Business of Therapy®

By Kelly McKenna, Therapist & Business Coach

Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get priv... more

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FAQs about Business of Therapy®:

How many episodes does Business of Therapy® have?

The podcast currently has 112 episodes available.

Best of Business of Therapy®

The most played episodes among Podcast App listeners.

Number 1: Building a Private Pay Practice as a New Mom with Trauma Therapist Irene Koutsidis-Martelli
I’m excited to welcome trauma therapist Irene Koutsidis-Martelli to the podcast today! Irene primarily works with millennial women who are struggling with relational and complex trauma. She is a mom of a toddler boy and expecting baby number 2. She knew that her life's work would be best served by balancing motherhood and her career. By the time this episode is released, Irene will most likely have her 2nd little one here! Our conversation is SUCH a powerful reminder that you truly get to build your business around your life (not the other way around). In today’s episode, we’re talking about building a private pay practice as a new mom. In this episode, we cover:Why Irene chose to start her private practice at 8 months pregnantHow her initial insurance-based model led to burnout + wasn’t sustainable long-termIrene’s decision to niche down + get more support inside PPAHow Irene transitioned off insurance panels in intentional “tiers”Her deeper “why” behind building a private pay practiceEmbracing big life transitions and trusting that you CAN build what you wantLearning the power of saying “no” and prioritizing aligned, ideal-fit clientsBuilding a business that fits your life instead of one that just “looks good on paper” Connect with Irene:Follow on Instagram @talktoireneCheck out her website Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: PPA is 52% off through 9/17/26! Sign up here!
April 01, 202632min
Number 2: How I Earned $200,738 from Brand Deals in 2025 as an Instagram Therapist
I’ve had sooo many questions about brand deals recently. If you listened to episode 83 (where I broke down how I earned $854,316 in 2025), then you already know brand deals were a BIG piece of that! Honestly? Brand deals are one of my FAVORITE parts of my business! They’re creative, flexible, and feel like a hobby I get paid for. In this season of life as a new mom, they’ve been such a fun AND supportive stream of income! I knew it was time to dive in and give you allll the deets here! In today's episode, I'm diving into how I earned $200,738 from brand deals in 2025 as an Instagram therapist. In this episode, I cover: Why brand deals can be a flexible + high-profit income streamKeeping ethics in mind when you’re doing brand dealsWhy influence over numbers mattersHow to create content that brands can see themselves inHow to normalize selling by sharing consistent & unsponsored recommendationsHow to choose your model for brand dealsWhy long-term partnerships + pitching consistently = the most sustainable growthUsing affiliate links to build skills + create trust with your audience Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links:Get started on ShopMyThe Talent Agency I work withThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption Guide Mentioned in this episode: PPA is 52% off through 9/17/26! Sign up here!
March 25, 202638min
Number 3: Scaling Beyond 1-1 Therapy with a Small Instagram Audience with EMDR Therapist Carolyn Solo
One of the biggest myths in the online business space? You need to have a huge audience to create meaningful income and impact. But today’s guest, EMDR therapist Carolyn Solo, is proof that simply is NOT true! Carolyn has built an incredibly successful second business, helping therapists launch EMDR intensives. I had the pleasure of being her 1-1 business coach as she made this transition and scaled beyond clinical therapy! And no, she didn’t have thousands of followers on Instagram either. She’s had a very small and highly niche audience! In today’s episode, we’re talking about scaling beyond 1-1 therapy with a small Instagram audience. In this episode, we cover:How Carolyn built a successful second business w/a small, highly niche audienceWhy micro-niching can lead to stronger results, deeper trust & higher conversionsCarolyn’s journey from a full private practice to offering EMDR intensivesKey benefits of adding EMDR intensives as a therapistWhat Carolyn learned while figuring out the intensive model in real timeThe REAL reason Carolyn started coaching other therapists on intensivesHow launching a podcast + 2nd Instagram page helped her grow her authorityWhy high-ticket offers should also be high-touch for the best client resultsCarolyn’s advice for therapists w/a small audience who want to launch something new Connect with Carolyn:Follow on Instagram @futuretemplateparent and @integritas_intensive_emdrListen to the Future Template Parent PodcastCheck out her website Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links:Get Carolyn’s Free EMDR WorkbookThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: PPA is 52% off through 9/17/26! Sign up here!
March 18, 202640min
Number 4: BTS of How I Turned Around My FLOPPED Launch
If you’ve ever had a launch not go the way you planned, this episode is for you. Created in 2021, the Private Practice Academy Bundle (PPA) is my signature program. It’s helped 900+ therapists start and scale their private practices, which is pretty incredible! I typically put it on sale a few times a year. These flash sales bring in around 30 enrollments at $997 (it’s normally priced at $1497). This time, though? I set a lofty goal of 50. After the initial 3-day flash, I had 21. Unfortunately, that was only 42% of my goal, and nowhere near where I wanted to be. Instead of spiraling, I looked at the data. I want to share allll the nitty-gritty details with you here! In today's episode, I'm diving into a BTS of how I turned around my FLOPPED launch. In this episode, I cover: What went into the 3-day PPA flash saleThe initial results + red flags happening mid-launchHow I used the data to diagnose the REAL problem instead of spiralingWhy I added a 24-hour extension + led with transparencyStrategic pivots I made + turnaround resultsThe biggest lesson I learned from this launchWhy knowing your numbers is essential if you want to scale like a CEO Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption Guide Mentioned in this episode: PPA is 52% off through 9/17/26! Sign up here!
March 11, 202635min
Number 5: How I Earned $854,316 in 2025
Five years ago, I was scared to leave my stable job and go on my honeymoon. I NEVER would have believed I could earn $854,316 in one year, but here we are! One of my proudest moments of 2025? Fully funding my 16-week maternity leave so I could step away and really soak in time with my new baby. Not only did I take a long maternity leave, but I stopped 1:1 work MONTHS before my due date. And guess what? My business still THRIVED! In today's episode, I'm talking about how I earned $854,316 in 2025. In this episode, I cover: How I earned $854,316 in 2025 + the exact revenue streams behind itWhat’s scalable vs. time-based in my business modelHow I earned $186k while fully off during a 16-week maternity leaveMy 2025 expenses & profit margin + why I intentionally invested more this yearComparing year one in business to 2025 + what REAL scaling looks likeHow I structured work-life balance + travel & time off from the beginningKey lessons learned in 2025How mentorship & outsourcing have helped to accelerate my growth Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption Guide Mentioned in this episode: PPA is 52% off through 9/17/26! Sign up here!
March 04, 202635min