I'm excited to kick off part one of a three-part series around preparing for maternity leave! 

I've gotten a ton of questions about how I'm planning to step away from my business for three months. And nope - I don't have the luxury of paid time off, either. 

In today's episode, I'm giving you a behind-the-scenes look and sharing how I prepped financially for maternity leave. 

In this episode, I cover: 

• Why I decided to step away from 1:1 therapy & coaching clients
• How I shifted my mindset to be okay with 2025 NOT being a big “growth” year
• The income streams I leaned into more this year
• A behind-the-scenes look at my business vs. personal expenses
• Why regularly checking in on your finances is a game-changer for peace of mind

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

I’m excited to welcome anxiety therapist Julie Newman to the podcast today! In today’s episode, we’re chatting all about getting private pay clients from Psych Today.

If you’ve ever thought Psychology Today was “dead,” Julie will totally change your mind. She’s built a full, private-pay practice in Manhattan, NY, charging $225 per session. Her #1 referral source? Psych Today!

Julie didn’t guess when she set up her Psych Today page. She optimized her profile with intention. She used clear photos and copy that spoke directly to her dream clients! 

In this episode, we cover: 

• How Julie discovered her niche
• Her journey from community mental health & group practice to running her own private practice
• The marketing strategies Julie used to fill her caseload with private-pay clients
• Why showing up on Instagram has made social media more fun & sustainable for her
• How Julie optimized her Psych Today profile to bring in multiple inquiries every month
• The truth about niching down
• Julie’s impressive Psych Today stats and how they prove her strategy works
• Her top advice for refreshing your Psych Today profile if it isn’t attracting clients
• Why being upfront about your fee on Psych Today matters
• The structure Julie uses for her intro calls

Connect with Julie:

• Follow on Instagram @talkingwithjulie
• Follow on TikTok
• Check out her website
• Check out her Psych Today profile

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Starting, scaling, and breaking through plateaus in your private practice isn't always a straight line. But it's TOTALLY possible! In today's episode, I'm talking about starting, scaling, & breaking through plateaus in your private practice.

Maybe you're brand new and dreaming of your first few clients. Maybe you've hit an income ceiling and feel "stuck." Regardless of where you are right now, I've been there, and I GET it.

One of the most important lessons I've learned along the way? Growth comes from shifting things up, NOT staying the same. Hitting a plateau isn't failure. It's proof that you're ready for your next level (which is super exciting)!

In this episode, I cover: 

• My personal experience with hitting (and moving past) multiple plateaus in business
• Why you don’t need to have it “all” figured out to start your private practice
• How to effectively market yourself to land those first clients
• What to focus on once you’ve started and are consistently seeing clients
• Common reasons you may hit a plateau, even when you’re established
• Practical strategies to break through income and growth plateaus
• How PPA can help you start, scale & break through plateaus with a clear roadmap

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

So many therapists are undercharging and overworking. I see this happen WAY too often with the individuals in our field. But it's not because you're "bad with money" or "not cut out for private practice." 

Nope - it's the MYTHS you've been told that are keeping you stuck! These myths sound noble on the surface, but in reality? They're pushing you straight toward exhaustion, burnout, and frustration.

In today's episode, I'm diving into the myths that keep you undercharging and overworking as a therapist.

In this episode, I cover: 

• Why the “underpaid & overworked” cycle matters + stats to prove it
• The myth of “affordable care” + why it keeps you stuck
• The truth about accessibility (and why it’s not all on you)
• Creative ways to be affordable or accessible if you WANT to
• The myth that you need more training or certifications to raise rates
• The fear of losing clients when you change your schedule or increase rates

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

If you've been posting on Instagram, but not seeing the followers (or clients) you want, it might be time for an audit. Nope, I'm not talking about the "scary" IRS kind either! We're talking the fun, action-packed kind that actually gets you results. 

In today's episode, I'm sharing how to audit your therapy Instagram to get more followers & clients. And don't forget to grab your phone and pull up YOUR Instagram profile as you're listening, too!

In this episode, I cover: 

• What an Instagram audit is + why it matters
• Key elements your bio & profile need to attract clients
• How to make your content connect with your ideal audience
• Building an intentional Instagram marketing strategy

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

I’m excited to welcome Sara Schreiber to the podcast today to talk about how to earn 6-figures+ with group therapy! Sara and I first connected when she joined PPA in October 2021. She was actually one of the very FIRST therapists in that program. It’s exciting to think about the major growth we’ve both had since then! 

