Save your seat inside Business Bootcamp! Your COMPLETE roadmap to go from idea to income: ⁠herfirst100k.com/business-bootcamp 

I asked our audience one simple question: How much money would you need to feel rich? What I didn’t expect was a tidal wave of answers that weren’t just about income—they were about identity, survival, trauma, and the deep psychology of money. In this episode, I’m digging into the thousands of responses we received—from those saying $70K makes them feel secure, to others needing $750K+ just to feel safe in their high-cost-of-living cities. But beneath those numbers lies something even more fascinating: how we define wealth, comfort, and enoughness, especially as women navigating a world that tells us we should be grateful for scraps.

This episode isn’t about hitting a random salary milestone—it’s about unraveling the emotional and psychological layers behind why we want more money and what it represents. From societal expectations to location-based cost pressures, from generational trauma to shifting lifestyle goals, I break down what your “rich number” might actually say about you—and challenge you to claim even more. Because financial safety isn’t simply a number. 

Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/how-much-money-do-i-need/

Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod  

Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools

Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz

Special thanks to our sponsors:

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Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.

Indeed

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Stop wasting money on things you don’t use. Cancel your unwanted subscriptions by going to RocketMoney.com/FFPOD.

Quince

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Netsuite

If your revenues are at least in the seven figures, download the free e-book Navigating Global Trade: 3 Insights for Leaders at NetSuite.com/FFPOD.

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Save your seat inside Business Bootcamp! Your COMPLETE roadmap to go from idea to income: herfirst100k.com/business-bootcamp

If you’ve ever felt like you’re living life on someone else’s terms—constantly trying to be “good,” small, or palatable—this episode will change everything. I sat down with return guest Elise Loehnen, bestselling author of On Our Best Behavior and her new workbook Choosing Wholeness Over Goodness, to talk about how to actually like your life, your body, and yourself. We dig into how cultural “good girl” conditioning and stories about money, envy, success, and our bodies hold us back, and how to start rewriting those scripts into ones that feel true to who you are. Elise shares powerful insights on fear, intuition, and envy—and how embracing wholeness over perfection can free us to live more authentic lives.

Elise’s links:

Website: https://www.eliseloehnen.com/

Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/how-to-like-yourself/

Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod  

Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools

Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz

Special thanks to our sponsors:

Squarespace

Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.

Indeed

Get a $75 sponsored job credit to get your jobs more visibility at Indeed.com/FFPOD.

Rocket Money

Stop wasting money on things you don’t use. Cancel your unwanted subscriptions by going to RocketMoney.com/FFPOD.

Quince

For your next trip, treat yourself to the luxe upgrades you deserve from Quince. Go to Quince.com/FFPOD for free shipping on your order and 365-day returns.

Netsuite

If your revenues are at least in the seven figures, download the free e-book Navigating Global Trade: 3 Insights for Leaders at NetSuite.com/FFPOD.

Zocdoc

Visit Zocdoc.com/FFPOD to find and instantly book a top-rated doctor today.

Saily

Get an exclusive 15% discount on Saily eSIM data plans! Go to Saily.com/FFPOD download the Saily app and use code 'FFPOD' at checkout.

Masterclass

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Learn more about your ad choices. Visit megaphone.fm/adchoices

Be the first to know when we launch Business Bootcamp Live! https://herfirst100k.com/biz-waitlist

If you’re over 30 and not sure where to start with finances, this conversation is for you. In this special best of episode, Tori is joined by Britt and Laurie-Anne of the Dow Janes to talk about managing your money in your 30s and beyond. Tune in to hear why The Dow Janes have a different view of emergency funds and finances in partnerships, how managing money in your 30s is different than in your 20s, and why it’s never too late for women to start getting into their finances.

The Dow Jane's Links:

Website: https://www.dowjanes.com/

Instagram: https://www.instagram.com/dow.janes/

Youtube: https://www.youtube.com/c/DowJanesFinancialEducation

Read transcripts, learn more about our guests and sponsors, and get more resources at: https://herfirst100k.com/financial-feminist-show-notes/managing-money-in-your-30s/

Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod  

Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools

Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz

Special thanks to our sponsors:

Squarespace

Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.

Indeed

Get a $75 sponsored job credit to get your jobs more visibility at Indeed.com/FFPOD.

Rocket Money

Stop wasting money on things you don’t use. Cancel your unwanted subscriptions by going to RocketMoney.com/FFPOD.

Quince

For your next trip, treat yourself to the luxe upgrades you deserve from Quince. Go to Quince.com/FFPOD for free shipping on your order and 365-day returns.

Netsuite

If your revenues are at least in the seven figures, download the free e-book Navigating Global Trade: 3 Insights for Leaders at NetSuite.com/FFPOD.

Zocdoc

Visit Zocdoc.com/FFPOD to find and instantly book a top-rated doctor today.

Saily

Get an exclusive 15% discount on Saily eSIM data plans! Go to Saily.com/FFPOD download the Saily app and use code 'FFPOD' at checkout.

Masterclass

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Check to see if you qualify for debt consolidation with our partner –– no impact to your credit score (terms apply): www.herfirst100k.com/payoff

If you’re drowning in credit card debt, this is your lifeline. I’m sharing the five strategies that can help you pay it off by the end of this year — and stay out of it for good. From slashing your interest rate to my favorite debt consolidation tool, these steps can save you thousands and give you your financial freedom back.

Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/pay-off-credit-card-debt-fast/

Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod  

Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools

Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz

Learn more about your ad choices. Visit megaphone.fm/adchoices

Be the first to know when we launch Business Bootcamp Live! https://herfirst100k.com/biz-waitlist

What if everything you’ve been told about retirement is a lie? For years, we’ve been sold the idea that we should grind it out for 40+ years and finally start enjoying life at 65 — but what if that model is broken? In this episode, I’m joined by author and financial coach Jillian Johnsrud to talk about why the traditional retirement plan is failing us and how mini-retirements can give you freedom, fulfillment, and even more money along the way. We’re unpacking exactly how to afford extended breaks, how to negotiate time off without tanking your career, and why rest is one of the smartest investments you can make. 

Jillian’s links:

Website: https://retireoften.com/

Book: https://lnk.to/retireoften

Instagram: https://www.instagram.com/jillianjohnsrud/

Planning worksheet: https://retireoften.com/mini/ 

Negotiating worksheet: https://retireoften.com/onemonth/ 

Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/is-traditional-retirement-a-scam/

Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod  

Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools

Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz

Special thanks to our sponsors:

Squarespace

Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.

Indeed

Get a $75 sponsored job credit to get your jobs more visibility at Indeed.com/FFPOD.

Rocket Money

Stop wasting money on things you don’t use. Cancel your unwanted subscriptions by going to RocketMoney.com/FFPOD.

Quince

For your next trip, treat yourself to the luxe upgrades you deserve from Quince. Go to Quince.com/FFPOD for free shipping on your order and 365-day returns.

Netsuite

If your revenues are at least in the seven figures, download the free e-book Navigating Global Trade: 3 Insights for Leaders at NetSuite.com/FFPOD.

ZocDoc

Visit Zocdoc.com/FFPOD to find and instantly book a top-rated doctor today.

Saily

Get an exclusive 15% discount on Saily eSIM data plans! Go to Saily.com/FFPOD download the Saily app and use code 'FFPOD' at checkout.

Masterclass

Get at least 15% off any annual membership at masterclass.com/FFPOD.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Be the first to know when we launch Business Bootcamp Live! https://herfirst100k.com/biz-waitlist 

When I started my business, I had just $40 in my bank account. No trust fund, no corporate safety net, just a dream and a whole lot of grit. Fast forward, and that $40 has turned into a multi-million dollar company that’s helped over five million women change their relationship with money. But it didn’t happen without mistakes––and a lot of hard lessons along the way. In this episode, I’m pulling back the curtain on the seven most important lessons I’ve learned over nine years of building Her First $100K. These are the strategies, mindset shifts, and sometimes counterintuitive moves that have made the biggest difference—not just in our bottom line, but in my life as an entrepreneur.

Mentioned in this episode:

Business Bootcamp Live: https://herfirst100k.com/biz-waitlist 

Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/entrepreneurship-lessons/

Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod  

Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools

Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz

Special thanks to our sponsors:

Squarespace

Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.

Indeed

Get a $75 sponsored job credit to get your jobs more visibility at Indeed.com/FFPOD.

Rocket Money

Stop wasting money on things you don’t use. Cancel your unwanted subscriptions by going to RocketMoney.com/FFPOD.

Quince

For your next trip, treat yourself to the luxe upgrades you deserve from Quince. Go to Quince.com/FFPOD for free shipping on your order and 365-day returns.

Netsuite

If your revenues are at least in the seven figures, download the free e-book Navigating Global Trade: 3 Insights for Leaders at NetSuite.com/FFPOD.

Saily

Get an exclusive 15% discount on Saily eSIM data plans! Go to Saily.com/FFPOD download the Saily app and use code 'FFPOD' at checkout.

Masterclass

Get at least 15% off any annual membership at masterclass.com/FFPOD.

Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when you build a $100 million brand, become the face of a cultural movement, and then watch it all come crashing down—publicly? In this episode, I sit down with the iconic Sophia Amoruso—founder of Nasty Gal, originator of #Girlboss, and now a seasoned investor and entrepreneur—to talk about what it really takes to reinvent yourself without losing who you are. We get raw about failure, public scrutiny, and why walking away from something “successful” might actually be the most powerful move you can make. Whether you’re pivoting careers, or simply redefining what success looks like, Sophia’s insights'll give you the crash course in reinvention you didn’t know you needed.

Sophia’s links:

Website: https://www.sophiaamoruso.com/ 

Business Class: https://www.businessclass.co/ 

Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/reinventing-yourself-sophia-amoruso/

Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod  

Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools

Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz

Special thanks to our sponsors:

Squarespace

Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.

Indeed

Get a $75 sponsored job credit to get your jobs more visibility at Indeed.com/FFPOD.

Rocket Money

Stop wasting money on things you don’t use. Cancel your unwanted subscriptions by going to RocketMoney.com/FFPOD.

Quince

For your next trip, treat yourself to the luxe upgrades you deserve from Quince. Go to Quince.com/FFPOD for free shipping on your order and 365-day returns.

Netsuite

If your revenues are at least in the seven figures, download the free e-book Navigating Global Trade: 3 Insights for Leaders at NetSuite.com/FFPOD.

Saily

Get an exclusive 15% discount on Saily eSIM data plans! Go to Saily.com/FFPOD download the Saily app and use code 'FFPOD' at checkout.

Masterclass

Get at least 15% off any annual membership at masterclass.com/FFPOD.

Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when the doctrines of faith and control intersect with a woman's autonomy? In this replay episode, I sat down with Tia Levings, author of the powerful memoir “A Well-Trained Wife,” and her story will leave you speechless. Tia dives deep into her experience growing up in and escaping from Christian fundamentalism and the trad wife movement— before it was even called that. We talk about how patriarchal control impacts women financially, emotionally, and physically, and how that same mindset influences the political movements we're seeing today. If you've ever wondered how personal freedom intersects with religion, politics, and financial independence, this is the episode for you.

Tia’s links:

Website: www.tialevings.com

Tia’s book: A Well-Trained Wife

Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/christian-patriarchy-tia-levings/

Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod  

Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools

Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz

Special thanks to our sponsors:

Squarespace

Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.

Indeed

Get a $75 sponsored job credit to get your jobs more visibility at Indeed.com/FFPOD.

Rocket Money

Stop wasting money on things you don’t use. Cancel your unwanted subscriptions by going to RocketMoney.com/FFPOD.

Quince

For your next trip, treat yourself to the luxe upgrades you deserve from Quince. Go to Quince.com/FFPOD for free shipping on your order and 365-day returns.

Netsuite

If your revenues are at least in the seven figures, download the free e-book Navigating Global Trade: 3 Insights for Leaders at NetSuite.com/FFPOD.

Saily

Get an exclusive 15% discount on Saily eSIM data plans! Go to Saily.com/FFPOD download the Saily app and use code 'FFPOD' at checkout.

Learn more about your ad choices. Visit megaphone.fm/adchoices

If you thought “hacking” your money meant clipping coupons or extreme budgeting, today’s episode is going to blow you away. I sat down with Chris Hutchins, of the All the Hacks podcast, to talk about how to maximize value in every area: spending, saving, earning, and traveling. Chris breaks down real, actionable hacks that go way beyond clipping coupons—including side hustles that don’t require starting a business, ways to “game the system” to cut costs on everything from groceries to luxury hotels, and how to rack up credit card points without going into debt. If you want to stop overspending, learn to travel smarter, or create extra income on the side, pull up a chair.

Chris’s links:

Website: https://allthehacks.com/ 

Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/money-hacks-side-hustles-chris-hutchins/

Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod  

Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools

Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz

Special thanks to our sponsors:

Squarespace

Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.

Indeed

Get a $75 sponsored job credit to get your jobs more visibility at Indeed.com/FFPOD.

Rocket Money

Stop wasting money on things you don’t use. Cancel your unwanted subscriptions by going to RocketMoney.com/FFPOD.

Quince

For your next trip, treat yourself to the luxe upgrades you deserve from Quince. Go to Quince.com/FFPOD for free shipping on your order and 365-day returns.

Netsuite

If your revenues are at least in the seven figures, download the free e-book Navigating Global Trade: 3 Insights for Leaders at NetSuite.com/FFPOD.

Saily

Get an exclusive 15% discount on Saily eSIM data plans! Go to Saily.com/FFPOD download the Saily app and use code 'FFPOD' at checkout.

Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when a cultural icon known for spreading joy and glam realness opens up about their most personal financial struggles? In this episode, I sit down with the one and only Jonathan Van Ness aka JVN for a raw, vulnerable, and hilarious conversation about money trauma, impulse spending, and the financial wake-up call that changed everything. From their first money memory at Bath & Body Works to navigating money as a public figure living with HIV, JVN shares how they went from financial avoidance to agency—with a little help from our past conversations. We dive deep into how queer joy is not just resistance, but a vital tool for survival, why financial literacy is crucial for marginalized communities, and what it really takes to heal your relationship with money. Plus, you'll hear Jonathan’s tips for luxury bag resale (you'll want to take notes), the emotional weight of growing up without financial guidance, and how they've transformed their entire financial life, mindset, and self-worth. Tune in!

JVN’s links:

Website: https://jonathanvanness.com/

Hot & Healed tour: https://jonathanvanness.com/tour/   

Book: Let Them Stare: https://www.harpercollins.com/products/let-them-stare-jonathan-van-nessjulie-murphy?

variant=43252198768674

Read transcripts, learn more about our guests and sponsors, and get more resources at https://herfirst100k.com/financial-feminist-show-notes/jvn-money-trauma-financial-healing/

Looking for accountability, live coaching, and deeper financial education? Check out our exclusive community! Join the $100K Club: https://herfirst100k.com/100k-pod  

Our favorite travel and cash-back credit cards, plus other financial resources: https://herfirst100k.com/tools

Not sure where to start on your financial journey? Take our FREE money personality quiz! https://herfirst100k.com/quiz

Special thanks to our sponsors:

Squarespace

Go to www.squarespace.com/FFPOD to save 10% off your first website or domain purchase.

Indeed

Get a $75 sponsored job credit to get your jobs more visibility at Indeed.com/FFPOD.

Rocket Money

Stop wasting money on things you don’t use. Cancel your unwanted subscriptions by going to RocketMoney.com/FFPOD.

Quince

For your next trip, treat yourself to the luxe upgrades you deserve from Quince. Go to Quince.com/FFPOD for free shipping on your order and 365-day returns.

Netsuite

If your revenues are at least in the seven figures, download the free e-book Navigating Global Trade: 3 Insights for Leaders at NetSuite.com/FFPOD.

Saily

Get an exclusive 15% discount on Saily eSIM data plans! Go to Saily.com/FFPOD download the Saily app and use code 'FFPOD' at checkout.

Masterclass

Get 15% off any annual membership at Masterclass.com/FFPOD.

Learn more about your ad choices. Visit megaphone.fm/adchoices