The Entrepreneurial Therapist Podcast

A failed launch can give you the exact information you need to build an offer that sells. In this episode, I'm talking with Dr. Annie Krajewski about building a second revenue stream while running a full private practice. We talk about her failed first launch, the market research that changed her approach, and how she turned that feedback into an offer that brought in 18 therapists at nearly $2,000 each.

We also talk about why you have to keep talking about your offer, the power of relationships, investing in support, and what it really means to go all in before you have proof. If you've been thinking about creating an offer beyond your caseload, this conversation is full of practical lessons you can take into your own business.

Topics Covered in this Episode:

• 2:05 - The business idea that started as something much smaller

• 4:10 - What happened when the first launch completely flopped

• 6:05 - The research that changed the direction of the offer

• 9:15 - Why the same message may need to be said far more often than you think

• 11:35 - The unexpected role relationships played in the launch

• 14:05 - What it really means to "go all in" before you have proof

• 16:40 - How belief can change the way you show up in your marketing

• 19:10 - The shift from one-to-one work to impacting many

If you've been sitting on an idea for an offer, wondering whether people will actually buy it, or waiting until you feel more certain before going all in, tune in to hear Annie's real experience building hers. You'll walk away with a different perspective on failed launches, market research, messaging, and what it takes to build something beyond your caseload.

Resources Mentioned:

Connect with Dr. Annie: https://everbetherapy.com/

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

What could the therapy world look like in 2027? I'm sharing the trends I'm watching now, from rising demand for mental health services and peptide therapy to the growing role of AI in therapy, marketing, and healthcare.

I'm also talking about the challenges coming from insurance companies, why therapists may need to get more vocal about their approach to AI, and why I think all of this disruption could create more opportunities for therapists, both inside and outside the therapy room.

Topics Covered in this Episode:

• 2:41 - Why demand may keep outpacing supply

• 6:32 - The treatment trend therapists may see more of

• 10:05 - What happens when AI starts recommending therapists

• 11:49 - Why therapists may need to find their voice on AI

• 14:52 - Where insurance and AI could collide

• 16:58 - Why therapist visibility could become more valuable

If you're wondering what 2027 could mean for your practice, your visibility, and your future as a therapist, tune in and hear the predictions I'm making now.

Resources Mentioned:

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

Building the practice you actually want can take longer than you think. In this episode, I sit down with therapist Brittany Deutch to talk about her two-and-a-half-year journey building a fully virtual, private-pay divorce therapy practice. She gets honest about the months when she questioned whether it would work, the strategies she tried that didn't bring in clients, and the mindset that kept her going.

We dig into the marketing shifts that changed everything, including community networking, SEO, and finally owning her divorce therapist niche. Brittany also shares how she built referral relationships, created a group offering she genuinely loves, and stepped away from the pressure of constantly posting on Instagram. If you're building a private practice and wondering what actually works beyond the highlight reel, this is a story you won't want to miss.

Topics Covered in this Episode:

• 2:46 - Building a practice around the life you actually want

• 4:07 - The reality of filling a private-pay practice

• 8:15 - The mindset that kept her moving forward

• 9:21 - Why Instagram wasn't bringing in the clients she needed

• 10:00 - The marketing shift that changed things

• 11:41 - The niche shift that made a major difference

• 13:37 - Turning connections into a referral network

• 17:48 - A completely different way to approach Instagram

Tune in for Brittany's honest, behind-the-scenes look at what it can really take to build a private practice on your own terms.

Resources Mentioned:

Connect with Brittany: https://www.creativesourcecounseling.com/

Follow Brittany on IG: https://www.instagram.com/brittany.deutch/

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

In this episode, I'm joined by Natalie Moore, a therapist and SEO expert who has spent years learning how to help therapists become more visible online. We talk about what's changing in SEO and AI search, how keyword research can help you understand what potential clients are actually looking for, and why the right strategy starts with a hypothesis rather than simply choosing a handful of keywords.

Natalie and I also break down what it really takes to signal to Google and AI that you are a legitimate, trusted provider in your area. If you want your practice to be found by the people who are already searching for the exact services you provide, this conversation will give you a much clearer picture of where to focus and what to build next.

Topics Covered in this Episode:

• 2:58 - How Natalie accidentally turned a client-getting skill into a second profession

• 6:32 - The first question to ask before choosing a single keyword

• 9:14 - Why one seemingly simple search query can reveal an entire SEO strategy

• 12:21 - The missing signal that could be making your location harder to find

• 15:47 - What Yelp can and cannot do for your practice

• 18:42 - Why your Google Business Profile may matter far beyond Google

• 21:31 - The unexpected way colleague reviews can influence AI recommendations

• 23:18 - Why targeting fewer keywords might actually get you further

Resources Mentioned:

Register for the SEO workshop on September 23rd and Sept 25th at 1PM Et here: https://www.theentrepreneurialtherapist.com/seo-workshop

SEO Intensive Course

Mangools Keyword Research Tool Link

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

What if the next client searching for a therapist asks ChatGPT instead of Google? In this episode, I'm breaking down why the way therapists market their private practices is changing and why getting recommended by AI could become a major part of your growth strategy. I'll explain what GEO is, how it differs from traditional SEO, and what I'm doing in my own therapy practices to make sure AI continues recommending me. I'll also share why this approach is producing results much faster than some of the traditional marketing strategies I've relied on in the past.

I'm getting practical about the things therapists can start doing now, from understanding why competing practices are being recommended, to building more specific reviews, strengthening your presence across the internet, and making sure AI can actually verify that you're a real, credible professional. If you want to finish 2026 strong and enter 2027 with a marketing strategy built for where search is headed, this episode will give you a look at what I'm paying attention to right now.

Topics Covered in this Episode:

• 1:35 - Why the old marketing timeline started feeling impossible

• 4:10 - The question I'm asking AI about my competitors

• 6:35 - What AI can reveal about why someone else gets recommended

• 9:05 - The subtle connection between SEO and GEO

• 11:30 - Why the right kind of review may matter more than you think

• 14:15 - What AI needs to see before it can vouch for you

• 16:35 - The online profiles you may be overlooking

• 18:30 - Why the next 90 days could change your 2027

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WORKSHOP REGISTRATION:

• Register for the GEO workshop on September 23rd and Sept 25th at 1PM Et here: https://www.theentrepreneurialtherapist.com/seo-workshop

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Thanking Our Sponsors:

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

What if your faith could shape the way you build, market, and grow your therapy practice? In this episode, I sit down with Whitney Owens, founder of Wise Practice Consulting, to talk about the unique business considerations that come with building a faith-based practice. We talk about marketing to churches, understanding how different churches approach therapy, and why relationship-building is often far more effective than a traditional sales pitch.

Whitney also shares how therapists can create meaningful connections with pastors, provide value to churches, navigate dual relationships, and turn those relationships into referrals and community collaborations. We also talk about the spectrum of faith-based practices and how you can incorporate faith into your branding and practice in a way that feels authentic to you.

Topics Covered in this Episode:

• 3:14 - The first step to connecting with churches

• 5:35 - Why warm introductions can change everything

• 8:11 - What pastors actually need from therapists

• 11:10 - Turning relationships into referrals and collaboration

• 13:30 - One creative way to become a church's go-to therapist

• 15:16 - Finding your place on the faith-based practice spectrum

• 18:05 - Building a business around both strategy and faith

If you're a therapist who wants to grow a practice that reflects your values while serving your community, tune into this episode for ideas to help you think differently about networking, referrals, marketing, and what a faith-based practice can actually look like.

Resources Mentioned:

Connect with Whitney: https://www.wisepracticeconsulting.com/

Free Tips For Marketing and Networking with Churches: https://wisepracticeconsulting.aweb.page/p/7a89ac77-233e-4785-b25f-de5fa6860551

Listen to the Wise Practice Podcast: https://www.youtube.com/@wisepracticeconsulting

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

What if the conversations you are avoiding are actually the conversations your team needs you to have? In this episode of The Entrepreneurial Therapist, I'm tackling one of the biggest things I see holding therapists back from scaling: the fear of having hard conversations. Whether you're managing clinicians, a VA, an executive assistant, or an online business manager, avoiding uncomfortable conversations can create a culture of avoidance that ultimately limits your growth.

I'm breaking down why empathy and sensitivity, while essential strengths for therapists, can sometimes make leadership harder, and why being honest with your team is actually an act of kindness.

Topics Covered in this Episode:

• 4:32 - The mindset shift that changes how you show up as a leader

• 6:18 - Why your empathy might be making leadership harder

• 9:02 - The part of a team member's reaction that is not yours to manage

• 11:26 - How to build the muscle of having uncomfortable conversations

• 13:42 - The CEO habit that gives you a completely different view of your business

• 16:04 - What managing different personalities can teach you about leadership

• 18:03 - Why your leadership starts with the cup you are pouring from

If this episode resonates with you, I'd love for you to take the conversation one step further. Send me a DM on Instagram and let me know what you're taking away from this episode, or share it to your stories and tag me.

Resources Mentioned:

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

What would happen if you stopped trying to market your practice everywhere and focused only on what actually works?

In this episode, I'm joined by Laurel van der Toorn, a therapist and group practice owner who has built a successful virtual, trauma-focused practice by doing less, but doing it strategically. We talk about why she chose to stay virtual, how niching around EMDR has helped bring in the right clients, and why she decided to stop focusing on social media and podcasting after looking at the numbers.

Laurel also shares how she approaches SEO, backlinks, networking, email marketing, and even uses AI to help nurture referral relationships. We talk about what has actually moved the needle for her practice, what she's stopped doing, and how focusing on a few strategic efforts can protect your time while still growing your business.

Topics Covered in this Episode:

• 2:45 - The unexpected source of Laurel's best-fit clients

• 5:10 - Why she stopped trying to be everywhere online

• 7:02 - The networking system that keeps relationships going

• 10:18 - How she uses AI to make networking easier

• 14:06 - What actually makes referrals turn into clients

• 17:24 - The SEO strategy that helped her virtual practice grow

• 20:11 - How she built hundreds of backlinks

If you've been wondering whether you really need to be on every platform, create endless content, or try every marketing strategy out there, tune in!

Resources Mentioned:

Connect with Laurel: www.laureltherapy.net

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

What if the biggest thing standing between you and more money isn't your strategy at all? In this episode, I challenge the assumptions we often make about growing our businesses and invite you to ask a much deeper question: do you actually want the level of success you're working toward? I share the mindset shifts, subconscious beliefs, and practical preparations I've been working through in my own business, along with why your capacity to receive more revenue starts long before the money ever arrives.

We also talk about what it really looks like to prepare for growth by strengthening your systems, learning how to manage larger amounts of money, surrounding yourself with people who can support your next level, and becoming someone who acts decisively instead of waiting until success forces you to change.

Topics Covered in this Episode:

• 1:18 - Why wanting more money and being ready for more money are not always the same thing

• 3:10 - The simple question that can expose what's really holding your business back

• 6:22 - How to know if your business could actually handle a major increase in sales

• 13:08 - Why the people around you can influence how much success you're willing to create

• 17:05 - The habit that separates entrepreneurs who move forward from those who stay stuck

• 18:12 - How acting like your future self can change the way you lead your business

If you're ready to stop hoping for more income and start preparing for it, you don't want to skip this episode.

Resources Mentioned:

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

SEO is changing faster than ever, and what worked even a year ago might already be outdated. In this episode, I'm joined once again by SEO expert Kristie Plantinga to unpack what therapists actually need to know about ranking online in 2026. We dive into the rise of AI search, whether AI optimization (AIO) is really different from SEO, and why therapists may have more of an advantage than they realize as tools like ChatGPT and Google's AI Overviews continue to shape how potential clients find providers.

We also talk about what strategies are still worth your time, what advice has become outdated, and why Google Business Profiles may now be one of the highest leverage marketing tools available. Kristie shares her thoughts on blogging in the age of AI, how to position yourself as the go to expert in your niche, and why being known for one specific thing matters more than ever. If you've been wondering where to focus your marketing efforts without wasting time on tactics that no longer work, this conversation will give you clarity and direction.

Topics Covered in this Episode:

• 4:48 - Why ChatGPT is recommending private practices over big tech companies

• 10:45 - The biggest SEO priorities therapists should focus on right now

• 14:20 - Why your Google Business Profile may matter more than your website

• 16:55 - What Google actually rewards in an AI driven world

• 18:10 - Is blogging still worth your time in 2026?

• 21:00 - The search terms and specialties therapists should be targeting

• 23:00 - How becoming known for one thing can transform your visibility

Resources Mentioned:

Connect with Kristie: placedigital.com

Find out more about Alma here: helloalma.com/danielle

Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

Fill Up Therapists: $0-$60k

If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.

Scale Up Therapists: $60-$200k+

Group practice owners, content creators and therapists scaling beyond 1-1.

Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.