As therapists, most of us were never taught how to run a business—let alone how to manage money, payroll, hiring, or leadership in a way that’s both ethical and sustainable.

Licensed therapist and group practice owner Gordon Brewer and I talk openly about money mindset, generosity, boundaries, hiring mistakes, and what it really takes to create a financially sustainable group practice without burning yourself out or sacrificing quality of care.

If you identify as a people-pleaser, an over-giver, or a “nice” leader who are quietly paying the price for unclear boundaries, this episode is for you.

Gordon opens up about what didn’t work when building his group practice, what had to change, and how learning to lead with clarity—rather than guilt—ultimately benefited both his team and his business.

“Being kind means setting expectations and boundaries, so people know what to expect. Being nice often means avoiding those conversations—and that’s where things fall apart.” — Gordon Brewer

Mistakes Made and Lessons Learned: Building a Sustainable Group Practice

Gordon shares how over-giving with compensation, avoiding hard conversations, and underestimating the importance of clear financial systems led to stress and instability in his practice. Through hiring missteps, money mindset work, and implementing Profit First, he learned that sustainable leadership requires clarity, boundaries, and a willingness to course-correct.

(00:04:16) Gordon’s Journey to Owning a Group Practice and Hosting a Podcast

(00:09:37) Sustainability Over Generosity: Lessons in Business

(00:13:08) Navigating Money Stigma in Group Practice Ownership

(00:17:51) Money Management and Hiring Lessons

(00:20:05) How Boundaries and Values Shape Your Success with Finances

(00:23:39) Parenting: Commands Disguised as Questions

(00:27:03) Employee Benefits vs. Contracting

(00:31:07) Planning for Financial Stability and Rebuilding a Sustainable Practice

(00:36:43) How to Avoid Over-Giving in Your Private Practice

Building a Practice That’s Generous and Sustainable

Gordon’s reflections highlight a truth I see again and again in my work with therapists: sustainability doesn’t come from good intentions alone. It comes from aligning your values with clear business decisions, financial transparency, and leadership that supports everyone involved—including you.

Key takeaways you can apply right now:

Run the numbers before calling something “generous.”

High splits, low fees, or extra perks aren’t generous if they put your practice at risk. Sustainability is what allows generosity to continue.

Being “nice” can quietly lead to burnout.

Avoiding boundaries and hard conversations may feel compassionate in the moment, but it often creates resentment and instability over time.

Kind leadership is clear leadership.

Setting expectations upfront—and holding people to them—is one of the most respectful things you can do for your team.

Money stories shape business decisions more than we realize.

Beliefs about greed, selfishness, or worthiness often come from family or faith backgrounds and deserve to be examined—not blindly obeyed.

It’s never too late to course correct.

Gordon’s willingness to rebrand, rebuild systems, and restructure his business model created a healthier practice that better served everyone involved.

If you’re noticing patterns of over-giving, financial stress, or people-pleasing in your practice, I hope this episode helps you feel less alone—and more empowered to lead with clarity and confidence. Sustainable, ethical business decisions aren’t a betrayal of your values. They’re how you protect them.

Ready to Improve your Business Money Skills?

Are you a Solo Private Practice Owner?

I made this course just for you: Money Skills for Therapists. My signature course has been carefully designed to take therapists from money confusion, shame, and uncertainty – to calm and confidence. In this course I give you everything you need to create financial peace of mind as a therapist in solo private practice.

Want to learn more? Click here to register for my free masterclass, “The 4 Step Framework to Get Your Business Finances Totally in Order.”

This masterclass is your way to get a feel for my approach, learn exactly what I teach inside Money Skills for Therapists, and get your invite to join us in the course.

Are you a Group Practice Owner?

Join the waitlist for Money Skills for Group Practice Owners. This course takes you from feeling like an overworked, stressed and underpaid group practice owner, to being the confident and empowered financial leader of your group practice.

Get to know Gordon Brewer:

Gordon Brewer, MEd, LMFT is a licensed marriage and family therapist, group practice owner, and host of The Practice of Therapy podcast, where he supports clinicians in building sustainable, values-aligned private practices. With decades of experience in the mental health field, Gordon brings a grounded, real-world perspective to leadership, money mindset, hiring, and financial systems in group practice ownership. He is also an AAMFT Approved Supervisor and consultant, known for sharing both his successes and hard-earned lessons with honesty and generosity.

Follow Gordon Brewer:

LinkedIn: https://www.linkedin.com/in/psychcraftllc/

Website: https://practiceoftherapy.com/

Email: [email protected]

Mentioned in this episode:

Want to work with Linzy?

Check out the FREE masterclass, The 4 Step Framework to Getting Your Business Finances Totally in Order, where you'll learn the framework that has helped hundreds of therapists go from money confusion and shame to calm and confidence, as well as the three biggest financial mistakes that therapists make. At the end, you'll be invited to join Money Skills for Therapists and get Linzy's support in getting your finances finally working for you.

Click on the link to find a masterclass time that works for you!

Register for Linzy's Free Masterclass

Start Feeling Calm and Confident About Your Group Practice Finances

Feeling overworked and underpaid in your group practice? You’re not alone.

Running a group practice can feel like carrying the weight of everyone’s paychecks — including your own — and wondering if it’s all really worth it.

That’s why I created a free guide called “How to Stop Feeling Overworked and Underpaid in Your Group Practice.” Inside, I’ll walk you through the four keys to becoming the confident financial leader your practice needs — so you can start feeling calm and in control of your money again.

This guide is the first step toward the same kind of financial clarity and confidence I teach inside my deeper program, Money Skills for Group Practice Owners.

🙌 Download your free copy today — and let’s start building a group practice that supports you, not just everyone else.

Get the Free Guide: How to Stop Feeling Overworked & Underpaid in Your Group Practice

As therapists, many of us feel a deep tension when it comes to pricing—especially when we’re creating group offers, workshops, or professional-facing experiences during uncertain social, political, and economic times.

In this coaching episode, I sit down with trauma therapist Kim Torrence to explore what really comes up when we try to assign value to our work: fears about accessibility, old beliefs about service and self-sacrifice, money shame, and the pressure to “get it right” before we ever put an offer out into the world.

This conversation goes far beyond the math of pricing. Together, we unpack the emotional and mindset barriers that often keep therapists stuck offering their most meaningful work for free or far below what’s sustainable.

If you’re navigating private practice finances, pricing group offers, or wondering how to honor both your values and your own well-being, this episode is here to support you with clarity, reassurance, and grounded next steps.

Charging for Group Work in Your Therapy Practice

We talk about why pricing is deeply connected to mindset and visibility, not just numbers, and how perfectionism or overcomplicated tech can quietly keep meaningful offers stuck on the sidelines. Our conversation centers on starting simply, naming your value clearly, and allowing confidence to build through real-world action.

