I’m super pumped to welcome Lissette Calveiro onto the podcast today!

Lissette Calveiro is a Latina entrepreneur, social media content creator, and business coach for influencers & personal brands looking to master social media from a more human lens. 

She is the founder of Influence With Impact®, a creator-forward consultancy offering services across business coaching, talent management, creator education, influencer marketing campaign strategy, and more.

I personally signed with Lissette’s agency in August 2024, and it’s been an amazing experience so far. I’ve seen a LOT of growth with my brand partnerships over the last few years. 

From making $385 in 2021, to already securing $140k under contract for 2025 is WILD to me!!

If getting brand deals on Instagram is a goal of yours, you do NOT want to miss this episode!!

In this episode, we cover: 

• Lissette’s unique experience with working on both sides of influencer marketing
• How Lissette’s niche has changed + evolved over the years
• How Influence with Impact came about
• Advice for therapists who eventually want to pursue brand deals on Instagram
• Finding brands to pitch for potential partnerships
• Figuring out what to charge when approaching brands + negotiations & rate sheets
• How brands evaluate the ‘success’ of a campaign after completion
• Rapid fire Q&A (questions submitted by Instagram community)

Connect with Lissette:

• Follow on Instagram @lissettecalv and @influencewithimpact
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly 
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA) 
• Reels Membership 
• Business Coaching Waitlist 
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram