Today, I’m taking you back in time to visit the 3 reels that COMPLETELY shifted the trajectory of my business. If you’ve ever felt embarrassed, awkward, or straight-up cringey when you first start posting on Instagram… Yep, SAME.

I didn’t even tell my friends or family about my account until I hit 500 followers! But once I pushed past the fear, things started happening. I’m talking BIG things. Reels truly changed everything for me. They can absolutely change everything for you, too!

In this episode, I cover: 

• How my very first reel gave me the key mindset shift I needed
• My first viral reel that built credibility + momentum for me
• The reel that brought in a TON of new client inquiries + truly changed my business
• My biggest lesson from these 3 reels

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• My very first reel
• My first viral reel with 800k views
• My first reel that brought in a LOT of new clients
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Ever felt like your Instagram content isn’t working the way you want it to? You’re definitely not alone, and there’s nothing wrong with you!

But the truth is, you NEED a strategy. Most therapists are posting and expecting every piece of content to magically convert into a client.

Not all content is designed to do the same thing. When you understand the purpose behind each format, Instagram suddenly becomes sooo much easier, fun, AND effective!

In today's episode, I'm talking about the Instagram content format to focus on for success as a therapist.

In this episode, I cover: 

• How to use reels to attract new people + increase your Instagram growth
• How carousels nurture your audience & clearly position you as an authority
• How stories build genuine connection & drive warm, aligned conversions
• How using all 3 formats creates a simple + strategic content flow

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Reels Membership 
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

I’m excited to welcome trauma therapist Lauren Auer to the podcast!

In today’s episode, we’re going BTS of 20 million views on reels and talking about the real pros and cons of going viral.

What I love about Lauren is that her entire Instagram presence is rooted in HELPING people. She’s not chasing trends or forcing growth. That intention has created an amazing ripple effect in her business. 

In this episode, we cover: 

• Lauren’s deep trauma background + how her varied experience shaped her business
• What showing up on Instagram looked like for her in the beginning
• Why she now prefers speaking-style reels over lip-syncs or trends
• Her IG growth journey + how one reel led to 20M views & changed everything
• The real pros and cons of going viral
• How Lauren navigates sharing more controversial topics online
• What Substack is + how Lauren uses it to go deeper with her audience
• Her thoughts on future offers + doing it in an aligned way
• Marketing yourself without hustle & choosing strategies that genuinely fit YOU
• Lauren’s simple, client-centered approach for content ideas & creation

Connect with Lauren:

• Follow on Instagram @yourtraumatherapist_
• Follow on TikTok @YourTraumaTherapist
• Join her Substack
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Lauren’s viral reel
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Today's episode is a FUN one because it's my first Q&A-style episode!

It was inspired by a recent reel I shared, where I opened up about making $829,845 from a single course. Not an overnight success, but this course is a beautiful example of what consistency, refining, and serving deeply can do.

I received a TON of questions about how I did this. If you've been feeling the nudge to create a course or scale beyond 1:1 therapy, you're in the right place!

In today's episode, I'm talking all about courses & scaling beyond 1:1 therapy.

In this episode, I cover: 

• When you should create a course
• Starting a course with a small following
• How to choose your course topic
• Testing interest + profitability with something free BEFORE creating your course
• Structuring your course around the transformation instead of length
• Pricing your course with confidence
• My favorite course platform
• Focusing on the desired outcome (not creating something never done before)
• The capacity to create a course + how this evolves over time
• Getting coaching support vs. DIYing your course
• The key to achieving success with your course

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Some links referenced below are affiliate links, which means we may receive a small commission at no extra cost to you. Thank you for your support!

Resources & Links:

• My Teachable affiliate link
• Reel about my high-ticket course
• Join the waitlist for 1:1 Intensives
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Instagram analytics can feel like an entirely different language. They're even MORE confusing if you're new to Instagram and marketing! I get how overwhelming it feels to look at your professional dashboard and see a wall of numbers staring back at you. 

The good news, though? Those numbers aren't here to intimidate you. They're here to give you clarity!

When you understand your analytics, you stop spiraling every time a post "flops". You start making decisions based on what's actually working to bring dream clients into your practice! In today's episode, I'm breaking down the Instagram analytics therapists need to pay attention to.

In this episode, I cover: 

• Core Instagram metrics therapists need to pay attention to
• Benchmarks to aim for with each metric
• How to use your insights to spot patterns & create more content that converts

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

It's Thanksgiving week in the U.S., which feels like the perfect moment to slow down and really sit in gratitude. 

Building a business is no small thing. It comes with bumps, pivots, growing pains, and sooo much more.

But it's also one of THE most meaningful and empowering journeys you'll ever take!

My hope is that you feel grateful for your business now. If you're not quite there, I hope this episode gets you even MORE lit up by what's possible!

In today's episode, I'm talking about building a business you're actually grateful for. 

In this episode, I cover: 

• Why building a business you’re grateful for is a radical act
• Why aligning your practice with your own needs, values & joy changes everything
• Big-picture visualization to dream big + clarify what you want by next Thanksgiving
• How my first visualization felt scary, but later became my reality
• Encouragement to celebrate your progress + move toward your future vision

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

So many therapists are feeling the squeeze right now. Between the unstable economy, rising costs, and layoffs in mental health spaces, it's a LOT. That's exactly why I wanted to record this episode!

Earning an extra $3k/month is NOT some far-off, unrealistic dream. It's real, it's doable, and it can totally change your entire sense of security. An extra $3k/month gives you breathing room. It's the shift that will take you from feeling "stuck" to steady!

In today's episode, I'm talking about the easiest way to earn an extra $3k a month as a therapist.

In this episode, I cover: 

• How private practice allows you to control your rates, schedule & income
• The simple math behind earning $3k/month with just 3 private-pay clients
• Why you don’t need to quit your job or go “all in” to get started
• How Instagram can become your most reliable source of referrals & job security
• The skills that helped me grow from $45/session to a million-dollar business
• My tipping point on my business journey
• 3 key factors that will make $3k/month absolutely doable for you
• What can happen when YOU decide to get out of your own way

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

I’m excited to welcome relationship therapist Angela Avery to the podcast! 

After building a thriving six-figure practice, her referrals slowed, and she realized that her old marketing strategies just weren’t cutting it anymore. She joined Private Practice Academy and went ALL IN by showing up on Instagram for the first time in her career.

Fast forward six months - she’s signed 17 new private pay clients directly from Instagram in 4 months.

Her journey is such a powerful reminder that it’s NEVER too late to reinvent yourself. There’s sooo much possibility when you decide to just go for it. 

In this episode, we cover: 

• How Angela’s slowdown in referrals led her to join PPA & start marketing on Instagram
• What being an “older therapist” online really looks like
• How Instagram became her main referral source in 2025
• The way Angela infuses her niche & personality into fun, sassy Reels
• How she plans content and uses Reels prompts to stay consistent
• When she realized IG was working + how she runs her ad for steady results
• How Angela’s income grew 25% after diving into Instagram marketing
• Why your capacity & season of life matter when deciding how much to show up
• How to “slow down” marketing when your caseload is full
• Why Angela is launching a second business for men in relationships
• Angela’s top advice for therapists starting on Instagram

Connect with Angela:

• Follow on Instagram @thecounselingstudio and @themensrelationshipstudio
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Angela’s Instagram ad
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Here's the truth: therapists make incredible marketers. 

You already sit with people in their most vulnerable moments. You understand their fears, desires, and dreams. You're naming what someone feels and showing them a path forward. That's marketing at its CORE!

But where do we get stuck? The language. Clinical terms work for notes, but not so much for Instagram. I want to help you shift this so you still feel confident in your messaging AND are connecting with your dream clients!

In today's episode, I'm talking about how to stop talking like a therapist so your marketing actually converts. Regardless of your specific niche, you can adjust your messaging so people resonate and know YOU'RE the one to help them when they're ready!

In this episode, I cover: 

• What client-forward (aka client-facing) language actually means
• Why shifting away from clinical language can feel uncomfortable for therapists
• How to tell if your clients really know or use the clinical terms you’re sharing
• Real examples of turning therapist jargon into relatable, client-centered messaging

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Feeling stuck when it comes to content ideas for your therapy Instagram? You're NOT alone! As a therapist, you have sooo much value to give. Once you know where to look, the ideas will start coming faster than you can jot them down!

In today's episode, I'm talking about how to come up with content ideas for your therapy Instagram account. The truth is, content ideas for your therapy Instagram are freaking EVERYWHERE. You just need a system to catch them (and implement them). 

If you don't want to start from scratch every time (I mean, who does?), my Reels Membership is for you!

In this episode, I cover: 

• Pulling content ideas from client sessions without crossing professional boundaries
• The right way to scroll with intention & turn it into inspiration
• Why your own experiences can spark some of your BEST content
• Using TikTok to spot trends and stay ahead of the curve
• What to look for on IG and TikTok
• The easiest way to repurpose your top-performing content
• How to use AI to brainstorm ideas while keeping your voice front & center

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Reels Membership
• IG post example 1
• IG post example 2
• IG post example 3
• IG post example 4
• IG post example 5
• IG post example 6
• IG post example 7
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram