I’m excited to welcome relationship therapist Angela Avery to the podcast! 

After building a thriving six-figure practice, her referrals slowed, and she realized that her old marketing strategies just weren’t cutting it anymore. She joined Private Practice Academy and went ALL IN by showing up on Instagram for the first time in her career.

Fast forward six months - she’s signed 17 new private pay clients directly from Instagram in 4 months.

Her journey is such a powerful reminder that it’s NEVER too late to reinvent yourself. There’s sooo much possibility when you decide to just go for it. 

In this episode, we cover: 

• How Angela’s slowdown in referrals led her to join PPA & start marketing on Instagram
• What being an “older therapist” online really looks like
• How Instagram became her main referral source in 2025
• The way Angela infuses her niche & personality into fun, sassy Reels
• How she plans content and uses Reels prompts to stay consistent
• When she realized IG was working + how she runs her ad for steady results
• How Angela’s income grew 25% after diving into Instagram marketing
• Why your capacity & season of life matter when deciding how much to show up
• How to “slow down” marketing when your caseload is full
• Why Angela is launching a second business for men in relationships
• Angela’s top advice for therapists starting on Instagram

Connect with Angela:

• Follow on Instagram @thecounselingstudio and @themensrelationshipstudio
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Angela’s Instagram ad
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram