Feeling stuck when it comes to content ideas for your therapy Instagram? You're NOT alone! As a therapist, you have sooo much value to give. Once you know where to look, the ideas will start coming faster than you can jot them down!

In today's episode, I'm talking about how to come up with content ideas for your therapy Instagram account. The truth is, content ideas for your therapy Instagram are freaking EVERYWHERE. You just need a system to catch them (and implement them). 

If you don't want to start from scratch every time (I mean, who does?), my Reels Membership is for you!

In this episode, I cover: 

• Pulling content ideas from client sessions without crossing professional boundaries
• The right way to scroll with intention & turn it into inspiration
• Why your own experiences can spark some of your BEST content
• Using TikTok to spot trends and stay ahead of the curve
• What to look for on IG and TikTok
• The easiest way to repurpose your top-performing content
• How to use AI to brainstorm ideas while keeping your voice front & center

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Reels Membership
• IG post example 1
• IG post example 2
• IG post example 3
• IG post example 4
• IG post example 5
• IG post example 6
• IG post example 7
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

If you want to grow your private practice, what is the real goal of your marketing? Getting MORE therapy intro calls on your calendar! Let's be real - this is where EVERYTHING starts. 

But maybe you've been ghosted after an inquiry. Or maybe you've found yourself in an endless email back-and-forth trying to book a call. Yep, this totally happens, but it doesn't have to stay that way!

In today's episode, I'm talking about how to get more therapy intro calls on your calendar.

In this episode, I cover: 

• Why an intro call scheduler is a game-changer for booking new clients
• Where to share your scheduling link so new clients can find & book with you
• The best + simplest intro call schedulers

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

I’m excited to welcome Florida-based trauma therapist Sarra Lashhab to the podcast today! In today’s episode, we’re chatting about how to get clients from Instagram with a small following.

Sarra started out in community mental health and has now built a FULL private practice (Healing Loudly) with less than 1,000 followers on Instagram! She specializes in helping survivors of sexual violence, a deeply important and often “taboo” topic on social media. 

She is proof that you don’t need a massive audience to create impact and income. You just need to show up with clarity, consistency, AND a heart to help your people!

In this episode, we cover: 

• Sarra’s transition from community mental health to launching her private practice
• How she’s consistently gotten clients from Instagram
• The type of content Sarra creates + what performs best for her audience
• How she balances growth with genuine community-building on Instagram
• Main referral sources for her current clients
• Why keeping a simple, consistent CTA works so well
• How narrowing her niche has fueled her growth & confidence
• The powerful shift in her income since leaving community mental health
• Her experience inside the Reels Membership vs. creating content solo
• Sarra’s best advice for therapists who feel nervous to start showing up on Instagram

Connect with Sarra:

• Follow on Instagram @sessionswithsarra
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Sarra’s lip-syncing reel
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Getting started on Instagram as a therapist can feel SO uncomfortable. Putting yourself out there feels scary, overwhelming, and just plain awkward. You are NOT alone in feeling this way! But this also shouldn't hold you back from getting started on Instagram.

In today's episode, I'm talking about starting on Instagram when it feels uncomfortable. The hardest part is STARTING. Once you make that first post and learn to do it consistently, it really does get easier (and not so scary)!

If you need more help getting started, I'd love to have you in the Reels Membership! I've even got a special gift for you (if you need a little push to get started). DM me IDEAS62 @businessoftherapy on Instagram and I'll send you this week's Reels Membership email - totally FREE!

In this episode, I cover: 

• Why feeling fear & discomfort on Instagram is totally normal
• Why your very first post doesn’t matter that much
• How to ditch the perfection mindset & start showing up authentically
• Practical tips on what to actually post to connect with your audience
• Real-life examples of content ideas from the Reels Membership

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

We've made it to part three of my maternity leave prep series! In today's episode, I'm sharing how I'm posting content during maternity leave. If you missed the first two episodes (how I prepped my finances and team), make sure to check those out first. They set the stage for today's topic: content.

As an Instagram therapist, content is a HUGE part of my business. Stepping away for a bit can feel a little scary (especially if you've been building for a while).

And yep, we've all heard the warnings about "ghosting" on Instagram and how it impacts the algorithm. The truth, though? You CAN step back, and still keep your audience engaged. It's totally possible to enjoy your time away!

In this episode, I cover: 

• My plan for batching & scheduling Instagram + brand partnership content
• Why I’m giving myself space for fun, low-pressure IG content while on leave
• How I’m delegating Instagram engagement & DMs to my team
• Systems I’ve put in place for podcast episodes, email newsletters & launches
• Key lessons + takeaways you can apply to your own business prep and time away

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Maternity leave prep isn't just about buying baby clothes and packing a hospital bag. It's about making sure my business can run without me for three full months! In today's episode, I'm sharing how I prepped my team for maternity leave.

Yep, I'm officially taking October, November, and December completely OFF. A lot of planning and preparation has gone into making this possible. But there's NO way I would be able to do this without my incredible team!

Stay tuned for part 3 in this series next week - I'll be sharing about how I prepped my content for maternity leave!

In this episode, I cover: 

• Breakdown of the tasks that only I can do in my business + planning for each one
• What my team structure and support look like right now
• Identifying the areas of my business that need extra coverage while I’m on leave
• How I trained + prepared my team to step in & keep things running smoothly
• Systems & boundaries I put in place to prevent bottlenecks and over-reliance on me
• Tips for automating + streamlining your business if you don’t have a team yet

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

I'm excited to kick off part one of a three-part series around preparing for maternity leave! 

I've gotten a ton of questions about how I'm planning to step away from my business for three months. And nope - I don't have the luxury of paid time off, either. 

In today's episode, I'm giving you a behind-the-scenes look and sharing how I prepped financially for maternity leave. 

In this episode, I cover: 

• Why I decided to step away from 1:1 therapy & coaching clients
• How I shifted my mindset to be okay with 2025 NOT being a big “growth” year
• The income streams I leaned into more this year
• A behind-the-scenes look at my business vs. personal expenses
• Why regularly checking in on your finances is a game-changer for peace of mind

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

I’m excited to welcome anxiety therapist Julie Newman to the podcast today! In today’s episode, we’re chatting all about getting private pay clients from Psych Today.

If you’ve ever thought Psychology Today was “dead,” Julie will totally change your mind. She’s built a full, private-pay practice in Manhattan, NY, charging $225 per session. Her #1 referral source? Psych Today!

Julie didn’t guess when she set up her Psych Today page. She optimized her profile with intention. She used clear photos and copy that spoke directly to her dream clients! 

In this episode, we cover: 

• How Julie discovered her niche
• Her journey from community mental health & group practice to running her own private practice
• The marketing strategies Julie used to fill her caseload with private-pay clients
• Why showing up on Instagram has made social media more fun & sustainable for her
• How Julie optimized her Psych Today profile to bring in multiple inquiries every month
• The truth about niching down
• Julie’s impressive Psych Today stats and how they prove her strategy works
• Her top advice for refreshing your Psych Today profile if it isn’t attracting clients
• Why being upfront about your fee on Psych Today matters
• The structure Julie uses for her intro calls

Connect with Julie:

• Follow on Instagram @talkingwithjulie
• Follow on TikTok
• Check out her website
• Check out her Psych Today profile

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Starting, scaling, and breaking through plateaus in your private practice isn't always a straight line. But it's TOTALLY possible! In today's episode, I'm talking about starting, scaling, & breaking through plateaus in your private practice.

Maybe you're brand new and dreaming of your first few clients. Maybe you've hit an income ceiling and feel "stuck." Regardless of where you are right now, I've been there, and I GET it.

One of the most important lessons I've learned along the way? Growth comes from shifting things up, NOT staying the same. Hitting a plateau isn't failure. It's proof that you're ready for your next level (which is super exciting)!

In this episode, I cover: 

• My personal experience with hitting (and moving past) multiple plateaus in business
• Why you don’t need to have it “all” figured out to start your private practice
• How to effectively market yourself to land those first clients
• What to focus on once you’ve started and are consistently seeing clients
• Common reasons you may hit a plateau, even when you’re established
• Practical strategies to break through income and growth plateaus
• How PPA can help you start, scale & break through plateaus with a clear roadmap

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

So many therapists are undercharging and overworking. I see this happen WAY too often with the individuals in our field. But it's not because you're "bad with money" or "not cut out for private practice." 

Nope - it's the MYTHS you've been told that are keeping you stuck! These myths sound noble on the surface, but in reality? They're pushing you straight toward exhaustion, burnout, and frustration.

In today's episode, I'm diving into the myths that keep you undercharging and overworking as a therapist.

In this episode, I cover: 

• Why the “underpaid & overworked” cycle matters + stats to prove it
• The myth of “affordable care” + why it keeps you stuck
• The truth about accessibility (and why it’s not all on you)
• Creative ways to be affordable or accessible if you WANT to
• The myth that you need more training or certifications to raise rates
• The fear of losing clients when you change your schedule or increase rates

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram