If your Instagram isn’t bringing in clients, it’s usually not a consistency problem.

It’s a balance problem!

Most therapists lean too far one way - either constantly teaching OR constantly relating.

But you don’t get clients from just one. Connection builds trust, and authority drives decisions.

You need BOTH working together if you really want to fill your caseload!

In today's episode, I'm talking about how to balance connection vs. authority content on Instagram (so you actually get clients).

In this episode, I cover:

• Why you need BOTH connection + authority content on Instagram
• Why leaning too far into one type hurts conversions
• How connection content builds trust through relatable & personality-driven posts
• How authority content builds credibility through solutions, tips + actionable guidance
• How reels build connection and carousels build authority
• Why authority content may not go viral + what it CAN lead to
• Why strong content = connection AND authority
• Examples of balancing both connection + authority on Instagram
• How to keep content ethical & general

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy® website

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Resources & Links:

• SitWithKelly Connection Reel
• SitWithKelly Authority Post
• BusinessOfTherapy Connection Reel
• BusinessOfTherapy Authority Post
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

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