Let’s clear something up right now: hyper-niching is NOT dead. In fact, there has never been a better time to get crystal clear on who you serve!

If you want private-pay clients, you HAVE to niche down - period. People don’t pay $200-$250+ per session for a “general therapist.” They pay for someone who deeply understands them.

If you’re speaking to everyone, you’re speaking to no one. It will always feel like you’re paddling upstream if you’re not niched with your messaging!

In today's episode, I'm diving into hyper-niching and why it’s not “dead” in 2026.

In this episode, I cover:

1. Why hyper-niching is more important than ever for private-pay therapists
2. How a clear niche attracts dream clients + major opportunities
3. How to show your full personality without confusing your audience
4. What being “too-niched” looks like + how to refine your messaging without being robotic

Connect with Kelly:

1. Follow on Instagram @businessoftherapy and @sitwithkelly
2. Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

1. Reel Example #1
2. Reel Example #2
3. This episode is sponsored by Alma, the financially rewarding way to go in-network
4. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
5. Private Practice Academy Bundle (PPA)
6. Reels Membership
7. Business Coaching Waitlist
8. Free training
9. Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram