When I think of relatability, reels, and RHONY (because she’s a huge reality TV fan), Liana is the person who comes to mind! She brings a fun, lighthearted energy to Instagram, even though she digs into pretty serious topics. 

Liana Ross is an LMHC-D in New York with about a decade of experience. She is trained in EMDR and specializes in childhood/relationship trauma, addiction, disordered eating, and relationships. 

Instead of sticking to boring and generic mental health quotes, Liana has gotten super specific in her messaging. She is crystal clear on her niche, and connects well with people needing support with childhood and relationship trauma.

Liana doesn’t overthink her content with Instagram. While she loves educating her community, she still incorporates HER unique personality into the mix.

In this episode, we cover: 

• Liana’s journey with Instagram + how guilt & shame initially played a role
• Liana’s experience with niching down on Instagram
• How Liana has continued to gain clients outside of Instagram
• Why creating content for Instagram can feel ‘easier’ after niching down
• How Liana uses Reels membership to help with content creation
• How building connections w/other therapists on Instagram has impacted Liana’s business
• Getting consistent clients from Instagram
• Not overthinking content creation + following a routine that works for YOU
• Bringing in the ‘human’ aspect + finding confidence as a therapist

Connect with Liana:

• Follow on Instagram @yourtrauma.therapist
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram