I can’t believe I’m recording this episode but..I’ve *officially* had my first 7 figure-year in business!

Yep, you read that right - 2024 was a 7 figure-year for me in terms of revenue. Honestly...it’s WILD to think about!

Like...that is an insane amount of money. I am SO freaking proud!!!

I never thought something like this was possible when I was just starting my Instagram page and private practice four years ago. 

I’m excited to do a deep dive into exactly HOW I made $1,000,000 in 2024. Of course, there wasn’t one *magical* thing that made this goal a reality. So...let’s get into it!

In this episode, I cover: 

• My income breakdown
• My expenses + how this compared to my 1st year in private practice
• What travel and time off looked like for me
• Valuable lessons I learned this year
• Why you need to show TF up for the business you already have

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

To kick off the new year, I wanted to share 10 things I want you to stop worrying about on Instagram.

I get sooo many questions about these topics, and frankly, they are NOT important. 

They’re not things that are going to ‘move the needle’, and really grow your Instagram page like I know you want to. 

It’s time to leave this stuff behind in 2024. Instead, let’s focus on what IS going to bring you bigger and better results!

In this episode, I cover: 

• The timing of your Instagram posts
• Getting stuck on creating the ‘perfect’ pieces of content
• Using hashtags in your posts
• Creating reel cover photos
• Meaningless engagement on Instagram vs. building an actual community there
• What really matters when it comes to your background for photos & videos
• Showing MORE of you & your face on Instagram
• Talking more in your reels so people get to hear your voice
• Letting go of your fear of saying the ‘wrong’ thing 

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

To kick off the new year, I wanted to re-air one of my most popular episodes from 2024. I’m even MORE excited to share this one again, because I can now say that 2024 was my first 7-figure year in business!! 

I can’t wait to give you more of a behind the scenes look once I have all of my final numbers. In the meantime, enjoy this value-packed episode that will show you what’s REALLY possible + inspires you to dream bigger! 

In today’s episode, I’m giving you a BTS look at how I went from making $45/session, to $1 million/year as a therapist. 

My best advice for you is to take some time, and reflect on what you want your private practice and work/life balance to look like - it doesn’t have to look like what every other therapist out there is doing. 

You absolutely CAN have a sustainable business that you love (and also makes you a sh*t ton of money), regardless of what anyone else tells you. I believe in you, and what you have to offer; I hope this episode encourages you to take action, and bet on yourself!

In this episode, I cover: 

• Where my career path started in 2014 + what ultimately led me back to therapy and starting my own private practice
• My decision to go ‘all in’ with my business and step away from my safe, 6-figure career
• Realizing that trying something new doesn’t mean it’s going to feel hard or uncomfortable forever
• How learning marketing impacted my business growth + the power that comes from betting on yourself and your dreams
• What it’s been like for me to hustle & build my business + ‘scaling back’ in my therapy practice
• Getting crystal clear on what you want your therapy practice to look like

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

In honor of Christmas, today’s episode is going to be one of my MOST popular that aired a few months ago! 

This time of year is the perfect time to sit down and reflect on what went well, and what you want to improve upon for the coming year. I’ve found that being intentional and giving myself permission to do things differently is super important. 

This has allowed me to create a business that is both enjoyable AND sustainable, which leads me to today’s topic!

One of the things I consistently share on Instagram is my monthly income report. You may have noticed that my income from 1-1 therapy clients isn’t as high as it used to be. In fact...it’s pretty low, which has led people to ask me WHY that is. 

Well...that’s because I made the tough decision to see less therapy clients. 

You may be thinking ‘why the heck would you do that?!”, or questioning if it’s possible for YOU to make 6 figures seeing 1-1 therapy clients. 

I knew I wanted to dedicate an entire episode to this topic and talk more in depth about WHY I decided to see less therapy clients. Quite a bit has changed for me along the way, so let’s get into it! 

In this episode, I cover: 

• My first year in private practice with ONLY1-1 therapy clients
• What happened when my Instagram really took off
• My major business growth in 2022 + what needed to change in 2023
• Why I intentionally chose to see less 1-1 therapy clients in 2023 and what this looked like
• Why you MUST give yourself permission to do what’s best for you and your business

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

I’ve got an important question for you…

When’s the last time you gave yourself a raise? Like...actually raised your therapy rates because you’re really freaking good at what you do??

You work very hard, and I know that you’re a therapist who cares about your clients. In order to be the best for them though, you must prioritize yourself. You deserve a business that will not only give you job satisfaction, but financial security and freedom, too! 

In today’s episode, I’m answering the question ‘when should you raise your therapy rates’. I want to share some different scenarios with you, because I know this won’t look the same for everyone.

I hope this episode inspires you to raise your therapy rates in 2025. I would love to hear how you plan to do it, and please know, I’m ALWAYS cheering you on!!

In this episode, I cover: 

• Why you need to set yourself up for success BEFORE seeing clients
• Giving yourself an annual raise, even when you’re happy with your current rates
• What to do when you ‘undersold’ yourself, but need your business to be sustainable

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Amanda Buduris is a trauma therapist in the Pacific Northwest. She owns a successful private practice, and specializes in offering therapy intensives. Amanda serves individuals and couples who have complex trauma, and need support navigating the healing process. She’s also a business coach who helps therapists add therapy intensives to their own practices.

Amanda has been a long time coaching client of mine and has built a very successful therapy practice. She was initially charging $125/session for 1-1 clients. Now, she charges $350/hour for weekly clients, and $400-500 for intensives (which we’re digging more into here). She’s been able to achieve $15k months from therapy alone, working an average of 15 hours/week. Pretty freaking awesome!!

If you’re ready to build your therapy practice in a way that allows you to charge a premium rate and create a client-centered experience, this episode is for you!

In this episode, we cover: 

• How Amanda has upleveled her skills + created a high-quality experience for her clients
• How Amanda and I both use Jane software in our private practices
• Therapy intensives vs. traditional, ongoing 1-1 therapy
• Positioning yourself as the expert and charging a premium rate
• Creating boundaries in your business while still being very client-centered
• Structuring intensives so you can be present and focused, instead of completely drained
• Why branding and marketing are crucial pieces in connecting with your ideal client
• Why people care more about how you can help them vs. your degrees or background
• How Amanda books clients for intensives vs. weekly sessions

Connect with Amanda:

• Follow on Instagram @amandakbcoaching
• Check out her Facebook group

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Christina and I began working together earlier this year and since then, Christina has grown from 16k to over 28k followers on Instagram. She’s also 5x her email list, and grown from 400 email list subscribers to almost 2000. We also chat about the course she created for those struggling with OCD, her experience launching the course, and the power of showing up as your authentic self. 

In this episode, we cover: 

• The ‘slower’ growth & roadblocks Christina was experiencing in her business and how that’s changed since working together
• Christina’s ‘why’ for wanting to show up on Instagram
• Why Christina chose to create a course and her excitement around relaunching it 
• How Christina 5x her email list subscribers
• The free webinar Christina created and promoted to launch her course
• Why showing up as an authentic human is what people really want
• Christina’s recent course launch results + what she did differently
• Putting more effort into your offers upfront so they will pay off later
• Moving away from a ‘perfectionist’ mindset when launching your first course

Connect with Christina:

• Follow on Instagram @christinacounsels

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website 

Make sure to hit follow/subscribe so you never miss an episode!

Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support! 

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Check out Manychat (affiliate link) 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Since being in business, I’ve had 5 really challenging business experiences. But…these hard situations ended up being some of the BEST lessons that I've learned in business! Of course, it wasn’t easy, and it didn’t feel ‘good’ when I was in the thick of it, but I’m super grateful for them, because they made me a better business owner + a more self-assured person outside of work, too. In today’s episode, I’m sharing 5 hard lessons in business I’m grateful for.

In this episode, I cover: 

• Why letting people really ‘see’ you can be scary
• Realizing that you will get paid what you allow yourself to get paid
• Risking failure to get really BIG results
• My experience losing $18k on paid ads
• Receiving negative feedback from clients

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Business Insider Article
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

In today’s episode, I’m sharing about the good, the bad, & the messy of my third $100k month. I’m super proud of this accomplishment, because let me tell you…between team member challenges, tech issues, and more, September was anything but easy. But we made it happen! I received some awesome questions from my Instagram community about HOW I made $100,000 in one month, so I’m excited to break it allll down here!

In this episode, I cover: 

• A breakdown of where my revenue came from
• How I’ve been able to nurture my audience & really build trust with them
• My biggest mindset shift over the last year that led to multiple $100k months
• Feeling ambitious + challenged vs. ‘pressured’ to keep making more money
• Why I don’t ‘do it all’ + what my support looks like
• How much profit I actually take home + breakdown of my expenses

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Monthly Income Report Reel for September 2024
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

I’m excited to welcome Nadia Fiorita onto the podcast today!

Nadia Fiorita is a Miami-based licensed therapist with a modern and authentic approach. She specializes in working with busy women and adolescent girls who struggle with high-functioning anxiety + are looking to gain control over feelings of anxiousness, self-doubt + perfectionism. She works with her clients to build a more optimistic mindset + develop lasting confidence. She is passionate about helping women because she has her own personal journey, so she really gets it!

After working together for a few months, Nadia Fiorita went from 3k followers on Instagram, to over 100k. Fast forward to now - she has a full private pay caseload, 336k followers on Instagram, and has had multiple Reels go mega viral. In today’s episode, we’re chatting about Nadia’s Reels strategy as a therapist and how she has built a MASSIVE following on Instagram, and has done so by primarily using Reels. 

In this episode, we cover: 

• Nadia’s start with Instagram in 2022 + the insane growth she’s experienced since then
• How Nadia went viral after just a few months of us working together
• The increased pressure + imposter syndrome that comes with a large audience
• Nadia’s content creation strategy that’s led to multiple Reels going viral
• 2 Reels that went mega viral, resulting in 20k+ email list subscribers for Nadia
• How Nadia repurposes content to go viral again and again
• What Nadia’s current content creation process is like with team support
• How often Nadia was posting content early on vs. now
• Nadia’s best advice for therapists wanting to grow their Instagram following

Connect with Nadia:

• Follow on Instagram @holisticanxietytherapist
• 4 Things Women With High Functioning Anxiety Don’t Want You to See
• Reasons Your High Functioning Anxiety Shows Up As Anger
• Signs You Have High Functioning Anxiety
• POV Reel

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support! 

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Check out Manychat (affiliate link) 
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram