We all know creating new content is super important! But doing it every single day?? That’s a fast track to burnout.

If you’ve been putting pressure on yourself to constantly reinvent the wheel, this episode is your permission slip to sloooow down. It’s time to learn how to work smarter (not harder) when it comes to your Instagram content!

In today's episode, I'm sharing lazy content creator hacks for Instagram therapists.

In this episode, I cover:

1. Key points to understand about Instagram & consumers
2. Real examples of MY repurposed posts that drove strong engagement + growth
3. The best types of posts to repurpose
4. Simple ways to repurpose content without just “reposting”
5. How creating a repurpose bank saves time + supports long-term consistency

Connect with Kelly:

1. Follow on Instagram @businessoftherapy and @sitwithkelly
2. Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

1. How much do therapists make in a year (January 2024 IG post)
2. How much do therapists make in a year (July 2024 IG post)
3. Instagram Disclaimer post (August 2024)
4. Instagram Disclaimer post (June 2025)
5. What anxiety feels like (October 2023 IG post)
6. What anxiety feels like (October 2024 IG post)
7. This episode is sponsored by Alma, the financially rewarding way to go in-network
8. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
9. Private Practice Academy Bundle (PPA)
10. Reels Membership
11. Business Coaching Waitlist
12. Free training
13. Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram