I’m honored to welcome Joe Sanok onto the podcast today! 

In today’s episode, Joe and I chat about what it takes to start a therapy group practice, and if it’s the right move for you. Joe’s solo practice evolved into a group model, and eventually, that transition led him to sell his business altogether.

For Joe, it was about sustainability, not just growth.

Joe Sanok is the author of Thursday is the New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want. It examines how the four-day workweek boosts creativity and productivity.

In this episode, we cover: 

• Applying the ‘Thursday is the New Friday’ concept to your private practice
• Joe’s journey with his private practice
• Investing in smart marketing practices like SEO
• Identity ‘shifts’ that can happen for therapists
• Deconstructing the stories that have shaped & impacted your therapy career
• What to look at if you’re considering moving into group practice
• Selling group practices

Connect with Joe:

• Get his book, Thursday is the New Friday
• Check out his website
• Listen to Practice of the Practice Podcast
• Learn more about membership options
• Schedule a free 30-minute consult call
• Follow on Instagram
• Follow on Facebook
• Check out his YouTube
• Follow on LinkedIn

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

A question I get asked super often is ‘should you list your therapy rates on your website’? 

In short - the answer is YES!

But…I want to dive deeper into WHY I believe this is important. 

I understand you may not want to do this (like really not want to). I very much relate, because I did NOT want to do this either!

I hope this episode gives you the confidence you need to charge the rate that YOU want, and you know you deserve. Okay, now go list your therapy rates on your website - your future clients will thank you!!

In this episode, I cover: 

• Assuming that people will think your rates are ‘too expensive’
• The power of transparency with listing your rates
• Why listing your rates communicates your expertise & value
• Elevating your client experience to show that you ARE the expert

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support!

Resources & Links:

• Try Mentaya for 1 month FREE with the code KELLY
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

When I think of relatability, reels, and RHONY (because she’s a huge reality TV fan), Liana is the person who comes to mind! She brings a fun, lighthearted energy to Instagram, even though she digs into pretty serious topics. 

Liana Ross is an LMHC-D in New York with about a decade of experience. She is trained in EMDR and specializes in childhood/relationship trauma, addiction, disordered eating, and relationships. 

Instead of sticking to boring and generic mental health quotes, Liana has gotten super specific in her messaging. She is crystal clear on her niche, and connects well with people needing support with childhood and relationship trauma.

Liana doesn’t overthink her content with Instagram. While she loves educating her community, she still incorporates HER unique personality into the mix.

In this episode, we cover: 

• Liana’s journey with Instagram + how guilt & shame initially played a role
• Liana’s experience with niching down on Instagram
• How Liana has continued to gain clients outside of Instagram
• Why creating content for Instagram can feel ‘easier’ after niching down
• How Liana uses Reels membership to help with content creation
• How building connections w/other therapists on Instagram has impacted Liana’s business
• Getting consistent clients from Instagram
• Not overthinking content creation + following a routine that works for YOU
• Bringing in the ‘human’ aspect + finding confidence as a therapist

Connect with Liana:

• Follow on Instagram @yourtrauma.therapist
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Do you ever feel like Instagram is taking over your life??

You’re constantly juggling clients, content creation, family time, and everything in between.

If this sounds familiar, you’re NOT alone!

Boundaries are super important with Instagram, but TBH - that’s something I struggled with early on. It felt exciting and lit me up, but also...really HARD. 

Four years later, I’ve mastered boundaries with Instagram. It’s not an energy drain, or leading me to constant burnout. 

I truly believe this is why I’ve been able to stay so consistent with not only one, but TWO accounts. I’m here to show you that it’s possible to manage your time and energy on Instagram while growing your business, too!

In this episode, I cover: 

• Common challenges therapists face with Instagram
• Using time blocking for both work AND personal time
• Content batching + tools that can help with this
• Setting specific Instagram boundaries
• Designating & prioritizing self-care and ‘downtime’ FIRST
• How outsourcing & delegation can help you
• Why maintaining boundaries & preventing burnout is crucial

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Check out the Opal app to help with setting boundaries
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

I’m super pumped to welcome Lissette Calveiro onto the podcast today!

Lissette Calveiro is a Latina entrepreneur, social media content creator, and business coach for influencers & personal brands looking to master social media from a more human lens. 

She is the founder of Influence With Impact®, a creator-forward consultancy offering services across business coaching, talent management, creator education, influencer marketing campaign strategy, and more.

I personally signed with Lissette’s agency in August 2024, and it’s been an amazing experience so far. I’ve seen a LOT of growth with my brand partnerships over the last few years. 

From making $385 in 2021, to already securing $140k under contract for 2025 is WILD to me!!

If getting brand deals on Instagram is a goal of yours, you do NOT want to miss this episode!!