(00:06:02) Helping Others Through Feelings of Loneliness

(00:07:17) Operating Business as Usual During a Crisis

(00:12:16) Valuing Self-Care for Therapists

(00:14:50) Authentic Healing for Deep Thinkers

(00:18:29) B2B Value and Pricing Insights

(00:21:18) Valuing Group Offerings Effectively

(00:24:52) Self-Worth and Vulnerability

(00:26:36) Creating a Supportive Success Container

(00:31:57) Gather Feedback, Build Testimonials

(00:33:42) Stop Overcomplicating Your Work

(00:36:24) Owning Your Value in Practice

From Free to Paid: Navigating Pricing, Visibility, and Worth as a Therapist

If Kim’s experience feels familiar, you’re not alone. Here are a few reflections and actions I invite you to consider as you navigate pricing, worthiness, and financial sustainability in your own practice:

1. Give your offer the credit it deserves.
2. Even a lunch-hour workshop or short group can be deeply transformational. Duration and ease do not determine impact.
3. Price for the right people, not everyone.
4. Instead of focusing on who can’t afford your offer, get clear on who it’s truly for—especially when your work supports other professionals who carry that value forward into their own communities.
5. Separate worth from accessibility narratives.
6. Pricing your work sustainably doesn’t make you selfish or out of touch. It allows you to keep showing up, serving, and caring for yourself long-term.
7. Keep it simple and start anyway.
8. You don’t need a perfect website, branding, or tech stack. A clear Google Doc explaining who the offer is for, why it matters, and how to join is more than enough to begin.

Your skills, knowledge, and presence—yes, even in a modest group format—are valuable. Pricing them too low doesn’t make your work more accessible; it often just makes it harder to keep going. When you name the real impact of what you offer, you give others permission to invest in themselves, too.

Ready to Improve your Business Money Skills?

Are you a Solo Private Practice Owner?

I made this course just for you: Money Skills for Therapists. My signature course has been carefully designed to take therapists from money confusion, shame, and uncertainty – to calm and confidence. In this course I give you everything you need to create financial peace of mind as a therapist in solo private practice.

Want to learn more? Click here to register for my free masterclass, “The 4 Step Framework to Get Your Business Finances Totally in Order.”

This masterclass is your way to get a feel for my approach, learn exactly what I teach inside Money Skills for Therapists, and get your invite to join us in the course.

Are you a Group Practice Owner?

Money Skills for Group Practice Owners is a six-month course that takes you from feeling like an overworked, stressed and underpaid group practice owner, to being the confident and empowered financial leader of your group practice.

Click here to learn more and register for Money Skills for Group Practice Owners.

Get to Know Kim Torrence:

Kim Torrence is a trauma therapist specializing in burnout prevention and perfectionism recovery for high-achieving women professionals who are exhausted from trying to do it all. She integrates Somatic Experiencing and Internal Family Systems (IFS) to help clients experience greater peace, confidence, and connection with their authentic selves. After transitioning fully off insurance panels, Kim is now exploring creative group offers as a way to support her community while building a financially sustainable, values-aligned private practice.

Follow Kim Torrence:

Website: https://kimtorrence.com/

Free Offer: Free group healing movement session for listeners!

Email: [email protected]

Mentioned in this episode:

Want to work with Linzy?

Check out the FREE masterclass, The 4 Step Framework to Getting Your Business Finances Totally in Order, where you'll learn the framework that has helped hundreds of therapists go from money confusion and shame to calm and confidence, as well as the three biggest financial mistakes that therapists make. At the end, you'll be invited to join Money Skills for Therapists and get Linzy's support in getting your finances finally working for you.

Click on the link to find a masterclass time that works for you!

Register for Linzy's Free Masterclass

Start Feeling Calm and Confident About Your Group Practice Finances

Feeling overworked and underpaid in your group practice? You’re not alone.

Running a group practice can feel like carrying the weight of everyone’s paychecks — including your own — and wondering if it’s all really worth it.

That’s why I created a free guide called “How to Stop Feeling Overworked and Underpaid in Your Group Practice.” Inside, I’ll walk you through the four keys to becoming the confident financial leader your practice needs — so you can start feeling calm and in control of your money again.

This guide is the first step toward the same kind of financial clarity and confidence I teach inside my deeper program, Money Skills for Group Practice Owners.

🙌 Download your free copy today — and let’s start building a group practice that supports you, not just everyone else.

Get the Free Guide: How to Stop Feeling Overworked & Underpaid in Your Group Practice

As we begin to take our financial needs seriously—raising fees, setting boundaries, and valuing our work—those shifts don’t stay contained to our businesses. They often ripple into our personal lives, especially our friendships. In this episode, I talk about what can happen when we move from self-sacrifice to self-advocacy, and how that transition can quietly (or painfully) change the dynamics of the relationships we’ve built.

I explore why some friendships feel strained when old patterns of caretaking and over-giving no longer fit, and I name the very real grief that can come with outgrowing relationships that once felt safe or familiar. This isn’t about blame or “doing friendships wrong.” It’s about understanding that growth—especially financial and personal growth—can be both liberating and tender at the same time.

If you’ve ever felt conflicted between honoring your own needs and preserving friendships you care about, this episode is for you. I offer a compassionate lens for making sense of these changes and reassurance that while some connections may fall away, others—often deeper and more mutual—can emerge in their place.

When Taking Your Financial Needs Seriously Changes Your Friendships

(00:01:45) Noticing Your Personal Needs as Your Practice (and Life) Evolves

(00:05:18) Boundaries, Self-Worth, and Shifting Toward Mutual Relationships

(00:08:37) How Changing Beliefs About Money and Systems Can Create Distance

(00:12:49) Grieving Friendships That No Longer Fit Who You’re Becoming

(00:13:59) Making Space for New or Deepened Connections

From Self-Sacrifice to Self-Worth: Redefining Friendships as Your Relationship with Money Changes

As I’ve grown in my own relationship with money and self-worth—and as I’ve supported hundreds of therapists in growing their practices, earning more, and redefining what success looks like—I’ve seen this pattern again and again. When we stop undercharging, over-giving, or minimizing ourselves, our internal shifts often ripple outward into our friendships and relationships. As our values around money, time, and worth evolve, the relational landscape can change in ways that feel confusing, tender, or even unsettling at first.

Here are a few reflections to hold as you navigate this season:

1. Valuing your time changes relational expectations When your time and energy matter more to you, friendships rooted in imbalance may feel harder to sustain.
2. Honoring your needs can reveal misalignment Some relationships deepen when both people embrace self-advocacy; others struggle when old roles no longer apply.
3. Growth often brings both grief and renewal It’s normal to mourn what’s changing—and also to make room for friendships that align with who you’re becoming.

Financial self-care doesn’t just affect your business—it shapes how you show up in relationships. If you’re feeling sadness, confusion, or even relief as friendships evolve, you’re not doing anything wrong. You’re growing. And on the other side of that growth, there is space for connection that feels more mutual, supportive, and true to you.

Ready to Improve your Business Money Skills?

Are you a Solo Private Practice Owner?

I made this course just for you: Money Skills for Therapists. My signature course has been carefully designed to take therapists from money confusion, shame, and uncertainty – to calm and confidence. In this course I give you everything you need to create financial peace of mind as a therapist in solo private practice.

Want to learn more? Click here to register for my free masterclass, “The 4 Step Framework to Get Your Business Finances Totally in Order.”

This masterclass is your way to get a feel for my approach, learn exactly what I teach inside Money Skills for Therapists, and get your invite to join us in the course.

Are you a Group Practice Owner?

Money Skills for Group Practice Owners is a six-month course that takes you from feeling like an overworked, stressed and underpaid group practice owner, to being the confident and empowered financial leader of your group practice. Click here to learn more and register for the January 2026 cohort.

Get to Know Linzy Bonham:

Linzy Bonham is a private practice therapist turned money coach who helps private practice owners and health professionals feel calm and in control of their finances through her coaching at Money Nuts & Bolts and her podcast Money Skills for Therapists.

It all started when she saw her extremely skilled colleagues struggle with the money side of business. Some had even left private practice, or were avoiding starting one, because the financial side was too stressful.

So Linzy decided to help therapists and health professionals develop peace of mind about their money. Since so many were never taught these skills, she focuses on the “how” of making the business side of private practice doable, and even super satisfying.

Follow Linzy Bonham:

About Page: https://moneynutsandbolts.com/about/

LinkedIn: https://www.linkedin.com/in/linzybonham/

Instagram: https://www.instagram.com/moneynutsandbolts/

Mentioned in this episode:

Want to work with Linzy?

Check out the FREE masterclass, The 4 Step Framework to Getting Your Business Finances Totally in Order, where you'll learn the framework that has helped hundreds of therapists go from money confusion and shame to calm and confidence, as well as the three biggest financial mistakes that therapists make. At the end, you'll be invited to join Money Skills for Therapists and get Linzy's support in getting your finances finally working for you.

Click on the link to find a masterclass time that works for you!

Register for Linzy's Free Masterclass

Start Feeling Calm and Confident About Your Group Practice Finances

Feeling overworked and underpaid in your group practice? You’re not alone.

Running a group practice can feel like carrying the weight of everyone’s paychecks — including your own — and wondering if it’s all really worth it.

That’s why I created a free guide called “How to Stop Feeling Overworked and Underpaid in Your Group Practice.” Inside, I’ll walk you through the four keys to becoming the confident financial leader your practice needs — so you can start feeling calm and in control of your money again.

This guide is the first step toward the same kind of financial clarity and confidence I teach inside my deeper program, Money Skills for Group Practice Owners.

🙌 Download your free copy today — and let’s start building a group practice that supports you, not just everyone else.

Get the Free Guide: How to Stop Feeling Overworked & Underpaid in Your Group Practice

If you’re a therapist who carries the weight of being the primary breadwinner while also wanting more presence, more ease, and more time with your family, this episode is for you. This isn’t a conversation about hustling harder or squeezing more productivity out of already-full days. It’s about slowing down enough to make values-based decisions—so your money, time, and energy actually support the life you want to be living.

In this coaching-style episode, I sit down with Colleen Barrows, a perinatal mental health therapist, mom of two young children, and graduate of Money Skills for Therapists. Together, we walk through the very real tension Colleen is feeling between maintaining financial stability as the primary breadwinner, managing most of the household responsibilities, and wanting more meaningful one-on-one time with her kids—while also nurturing a creative passion project, which will help therapists and postpartum women, that she hopes may one day provide her with passive income.

Choosing Time, Family, and Financial Stability as a Breadwinning Therapist

Like so many breadwinning therapist moms, Colleen’s “math brain” keeps telling her that the solution is to see more clients. She’s currently carrying a heavy client load while also functioning as the household manager and emotional anchor at home. In this conversation, I gently guide Colleen through a reflective exercise—imagining herself years from now, looking back on this fleeting season of early parenthood—and we explore what choices she would feel most proud of when it comes to time, money, and energy.

A Coaching Conversation for Breadwinning Therapist Parents

(00:03:39) Balancing Passion, Time, and Family

(00:12:99) Juggling Work and Household Finances

(00:16:57) Balancing Careers and Relationship Equity

(00:22:41) Quality vs. Quantity in Parenting

(00:24:20) Seeking Balance and Intentionality

(00:27:08) Household Roles and Compatibility

(00:31:52) Balancing Breadwinning and Family

(00:33:21) Money Clarity for Therapists

Exploring Choices Around Time, Energy, and Income

This episode offers an honest look at the tension many therapist parents feel—between financial responsibility, private practice demands, and the desire to be fully present during a fleeting season of early parenthood. If you’ve ever felt pulled between money decisions and your deeper values, this conversation is for you.

Key takeaways to reflect on:

1. Balance isn’t just math: Financial choices should support your well-being, not override it.
2. Quality over quantity: Small, protected moments of connection matter more than constant presence.
3. Revisit roles regularly: Sharing household labor and support can ease resentment and restore energy.

Being the breadwinner often means carrying more than just the paycheck. This season of parenting young children is intense—but it’s not permanent. With thoughtful, values-led choices, you can build a life you’ll look back on with pride, not regret.

Ready to Improve your Business Money Skills?

Are you a Solo Private Practice Owner?

I made this course just for you: Money Skills for Therapists. My signature course has been carefully designed to take therapists from money confusion, shame, and uncertainty – to calm and confidence. In this course I give you everything you need to create financial peace of mind as a therapist in solo private practice.

Want to learn more? Click here to register for my free masterclass, “The 4 Step Framework to Get Your Business Finances Totally in Order.”

This masterclass is your way to get a feel for my approach, learn exactly what I teach inside Money Skills for Therapists, and get your invite to join us in the course.

Are you a Group Practice Owner?

Money Skills for Group Practice Owners is a six-month course that takes you from feeling like an overworked, stressed and underpaid group practice owner, to being the confident and empowered financial leader of your group practice. Click here to learn more and register for the January 2026 cohort.

Get to Know Colleen Barrows:

Colleen Barrows is a therapist with over 15 years of experience, specializing in perinatal mental health and supporting moms through pregnancy, postpartum, and early parenthood. She lives in Ohio with her husband and two young children and brings a creative, human-centered lens to her work, shaped by her background as an artist and yoga instructor. Colleen is currently building a blog for postpartum moms that blends clinical insight with personal storytelling, and as a graduate of Money Skills for Therapists, she’s continuing to explore how to balance breadwinning, creativity, family life, and financial stability with more ease.

Follow Colleen Barrows:

Email: [email protected]

Website & Free Guides: https://www.allthemamatherapy.com/

Instagram: https://www.instagram.com/allthemamatherapy

Mentioned in this episode:

Start Feeling Calm and Confident About Your Group Practice Finances

Feeling overworked and underpaid in your group practice? You’re not alone.

Running a group practice can feel like carrying the weight of everyone’s paychecks — including your own — and wondering if it’s all really worth it.

That’s why I created a free guide called “How to Stop Feeling Overworked and Underpaid in Your Group Practice.” Inside, I’ll walk you through the four keys to becoming the confident financial leader your practice needs — so you can start feeling calm and in control of your money again.

This guide is the first step toward the same kind of financial clarity and confidence I teach inside my deeper program, Money Skills for Group Practice Owners.

🙌 Download your free copy today — and let’s start building a group practice that supports you, not just everyone else.

Get the Free Guide: How to Stop Feeling Overworked & Underpaid in Your Group Practice

Want to work with Linzy?

Check out the FREE masterclass, The 4 Step Framework to Getting Your Business Finances Totally in Order, where you'll learn the framework that has helped hundreds of therapists go from money confusion and shame to calm and confidence, as well as the three biggest financial mistakes that therapists make. At the end, you'll be invited to join Money Skills for Therapists and get Linzy's support in getting your finances finally working for you.

Click on the link to find a masterclass time that works for you!

Register for Linzy's Free Masterclass

Have you ever felt that deep longing to step away from your practice—not for a long weekend or a quick vacation, but for a real pause? A stretch of time where you can rest, reset, and reconnect with yourself outside of the constant giving that comes with this work? That’s exactly what Maegan Megginson and I explore in today’s episode. 

Why Sabbaticals Matter—Beyond “Time Off” 

Most of us only hear the word sabbatical in academic circles, but as Maegan reminds us, its root is “Sabbath”—rest. Somewhere along the way, rest became another productivity tool, something to “use well” rather than simply experience. As therapists and practice owners, we need something different. A true sabbatical isn’t for catching up on house projects or writing endless to-do lists—it’s about completely reimagining your relationship with time, worth, and spaciousness. 

Transforming Your Relationship with Time: The Power of Sabbaticals for Therapists 

(00:06:57) The 4 Types of Sabbaticals for Small Business Owners 

(00:12:12) Healing & Self-Discovery During Time Away 

(00:17:43) Productivity Culture and Its Roots 

(00:20:38) Business Challenges to Taking a Sabbatical  

(00:25:18) Adjusting Business Systems to Integrate a Transformative Experience 

(00:29:45) Modeling Self-Care for Others 

(00:35:24) Collective Sabbatical for Conscious Shifts 

(00:36:45) Sabbatical Journey and Integration 

(00:40:27) Sabbatical School & Financial Freedom 

Why This Feels So Hard—And So Important 

Why This Feels So Hard—And So Important 

I know the fears that come up, because I’ve had them too: 

“My practice will fall apart.” 

“Clients will leave.” 

“I can’t afford a break.” 

“People will judge me.” 

But Maegan and I both believe this wholeheartedly: your business can handle you stepping away for four weeks—and you can handle it too. Preparing your practice for your absence actually builds strength and resilience into your systems. And in truth, four weeks is a tiny blip in your clients’ lives. For many of them, it may even model something deeply healing. 

Sabbaticals as an Act of Rebellion 

Stepping back isn’t indulgent—it’s radical. It pushes against the cultural message that your worth depends on your output. It shows your clients, your colleagues, your kids, and the people who look up to you that it’s possible to reclaim time, energy, and humanity in a world that constantly asks for more. 

Your rest creates ripple effects. When you care for yourself, you give others permission to imagine a different way too. 

This conversation reminded me just how essential meaningful time away is—not only for our health and longevity, but for the stability of our businesses and the well-being of the communities we support. If you’re feeling stretched thin, burnt out, or disconnected from yourself, this might be the moment to gently ask: 

What do I truly need right now? 

And… 

What might become possible if I gave myself four full weeks to breathe? 

Ready to Improve your Business Money Skills? 

Are you a Solo Private Practice Owner? 

I made this course just for you: Money Skills for Therapists. My signature course has been carefully designed to take therapists from money confusion, shame, and uncertainty – to calm and confidence. In this course I give you everything you need to create financial peace of mind as a therapist in solo private practice. 

Want to learn more? Click here to register for my free masterclass, “The 4 Step Framework to Get Your Business Finances Totally in Order.” 

This masterclass is your way to get a feel for my approach, learn exactly what I teach inside Money Skills for Therapists, and get your invite to join us in the course. 

Are you a Group Practice Owner? 

The doors to join the January 2026 cohort of Money Skills for Group Practice Owners are now open! This course takes you from feeling like an overworked, stressed and underpaid group practice owner, to being the confident and empowered financial leader of your group practice. 

Want to learn more? Click here to learn more and register for Money Skills for Group Practice Owners. 

Get to Know Maegan Megginson: 

Maegan Megginson is a licensed therapist, business mentor, and rest advocate who helps mission-driven professionals build sustainable work without burning themselves out. She is the host of the Deeply Rested Podcast and the creator of Sabbatical School, where she teaches therapists and business owners how to step away from their practices for meaningful time off—without fear around finances, client retention, or everything falling apart. Drawing from her own experience with burnout and recovery, Maegan brings a compassionate, practical approach to redefining success beyond constant productivity. Her work supports therapists in creating businesses that honor rest, financial sustainability, and long-term well-being.

If you’re wondering whether you could actually take a month off—without abandoning clients or destabilizing your practice—this free Sabbatical Toolkit is for you. It walks you through how to plan a month-long sabbatical in 2026 with care, clarity, and realistic preparation. Inside, you’ll find a 10-part audio training, a month-by-month planning roadmap, a financial worksheet to explore creative funding options, and sabbatical blueprints to help you design time off that’s genuinely restorative. It’s thoughtful, practical, and designed for clinicians who hold a lot—and need real support stepping away.

Get the free Sabbatical Toolkit at www.YouNeedASabbatical.com/toolkit 

Follow Maegan Megginson:  

Website: https://maeganmegginson.com/ 

Podcast: https://maeganmegginson.com/deeply-rested-podcast/ 

LinkedIn: https://www.linkedin.com/in/maegan-megginson/ 

 

 

 

Mentioned in this episode:

Start Feeling Calm and Confident About Your Group Practice Finances

Feeling overworked and underpaid in your group practice? You’re not alone.

Running a group practice can feel like carrying the weight of everyone’s paychecks — including your own — and wondering if it’s all really worth it.

That’s why I created a free guide called “How to Stop Feeling Overworked and Underpaid in Your Group Practice.” Inside, I’ll walk you through the four keys to becoming the confident financial leader your practice needs — so you can start feeling calm and in control of your money again.

This guide is the first step toward the same kind of financial clarity and confidence I teach inside my deeper program, Money Skills for Group Practice Owners.

🙌 Download your free copy today — and let’s start building a group practice that supports you, not just everyone else.

Get the Free Guide: How to Stop Feeling Overworked & Underpaid in Your Group Practice

Want to work with Linzy?

Check out the FREE masterclass, The 4 Step Framework to Getting Your Business Finances Totally in Order, where you'll learn the framework that has helped hundreds of therapists go from money confusion and shame to calm and confidence, as well as the three biggest financial mistakes that therapists make. At the end, you'll be invited to join Money Skills for Therapists and get Linzy's support in getting your finances finally working for you.

Click on the link to find a masterclass time that works for you!

Register for Linzy's Free Masterclass

Lately, I’ve been hearing from so many practice owners who are feeling the shift in the economy, and I want you to know—you’re not alone. Things have changed. The phones aren’t ringing like they used to, and it can feel unsettling. But this is a season that calls for flexibility, curiosity, and compassion for yourself.

In this follow-up conversation, Julie and I shift from last week’s heavier economic outlook to something far more supportive: real-world strategies therapy practice owners can use right now to steady the ship.

“What I'm seeing specifically is the practice owners that are really successful in adapting and again, solo to group, they are themselves adaptive. They're saying, this feels different and I'm not sure what's going on, but I'm going to go figure it out." - Julie Herres

Sometimes that means rolling up your sleeves and stepping back in to see more clients, so your practice stays healthy. Other times it means experimenting with new marketing, reconnecting with referral sources, or gently adjusting your fees based on what your community can sustain right now.

Adapting Your Practice in Tough Times: Marketing, Flexibility, and Smart Money Moves

In this episode, you’ll hear about the shift we’re all feeling in the therapy world—from years of burnout and endless demand to today’s reality of fewer calls, more price sensitivity, and a need for smart adjustments. Together, we walk through mindset shifts, flexible scheduling, fee strategy, and practical marketing ideas that help you stay grounded and profitable when the numbers feel uncertain.

(00:03:40) Shifting Focus to New Challenges

(00:07:23) Overcoming Rock Brain Mindset

(00:09:55) Embracing Change in Business

(00:13:31) Adaptive Practices Drive Success

(00:19:29) Pricing vs. Client Retention

What matters most is staying present and using your data to guide your choices. None of this is a step backward—it’s you responding wisely to what’s actually happening. And you’re more capable and resilient than you think. You can navigate this season with steadiness and intention.

Here are 5 key takeaways for anyone running a therapy practice (solo or group):

1. The Pendulum Has Swung

Over the past few years, many of us were carrying the weight of too many clients and too much demand. Now, things are quieter—and that can feel disorienting. I’m noticing that our challenge has changed, and that’s okay. It just means we’re being invited to look at our practices with fresh eyes and meet this season with intention instead of fear.

2. Flexibility Matters More Than Ever

Some of the boundaries we put in place to protect ourselves during busier times might need gentle revisiting right now. This isn’t about abandoning what keeps you well—it’s about allowing yourself to respond to what your practice needs in the moment. Sometimes that means taking on a few more clients or asking for more support from your team, just for a little while. It’s okay to shift.

3. Know When You Need Quick Wins

There will be moments when the most supportive thing you can do for yourself and your practice is bring in income quickly, like opening up your caseload if you’re in demand. And there will be other moments when slowing down to work on the business makes more sense. Both are valid. The key is noticing what’s needed right now and giving yourself permission to act on it.

4. Curiosity And Adaptability Are Strengths

What I’m seeing again and again is that the practice owners who are navigating this season smoothly are the ones who are staying curious. They’re trying things, tracking what works, and letting go of what doesn’t. Small experiments, gentle adjustments, and thoughtful follow-up can go a long way. You don’t have to have all the answers—you just need to stay present and responsive.

5. Your Fees Aren’t a Reflection of Your Worth

If your caseload is feeling light and you’re wondering about adjusting your fee, please know this: changing your rate isn’t a judgment on your skills or your value. It’s simply a business decision based on what the market can hold right now. Run the numbers, see what’s workable, and give yourself permission to make choices that support your sustainability. Your worth remains intact—always.

Ready to Improve your Business Money Skills?

Are you a Solo Private Practice Owner?

I made this course just for you: Money Skills for Therapists. My signature course has been carefully designed to take therapists from money confusion, shame, and uncertainty – to calm and confidence. In this course I give you everything you need to create financial peace of mind as a therapist in solo private practice.

Want to learn more? Click here to register for my free masterclass, “The 4 Step Framework to Get Your Business Finances Totally in Order.”

This masterclass is your way to get a feel for my approach, learn exactly what I teach inside Money Skills for Therapists, and get your invite to join us in the course.

Are you a Group Practice Owner?

The doors to join the January 2026 cohort of Money Skills for Group Practice Owners are now open! This course takes you from feeling like an overworked, stressed and underpaid group practice owner, to being the confident and empowered financial leader of your group practice.

Want to learn more? Click here to learn more and register for Money Skills for Group Practice Owners.

Get to Know Julie Herres:

Julie Herres is the founder and CEO of GreenOak Accounting, a firm that exclusively serves therapists, psychologists, and counselors in private practice across the United States. Over the years, Julie and her team have worked with hundreds of private practice owners and developed serious knowledge about what makes a practice financially successful. GreenOak’s goal is to help practice owners feel comfortable with the financial side of their businesses and have profitable practices. Some of the firm’s biggest success stories were achieved through implementing Profit First.

Julie is an accountant and an enrolled agent (EA). She is also a speaker and the host of the Therapy for Your Money podcast.

Follow Julie Herres:

Website: https://www.greenoakaccounting.com/

Book: https://www.profitfirstfortherapists.com/

Podcast: https://www.therapyforyourmoney.com/

Mentioned in this episode:

Start Feeling Calm and Confident About Your Group Practice Finances

Feeling overworked and underpaid in your group practice? You’re not alone.

Running a group practice can feel like carrying the weight of everyone’s paychecks — including your own — and wondering if it’s all really worth it.

That’s why I created a free guide called “How to Stop Feeling Overworked and Underpaid in Your Group Practice.” Inside, I’ll walk you through the four keys to becoming the confident financial leader your practice needs — so you can start feeling calm and in control of your money again.

This guide is the first step toward the same kind of financial clarity and confidence I teach inside my deeper program, Money Skills for Group Practice Owners.

🙌 Download your free copy today — and let’s start building a group practice that supports you, not just everyone else.

Get the Free Guide: How to Stop Feeling Overworked & Underpaid in Your Group Practice

Want to work with Linzy?

Check out the FREE masterclass, The 4 Step Framework to Getting Your Business Finances Totally in Order, where you'll learn the framework that has helped hundreds of therapists go from money confusion and shame to calm and confidence, as well as the three biggest financial mistakes that therapists make. At the end, you'll be invited to join Money Skills for Therapists and get Linzy's support in getting your finances finally working for you.

Click on the link to find a masterclass time that works for you!

Register for Linzy's Free Masterclass

Lately, so many of us are feeling the ripple effects of a shifting economy. You might notice yourself being a little more careful with your grocery budget… or you may be seeing clients cancel, space out, or step back from therapy to save money. These changes can feel unsettling, especially when you’re responsible for running a private practice, caring for clients, and supporting your own household.

In this episode, I sit down with my good friend and trusted financial expert, Julie Herres, to talk through what so many practice owners are experiencing right now.

“If you're going to see someone once a week, that's probably $800 a month [...] by eliminating that, that's a lot of money coming back into the household. We are seeing sometimes that is no longer sustainable or folks are going to every other week. Right? Kind of changing the cadence of what they do. But we're also seeing practice owners just not wanting to make a lot of changes.” - Julie Herres

Together, we explore the very real challenges—cash flow tightening, rising costs, and major changes in client behavior—that are showing up for both solo and group practice owners.

What This Shift Means for Solo and Group Practices

For group practice owners:

Some of you are navigating painful cash-flow stress, wondering how to manage payroll or what to do if a few clinicians leave all at once. When there isn’t a financial cushion, even small disruptions can feel overwhelming.

For solo practitioners:

Many therapists who were booked solid for years are now noticing more openings in their calendars. That doesn’t mean you’ve done anything wrong. It’s part of a broader, nationwide shift in therapy demand.

Inflation, Reimbursement Rates, and Changing Client Needs

Julie and I talk through why everything feels “tighter” right now—and why so many therapists are questioning their next steps.

We explore how inflation, stagnant insurance reimbursement, and economic fear are impacting your practice, your income, and the clients you care for.

(00:06:18) Therapy Demand Trends in Economy

(00:09:58) Reflections on Consumer Behavior

(00:11:06) Certainty Drives Prosperity

(00:13:57) Therapy Resistance and Cultural Shifts

(00:18:52) The Hidden Struggles of Ownership

Key Takeaways for Therapists Navigating Today’s Economy

Here’s what Julie and I unpacked together:

Inflation + Uncertainty

Clients are becoming more price sensitive. Many are weighing therapy against essential household expenses. At the same time, therapists are facing rising overhead with little movement in insurance reimbursement. It’s no wonder things feel tight.

A Post-COVID Market Correction

The surge in therapy demand during COVID has eased. Even seasoned clinicians are seeing more openings, more competition, and shifting client priorities.

Hiring + Retention Challenges

Group practice owners are struggling to keep clinicians as compensation expectations rise but profitability doesn’t. For some, this has triggered a deeper reflection about whether their current business model is sustainable.

If you’ve been feeling unsettled, or noticing more uncertainty in your finances or schedule, I want you to know there’s nothing wrong with you and you’re not behind. You’re responding to a larger economic shift that’s affecting therapists everywhere.

In Part Two, Julie and I will move into action—sharing guidance, grounded strategies, and compassionate next steps to help you adjust your practice with clarity and confidence.

Ready to Improve your Business Money Skills?

Are you a Solo Private Practice Owner?

I made this course just for you: Money Skills for Therapists. My signature course has been carefully designed to take therapists from money confusion, shame, and uncertainty – to calm and confidence. In this course I give you everything you need to create financial peace of mind as a therapist in solo private practice.

Want to learn more? Click here to register for my free masterclass, “The 4 Step Framework to Get Your Business Finances Totally in Order.”

This masterclass is your way to get a feel for my approach, learn exactly what I teach inside Money Skills for Therapists, and get your invite to join us in the course.

Are you a Group Practice Owner?

The doors to join the January 2026 cohort of Money Skills for Group Practice Owners are now open! This course takes you from feeling like an overworked, stressed and underpaid group practice owner, to being the confident and empowered financial leader of your group practice.

Want to learn more? Click here to learn more and register for Money Skills for Group Practice Owners.

Get to Know Julie Herres:

Julie Herres is the founder and CEO of GreenOak Accounting, a firm that exclusively serves therapists, psychologists, and counselors in private practice across the United States. Over the years, Julie and her team have worked with hundreds of private practice owners and developed serious knowledge about what makes a practice financially successful. GreenOak’s goal is to help practice owners feel comfortable with the financial side of their businesses and have profitable practices. Some of the firm’s biggest success stories were achieved through implementing Profit First.

Julie is an accountant and an enrolled agent (EA). She is also a speaker and the host of the Therapy for Your Money podcast.

Follow Julie Herres:

Website: https://www.greenoakaccounting.com/

Book: https://www.profitfirstfortherapists.com/

Podcast: https://www.therapyforyourmoney.com/

Mentioned in this episode:

Want to work with Linzy?

Check out the FREE masterclass, The 4 Step Framework to Getting Your Business Finances Totally in Order, where you'll learn the framework that has helped hundreds of therapists go from money confusion and shame to calm and confidence, as well as the three biggest financial mistakes that therapists make. At the end, you'll be invited to join Money Skills for Therapists and get Linzy's support in getting your finances finally working for you.

Click on the link to find a masterclass time that works for you!

Register for Linzy's Free Masterclass

Start Feeling Calm and Confident About Your Group Practice Finances

Feeling overworked and underpaid in your group practice? You’re not alone.

Running a group practice can feel like carrying the weight of everyone’s paychecks — including your own — and wondering if it’s all really worth it.

That’s why I created a free guide called “How to Stop Feeling Overworked and Underpaid in Your Group Practice.” Inside, I’ll walk you through the four keys to becoming the confident financial leader your practice needs — so you can start feeling calm and in control of your money again.

This guide is the first step toward the same kind of financial clarity and confidence I teach inside my deeper program, Money Skills for Group Practice Owners.

🙌 Download your free copy today — and let’s start building a group practice that supports you, not just everyone else.

Get the Free Guide: How to Stop Feeling Overworked & Underpaid in Your Group Practice

Have you ever noticed old messages about money, morality, or success still lingering—long after you’ve left a faith community or belief system that once shaped your world? In this episode, I sit down with licensed marriage and family therapist Emily Maynard to explore how growing up in or leaving a high-control religious environment can deeply influence your relationship with money.

We talk about how these systems teach people—often from childhood—to view money through a moral lens: poverty as virtue, wealth as greed, or sacrifice as proof of goodness. For therapists who grew up in these spaces, those lessons can make it especially difficult to set boundaries, charge appropriately, or believe that rest and success are safe.

Emily brings such grounded insight to this conversation. Together, we unpack what defines a high-control religion—not as a specific theology, but as a structure of control, shame, and rigidity that can leave lasting marks on how we see ourselves, our worth, and what we deserve.

Healing Money Shame for Therapists with Religious Trauma Histories

This episode is for you if you’ve ever wrestled with feeling selfish for wanting more stability, questioned your right to rest, or found yourself hustling to “earn” worthiness.

(00:06:17) Religion Shapes Early Views on Money

(00:09:31) Subtle Conditioning in Belief Systems

(00:10:37) Healing After Leaving a Group

(00:15:41) Sustainability in Healthcare Messaging

(00:17:18) Money, Morality, and Control

(00:23:16) Building a Sustainable Healing Practice

(00:27:03) Money, Religion, and Belonging

Breaking Free from Money Shame Rooted in High Control Religious Backgrounds

Emily shares what she sees in her work with clients recovering from religious trauma: the body’s lingering responses to old patterns, even years after intellectually moving on. We also explore how healing involves learning to make your own choices, rewriting your “job description” in private practice, and creating boundaries that allow sustainability without guilt.

Here are a few action steps you can take toward breaking free:

1. Notice the messages you absorbed early on. What stories about money, morality, or sacrifice still influence your financial decisions today?
2. Practice autonomy with compassion. Try writing your own “job description” for private practice. What would feel fair, sustainable, and ethical for you?
3. Challenge inherited shame. When guilt or fear shows up around charging for your work or taking rest, remind yourself: You are allowed to be well.
4. Build new financial safety. Explore ways to connect money with care, not control—so your business can reflect your current values, not your old programming.

If you’ve ever questioned your relationship with money after growing up in faith-based or high-control environments, this episode will help you begin healing the shame, rebuilding trust in yourself, and crafting a business that feels both grounded and free.

Get to Know Emily Maynard:

Emily Maynard is a Licensed Marriage and Family Therapist in California. She works with adults with trauma, particularly religious trauma and high control religion backgrounds. Emily has a small private practice and is certified in EMDR. She loves Jeopardy and talking about things that make other people uncomfortable, like money!

Follow Emily Maynard:

Email: [email protected]

Website: www.emilymaynardtherapy.com

Instagram: https://www.instagram.com/emilymaynardlmft/

Ready to feel confident with your money?

Are you a Solo Private Practice Owner?

I made this course just for you: Money Skills for Therapists. My signature course has been carefully designed to take therapists from money confusion, shame, and uncertainty – to calm and confidence. In this course I give you everything you need to create financial peace of mind as a therapist in solo private practice.

Want to learn more? Click here to register for my free masterclass, “The 4 Step Framework to Get Your Business Finances Totally in Order.”

This masterclass is your way to get a feel for my approach, learn exactly what I teach inside Money Skills for Therapists, and get your invite to join us in the course.

Are you a Group Practice Owner?

Join the waitlist for Money Skills for Group Practice Owners. This course takes you from feeling like an overworked, stressed and underpaid group practice owner, to being the confident and empowered financial leader of your group practice.

Mentioned in this episode:

Want to work with Linzy?

Check out the FREE masterclass, The 4 Step Framework to Getting Your Business Finances Totally in Order, where you'll learn the framework that has helped hundreds of therapists go from money confusion and shame to calm and confidence, as well as the three biggest financial mistakes that therapists make. At the end, you'll be invited to join Money Skills for Therapists and get Linzy's support in getting your finances finally working for you.

Click on the link to find a masterclass time that works for you!

Register for Linzy's Free Masterclass

Start Feeling Calm and Confident About Your Group Practice Finances

Feeling overworked and underpaid in your group practice? You’re not alone.

Running a group practice can feel like carrying the weight of everyone’s paychecks — including your own — and wondering if it’s all really worth it.

That’s why I created a free guide called “How to Stop Feeling Overworked and Underpaid in Your Group Practice.” Inside, I’ll walk you through the four keys to becoming the confident financial leader your practice needs — so you can start feeling calm and in control of your money again.

This guide is the first step toward the same kind of financial clarity and confidence I teach inside my deeper program, Money Skills for Group Practice Owners.

🙌 Download your free copy today — and let’s start building a group practice that supports you, not just everyone else.

Get the Free Guide: How to Stop Feeling Overworked & Underpaid in Your Group Practice

Have you ever caught yourself living in constant hustle mode — pushing for the next milestone in your therapy practice but rarely pausing to breathe, to celebrate, or to simply be?

I sit down with Jenny Jonker, a therapist, practice owner, and graduate of both my Money Skills for Therapists and Money Skills for Practice Owners programs. Jenny’s story is powerful — she shares how her immigrant background, her family’s experience fleeing war, and the survival mindset that shaped her early years carried into her life as a business owner. Together, we explore what it looks like to shift from fear and scarcity into calm, trust, and true presence.

I coach Jenny through the process of breaking free from the “always-doing” cycle and learning to actually enjoy the success she’s built. We talk about how trauma, culture, and early money stories shape the way we work — and why slowing down, resting, and allowing ourselves to feel safe in abundance is part of the deeper healing work for therapists.

Jenny’s reflections are moving and relatable: honoring her parents’ legacy while learning that she doesn’t have to hustle to prove her worth. She reminds us that the path to financial stability in private practice isn’t only about spreadsheets and systems — it’s about healing what’s underneath.

The Cost of Constant Hustle and How Therapists Can Embrace Rest

(00:03:11) Finding Purpose Beyond Hustle

(00:09:01) Breaking Cycles, Reclaiming Your Space

(00:10:39) Feeling Empowered Through Your Backstory

(00:18:51) Reflecting on Presence and Growth

(00:21:07) Hustling to Prove Yourself

(00:23:01) New Patterns Take Time

(00:26:10) Prioritizing Rest and Growth

(00:30:29) Balancing Hustle with Presence

Redefining “Enough”: Healing the Immigrant Hustle Mindset in Private Practice

(00:10:05) “Being an immigrant and having my own history and the way that I grew up, I think has really informed my practice and how I show up with clients and how I want to create this space with intention and be able to share my story and my experiences of hardship and poverty with clients in a way that helps them have hope." - Jenny Jonker

Jenny beautifully describes what she calls her foreboding joy — that anxious feeling when things are finally good, but a part of you is waiting for something to go wrong. She’s practicing new tools to retrain her nervous system, learning to let in safety, joy, and gratitude. One of her grounding techniques: closing her eyes, counting to three, and saying, “I am really here. I deserve this.”

If you’ve ever felt driven by scarcity, fear, or the pressure to prove yourself, Jenny’s story offers a gentle reminder: your worth doesn’t come from your productivity. It’s okay to slow down, to rest, and to take in how far you’ve come.

Action Steps to Help You Shift Your Money Narrative:

Explore your family’s money story. Reflect on the messages you absorbed about money, work, and success growing up. Which beliefs are truly yours, and which are ready to be released?

Notice when “hustle” shows up. When you feel the pull to overwork, ask: “What am I afraid will happen if I slow down?”

Practice mindful presence and positive affect tolerance. Try the same exercise I walked Jenny through: sit still, close your eyes, count to three, and open them with the words, “I deserve this. This is my life. I built this.”

Connect with your younger self. When fear arises, connect with that child part of you and gently remind them, “We’re safe now. I’ve made good choices for us.”

Celebrate your accomplishments – Visibly. Create small rituals to recognize what you’ve built. Light a candle, share your win, or simply pause and feel it.

Start building in rest and enjoyment. Schedule moments of stillness and pleasure — even if it feels unfamiliar. This is how you grow your capacity to receive the good.

Seek out financial education & support. Surround yourself with resources that honor your lived experience. My Money Skills for Therapists and Money Skills for Group Practice Owners programs are designed to help therapists like you build calm, confidence, and financial stability — from a place of self-compassion, not hustle.

Get to Know Jenny Jonker:

Jenny Jonker, MSW, RSW, is the owner and founder of Dragonfly Counselling and Wellness, a private therapy practice offering compassionate, trauma-informed care across Ontario. She came to Canada as a refugee of war from Nicaragua and draws on her lived experience of exile, trauma, and PTSD to inform her work and how she shows up for clients. With over 15 years of experience, Jenny specializes in complex trauma and has advanced training in EMDR, CBT, DBT, and ACT. At the heart of Dragonfly is a human-centered approach—being real, compassionate, and simply human with people is central to the team’s values. Dragonfly proudly serves diverse communities, including a strong focus on Indigenous populations, and offers therapy in multiple languages both in-person and virtually.

Follow Jenny Jonker:

Email: [email protected]

Instagram: https://www.instagram.com/dfca.w/

Ready to feel confident with your money?

Are you a Solo Private Practice Owner?

I made this course just for you: Money Skills for Therapists. My signature course has been carefully designed to take therapists from money confusion, shame, and uncertainty – to calm and confidence. In this course I give you everything you need to create financial peace of mind as a therapist in solo private practice.

Want to learn more? Click here to register for my free masterclass, “The 4 Step Framework to Get Your Business Finances Totally in Order.”

This masterclass is your way to get a feel for my approach, learn exactly what I teach inside Money Skills for Therapists, and get your invite to join us in the course.

Are you a Group Practice Owner?

Join the waitlist for Money Skills for Group Practice Owners. This course takes you from feeling like an overworked, stressed and underpaid group practice owner, to being the confident and empowered financial leader of your group practice.

Mentioned in this episode:

Start Feeling Calm and Confident About Your Group Practice Finances

Feeling overworked and underpaid in your group practice? You’re not alone.

Running a group practice can feel like carrying the weight of everyone’s paychecks — including your own — and wondering if it’s all really worth it.

That’s why I created a free guide called “How to Stop Feeling Overworked and Underpaid in Your Group Practice.” Inside, I’ll walk you through the four keys to becoming the confident financial leader your practice needs — so you can start feeling calm and in control of your money again.

This guide is the first step toward the same kind of financial clarity and confidence I teach inside my deeper program, Money Skills for Group Practice Owners.

🙌 Download your free copy today — and let’s start building a group practice that supports you, not just everyone else.

Get the Free Guide: How to Stop Feeling Overworked & Underpaid in Your Group Practice

Want to work with Linzy?

Check out the FREE masterclass, The 4 Step Framework to Getting Your Business Finances Totally in Order, where you'll learn the framework that has helped hundreds of therapists go from money confusion and shame to calm and confidence, as well as the three biggest financial mistakes that therapists make. At the end, you'll be invited to join Money Skills for Therapists and get Linzy's support in getting your finances finally working for you.

Click on the link to find a masterclass time that works for you!

Register for Linzy's Free Masterclass

If you’ve ever felt like marketing your therapy practice is confusing, intimidating, or just not your zone of genius, you’re not alone. In this episode, I want to help you breathe a little easier about it. Marketing doesn’t have to be reactive or overwhelming. It can be intentional, sustainable, and rooted in long-term success for your business and your peace of mind.

Whether you’re just opening your solo practice, looking to welcome more clients, or scaling into a group practice, my guest Kristie Plantinga and I talk honestly about what actually works when it comes to digital marketing for therapists. You’ll hear how to keep your practice visible online, how to think about your return on investment, and which tools can help you track whether your efforts are truly bringing new clients your way.

(00:14:21) “It’s about, did I get a return on the investment that I put into this? It’s the most important thing really, when you’re working with a marketing company.” — Kristie Plantinga

Kristie is the founder of Place Digital (formerly TherapieSEO) and a passionate advocate for helping therapists understand how online marketing really works. Together, we unpack what private practice owners need to know about SEO, Google Ads, and digital marketing strategy — all from a grounded, therapist-friendly perspective.

Smart Marketing Strategies for Private Practice Therapists

Marketing is one of the biggest investments you’ll make in your practice — and it can feel risky when you don’t know where to start. In this conversation, we explore how to make wise, informed choices about where to spend your time and money so you can build stability for years to come.

(00:05:43) AI Tools Integrated with Google

(00:07:44) Flawed Marketing and Hiring Strategy

(00:12:52) Sustainable Growth Through SEO

(00:13:57) Long-Term Perspective in Marketing

(00:19:33) Tools to Demystify Marketing

(00:22:44) Rethinking Marketing for Practice Owners

(00:24:48) Big Investments, Big Returns

(00:28:32) Google Ads vs. SEO Costs

(00:33:17) Proactive Marketing for Therapists

(00:34:32) Sustained Growth for Practices

Google Ads vs. SEO: Choosing the Right Path for Your Therapy Practice

As Kristie reminds us, Google is the gateway to the internet. Whether we love it or not, if potential clients can’t find you there, your practice is essentially invisible. But there’s a catch — Google isn’t always a reliable partner for small businesses. Policies change overnight, and as therapists, we’re rarely their priority.

That’s why we talk about investing in your marketing before you need it, rather than reacting when your caseload dips. Sustainable marketing is about planting seeds now for the clients you’ll be serving six months from today.

Kristie shares her honest take on Google Ads — calling Google “a selfish and unreliable partner” — and explains why SEO is a more sustainable, long-term investment. While ads can create short bursts of visibility, SEO helps you build an online foundation that continually attracts your ideal clients.

How Much Should You Really Spend on Marketing?

In this episode, Kristie and I walk through what a healthy marketing cycle looks like for different stages of private practice. We talk about setting a budget that feels aligned, tracking what’s really working, and investing in strategies that will continue to pay off over time.

Marketing decisions made from fear rarely lead to growth that lasts. Instead, we can learn to make calm, confident, and informed choices about where to invest our energy and resources.

Ready to feel confident with your money?

Are you a Solo Private Practice Owner?

I made this course just for you: Money Skills for Therapists. My signature course has been carefully designed to take therapists from money confusion, shame, and uncertainty – to calm and confidence. In this course I give you everything you need to create financial peace of mind as a therapist in solo private practice.

Want to learn more? Click here to register for my free masterclass, “The 4 Step Framework to Get Your Business Finances Totally in Order.”

This masterclass is your way to get a feel for my approach, learn exactly what I teach inside Money Skills for Therapists, and get your invite to join us in the course.

Are you a Group Practice Owner?

Join the waitlist for Money Skills for Group Practice Owners. This course takes you from feeling like an overworked, stressed and underpaid group practice owner, to being the confident and empowered financial leader of your group practice.

Get to know Kristie Plantinga:

Kristie Plantinga is a mental health marketer living in Colorado. She is the founder of Place Digital (formerly TherapieSEO)—a marketing agency serving therapists and coaches—and Best Therapists—a therapist directory that vets therapists so therapy-seekers can focus on fit, not quality. When she’s not helping therapists grow and scale their private practices, Kristie can be found snuggling her multiple terriers, sipping a homemade dirty chai, and half-helping her husband cook Lebanese food.

Follow Kristie Plantinga:

Get In Contact via email: [email protected]

Visit her website: placedigital.com

Explore her directory: besttherapists.com

Mentioned in this episode:

Start Feeling Calm and Confident About Your Group Practice Finances

Feeling overworked and underpaid in your group practice? You’re not alone.

Running a group practice can feel like carrying the weight of everyone’s paychecks — including your own — and wondering if it’s all really worth it.

That’s why I created a free guide called “How to Stop Feeling Overworked and Underpaid in Your Group Practice.” Inside, I’ll walk you through the four keys to becoming the confident financial leader your practice needs — so you can start feeling calm and in control of your money again.

This guide is the first step toward the same kind of financial clarity and confidence I teach inside my deeper program, Money Skills for Group Practice Owners.

🙌 Download your free copy today — and let’s start building a group practice that supports you, not just everyone else.

Get the Free Guide: How to Stop Feeling Overworked & Underpaid in Your Group Practice

Want to work with Linzy?

Check out the FREE masterclass, The 4 Step Framework to Getting Your Business Finances Totally in Order, where you'll learn the framework that has helped hundreds of therapists go from money confusion and shame to calm and confidence, as well as the three biggest financial mistakes that therapists make. At the end, you'll be invited to join Money Skills for Therapists and get Linzy's support in getting your finances finally working for you.

Click on the link to find a masterclass time that works for you!

Register for Linzy's Free Masterclass