What if the very thing holding you back from success isn’t your strategy, but your mindset? In this episode, I’m diving into the one mindset shift that separates successful entrepreneurial therapists from those stuck in burnout, fear, or self-doubt. I’m sharing the real stories behind my own messy beginnings—failed workshops, awkward launches, and showing up when no one was watching—and why those moments were actually the foundation of everything that came after.

This isn’t about hustling harder; it’s about learning to do what others won’t. From being willing to be embarrassed, to showing up even when no one’s clapping, to surrounding yourself with people who challenge your limits—this episode will call you out (lovingly) and challenge you to rise. If you’re ready to finally start operating from a place of confidence and resilience instead of comparison and fear, this one’s for you.

Topics Covered in This Episode:

• 1:25 - The uncomfortable truth about burnout and why most therapists fall into it

• 4:30 - The mindset shift that sets successful entrepreneurs apart

• 08:57 - Why failure and embarrassment are actually part of your success formula

• 11:45 - The secret power of showing up when no one’s watching

• 14:20 - How to invest your time and energy like people who are “light years ahead”

• 16:58 - The hardest (and most freeing) lesson—being misunderstood

• 18:10 - How to protect your mindset when family and friends “don’t get it”

Resources Mentioned:

Find out more about Alma here: helloalma.com/danielle

Take 70% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Have you ever wondered what it actually takes to scale your solo private practice into a thriving seven-figure group practice? In this episode, I sit down with Nicole McCance, who shares her personal story of hitting income ceilings, navigating burnout, and realizing she needed to build something bigger than herself. We dive into the exact five-step scaling method that helped her grow quickly while balancing life as a mom of twins and eventually selling her practice.

Together, we cover everything from systemizing before you hire, to building the right team, to marketing strategies that actually work while you sleep. Nicole shares the surprising missteps many therapists make when expanding, why your first hire should be a “mini-me,” and the essential client conversion and retention strategies that separate struggling practices from sustainable ones. If you’re ready to move beyond burnout and start building a practice that runs without you, this conversation is packed with insights you won’t want to miss.

Topics Covered in this Episode:

• 4:49 - The surprising first step before hiring anyone

• 7:53 - Why your first hire should be a “mini-me” and how to avoid Nicole’s biggest early mistake

• 10:11 - The marketing strategy that works while you sleep

• 13:14 - A counterintuitive secret about consult calls that increases conversions

• 14:44 - The timing discovery that changes how clients actually book sessions

• 15:47 - How pre-booking boosts retention and reduces no-shows

• 17:01 - The overlooked follow-up strategy that can instantly increase revenue

• 18:59 - The necessary timeline to see results from ads

If you’re ready to take the next step in scaling your practice, don’t just stop at inspiration—put these strategies into action. For podcast listeners, you can get up to 70% off your first 4 months of SimplePractice, plus a 7-day free trial, when you sign up at simplepractice.com/danielle. It’s the perfect time to streamline your systems and set yourself up for growth.

Resources Mentioned:

Take 70% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Find out more about Alma here: helloalma.com/danielle

The McCance Method: https://mccancemethod.com/

Connect with Nicole on IG: https://www.instagram.com/nicole.mccancemethod/ 

Listen to Nicole’s Podcast: https://mccancemethod.com/podcast/ 

Join Nicole’s Facebook Group: https://www.facebook.com/groups/947689352498639

Sign up for Nicole’s FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

What would happen if you committed to 30 days of action designed not just to sharpen your business, but to renew your mindset, balance, and energy as a therapist? In this episode, I introduce my spin on the popular 75 Hard challenge—tailored specifically for therapists who are juggling private practice, family life, and self-care. Instead of focusing on fitness and aesthetics, this challenge is about sustainable habits that strengthen your business, mindset, and overall well-being.

I’ll walk you through the framework of this challenge, breaking down the eight criteria that will help you finish the year strong and how these simple yet powerful commitments can transform the way you show up for your practice and yourself.

Topics Covered in this Episode:

• 2:18 - Why this challenge is 30 days instead of 75

• 4:59 - The first step every therapist needs to take for lasting motivation

• 9:10 - How to reframe your marketing into manageable weekly blocks

• 10:16 - The surprising journaling practice that rewires your mindset

• 13:57 - A simple meditation routine that makes a big difference

• 15:14 - The KPI habit that shifts you into CEO mode

• 16:33 - How to “bookend” your week with Marketing Mondays and Financial Fridays

• 18:02 - Why doing one thing that scares you weekly may be the biggest growth tool

If you’re ready to stop feeling scattered and instead create a practice and life that feels intentional, abundant, and energized, then this episode is your roadmap. Tune in, take notes, and if you’re ready for accountability and community, join us inside the Practice Accelerator for the full 30-day challenge running October 6–November 6. Don’t forget to use the code ALLIN at checkout for $100 off. Let’s finish this year strong, together.

Resources Mentioned:

Join the Practice Accelerator today to join in on the challenge: https://www.theentrepreneurialtherapist.com/practice-accelerator

Podcast listeners use the code ALLIN at checkout for $100 off For podcast listeners, you can up to 70% off your first 4 months of Simple Practice + a 7 day free trial using the link simplepractice.com/danielle

How do you actually get your practice to show up when someone asks ChatGPT, “Who’s the best therapist in my city?” That’s the question I dive into with Chris Morin from Moonraker AI in this episode. AI-driven search is changing fast, and therapists who want to attract private pay clients can no longer rely only on traditional SEO. Chris and I break down what’s shifting, why AI is now a major marketing channel, and what practical steps you can start taking today to make sure your name appears in these new AI-powered answers.

You’ll hear us talk about how Google, Bing, ChatGPT, and other platforms are shaping this new landscape, what kinds of content AI loves to pull from, and how even smaller or newer practices can level the playing field. If you’ve been wondering how to stay ahead as a therapist in 2026, this episode will give you clarity, strategy, and real-world action steps you can start right away.

Topics Covered in this Episode:

• 3:54 Why showing up on AI search is different from traditional Google SEO

• 5:23 The surprising “equalizer” effect AI is having for smaller practices

• 7:00 How AI-written content can actually boost your visibility

• 8:15 Why turning your website into an FAQ hub makes you more AI-friendly

• 10:44 The overlooked shortcut to showing up in local AI searches

• 13:07 Why directory listings are more influential than ever

• 19:39 How reviews and the way they’re written impact AI search results

• 22:24 Why Reddit and Instagram might suddenly matter for your SEO

Join the Practice Accelerator to make sure you get access to a deep dive we are doing on this very topic in October: https://www.theentrepreneurialtherapist.com/practice-accelerator

Resources Mentioned:

Join the Practice Accelerator: https://www.theentrepreneurialtherapist.com/practice-accelerator

Find out more about Alma here: helloalma.com/danielle

Connect with Chris: https://moonraker.ai/ 

What if the key to boosting your revenue this quarter wasn’t just about strategy, but about protecting your most valuable asset: your energy? In this episode, I’m diving into the four most important things you can do right now to maximize your income in Q4. Whether you’re a solo private practice owner, a group practice leader, or somewhere in between, these strategies will help you finish the year stronger and more energized than ever.

I’ll walk you through how to conserve your energy, position yourself for visibility (yes, even in AI searches!), create white space in your week, and build relationships that directly fuel your practice growth. Plus, I’ll share why accountability is often the missing piece that makes all the difference in scaling without burning out. If you’ve been feeling stretched thin but still want to make this quarter your highest-revenue one yet, this episode will give you the roadmap.

Topics Covered in this Episode:

• 3:32 – The mindset shift every therapist needs before Q4

• 8:01 – A surprising way AI and SEO connect to your next clients

• 9:30 – The one simple tweak to your website that can change everything

• 11:52 – How to reclaim an “off stage” day (and why you need it)

• 13:19 – The underestimated relationship that can fill your practice

• 15:58 – How to nurture partnerships without feeling salesy

• 17:19 – The role of accountability in making revenue growth stick

If you’re ready to protect your energy, sharpen your focus, and increase your revenue in these final months of the year, this episode is your guide. Don’t just get through Q4. Let’s thrive in it together. Be sure to subscribe so you never miss an episode, and if you found this helpful, leaving a review helps more therapists like you discover these tools and strategies.

Resources Mentioned:

Register here for my LAST free training for 2025: How to Get More Private Clients in 2025: https://www.theentrepreneurialtherapist.com/webinar

Find out more about Alma here: helloalma.com/danielle

What if you could create more freedom in your private practice without sacrificing income or client results? In this episode, I sit down with Carolyn Solo, an EMDR therapist and coach, to explore how intensives can completely shift the way you work and the way your clients heal. Carolyn shares her journey from burnout to building an intensives-only practice and why this model has been the key to balancing her life as a mom of three while still serving clients at the highest level.

We talk about the strategy, structure, marketing behind building a thriving intensive practice and the mindset shifts it takes to move away from the traditional therapy hour. If you’ve been curious about intensives or if you’re looking for a new way to bring in revenue while creating more time freedom, this conversation is going to give you both inspiration and tangible ideas to run with.

Topics Covered in this Episode:

• 4:18 - The surprising moment that forced Carolyn to rethink the traditional therapy model

• 7:53 - Why intensives can be a lifeline for therapists facing burnout

• 10:26 - The referral strategy that gets high-ticket clients saying “yes”

• 13:39 - How credibility and visibility build demand for intensives

• 15:54 - Carolyn’s exact pricing and structure (and why it works)

• 18:41 - The “retreat effect” that makes intensives so powerful for clients

• 20:15 - Handling the out-of-network question without losing momentum

• 22:28 - The free resource Carolyn created that therapists can use right away

If this episode sparks something in you, I’d love for you to subscribe, leave a review, and share it with another therapist who needs to hear this. And don’t forget to download Carolyn’s free 22-page intensive workbook to start imagining how this model could fit into your own practice.

Resources Mentioned:

Find out more about Alma here: helloalma.com/danielle

Interested in additional revenue streams? Apply here for the Scale Up Mastermind: https://www.theentrepreneurialtherapist.com/scale-up-mastermind

Connect with Carolyn on IG: @futuretemplateparent https://www.instagram.com/futuretemplateparent 

www.futuretemplateparent.com

Get Five Things You Can Do to Book First Intensive: https://stan.store/futuretemplateparent/p/get-five-things-you-can-do-to-book-first-intensive 

What if September could completely change the trajectory of your practice? In this episode, I dive into why back-to-school season is the single most pivotal time of year for therapists and how you can leverage it to not only end 2025 strong but set yourself up for a thriving 2026. I walk you through the mindset shifts, community strategies, and online marketing moves that will help you bring in more private pay clients and avoid the burnout that so many therapists experience in Q4.

I’ll also share my personal reflections on how I’m intentionally showing up this fall (both in my business and in my personal life) and invite you to do the same. Tune in if you’re looking for some inspiration to help you see September as your fresh start, your “second January,” and the perfect time to reset your vision and recommit to your goals.

Topics Covered in this Episode:

• 3:15 - The one thing that separates therapists who thrive in September from those who miss out

• 6:40 - Why mindset is the first step before marketing (and what happens if you skip it)

• 10:50 - The simple practices I’m using to show up grounded and intentional this fall

• 13:35 - How to position yourself for referrals from colleges, schools, and pediatricians

• 17:45 - A strategy that creates client referrals for years from just one presentation

• 19:55 - Why community marketing beats out flashy online tactics this season

• 21:30 - The overlooked online strategy that can transform your local SEO

• 23:55 - What you need to shed this fall in order to grow your practice

If this episode resonated with you, don’t miss my free live training on September 30th at 11:30am EST - the last one I’ll be doing in 2025! I’ll be walking you through the top marketing strategies therapists are using right now to get more private pay clients before the year ends. Grab your spot and let’s finish the year strong together!

All show notes are available at https://www.theentrepreneurialtherapist.com/

Resources Mentioned:

Register here for my LAST free training for 2025: How to Get More Private Clients in 2025: https://www.theentrepreneurialtherapist.com/webinar

What does it really look like to use your private practice not just to pay the bills, but to create lasting wealth for your family? In this episode, I’m pulling back the curtain on how I’m thinking about generational wealth as both a therapist and a mom. From Roth IRAs for kids, to additional revenue streams, to breaking cycles of scarcity, I’m sharing my own journey of setting up systems that will serve my daughter long after I’m gone.

I’ll also explore how wealth is about so much more than money. It’s about freedom, flexibility, and the legacy you leave behind. If you’ve ever wondered how to turn your practice into more than just a job, and instead into a long-term asset that supports your family and your vision for the future, this conversation is for you.

Topics Covered in this Episode:

• 3:54 - The surprising way you can legally pay your kids through your practice

• 5:19 - How compound interest can create a seven-figure retirement account for your child

• 7:57 - Why AI could reshape the 40-hour workweek for therapists

• 9:25 - The mindset shift from “earning in session” to “earning outside of session”

• 12:06 - The overlooked step that ensures your business becomes a transferable asset

• 14:29 - How to prepare your kids (even unknowingly!) to one day run or inherit your business

• 19:11 - Why building wealth as a therapist isn’t greedy but necessary to create real change

• 21:35 - A challenge that could completely reshape the way you dream about your business

If this episode got you thinking bigger about what’s possible for your practice and your family, don’t keep it to yourself. Hit subscribe so you never miss a conversation, leave a review to spread the word, and come hang out with me on Instagram @entrepreneurialtherapist. Let’s keep building not just businesses, but legacies.

Resources Mentioned:

Apply for The Scale Up Mastermind: https://www.theentrepreneurialtherapist.com/scale-up-mastermind

Find out more about Alma here: helloalma.com/danielle

What if your biggest growth opportunity in 2025 isn’t on Instagram, YouTube, or TikTok, but in your inbox? In this episode, I sit down with email marketing expert Tarzan Kay to unpack why email list building is still the most powerful (and overlooked) marketing tool for therapists who want to scale. Whether you dream of launching an online course, coaching program, or digital products, Tarzan explains why your email list is the foundation you can’t afford to skip and how to start building it strategically today.

We explore the timeless strategies and fresh tactics that help therapists grow engaged lists, craft newsletters people actually look forward to, and use email to create predictable sales. 

Topics Covered in this Episode:

• 2:48 - Why email is closer to the sale than any other channel

• 5:53 - The platform Tarzan swears by

• 9:00 - The biggest mistake therapists make when starting a newsletter

• 11:58 - How to use client pain points to instantly grab attention

• 14:42 - A proven newsletter structure that keeps readers coming back

• 18:54 - Why biweekly might beat weekly when you’re starting out

• 20:33 - The low-hanging fruit for building your list right now

• 21:54 - The growth tactic all 7-figure business owners have in common

Wanting to focus on email list building this fall? The Scale Up Mastermind is open for enrollment, where we focus on additional revenue streams and audience building for 12 weeks this fall. Apply today to see if you're a good fit.

Resources Mentioned:

Apply for The Scale Up Mastermind: https://www.theentrepreneurialtherapist.com/scale-up-mastermind

Tarzan’s Free Welcome Sequence Copy Kit: https://tarzankay.com/welcome-sequence-copy-kit

Connect with Tarzan: https://tarzankay.com/

Do you ever feel like grad school prepared you to be a therapist—but not to run a private practice?

In this episode, I sit down with Kate and Alyssa, who are best friends, business partners, and alumnae of my Scale Up Mastermind. These two powerhouse therapists went from subleasing offices to building a full-blown online coaching program for therapists ready to leave agency work and launch their own practice. We talk candidly about everything from figuring out their niche to building a product from scratch, all while navigating life changes like honeymoons and pregnancies. If you’ve ever felt unprepared for the business side of therapy, this one is a must-listen.

Kate and Alyssa get real about what it actually takes to launch a group coaching program while still running a full caseload. We unpack their decision to build “Sh*t They Didn’t Teach You in Grad School,” how they found their first clients, and why community is the glue that holds it all together. Whether you're in the dreaming phase or prepping your own launch, you'll learn what it takes (and what to avoid) when creating a new income stream as a therapist.

Topics Covered in this Episode:

• 1:13 - The overlooked business model no one teaches therapists

• 3:25 - How their casual advice to friends turned into a real offer

• 5:44 - Why group coaching helped them scale with less burnout

• 12:58 - The exact tools they use to keep therapists accountable

• 16:34 - How their custom income calculator helps therapists finally “do the math”

• 18:40 - The financial mindset shift therapists desperately need to hear

If you're a therapist tired of piecing together business advice from random corners of the internet, Kate and Alyssa’s story will show you what’s possible. Be sure to grab their free income calculator and follow them on Instagram at @shit_they_didnt_teach_u

Resources Mentioned:

The Scale Up Mastermind is open for enrollment for our fall 2025 cohort, click here to apply today ! https://www.theentrepreneurialtherapist.com/scale-up-mastermind

Connect with Kate and Alyssa: www.pointcounselingllc.com

Grab Their Income Calculator: https://www.pointcounselingllc.com/income-calculator-sign-up

The Private Practice Passport: https://www.pointcounselingllc.com/click-this-sh-t-coming-soon