Business of Therapy®

By Kelly McKenna, Therapist & Business Coach

Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get priv... more

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FAQs about Business of Therapy®:

How many episodes does Business of Therapy® have?

The podcast currently has 113 episodes available.

Best of Business of Therapy®

The most played episodes among Podcast App listeners.

Number 1: How the Instagram Algorithm ACTUALLY Works
Feeling like the Instagram algorithm is working against you? If that's you, you are NOT alone. I want to break down what Instagram actually says about how content gets pushed. And no, we're not doing any fear tactics, gimmicks, or "secret sauce" that only marketing gurus know! These are facts coming STRAIGHT from Instagram itself. It's totally possible to use them to grow your reach and attract more private pay therapy clients! In today's episode, I'm diving into how the Instagram algorithm ACTUALLY works. In this episode, I cover:Why the Instagram algorithm is not out to get youCommon misconceptions about followers, views & conversionsWhat Instagram actually prioritizesWhy strong hooks matter in the first 1-3 secondsKey IG metrics to watchHow to create more likable, shareable, savable & comment-worthy contentWhy connection and trust-building MATTER for engagementHow to review your analytics & spot patterns that are already workingWhy you do NOT need every Reel to do everything wellA simple way to help you prove future content performance Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links:Instagram’s new analyticsExample Reel of likable contentExample Reel of shareable contentExample Reel of savable contentExample Reel of comment-worthy contentEpisode 89: How to Optimize Your IG Bio to Attract Private Pay Therapy ClientsThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram
June 03, 202627min
Number 2: The Summer Slump (+ Your Cancellation Policy)
Does the "summer slump" in private practice stress you out? If so, today's episode is for YOU! No, you don't need to panic. Yes, cancellations can increase in the summer, and your inquiries might fluctuate a little. But none of that means your practice is doomed (I promise)! It's totally possible to keep your caseload full and continue marketing yourself during the summer months. All of this matters now, more than ever! In today's episode, I'm talking about the "summer slump" and your cancellation policy. In this episode, I cover:Why the “summer slump” doesn’t have to hurt your practiceThe importance of continuing to market yourself during slower seasonsHow to offset cancellationsThe importance of enforcing your fees + modeling boundariesMy personal 24-hour cancellation policy + grace pass approachAnother creative cancellation policy model therapists may want to tryHow to clinically address frequent cancellations with clientsBalancing flexibility w/accountability during the summer monthsGiving yourself permission to slow down if that’s what you truly want Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram
May 27, 202620min
Number 3: How Sarah 3x Her Income in 4 Months with Therapist Sarah Bolor
I’m honored to welcome Licensed Clinical Social Worker Sarah Bolor to the podcast! In today’s episode, we’re talking about how Sarah 3x her income in 4 months. Sarah specializes in helping anxious and overwhelmed high-achieving women build boundaries and reconnect with themselves. As a recovering people-pleaser and a perinatal-loss mom, her work is shaped by both professional training and lived experiences. If you’ve ever wondered whether it’s really possible to grow a profitable private practice while still working a full-time job, Sarah’s story is going to inspire you BIG time! In this episode, we cover:Why Sarah started her private practice as a side hustleThe limiting beliefs she had around private practice + business ownershipHow Instagram became her main source of private pay clientsThe simple Instagram ad strategy that helped grow her audienceWhy Instagram stories became a HUGE needle-mover for consult callsHow she niched down into working with anxious, high-achieving womenThe consult call process that helped her convert private pay clientsWhy raising her rate from $125 to $175 changed everythingHow she tripled her income in just 4 months after joining PPASarah’s advice for therapists wanting to start a private practice on the side Connect with Sarah:Follow on Instagram @sayitmentalhealthCheck out her website Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram
May 20, 202638min
Number 4: The Secret to Getting 29 Clients from Instagram in 9 Months with EMDR Therapist Jaclyn Sappah
I’m excited to welcome holistic trauma therapist Jaclyn Sappah to the podcast today! In her own work, Jaclyn integrates EMDR, yoga, and Reiki energy healing to help women heal childhood trauma, break toxic patterns, regulate their nervous systems, and reconnect with themselves. If you’ve ever felt like Instagram is “working” but not actually bringing in clients, Jaclyn’s story will definitely hit home! In today’s episode, we’re diving into the secret to getting 29 clients from Instagram in 9 months. In this episode, we cover:How Jaclyn grew from ~200 to 2k followers with zero clients at firstWhat happened when Jaclyn joined PPA in June 2025How Jaclyn generated 29 clients from Instagram over 9 monthsHow she shifted from mostly insurance to primarily private payHer experience with bringing in ~$20k from EMDR intensives aloneJaclyn’s simple ad strategy for consistent client flow + audience growthWhy her private pay clients converted faster + more consistentlyHow Jaclyn uses Instagram to fill both her own caseload + her associates’How she reduced her posting frequency while still growing with adsWhy growth ≠ conversion + strategy is everything Connect with Jaclyn:Follow on Instagram @holistictraumatherapyCheck out her website Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram
May 13, 202636min
Number 5: How to Balance Connection vs Authority Content on Instagram (So You Actually Get Clients)
If your Instagram isn’t bringing in clients, it’s usually not a consistency problem. It’s a balance problem! Most therapists lean too far one way - either constantly teaching OR constantly relating. But you don’t get clients from just one. Connection builds trust, and authority drives decisions. You need BOTH working together if you really want to fill your caseload! In today's episode, I'm talking about how to balance connection vs. authority content on Instagram (so you actually get clients). In this episode, I cover:Why you need BOTH connection + authority content on InstagramWhy leaning too far into one type hurts conversionsHow connection content builds trust through relatable & personality-driven postsHow authority content builds credibility through solutions, tips + actionable guidanceHow reels build connection and carousels build authorityWhy authority content may not go viral + what it CAN lead toWhy strong content = connection AND authorityExamples of balancing both connection + authority on InstagramHow to keep content ethical & general Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links:SitWithKelly Connection ReelSitWithKelly Authority Post BusinessOfTherapy Connection ReelBusinessOfTherapy Authority PostThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram
May 06, 202623min