Ever wonder what really goes into a successful launch?

Well, I’m excited to give you a complete behind-the-scenes look at my most recent Reels Membership launch!

This launch led to $21,534 in revenue in just six days. Some things worked super well, and others, not so well.

Whether you're building your private practice or thinking about creating digital offers in the future, these lessons apply to every stage of business!

In today's episode, I'm giving you a launch debrief and how I made $21,534 in 6 days.

In this episode, I cover:

• The strategy behind my 6-day hybrid launch for Reels Membership
• Revenue goals, results + key launch metrics
• Warming your audience before selling
• Prioritizing your warmest leads
• Using strategic bonuses to increase sales
• Letting audience feedback shape your offers
• Repurposing content that already works
• Working smarter through systems & delegation
• The launch metrics I tracked most closely
• Improving one key metric with every launch
• Following up w/warm leads in your own business
• Working smarter, not harder

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy® website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Episode 91: Hiring a Virtual Assistant
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

If I had to start over on Instagram today with zero followers, I wouldn't waste time chasing every new trend.

I also wouldn’t be hoping for overnight success. Instead? I’d focus on the strategies I know actually work!

In my first year of building my business, I spent 5-10 hours each week creating content while working full time and seeing therapy clients. That commitment helped generate $250k during my first year in business!

I’ve grown two Instagram accounts from zero to 10k followers in under a year. Sure, it may look like this has been super easy for me, or I’ve been super lucky. But I’ve spent the last six years experimenting, being consistent, and really refining my approach.

In today's episode, I'm sharing the 10 things I’d focus on if I was starting over on Instagram in 2026.

In this episode, I cover:

• Committing fully to long-term Instagram growth
• Niching down to attract the right clients
• Posting consistently during your growth season
• Embracing a beginner's mindset
• Writing authentic content instead of relying on AI
• Collaborating with other therapists to expand your reach
• Networking intentionally on Instagram every day
• Building relationships through virtual or in-person coffee chats
• Setting up an intro call scheduler before you need it
• Using Instagram ads to amplify your marketing strategy

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy® website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Your Psychology Today profile isn't just another online listing. It’s often someone's first impression of YOUR practice.

Potential clients are typically scrolling through dozens of therapists. Small changes can make a BIG difference with your profile!

In today's episode, I'm sharing 5 quick fixes to get more clients from Psychology Today.

In this episode, I cover:

• Using a warm + professional profile photo that clearly shows your face
• How to make your opening lines speak directly to your ideal client
• Adding a niche-specific video that invites viewers to book an intro call
• Enabling telehealth so you're visible to clients across your state
• Including an easy-to-find intro call scheduler to respond to inquiries quickly

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy® website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Google Ads aren't designed to fix a broken marketing strategy. They're meant to amplify what's already working!

In today’s episode, I’m excited to welcome digital marketer and former Google strategist Jamie Reutershan to talk about using Google Ads to grow your therapy practice.

Google Ads can be an incredible way to grow your therapy practice. But that’s only possible when the right foundation is in place.

If you've been curious about paid advertising, but aren't sure where to start, this is a conversation you don’t want to miss!

In this episode, we cover:

• Knowing when you're ready for Google Ads
• Building a website that converts before investing in ads
• The website metrics every therapist should track
• Contact forms vs. intro call schedulers
• Avoiding common Google Ads mistakes
• Budgeting for Google Ads effectively
• DIYing Google Ads vs. hiring an expert
• Pausing and restarting ad campaigns strategically
• Understanding the difference between Google Ads and SEO
• Using Google Ads to grow a private-pay practice
• Why your website is your MOST valuable marketing asset
• Jamie's step-by-step Google Ads process

Connect with Jamie:

• Follow on Instagram @therapy.marketing
• Check out his website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy® website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Receive $250 off Google Ads Support when you mention the Business of Therapy podcast
• Get $100 off a website template with code KELLY100
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Ever wonder why some therapists consistently fill their caseload from Instagram, but others, well, don’t?

TBH, the answer isn't a massive following or “lucky” viral Reel.

I’ve worked with thousands of therapists inside Private Practice Academy and the Reels Membership. I’ve noticed the same three patterns over and over again.

Honestly, they’re simpler than you might think!

In today's episode, I'm diving into the 3 things every therapist who’s filled their caseload from Instagram has in common.

In this episode, I cover:

• Why follower count isn't the key to filling your caseload
• Staying consistent + how to set yourself up for success
• Using clear, specific messaging that resonates
• Examples of moving beyond generic content
• Why putting intentional effort into your marketing is vital
• How the Reels Membership can make IG more sustainable for you

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy® website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Reels Membership example on Instagram
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

I’m excited to welcome holistic therapist Lali Herrera to the podcast today!

Lali has spent the past several years building her Instagram presence while growing her private practice. She shifted her approach to content AND leaned into repurposing what was already working.

As a result? Lali had one viral Instagram post that led to more than 10k new followers in only two months. Pretty stinking cool!!

In today’s episode, we’re talking about how Lali gained 10k new followers with repurposed content.

In this episode, we cover:

• Overcoming frustration & finding a sustainable content rhythm
• Lali’s Reel that sparked 10k+ new followers
• Working through the discomfort of increased visibility
• Why repurposing successful content beats reinventing the wheel
• How she turned one viral idea into an entire content series
• Creating more authentic content by relying less on ChatGPT
• Simplifying your message to better connect with your audience
• Why repetition is essential for Instagram growth
• Building confidence through consistency & experimentation
• Expanding beyond Instagram w/repurposed content
• Finding your authentic voice + making content more enjoyable

Connect with Lali:

• Follow on Instagram @innerworldpsychotherapy
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy® website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Lali's Multi-Part Reel (Part 1)
• Lali's Multi-Part Reel (Part 2)
• Lali's Part 3 Carousel
• Lali's Part 4 Carousel
• Lali's Multi-Part Reel (Part 5)
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

I can’t believe it, but…

We’ve made it to the 100th episode of The Business of Therapy podcast!!

TBH - hitting this milestone feels surreal. I’m sooo grateful for every single download, share, review, and listener who has been part of this journey!

To celebrate, I want to talk about something I believe is more important than ever for therapists: being on Instagram.

In today's episode, I'm sharing WHY every therapist needs to be on Instagram in 2026.

In this episode, I cover:

• Celebrating 100 episodes + growth of this podcast
• How Instagram helps potential clients research you + connect w/you
• Why building relationships is more important than EVER in the age of AI
• How content allows you to showcase your expertise & unique value as a therapist
• Why marketing skills create more flexibility, opportunities & long-term career options
• How building trust online can make it easier to attract private-pay clients
• How Instagram offers one of the highest-profit marketing strategies available
• Why marketing is NOT optional

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy® website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Ever felt like your Reels are falling flat? It might not be your content ideas - it might be your visuals.

B-roll is suuuper simple, and it’s an effective way to speak to your ideal client. It’s literally everywhere on Instagram these days! The text that goes on top is important, but that’s not the only part that matters.

Your visuals are really going to impact how well your Reel does!

The good news? You don't need fancy equipment, complicated editing, or tons of extra work. Small changes can make a huge difference!

In today's episode, I'm talking about how to film better B-roll for your reels as a therapist on Instagram.

In this episode, I cover:

• What makes effective B-roll on Instagram
• Helpful guidelines for better B-roll
• How to improve your video quality
• How to make your on-screen text easy to read
• Why small content upgrades can make a BIG difference

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy® website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• My favorite tools for content creation
• Tying shoes Reel
• Dancing w/ flashing lights Reel
• Spitting out coffee Reel
• Oldest daughters Reel
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

I’m excited to welcome anxiety therapist Rachel Sleeper to the podcast today!

Rachel started her therapy Instagram during her last semester of grad school, after not posting anything on any social media platform for 3 years.

While still in grad school, she joined Private Practice Academy. Since then, she’s graduated, and FILLED her private practice with cash-pay clients!

Now? She’s scaling her business and growing a thriving practice through Instagram, networking, and a willingness to stay consistent.

In today’s episode, we’re talking about how she filled her caseload during the summer slump (as a pre-licensed therapist).

In this episode, we cover:

• Rachel’s journey of building a private practice straight out of grad school
• Overcoming the fear of launching a private practice from scratch
• How her consistency on IG built confidence over time
• Using process-based goals instead of outcome-based goals
• Why the "summer slump" actually helped Rachel grow faster
• The Instagram strategy that helped fill her caseload
• How the Reels Membership simplified content creation & consistency
• Leveraging local networking both online + in person
• Improving intro call conversions with a clear process
• The unexpected referrals that came from Instagram relationships
• Building a supportive therapist community through networking

Connect with Rachel:

• Follow on Instagram @anxiety.therapist.rachel
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy® website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Carrie Jackson’s Brand Deals Program
• Jennifer Ann’s Editing Course
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

This episode feels a little different than my usual content, but it’s also VERY on brand for me.

I’m not one to shy away from talking about money (if you follow me online or have listened to previous episodes, you probably know that). Money, transparency, and building wealth are all super important to me!

Today, I’m pulling back the curtain on exactly how and why I pay my son over $15k per year to appear in my content as an Instagram therapist.

I genuinely believe this is one of THE smartest things I can do for both my business and his future!

In this episode, I cover:

• Why I believe it’s fair to pay my son for appearing in my content
• The pros, cons, & personal boundaries of sharing kids online
• What counts as legitimate “work” for children in a business
• How my CPA helped me legally structure payment for modeling/content work
• Why fair market value + documentation matter for IRS compliance
• My exact payment breakdown
• How a custodial Roth IRA can build long-term generational wealth
• Why I’m also using a high-yield savings account for additional growth
• The potential long-term financial impact of investing early
• Why consulting your own CPA is non-negotiable before trying this strategy

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy® website

Make sure to hit follow/subscribe so you never miss an episode!

Some links referenced below are affiliate links, which means we may receive a small commission at no extra cost to you. Thank you for your support!

Resources & Links:

• Check out Heard
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram