So many therapists are feeling the squeeze right now. Between the unstable economy, rising costs, and layoffs in mental health spaces, it's a LOT. That's exactly why I wanted to record this episode!

Earning an extra $3k/month is NOT some far-off, unrealistic dream. It's real, it's doable, and it can totally change your entire sense of security. An extra $3k/month gives you breathing room. It's the shift that will take you from feeling "stuck" to steady!

In today's episode, I'm talking about the easiest way to earn an extra $3k a month as a therapist.

In this episode, I cover: 

• How private practice allows you to control your rates, schedule & income
• The simple math behind earning $3k/month with just 3 private-pay clients
• Why you don’t need to quit your job or go “all in” to get started
• How Instagram can become your most reliable source of referrals & job security
• The skills that helped me grow from $45/session to a million-dollar business
• My tipping point on my business journey
• 3 key factors that will make $3k/month absolutely doable for you
• What can happen when YOU decide to get out of your own way

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

Click here to get the Private Practice Power Pack for 53% off until 11/25/25!

I’m excited to welcome relationship therapist Angela Avery to the podcast! 

After building a thriving six-figure practice, her referrals slowed, and she realized that her old marketing strategies just weren’t cutting it anymore. She joined Private Practice Academy and went ALL IN by showing up on Instagram for the first time in her career.

Fast forward six months - she’s signed 17 new private pay clients directly from Instagram in 4 months.

Her journey is such a powerful reminder that it’s NEVER too late to reinvent yourself. There’s sooo much possibility when you decide to just go for it. 

In this episode, we cover: 

• How Angela’s slowdown in referrals led her to join PPA & start marketing on Instagram
• What being an “older therapist” online really looks like
• How Instagram became her main referral source in 2025
• The way Angela infuses her niche & personality into fun, sassy Reels
• How she plans content and uses Reels prompts to stay consistent
• When she realized IG was working + how she runs her ad for steady results
• How Angela’s income grew 25% after diving into Instagram marketing
• Why your capacity & season of life matter when deciding how much to show up
• How to “slow down” marketing when your caseload is full
• Why Angela is launching a second business for men in relationships
• Angela’s top advice for therapists starting on Instagram

Connect with Angela:

• Follow on Instagram @thecounselingstudio and @themensrelationshipstudio
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Angela’s Instagram ad
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

Click here to get the Private Practice Power Pack for 53% off until 11/25/25!

Here's the truth: therapists make incredible marketers. 

You already sit with people in their most vulnerable moments. You understand their fears, desires, and dreams. You're naming what someone feels and showing them a path forward. That's marketing at its CORE!

But where do we get stuck? The language. Clinical terms work for notes, but not so much for Instagram. I want to help you shift this so you still feel confident in your messaging AND are connecting with your dream clients!

In today's episode, I'm talking about how to stop talking like a therapist so your marketing actually converts. Regardless of your specific niche, you can adjust your messaging so people resonate and know YOU'RE the one to help them when they're ready!

In this episode, I cover: 

• What client-forward (aka client-facing) language actually means
• Why shifting away from clinical language can feel uncomfortable for therapists
• How to tell if your clients really know or use the clinical terms you’re sharing
• Real examples of turning therapist jargon into relatable, client-centered messaging

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

Click here to get the Private Practice Power Pack for 53% off until 11/25/25!

Feeling stuck when it comes to content ideas for your therapy Instagram? You're NOT alone! As a therapist, you have sooo much value to give. Once you know where to look, the ideas will start coming faster than you can jot them down!

In today's episode, I'm talking about how to come up with content ideas for your therapy Instagram account. The truth is, content ideas for your therapy Instagram are freaking EVERYWHERE. You just need a system to catch them (and implement them). 

If you don't want to start from scratch every time (I mean, who does?), my Reels Membership is for you!

In this episode, I cover: 

• Pulling content ideas from client sessions without crossing professional boundaries
• The right way to scroll with intention & turn it into inspiration
• Why your own experiences can spark some of your BEST content
• Using TikTok to spot trends and stay ahead of the curve
• What to look for on IG and TikTok
• The easiest way to repurpose your top-performing content
• How to use AI to brainstorm ideas while keeping your voice front & center

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Reels Membership
• IG post example 1
• IG post example 2
• IG post example 3
• IG post example 4
• IG post example 5
• IG post example 6
• IG post example 7
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

Click here to get the Private Practice Power Pack for 53% off until 11/25/25!

If you want to grow your private practice, what is the real goal of your marketing? Getting MORE therapy intro calls on your calendar! Let's be real - this is where EVERYTHING starts. 

But maybe you've been ghosted after an inquiry. Or maybe you've found yourself in an endless email back-and-forth trying to book a call. Yep, this totally happens, but it doesn't have to stay that way!

In today's episode, I'm talking about how to get more therapy intro calls on your calendar.

In this episode, I cover: 

• Why an intro call scheduler is a game-changer for booking new clients
• Where to share your scheduling link so new clients can find & book with you
• The best + simplest intro call schedulers

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

I’m excited to welcome Florida-based trauma therapist Sarra Lashhab to the podcast today! In today’s episode, we’re chatting about how to get clients from Instagram with a small following.

Sarra started out in community mental health and has now built a FULL private practice (Healing Loudly) with less than 1,000 followers on Instagram! She specializes in helping survivors of sexual violence, a deeply important and often “taboo” topic on social media. 

She is proof that you don’t need a massive audience to create impact and income. You just need to show up with clarity, consistency, AND a heart to help your people!

In this episode, we cover: 

• Sarra’s transition from community mental health to launching her private practice
• How she’s consistently gotten clients from Instagram
• The type of content Sarra creates + what performs best for her audience
• How she balances growth with genuine community-building on Instagram
• Main referral sources for her current clients
• Why keeping a simple, consistent CTA works so well
• How narrowing her niche has fueled her growth & confidence
• The powerful shift in her income since leaving community mental health
• Her experience inside the Reels Membership vs. creating content solo
• Sarra’s best advice for therapists who feel nervous to start showing up on Instagram

Connect with Sarra:

• Follow on Instagram @sessionswithsarra
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Sarra’s lip-syncing reel
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

Click here to get the Private Practice Power Pack for 53% off until 11/25/25!

Getting started on Instagram as a therapist can feel SO uncomfortable. Putting yourself out there feels scary, overwhelming, and just plain awkward. You are NOT alone in feeling this way! But this also shouldn't hold you back from getting started on Instagram.

In today's episode, I'm talking about starting on Instagram when it feels uncomfortable. The hardest part is STARTING. Once you make that first post and learn to do it consistently, it really does get easier (and not so scary)!

If you need more help getting started, I'd love to have you in the Reels Membership! I've even got a special gift for you (if you need a little push to get started). DM me IDEAS62 @businessoftherapy on Instagram and I'll send you this week's Reels Membership email - totally FREE!

In this episode, I cover: 

• Why feeling fear & discomfort on Instagram is totally normal
• Why your very first post doesn’t matter that much
• How to ditch the perfection mindset & start showing up authentically
• Practical tips on what to actually post to connect with your audience
• Real-life examples of content ideas from the Reels Membership

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

Click here to get the Private Practice Power Pack for 53% off until 11/25/25!

We've made it to part three of my maternity leave prep series! In today's episode, I'm sharing how I'm posting content during maternity leave. If you missed the first two episodes (how I prepped my finances and team), make sure to check those out first. They set the stage for today's topic: content.

As an Instagram therapist, content is a HUGE part of my business. Stepping away for a bit can feel a little scary (especially if you've been building for a while).

And yep, we've all heard the warnings about "ghosting" on Instagram and how it impacts the algorithm. The truth, though? You CAN step back, and still keep your audience engaged. It's totally possible to enjoy your time away!

In this episode, I cover: 

• My plan for batching & scheduling Instagram + brand partnership content
• Why I’m giving myself space for fun, low-pressure IG content while on leave
• How I’m delegating Instagram engagement & DMs to my team
• Systems I’ve put in place for podcast episodes, email newsletters & launches
• Key lessons + takeaways you can apply to your own business prep and time away

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

Click here to get the Private Practice Power Pack for 53% off until 11/25/25!

Maternity leave prep isn't just about buying baby clothes and packing a hospital bag. It's about making sure my business can run without me for three full months! In today's episode, I'm sharing how I prepped my team for maternity leave.

Yep, I'm officially taking October, November, and December completely OFF. A lot of planning and preparation has gone into making this possible. But there's NO way I would be able to do this without my incredible team!

Stay tuned for part 3 in this series next week - I'll be sharing about how I prepped my content for maternity leave!

In this episode, I cover: 

• Breakdown of the tasks that only I can do in my business + planning for each one
• What my team structure and support look like right now
• Identifying the areas of my business that need extra coverage while I’m on leave
• How I trained + prepared my team to step in & keep things running smoothly
• Systems & boundaries I put in place to prevent bottlenecks and over-reliance on me
• Tips for automating + streamlining your business if you don’t have a team yet

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

Click here to get the Private Practice Power Pack for 53% off until 11/25/25!

I'm excited to kick off part one of a three-part series around preparing for maternity leave! 

I've gotten a ton of questions about how I'm planning to step away from my business for three months. And nope - I don't have the luxury of paid time off, either. 

In today's episode, I'm giving you a behind-the-scenes look and sharing how I prepped financially for maternity leave. 

In this episode, I cover: 

• Why I decided to step away from 1:1 therapy & coaching clients
• How I shifted my mindset to be okay with 2025 NOT being a big “growth” year
• The income streams I leaned into more this year
• A behind-the-scenes look at my business vs. personal expenses
• Why regularly checking in on your finances is a game-changer for peace of mind

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

Click here to get the Private Practice Power Pack for 53% off until 11/25/25!