tune in and take notes on how to get started, how to pitch, and how to build partnerships that last.

Resources Mentioned:

Follow Kelly on Instagram: https://www.instagram.com/businessoftherapy/

Reels Membership (1 month free for podcast listeners): https://daniellebswimm--businessoftherapy.thrivecart.com/reels-membership-1-mo-free/

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

If you looked at my bank account, what would it say about your priorities? I pulled up everything I spent in the business this year as I head into Q4, and I'm sharing it all. Some of it I'm really proud of, and some of it was me trying things without being careful about where the money went. I'm walking through the places I invested the most, from my health to my own support to my team, and what I learned from seeing it all in one place.

I'm also talking about why I'm choosing one focus at a time instead of implementing everything at once, how I'm approaching leadership and AI with my team, and what "going pro" means for how I show up in 2027. I'm even sharing the office changes I've been putting off because I told myself they were small.

Topics Covered in this Episode:

• 2:14 - Why my health is the biggest line item I don't apologize for

• 6:32 - The free habits that change how I work

• 7:59 - Why I'm paying for both a mastermind and a 1 to 1 coach right now

• 11:04 - The one thing I'm choosing to focus on, and what I'm setting aside

• 12:18 - What my six-year-old taught me about leading a team

• 15:06 - How I'm getting the people behind the scenes up to speed on AI

• 16:41 - What "going pro" looks like for my business

• 19:24 - The investment you might be talking yourself out of

If you're wondering whether your money is going where your priorities really are, tune in and take a look at your own year with me.

Resources Mentioned:

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

What if the biggest thing standing between you and a higher income in 2027 isn't your strategy, but how you spend your week? I'm recording from Miami after a retreat, and I'm talking directly to the therapists who are the breadwinners and need to make more money without losing their values. We get into the guilt many therapists carry around money, and why I think the story you tell yourself about it matters.

Then I walk through what I'd do with the last 90 days of the year. I talk about auditing your time, figuring out which season of business you're in, and choosing one thing to get really good at instead of chasing ten. I also share why the plan has to be simple enough to follow on your worst, most tired day, and why the people around you may be shaping your 2027 more than you realize.

Topics Covered in this Episode:

• 2:22 - Why making money can feel wrong for therapists

• 7:36 - The one thing that shows me where your year is headed

• 10:14 - The four seasons every business moves through

• 12:47 - The ATM analogy and the part most people skip

• 15:18 - Why I want you to stop doing everything at once

• 19:03 - Why your plan has to work on your most tired day

• 21:21 - The number of reps it really takes, and what it asks of your ego

• 22:36 - Who you're around, and why it matters more than you think

If you're a therapist who wants to make more money in 2027 and still feel aligned with your work, tune in and start with what you can do in Q4.

Resources Mentioned:

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

A failed launch can give you the exact information you need to build an offer that sells. In this episode, I'm talking with Dr. Annie Krajewski about building a second revenue stream while running a full private practice. We talk about her failed first launch, the market research that changed her approach, and how she turned that feedback into an offer that brought in 18 therapists at nearly $2,000 each.

We also talk about why you have to keep talking about your offer, the power of relationships, investing in support, and what it really means to go all in before you have proof. If you've been thinking about creating an offer beyond your caseload, this conversation is full of practical lessons you can take into your own business.

Topics Covered in this Episode:

• 2:05 - The business idea that started as something much smaller

• 4:10 - What happened when the first launch completely flopped

• 6:05 - The research that changed the direction of the offer

• 9:15 - Why the same message may need to be said far more often than you think

• 11:35 - The unexpected role relationships played in the launch

• 14:05 - What it really means to "go all in" before you have proof

• 16:40 - How belief can change the way you show up in your marketing

• 19:10 - The shift from one-to-one work to impacting many

If you've been sitting on an idea for an offer, wondering whether people will actually buy it, or waiting until you feel more certain before going all in, tune in to hear Annie's real experience building hers. You'll walk away with a different perspective on failed launches, market research, messaging, and what it takes to build something beyond your caseload.

Resources Mentioned:

Connect with Dr. Annie: https://everbetherapy.com/

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

What could the therapy world look like in 2027? I'm sharing the trends I'm watching now, from rising demand for mental health services and peptide therapy to the growing role of AI in therapy, marketing, and healthcare.

I'm also talking about the challenges coming from insurance companies, why therapists may need to get more vocal about their approach to AI, and why I think all of this disruption could create more opportunities for therapists, both inside and outside the therapy room.

Topics Covered in this Episode:

• 2:41 - Why demand may keep outpacing supply

• 6:32 - The treatment trend therapists may see more of

• 10:05 - What happens when AI starts recommending therapists

• 11:49 - Why therapists may need to find their voice on AI

• 14:52 - Where insurance and AI could collide

• 16:58 - Why therapist visibility could become more valuable

If you're wondering what 2027 could mean for your practice, your visibility, and your future as a therapist, tune in and hear the predictions I'm making now.

Resources Mentioned:

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

Building the practice you actually want can take longer than you think. In this episode, I sit down with therapist Brittany Deutch to talk about her two-and-a-half-year journey building a fully virtual, private-pay divorce therapy practice. She gets honest about the months when she questioned whether it would work, the strategies she tried that didn't bring in clients, and the mindset that kept her going.

We dig into the marketing shifts that changed everything, including community networking, SEO, and finally owning her divorce therapist niche. Brittany also shares how she built referral relationships, created a group offering she genuinely loves, and stepped away from the pressure of constantly posting on Instagram. If you're building a private practice and wondering what actually works beyond the highlight reel, this is a story you won't want to miss.

Topics Covered in this Episode:

• 2:46 - Building a practice around the life you actually want

• 4:07 - The reality of filling a private-pay practice

• 8:15 - The mindset that kept her moving forward

• 9:21 - Why Instagram wasn't bringing in the clients she needed

• 10:00 - The marketing shift that changed things

• 11:41 - The niche shift that made a major difference

• 13:37 - Turning connections into a referral network

• 17:48 - A completely different way to approach Instagram

Tune in for Brittany's honest, behind-the-scenes look at what it can really take to build a private practice on your own terms.

Resources Mentioned:

Connect with Brittany: https://www.creativesourcecounseling.com/

Follow Brittany on IG: https://www.instagram.com/brittany.deutch/

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

In this episode, I'm joined by Natalie Moore, a therapist and SEO expert who has spent years learning how to help therapists become more visible online. We talk about what's changing in SEO and AI search, how keyword research can help you understand what potential clients are actually looking for, and why the right strategy starts with a hypothesis rather than simply choosing a handful of keywords.

Natalie and I also break down what it really takes to signal to Google and AI that you are a legitimate, trusted provider in your area. If you want your practice to be found by the people who are already searching for the exact services you provide, this conversation will give you a much clearer picture of where to focus and what to build next.

Topics Covered in this Episode:

• 2:58 - How Natalie accidentally turned a client-getting skill into a second profession

• 6:32 - The first question to ask before choosing a single keyword

• 9:14 - Why one seemingly simple search query can reveal an entire SEO strategy

• 12:21 - The missing signal that could be making your location harder to find

• 15:47 - What Yelp can and cannot do for your practice

• 18:42 - Why your Google Business Profile may matter far beyond Google

• 21:31 - The unexpected way colleague reviews can influence AI recommendations

• 23:18 - Why targeting fewer keywords might actually get you further

Resources Mentioned:

Register for the SEO workshop on September 23rd and Sept 25th at 1PM Et here: https://www.theentrepreneurialtherapist.com/seo-workshop

SEO Intensive Course

Mangools Keyword Research Tool Link

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

What if the next client searching for a therapist asks ChatGPT instead of Google? In this episode, I'm breaking down why the way therapists market their private practices is changing and why getting recommended by AI could become a major part of your growth strategy. I'll explain what GEO is, how it differs from traditional SEO, and what I'm doing in my own therapy practices to make sure AI continues recommending me. I'll also share why this approach is producing results much faster than some of the traditional marketing strategies I've relied on in the past.

I'm getting practical about the things therapists can start doing now, from understanding why competing practices are being recommended, to building more specific reviews, strengthening your presence across the internet, and making sure AI can actually verify that you're a real, credible professional. If you want to finish 2026 strong and enter 2027 with a marketing strategy built for where search is headed, this episode will give you a look at what I'm paying attention to right now.

Topics Covered in this Episode:

• 1:35 - Why the old marketing timeline started feeling impossible

• 4:10 - The question I'm asking AI about my competitors

• 6:35 - What AI can reveal about why someone else gets recommended

• 9:05 - The subtle connection between SEO and GEO

• 11:30 - Why the right kind of review may matter more than you think

• 14:15 - What AI needs to see before it can vouch for you

• 16:35 - The online profiles you may be overlooking

• 18:30 - Why the next 90 days could change your 2027

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WORKSHOP REGISTRATION:

• Register for the GEO workshop on September 23rd and Sept 25th at 1PM Et here: https://www.theentrepreneurialtherapist.com/seo-workshop

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Thanking Our Sponsors:

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

What if your faith could shape the way you build, market, and grow your therapy practice? In this episode, I sit down with Whitney Owens, founder of Wise Practice Consulting, to talk about the unique business considerations that come with building a faith-based practice. We talk about marketing to churches, understanding how different churches approach therapy, and why relationship-building is often far more effective than a traditional sales pitch.

Whitney also shares how therapists can create meaningful connections with pastors, provide value to churches, navigate dual relationships, and turn those relationships into referrals and community collaborations. We also talk about the spectrum of faith-based practices and how you can incorporate faith into your branding and practice in a way that feels authentic to you.

Topics Covered in this Episode:

• 3:14 - The first step to connecting with churches

• 5:35 - Why warm introductions can change everything

• 8:11 - What pastors actually need from therapists

• 11:10 - Turning relationships into referrals and collaboration

• 13:30 - One creative way to become a church's go-to therapist

• 15:16 - Finding your place on the faith-based practice spectrum

• 18:05 - Building a business around both strategy and faith

If you're a therapist who wants to grow a practice that reflects your values while serving your community, tune into this episode for ideas to help you think differently about networking, referrals, marketing, and what a faith-based practice can actually look like.

Resources Mentioned:

Connect with Whitney: https://www.wisepracticeconsulting.com/

Free Tips For Marketing and Networking with Churches: https://wisepracticeconsulting.aweb.page/p/7a89ac77-233e-4785-b25f-de5fa6860551

Listen to the Wise Practice Podcast: https://www.youtube.com/@wisepracticeconsulting

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.