Business Of Therapy

How I Earned $854,316 in 2025


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Five years ago, I was scared to leave my stable job and go on my honeymoon. I NEVER would have believed I could earn $854,316 in one year, but here we are!

One of my proudest moments of 2025? Fully funding my 16-week maternity leave so I could step away and really soak in time with my new baby.

Not only did I take a long maternity leave, but I stopped 1:1 work MONTHS before my due date. And guess what? My business still THRIVED!

In today's episode, I'm talking about how I earned $854,316 in 2025.

In this episode, I cover:

  1. How I earned $854,316 in 2025 + the exact revenue streams behind it
  2. What’s scalable vs. time-based in my business model
  3. How I earned $186k while fully off during a 16-week maternity leave
  4. My 2025 expenses & profit margin + why I intentionally invested more this year
  5. Comparing year one in business to 2025 + what REAL scaling looks like
  6. How I structured work-life balance + travel & time off from the beginning
  7. Key lessons learned in 2025
  8. How mentorship & outsourcing have helped to accelerate my growth

Connect with Kelly:

  1. Follow on Instagram @businessoftherapy and @sitwithkelly
  2. Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

  1. This episode is sponsored by Alma, the financially rewarding way to go in-network
  2. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
  3. Private Practice Academy Bundle (PPA)
  4. Reels Membership
  5. Business Coaching Waitlist
  6. Free training
  7. Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

...more
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Business Of TherapyBy Kelly McKenna, Therapist & Business Coach

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