In this episode, we cover: 

• Lissette’s unique experience with working on both sides of influencer marketing
• How Lissette’s niche has changed + evolved over the years
• How Influence with Impact came about
• Advice for therapists who eventually want to pursue brand deals on Instagram
• Finding brands to pitch for potential partnerships
• Figuring out what to charge when approaching brands + negotiations & rate sheets
• How brands evaluate the ‘success’ of a campaign after completion
• Rapid fire Q&A (questions submitted by Instagram community)

Connect with Lissette:

• Follow on Instagram @lissettecalv and @influencewithimpact
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Today’s episode is inspired by a therapist in my Private Practice Academy Bundle (PPA). She posted in our VIP group, basically saying that she was in a ‘funk’ with Instagram. She wasn’t sure if all of the time and energy she was putting in was worth the little growth she was seeing.

This message really got me thinking about how valuable it is to TALK about this kind of thing. 

As someone with 2 large platforms and making 7 figures/year from Instagram, I feel this PLENTY of times throughout the year!

I often wonder what the heck I’m doing. Like...am I *actually* reaching people with my content who need to see it??

In today’s episode, I’m talking about how to know if Instagram is really worth all the time & effort for you.

In this episode, I cover: 

• Reconnecting with your ‘why’ on a regular basis
• Goals examples with Instagram + breaking down HOW to meet those
• Why it’s helpful to focus on YOUR specific business goal & what matters most

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

You work SO hard to get someone to schedule an intro call.

You’re consistently showing up on Instagram. You’re networking, you’re perfecting your Psychology Today profile, and more.

You name it, and you’re DOING it to turn that *potential* client into an *actual* client!

But…maybe you’re not feeling certain about your current process.

If what you’ve been doing isn’t converting people from your intro calls into private pay therapy clients, this episode is for YOU!

In this episode, I cover: 

• Shifting your mindset to view an intro call as a sales call
• Why you need to allow potential clients to self-schedule an intro call
• The confirmation email with important, must-know details
• What to do when someone doesn’t answer/get on for the intro call
• A breakdown of what the *actual* intro call looks like
• Questions to ask so you learn WHY someone is seeking therapy
• How to handle when someone is a good fit vs. when they’re not
• Wrapping up with a reminder about your fees, logistics, & next steps

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Something that I get asked a LOT from other therapists is how to handle negative comments online. 

If you’ve been online for any time at all, you’ve probably dealt with some kind of negativity. I know it can feel like your worst nightmare when you have trolls coming for you in the comments section.

It really sucks - nobody wants OR deserves to be put on blast like that!

But...I really want to help you understand how common this is, and what to do if/when it happens to you.

In this episode, I cover: 

• Why getting negative comments online doesn’t happen as often as you think
• One of my biggest fears about posting content online
• My *only* two @sitwithkelly Instagram posts that received negative comments
• Types of posts that spark more negativity on my @businessoftherapy Instagram page
• What you can do when you get negative comments on Instagram 

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• My Business Insider post on Instagram with negative comments
• My Instagram post about being a highly sensitive person (HSP)
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

I’m very excited to welcome Dr. Elisabeth Morray onto the podcast today! 

Dr. Elisabeth Morray is a licensed psychologist who has done AMAZING work in her career as a therapist. She’s spent time in leadership and facilitating continuing education training in Acceptance and Commitment Therapy to thousands of licensed clinicians. Elisabeth is currently the VP of Clinical at Alma, a platform that supports the practices of over 24,000 behavioral health clinicians.

When it comes to seeing success as a therapist in private practice, it’s VITAL that you have strong clinical skills. You want to be able to attract your ideal client, serve them really well, AND retain them. 

Two of the major components that factor into this are clinical supervision and professional development. I knew Elisabeth was the perfect guest to bring on to chat about these topics!

In this episode, we cover: 

• Why clinical supervision is super important
• How clinical supervision changes for therapists throughout their careers
• How to find a clinical supervisor when you’re in private practice
• Benefits of having ongoing clinical supervision
• Peer supervision groups + finding the right one for you
• How continuing education can impact your work & identity as a therapist
• Why your certifications & qualifications will only go so far with your clients
• Continuing to prioritize professional development & supervision with a busy private practice
• Professional development & training offered by Alma
• Balancing the desire to invest in your skills while also stepping into your private practice

Connect with Elisabeth:

• Follow on LinkedIn

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• This episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

Charging a high rate as a therapist is HARD. 

We experience sooo much internal guilt when we choose to do this. It’s our job to work on our money mindset, process through these emotions, and own them.

But…what happens when OTHER therapists question your rates? 

They put you down for charging a premium rate, and place their limiting beliefs onto you. That shit is even HARDER!

This is something that has come up on many coaching calls within my PPA VIP community, so I knew I needed to dive into it more here.

In this episode, I cover: 

• My personal experience with others questioning my rates
• The deep-seated belief that many of us have with charging higher rates
• The internal ‘work’ you can do to improve your money mindset
• How to actually respond when other therapists question your rates

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram