I’m honored to welcome Joe Sanok onto the podcast today! 

In today’s episode, Joe and I chat about what it takes to start a therapy group practice, and if it’s the right move for you. Joe’s solo practice evolved into a group model, and eventually, that transition led him to sell his business altogether.

For Joe, it was about sustainability, not just growth.

Joe Sanok is the author of Thursday is the New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want. It examines how the four-day workweek boosts creativity and productivity.

In this episode, we cover: 

• Applying the ‘Thursday is the New Friday’ concept to your private practice
• Joe’s journey with his private practice
• Investing in smart marketing practices like SEO
• Identity ‘shifts’ that can happen for therapists
• Deconstructing the stories that have shaped & impacted your therapy career
• What to look at if you’re considering moving into group practice
• Selling group practices

Connect with Joe:

• Get his book, Thursday is the New Friday
• Check out his website
• Listen to Practice of the Practice Podcast
• Learn more about membership options
• Schedule a free 30-minute consult call
• Follow on Instagram
• Follow on Facebook
• Check out his YouTube
• Follow on LinkedIn

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram