Do you ever feel like Instagram is taking over your life??

You’re constantly juggling clients, content creation, family time, and everything in between.

If this sounds familiar, you’re NOT alone!

Boundaries are super important with Instagram, but TBH - that’s something I struggled with early on. It felt exciting and lit me up, but also...really HARD. 

Four years later, I’ve mastered boundaries with Instagram. It’s not an energy drain, or leading me to constant burnout. 

I truly believe this is why I’ve been able to stay so consistent with not only one, but TWO accounts. I’m here to show you that it’s possible to manage your time and energy on Instagram while growing your business, too!

In this episode, I cover: 

• Common challenges therapists face with Instagram
• Using time blocking for both work AND personal time
• Content batching + tools that can help with this
• Setting specific Instagram boundaries
• Designating & prioritizing self-care and ‘downtime’ FIRST
• How outsourcing & delegation can help you
• Why maintaining boundaries & preventing burnout is crucial

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Check out the Opal app to help with setting boundaries
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

I’m super pumped to welcome Lissette Calveiro onto the podcast today!

Lissette Calveiro is a Latina entrepreneur, social media content creator, and business coach for influencers & personal brands looking to master social media from a more human lens. 

She is the founder of Influence With Impact®, a creator-forward consultancy offering services across business coaching, talent management, creator education, influencer marketing campaign strategy, and more.

I personally signed with Lissette’s agency in August 2024, and it’s been an amazing experience so far. I’ve seen a LOT of growth with my brand partnerships over the last few years. 

From making $385 in 2021, to already securing $140k under contract for 2025 is WILD to me!!

If getting brand deals on Instagram is a goal of yours, you do NOT want to miss this episode!!

In this episode, we cover: 

• Lissette’s unique experience with working on both sides of influencer marketing
• How Lissette’s niche has changed + evolved over the years
• How Influence with Impact came about
• Advice for therapists who eventually want to pursue brand deals on Instagram
• Finding brands to pitch for potential partnerships
• Figuring out what to charge when approaching brands + negotiations & rate sheets
• How brands evaluate the ‘success’ of a campaign after completion
• Rapid fire Q&A (questions submitted by Instagram community)

Connect with Lissette:

• Follow on Instagram @lissettecalv and @influencewithimpact
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Today’s episode is inspired by a therapist in my Private Practice Academy Bundle (PPA). She posted in our VIP group, basically saying that she was in a ‘funk’ with Instagram. She wasn’t sure if all of the time and energy she was putting in was worth the little growth she was seeing.

This message really got me thinking about how valuable it is to TALK about this kind of thing. 

As someone with 2 large platforms and making 7 figures/year from Instagram, I feel this PLENTY of times throughout the year!

I often wonder what the heck I’m doing. Like...am I *actually* reaching people with my content who need to see it??

In today’s episode, I’m talking about how to know if Instagram is really worth all the time & effort for you.

In this episode, I cover: 

• Reconnecting with your ‘why’ on a regular basis
• Goals examples with Instagram + breaking down HOW to meet those
• Why it’s helpful to focus on YOUR specific business goal & what matters most

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

You work SO hard to get someone to schedule an intro call.

You’re consistently showing up on Instagram. You’re networking, you’re perfecting your Psychology Today profile, and more.

You name it, and you’re DOING it to turn that *potential* client into an *actual* client!

But…maybe you’re not feeling certain about your current process.

If what you’ve been doing isn’t converting people from your intro calls into private pay therapy clients, this episode is for YOU!

In this episode, I cover: 

• Shifting your mindset to view an intro call as a sales call
• Why you need to allow potential clients to self-schedule an intro call
• The confirmation email with important, must-know details
• What to do when someone doesn’t answer/get on for the intro call
• A breakdown of what the *actual* intro call looks like
• Questions to ask so you learn WHY someone is seeking therapy
• How to handle when someone is a good fit vs. when they’re not
• Wrapping up with a reminder about your fees, logistics, & next steps

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Something that I get asked a LOT from other therapists is how to handle negative comments online. 

If you’ve been online for any time at all, you’ve probably dealt with some kind of negativity. I know it can feel like your worst nightmare when you have trolls coming for you in the comments section.

It really sucks - nobody wants OR deserves to be put on blast like that!

But...I really want to help you understand how common this is, and what to do if/when it happens to you.

In this episode, I cover: 

• Why getting negative comments online doesn’t happen as often as you think
• One of my biggest fears about posting content online
• My *only* two @sitwithkelly Instagram posts that received negative comments
• Types of posts that spark more negativity on my @businessoftherapy Instagram page
• What you can do when you get negative comments on Instagram 

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• My Business Insider post on Instagram with negative comments
• My Instagram post about being a highly sensitive person (HSP)
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

I’m very excited to welcome Dr. Elisabeth Morray onto the podcast today! 

Dr. Elisabeth Morray is a licensed psychologist who has done AMAZING work in her career as a therapist. She’s spent time in leadership and facilitating continuing education training in Acceptance and Commitment Therapy to thousands of licensed clinicians. Elisabeth is currently the VP of Clinical at Alma, a platform that supports the practices of over 24,000 behavioral health clinicians.

When it comes to seeing success as a therapist in private practice, it’s VITAL that you have strong clinical skills. You want to be able to attract your ideal client, serve them really well, AND retain them. 

Two of the major components that factor into this are clinical supervision and professional development. I knew Elisabeth was the perfect guest to bring on to chat about these topics!

In this episode, we cover: 

• Why clinical supervision is super important
• How clinical supervision changes for therapists throughout their careers
• How to find a clinical supervisor when you’re in private practice
• Benefits of having ongoing clinical supervision
• Peer supervision groups + finding the right one for you
• How continuing education can impact your work & identity as a therapist
• Why your certifications & qualifications will only go so far with your clients
• Continuing to prioritize professional development & supervision with a busy private practice
• Professional development & training offered by Alma
• Balancing the desire to invest in your skills while also stepping into your private practice

Connect with Elisabeth:

• Follow on LinkedIn

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Charging a high rate as a therapist is HARD. 

We experience sooo much internal guilt when we choose to do this. It’s our job to work on our money mindset, process through these emotions, and own them.

But…what happens when OTHER therapists question your rates? 

They put you down for charging a premium rate, and place their limiting beliefs onto you. That shit is even HARDER!

This is something that has come up on many coaching calls within my PPA VIP community, so I knew I needed to dive into it more here.

In this episode, I cover: 

• My personal experience with others questioning my rates
• The deep-seated belief that many of us have with charging higher rates
• The internal ‘work’ you can do to improve your money mindset
• How to actually respond when other therapists question your rates

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Dr. Salena Justice is a psychologist based in North Carolina. She specializes in evaluating and treating adults diagnosed with autism later in life. She’s fully remote with her full-time private practice, and is licensed in over 40 states in the U.S.

While Salena is crystal clear on who she helps now, it wasn’t always that way.

Salena decided to go full-time in her private practice in January 2024. By April 2024, she had a few hundred Instagram followers and 8 insurance clients, but she REALLY wanted to fill her caseload. 

Salena discovered PPA, and joined in April 2024. Since then, she’s grown her Instagram to over 27k followers!

Not only that, but she’s been able to cut WAY back on work, only seeing clients 2 or 3 days a week. 

Salena has had some incredible success over the last year, and I KNOW she’s just getting started. Her story of niching down and gaining 27k Instagram followers is pretty freaking inspiring - you won’t want to miss it!!

In this episode, we cover: 

• Salena’s journey to choosing her unique niche
• Why Salena was so ‘broad’ with her niche when she first started her private practice
• How Instagram felt when Salena was ‘winging it’ there
• Salena’s ‘shift’ on Instagram + her 1st experience going viral
• How Salena showcases her expertise + personality on Instagram
• Using an intro call + clearly listing your rate for potential clients
• How it can feel when you raise your rates & get off insurance panels
• Finding contentment with where you are before scaling & growing
• Salena’s business 1 year ago vs. what it looks like today
• Why specificity in your messaging & content is KEY

Connect with Salena:

• Follow on Instagram @dr.salenajustice
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

There's this myth out there that if you want to get more therapy clients, you have to do more work…right?

Maybe you think you need to post more on Instagram, or write more blogs. Maybe you believe running more ads or attending more networking events will lead you to more clients. 

For most of us, this list goes on and ON!

But…what if I told you there was something unexpected you could do, that would actually make it EASIER to get clients? And...you would be working LESS, not more!

In this episode, I cover: 

• How the psychology of pricing comes into play
• Effective marketing strategies for high-ticket clients
• Setting up a funnel for potential clients to go through

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Follow Hayden on Instagram @lowtideplaytherapist
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

I’m excited to welcome Maria Reiter onto the podcast today!

 Maria Reiter is a licensed therapist based in Wisconsin. She supports Gen Z and millennial women struggling with anxiety, trauma, perfectionism, and people pleasing tendencies. As a fellow anxious Gen Z anxious human, Maria can relate to many of the issues her clients are experiencing. She takes a collaborative and empathetic approach, tailored to each client’s specific needs. 

Maria has already made some incredible shifts in her career in a short time! She went from working in a hospital setting, to a group practice, and eventually, starting her own private practice in May 2024. 

Maria and I connected in August 2023 when she joined PPA. She was ready to start showing up on Instagram, but was unclear on her niche, and who she wanted to serve.

Fast forward a few months - Maria has FILLED her caseload with ideal clients. She’s charging $175+/session, and consistently hitting $10k months. 

The best part of all…her work-life balance is better than EVER!

In this episode, we cover: 

• Maria’s journey from a corporate, hospital job to starting her own private practice
• Maria’s experience going into private practice and seeing clients independently
• How Maria has filled her caseload with ideal clients
• Starting from scratch & growing your audience on Instagram
• The worthwhile piece of networking + putting yourself out there
• Prioritizing work-life balance
• Mindset shifts Maria has worked through since starting her private practice
• Advice for therapists wanting to leave their job and go into private practice

Connect with Maria:

• Follow on Instagram @mentalhealthbymaria
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram