Business Of Therapy

How to Come up with Content Ideas for Your Therapy Instagram Account


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Feeling stuck when it comes to content ideas for your therapy Instagram? You're NOT alone! As a therapist, you have sooo much value to give. Once you know where to look, the ideas will start coming faster than you can jot them down!

In today's episode, I'm talking about how to come up with content ideas for your therapy Instagram account. The truth is, content ideas for your therapy Instagram are freaking EVERYWHERE. You just need a system to catch them (and implement them). 

If you don't want to start from scratch every time (I mean, who does?), my Reels Membership is for you!

In this episode, I cover: 

  • Pulling content ideas from client sessions without crossing professional boundaries
  • The right way to scroll with intention & turn it into inspiration
  • Why your own experiences can spark some of your BEST content
  • Using TikTok to spot trends and stay ahead of the curve
  • What to look for on IG and TikTok
  • The easiest way to repurpose your top-performing content
  • How to use AI to brainstorm ideas while keeping your voice front & center

Connect with Kelly:

  • Follow on Instagram @businessoftherapy and @sitwithkelly 
  • Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

  • Reels Membership
  • IG post example 1
  • IG post example 2
  • IG post example 3
  • IG post example 4
  • IG post example 5
  • IG post example 6
  • IG post example 7
  • This episode is sponsored by Alma, the financially rewarding way to go in-network
  • I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
  • Private Practice Academy Bundle (PPA) 
  • Business Coaching Waitlist 
  • Free training
  • Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

...more
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Business Of TherapyBy Kelly McKenna, Therapist & Business Coach

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