What would happen if you stopped trying to market your practice everywhere and focused only on what actually works?

In this episode, I'm joined by Laurel van der Toorn, a therapist and group practice owner who has built a successful virtual, trauma-focused practice by doing less, but doing it strategically. We talk about why she chose to stay virtual, how niching around EMDR has helped bring in the right clients, and why she decided to stop focusing on social media and podcasting after looking at the numbers.

Laurel also shares how she approaches SEO, backlinks, networking, email marketing, and even uses AI to help nurture referral relationships. We talk about what has actually moved the needle for her practice, what she's stopped doing, and how focusing on a few strategic efforts can protect your time while still growing your business.

Topics Covered in this Episode:

• 2:45 - The unexpected source of Laurel's best-fit clients

• 5:10 - Why she stopped trying to be everywhere online

• 7:02 - The networking system that keeps relationships going

• 10:18 - How she uses AI to make networking easier

• 14:06 - What actually makes referrals turn into clients

• 17:24 - The SEO strategy that helped her virtual practice grow

• 20:11 - How she built hundreds of backlinks

If you've been wondering whether you really need to be on every platform, create endless content, or try every marketing strategy out there, tune in!

Resources Mentioned:

Connect with Laurel: www.laureltherapy.net

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

What if the biggest thing standing between you and more money isn't your strategy at all? In this episode, I challenge the assumptions we often make about growing our businesses and invite you to ask a much deeper question: do you actually want the level of success you're working toward? I share the mindset shifts, subconscious beliefs, and practical preparations I've been working through in my own business, along with why your capacity to receive more revenue starts long before the money ever arrives.

We also talk about what it really looks like to prepare for growth by strengthening your systems, learning how to manage larger amounts of money, surrounding yourself with people who can support your next level, and becoming someone who acts decisively instead of waiting until success forces you to change.

Topics Covered in this Episode:

• 1:18 - Why wanting more money and being ready for more money are not always the same thing

• 3:10 - The simple question that can expose what's really holding your business back

• 6:22 - How to know if your business could actually handle a major increase in sales

• 13:08 - Why the people around you can influence how much success you're willing to create

• 17:05 - The habit that separates entrepreneurs who move forward from those who stay stuck

• 18:12 - How acting like your future self can change the way you lead your business

If you're ready to stop hoping for more income and start preparing for it, you don't want to skip this episode.

Resources Mentioned:

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

SEO is changing faster than ever, and what worked even a year ago might already be outdated. In this episode, I'm joined once again by SEO expert Kristie Plantinga to unpack what therapists actually need to know about ranking online in 2026. We dive into the rise of AI search, whether AI optimization (AIO) is really different from SEO, and why therapists may have more of an advantage than they realize as tools like ChatGPT and Google's AI Overviews continue to shape how potential clients find providers.

We also talk about what strategies are still worth your time, what advice has become outdated, and why Google Business Profiles may now be one of the highest leverage marketing tools available. Kristie shares her thoughts on blogging in the age of AI, how to position yourself as the go to expert in your niche, and why being known for one specific thing matters more than ever. If you've been wondering where to focus your marketing efforts without wasting time on tactics that no longer work, this conversation will give you clarity and direction.

Topics Covered in this Episode:

• 4:48 - Why ChatGPT is recommending private practices over big tech companies

• 10:45 - The biggest SEO priorities therapists should focus on right now

• 14:20 - Why your Google Business Profile may matter more than your website

• 16:55 - What Google actually rewards in an AI driven world

• 18:10 - Is blogging still worth your time in 2026?

• 21:00 - The search terms and specialties therapists should be targeting

• 23:00 - How becoming known for one thing can transform your visibility

Resources Mentioned:

Connect with Kristie: placedigital.com

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

How did a simple one hour workshop turn into an $8,000 revenue day? In this episode, I take you behind the scenes of one of the most unexpected launches I've ever had and break down exactly what happened, what I think made it successful, and what I'd do differently next time. I share why I finally stepped outside my comfort zone to talk numbers, how a spontaneous idea from a coffee shop became a profitable offer, and why understanding my audience mattered far more than having the perfect launch strategy.

I also dig into the bigger lessons this experience taught me about marketing in today's AI driven landscape. We talk about creating low ticket offers that genuinely solve a pressing problem, why I trusted my instincts instead of asking for permission, how simple marketing outperformed overcomplicated strategies, and why being willing to pivot may be one of the most valuable business skills you can develop.

Topics Covered in This Episode:

• 6:45 - The surprising ingredient that made people buy immediately

• 9:58 - Why I stopped asking for validation before launching new ideas

• 13:41 - The simple marketing strategy that outperformed my expectations

• 17:36 - What today's online buyers are actually looking for

• 20:51 - The failed workshop that completely changed my perspective

• 23:58 - An email from one therapist that reshaped my entire mission

• 25:47 - The seven hour breakdown behind an $8,000 launch

If you've been wondering whether now is the right time to launch something new, simplify your offers, or adapt your business to the changing AI landscape, this episode will give you plenty to think about.

If you want to purchase the $47 AIO Workshop to help your practice show up in ChatGPT and be recommended by AI, you can purchase it here.

Resources Mentioned:

Join the AIO Workshop: https://danielle-s-school8.teachable.com/p/seo-workshop

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

Money stress doesn't have to be the price of running a successful therapy practice. In this episode, I sit down with Profit First expert and therapist bookkeeper Andrea Rotondo to talk about one of the most overlooked parts of private practice: creating a financial system that gives you clarity instead of constant anxiety.

We unpack how the Profit First framework works specifically for therapists, why simply looking at your bank balance can be misleading, and how organizing your money with intention can help you prepare for taxes, annual expenses, payroll, vacations, and future growth without the last minute panic.

We also discuss the difference between paying yourself and earning true profit as a business owner, why even starting with just 1% can make a meaningful difference, and how building healthy financial systems can create more freedom, confidence, and sustainability in both your business and your personal life.

Topics Covered in this Episode:

• 2:18 - Why so many therapists avoid their finances and what it may be costing them

• 6:08 - The real meaning behind the Profit First philosophy and why it is not about putting money before people

• 10:45 - The simple bank account system that can completely change how you view your business finances

• 14:32 - How often you should move money and why timing matters more than you think

• 17:42 - The financial habit that can help you finally feel in control of your practice

• 20:12 - Why your profit account should never be confused with your paycheck

• 21:58 - The surprisingly simple way to start implementing Profit First without overwhelming yourself

• 24:08 - How quarterly profit distributions can become one of the most rewarding parts of owning a practice

Resources Mentioned:

Andrea's Website: https://www.liquidcentsbookkeeping.com/

Connect with Andrea on LinkedIn: https://www.linkedin.com/in/andrearotondo1/

Connect with Andrea on IG: https://www.instagram.com/andrea.rotondo/

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

The biggest wins in business don't always tell the whole story. In this quarter two review, I'm pulling back the curtain on what the last three months actually looked like behind the scenes, from hosting my first retreat and traveling to multiple business events to refining my Scale Up Mastermind, experimenting with Instagram ads, and preparing for new opportunities. I'm sharing what paid off, what I'd approach differently, and why moving quickly, even when things aren't perfect, became my theme for the quarter.

I'm also opening up about the personal challenges that existed alongside those business milestones. I talk about balancing entrepreneurship with motherhood, navigating family addiction, the toll of compartmentalizing difficult emotions, and why I'm prioritizing nervous system regulation over simply chasing more growth.

Topics Covered in this Episode:

• 2:10 - Why "move fast and break things" became my guiding philosophy for Q2

• 5:45 - The behind the scenes changes I'm making to my Scale Up Mastermind

• 10:30 - What taking my daughter to a business conference unexpectedly taught me about success

• 14:55 - The biggest lessons from hosting my very first in person retreat

• 18:20 What was happening behind the scenes while business appeared to be thriving

• 21:05 - Why I'm investing in EMDR and focusing on nervous system regulation this summer

• 23:10 - My early results with Instagram ads and what's changing in my marketing strategy

• 24:40 - The mindset I'm taking into the second half of the year

Resources Mentioned:

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

Ready to get paid to speak? In this episode, I'm joined by returning guest Gabrielle Juliano-Villani to talk about one of the most overlooked ways therapists can diversify their income and expand their impact through paid speaking.

We unpack what it actually takes to build a speaking career, how speaking can become much more than conference keynotes, and why podcasts, workshops, trainings, retreats, and social media all play a role in creating visibility. Gabrielle also shares her own journey from scaling and selling a seven figure group practice to building a business centered around consulting, retreats, education, and speaking.

Topics Covered in this Episode:

• 6:48 - The surprising first step Gabrielle took despite being terrified of public speaking

• 10:12 - How one trip to Italy completely changed her approach to speaking

• 14:05 - The networking mindset that creates speaking opportunities without feeling salesy

• 17:28 - The contract details most first time speakers never think to ask about

• 20:01 Why saying yes to the "right" unpaid opportunity can lead to thousands in paid work

• 22:16 - The habits Gabrielle uses to become a stronger speaker every time she steps on stage

• 24:09 - What therapists need to know before turning speaking into a sustainable revenue stream

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Resources Mentioned:

Connect with Gabrielle on IG: instagram.com/gjvconsulting

Gabrielle's Website: gabriellejulianovillani.com

Medicare Consulting: medicareconsultingfortherapists.com Gabrielle's Facebook Group: https://www.facebook.com/groups/createanabundantgrouppractice

Therapists Guide to Income Streams: https://gabriellejulianovillani.com/therapists-guide-to-income-streams/

Courage to Speak Webinar: https://gabriellejulianovillani.com/courage-to-speak-webinar

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

I'm sharing everything I've invested in during the first half of 2026, both in my business and in myself. From hiring an AI integrator and expanding my team to exploring hormone testing, EMDR, and nervous system support, I'm covering the real thought process behind every decision.

More importantly, I'm talking about how I decide what's actually worth my time, money, and energy, and why every investment has to support the life and business I'm trying to build.

I also dive into the lessons I've learned while growing my team, experimenting with Meta ads, and creating a business that doesn't constantly leave me running on empty.

Topics Covered in this Episode:

• 6:42 - The team structure that completely changed how I run my business

• 10:08 - The leadership lesson that transformed how I onboard new hires

• 13:04 - Why building a business that supports your nervous system matters more than hustling harder

• 16:18 - The health investments I'm making this year and what I'm hoping to learn from them

• 21:08 - Why I finally decided to invest in Instagram ads after years of organic growth

• 23:05 - The question I'm encouraging every entrepreneur to ask themselves this summer

If this episode challenged you to think differently about investing in yourself or your business, I'd love to hear what resonated most. Take a screenshot while you're listening, share it on Instagram, and tag me @entrepreneurialtherapist so I can cheer you on.

Resources Mentioned:

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

What if your next high-paying client finds you through AI before they ever visit your website?

In this episode, I share a personal experience that completely reinforced what I've been teaching therapists about marketing and visibility. After deciding to invest in an EMDR intensive for myself, I turned to ChatGPT to help me find a provider.

What happened next revealed just how dramatically the client journey is changing. I walk you through the search process, the differences between the practices I contacted, and why some therapists are getting recommended while others are being overlooked. This conversation explores what AI search means for private practice owners and why the traditional marketing playbook may not be enough moving forward.

Topics Covered in This Episode:

• 4:18 - The unexpected experiment that changed how I think about therapist marketing

• 7:42 - Why one practice earned my attention before I ever spoke to a clinician

• 9:55 - The client behavior shift that therapists can no longer afford to ignore

• 12:07 - A simple question every private practice owner should ask themselves right now

• 14:31 - The surprising places AI is pulling recommendations from

• 16:48 - A marketing advantage many therapists are overlooking

• 18:52 - The reason niche practices may have an edge in AI search

• 20:36 - The trust signals that could influence who gets recommended and who doesn't

If you're looking to get help with making sure your practice is showing up in ChatGPT this year, join me for my one-time, live workshop on Tuesday, June 30th at 12PM Et/ 9AM Pt. A recording will be provided if you're away during that time.

You'll learn my 3- Hour Weekly Marketing Framework.

In just one hour together, we'll demystify what to actually focus on:

• Map out exactly how to spend 3 focused hours a week on marketing (so it doesn't take over your life)

• Learn the priority order: foundation, content, then community signals

• Walk through real examples of therapists doing this well

Resources Mentioned:

Simple SEO + AIO for therapists: https://danielle-s-school8.teachable.com/p/seo-workshop

What if the thing holding back your business growth has nothing to do with your business at all? In this episode, I sit down with Kelly Hubbell, founder of Sage House, to explore a concept that is gaining traction among ambitious women and entrepreneurs: the house manager. We unpack what a house manager actually does, how the role differs from a nanny or family assistant, and why so many high-achieving professionals are realizing that support at home can be just as important as support in the workplace.

If you've ever felt stretched thin by the invisible labor of running a household, this conversation will challenge the way you think about delegation, productivity, and capacity.

Topics Covered in this Episode:

• 5:48 - What a house manager actually does day to day

• 8:37 - Why household support is becoming the next big conversation for working women

• 11:12 - The systems that make a house manager successful long term

• 19:05 - How to know if you're ready to bring support into your home

• 21:42 - The hiring, vetting, and matching process behind finding the right fit

Resources Mentioned:

Follow Kelly on Instagram: https://www.instagram.com/mysagehaus

Connect with Kelly: www.sagehaus.com

Kelly's Free Guide: https://sagehaus.com/rebalance-guide

Fill Up Therapists: $0-$60k

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.