Sara has built a THRIVING group practice with a full caseload, bringing in 6-figures+, by focusing on group therapy. Her story really shows what’s possible when you focus on community, connection, and serving your people well. 

If you’re dreaming of scaling your income and considering group therapy, this is an episode you do NOT want to miss!!

In this episode, we cover: 

• How Sara became a group director & launched her first groups with zero experience
• Why she left her job to start her own private practice and never looked back
• The way Sara structures her groups + why they’re a great fit for current clients
• Smart strategies for pricing your group programs
• How to market your groups & actually fill them
• Behind the scenes of running group therapy
• Why Instagram can help you grow your groups (but isn’t the only way)

Connect with Sara:

• Follow on Instagram @groups_in_private_practice and @collaborative_minds_therapy
• Check out her coaching website
• Check out her private practice website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Check out Sara’s FREE resources: List Servs & Facebook Groups to Promote Your Therapy Groups and The Ultimate Group Launch Checklist
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

If you've ever frozen up mid-session thinking "how do I say this?!" today's episode is for you! Maybe you need to raise your rates or end therapy with a long-term client, or maybe you need to turn someone away who just isn't the "right" fit. Either way, these convos can be TOUGH!

It's even harder when you're in private practice and don't have a supervisor close by to run it by. You're definitely not alone, and you're NOT a bad therapist for needing help with this!

In today's episode, I'm sharing scripts for the hard conversations as a therapist in private practice

In this episode, I cover: 

• What to say when it's time to raise your rates
• How to turn away a potential client with confidence & care
• What to say when sessions start feeling more like "chit-chat" than therapy
• How to respond when a client cancels with less than 24 hours' notice
• Scripts for handling no-shows and setting clear expectations
• What to say when you're taking time off or heading on vacation
• How to communicate changes to your schedule or availability

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Let's be real - posting on Instagram consistently is a LOT. It's basically an (additional) full-time job! As a therapist, you're already seeing a full caseload. You're handling documentation, coordinating care, and still trying to be a human outside of work. Then you remember it's been five days since your last post. UGH.

It's no freaking wonder social media feels so overwhelming! Here's the thing, though: I want you to know how marketing actually works for therapists. The idea that you just need more motivation or confidence to be consistent is a complete LIE!

In today's episode, I'm diving into why social media feels so overwhelming right now.

In this episode, I cover: 

• The real time commitment it takes to be consistent on Instagram
• Step-by-step breakdown of what goes into creating a reel
• Common Instagram myths therapists need to stop believing
• Why showing up is a skill & not something you’re just “naturally” good at
• How the Reels Membership gives you a system for sustainable consistency

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Okay, it's time to call it out: the 200-view jail is REAL. You *finally* post that Instagram reel you overthought for way too long…and it gets 243 views. Again. Here's the truth, though: getting low views doesn't automatically mean your content is bad.

In fact, most creators (yes, even the ones you look up to) only average 8-10% of their follower count in views. If you've got 1,000 followers, 80-100 views per reel is actually NORMAL!

But if your goal is growth and client conversion, there are some key things that might be holding you back. In today's episode, I'm sharing why your reels aren't working and how to fix them.

In this episode, I cover: 

• What’s *actually* normal when it comes to reel views
• Common reasons you’re stuck in 200-view jail
• How to break out and start seeing real results 

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Check out Jordan’s Reel
• Check out Sol’s Reel
• My reel from July 2024
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

I’m excited to welcome somatic therapist Ariell Murcko to the podcast today to talk about her INCREDIBLE growth on Instagram. After joining the Reels Membership in July 2023, she grew from 1k followers to 50k followers in only 6 months!!

But what really stands out is all the BTS work she put in to make it happen. Ariell’s story is evidence that showing up consistently, sharing your truth, and building community WORKS. It’s such a fun conversation, and will totally inspire you to take action on your own goals!!

In this episode, we cover: 

• Why Ariell started her Instagram during grad school + how it’s evolved since
• The clients she supports as a therapist + how her niche naturally shifted over time
• Ariell’s journey from 1k to 50k followers in under a year
• What real consistency looked like during her biggest growth season + why it became a non-negotiable
• Prepping her content each day
• How her IG presence shifted during maternity leave (but didn’t crumble)
• Why community & connection have been key drivers for her on Instagram
• Ariell’s future goals with IG
• Her 2 private live coaching groups + how she shifts her content during launches
• The decision to keep her kids’ faces offline while still showing up as a mom
• Why you need to keep showing up & sharing those spicy, taboo topics

Connect with Ariell:

• Follow on Instagram @wildwisecounseling
• Follow on Facebook
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram