Therapy For Your Money

By Julie Herres

Welcome to Therapy for your Money, a podcast about all things money and finance for private practice owners! If you are ready to feel confident and in-control of your financial life, then you are in t... more

· Business

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FAQs about Therapy For Your Money:

How many episodes does Therapy For Your Money have?

The podcast currently has 178 episodes available.

Therapy For Your Money episodes:

April 11, 2025Episode 175: Managing Online Course Revenue Alongside Your Private Practice
Adding an online course or coaching offer can feel like a natural next step for private practice owners—but it comes with its own financial considerations. In this episode, Julie Herres walks through how to manage revenue from a course or other non-clinical income stream without creating chaos in your books.
You’ll learn how to separate course finances from your practice, when it might be time to set up a separate entity, and how to use Profit First principles to allocate funds for development, marketing, taxes, and your own pay. Whether you’re just getting started or already selling, Julie offers grounded guidance to help you build a profitable and sustainable second stream of income.
Listen in to learn:
Why courses won’t fix a struggling practice—and what to do first
What legal and licensing implications to consider when launching a non-therapy offer
How to structure bank accounts using Profit First to track course income clearly
Episode Highlights
00:45 – Why a course isn’t the solution to a struggling practice
02:50 – How to evaluate whether your course should be part of your practice or a separate entity
04:15 – The potential risk of licensing board oversight for non-clinical offerings
05:40 – When it’s worth creating a separate LLC
06:50 – Using Profit First to allocate a start-up course budget
08:10 – Why separate bank accounts give you clarity and control
09:00 – Treating your course income like a solo practice inside a group model
10:00 – How to handle taxes, reinvestment, and owner’s pay for your course
12:00 – Final thoughts on making your course pay you back—not just take your time
Links and Resources
Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup
GreenOak Accounting - www.GreenOakAccounting.com
Therapy For Your Money Podcast - www.TherapyForYourMoney.com
Profit First for Therapists - www.ProfitFirstForTherapists.com
Profit First Academy - www.ProfitFirstForTherapists.com/Academy
Podcast Production and Show Notes by Course Creation Studio
If this episode resonated with you, consider sharing it with a fellow clinician or checking out our free resources at GreenOak Accounting. Your financial clarity starts with a single step—and you don’t have to take it alone.
...more
13min
April 04, 2025 Episode 174: Mastering Insurance as a Revenue Stream
Optimizing Insurance for Therapy Practices with Jeremy Zug
In this episode of Therapy for Your Money, host Julie Herres speaks with Jeremy Zug, co-founder of Practice Solutions, about the intricacies of insurance for therapy practices. They discuss the reasons for taking insurance, navigating reimbursement rates, the steps in the credentialing process, and managing the revenue cycle. Jeremy emphasizes the importance of being strategic when selecting insurance providers and highlights the hurdles therapists may face. They also discuss the significance of choosing the right electronic health record (EHR) system and the benefits of having structured billing processes. Jeremy introduces his new book as a resource for maximizing insurance revenue and offers practical advice for therapy practice owners.
Show Highlights
00:00 Introduction to Therapy for Your Money
00:44 Welcoming Jeremy Zug: Discussing Insurance
01:34 Why Take Insurance in Private Practice?
03:20 Navigating Insurance Reimbursement Rates
05:07 The Credentialing Process: Start Early
06:07 Hurdles in Accepting Insurance
09:11 Managing the Revenue Cycle
12:32 Insurance vs. Private Pay: Making the Decision
17:00 Practice Solutions: Maximizing Insurance Revenue
24:07 Conclusion and Final Thoughts
Links and Resources
Practice Solutions: https://www.practicesol.com/
Special Deal for Therapy For Your Money Listeners: https://www.practicesol.com/therapyforyourmoney
Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup
GreenOak Accounting - www.GreenOakAccounting.com
Therapy For Your Money Podcast - www.TherapyForYourMoney.com
Profit First for Therapists - www.ProfitFirstForTherapists.com
Profit First Academy - www.ProfitFirstForTherapists.com/Academy
Podcast Production and Show Notes by Course Creation Studio
Get our free KPI tracker to see how you practice measures up to others in the industry!
www.therapyforyourmoney.com/kpi
...more
26min
March 28, 2025Episode 173: Your Practice, Your Numbers: Why Owning Your Financial Data Matters
Navigating Finances and Tech for Your Therapy Practice
In this episode of Therapy for Your Money, Julie Herres, owner and accountant at GreenOak Accounting, discusses how technology impacts financial management for therapy practice owners. This episode was recorded after the unexpected closure of Bench.co, a popular bookkeeping service, which sparked this important conversation about owning your financial data and the potential risks of relying solely on cheap, tech-driven accounting options.
Julie breaks down some of the challenges with services like Bench, such as their proprietary software that can make it hard to move your data elsewhere, and those "free" tax services that might not be as thorough or accountable as you'd hope. She also draws parallels to what's happening in the mental health industry, where venture capital-backed tech companies are influencing pricing and reimbursement rates. This episode will help you feel more informed and empowered to make the best decisions for your practice's financial health and to choose accounting services you can truly trust.
What We Covered:
00:00 Welcome to Therapy for Your Money!
00:48 Let's talk about technology and your practice's finances.
02:03 What was up with Bench.co closing?
03:30 What does this mean for us small business owners?
04:19 Are those super low-cost bookkeeping services really worth it?
05:34 Why owning your financial data is so crucial.
07:47 A quick comparison: QuickBooks Online vs. other options.
08:46 The real deal with "free" tax services.
11:55 How venture capital can affect pricing.
15:24 Wrapping things up with some final thoughts.
Links and Resources
Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup
GreenOak Accounting - www.GreenOakAccounting.com
Therapy For Your Money Podcast - www.TherapyForYourMoney.com
Profit First for Therapists - www.ProfitFirstForTherapists.com
Profit First Academy - www.ProfitFirstForTherapists.com/Academy
Podcast Production and Show Notes by Course Creation Studio
...more
17min
March 21, 2025 Episode 172: Tips to Predict Income & Increase Take-Home Pay in Private Practice
Maximizing Income in Private Therapy Practice
In this episode of Therapy for Your Money, host Julie Herres shares valuable tips on how therapists in private practice can predict their income and maximize their take-home pay. Julie explores three controllable factors in a practice: the number of sessions, the rate per session, and the percentage of income retained.
By understanding personal capacity, examining historical data, and accounting for yearly variability, Julie provides concrete steps for financial planning. Additionally, she offers insights into the expected profit margins for various practice sizes and the potential impact of strategic decisions on overall profitability. Julie concludes by introducing a KPI tracker to help therapists manage their finances effectively.

Show Highlights
00:00 Introduction to Therapy for Your Money
00:46 Today's Topic: Predicting Income and Maximizing Take-Home Pay
02:51 Understanding the Three Main Levers
04:12 Lever 1: Number of Sessions
06:47 Lever 2: Session Rates
15:48 Lever 3: Income Percentage
23:20 Using the KPI Tracker
27:19 Conclusion and Final Thoughts

Links and Resources
KPI Tracker and Calculator: https://calculator.greenoakaccounting.com
Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup
GreenOak Accounting - www.GreenOakAccounting.com
Therapy For Your Money Podcast - www.TherapyForYourMoney.com
Profit First for Therapists - www.ProfitFirstForTherapists.com
Profit First Academy - www.ProfitFirstForTherapists.com/Academy
Podcast Production and Show Notes by Course Creation Studio

Get our free KPI tracker to see how you practice measures up to others in the industry!
www.therapyforyourmoney.com/kpi
...more
30min
March 14, 2025 Episode 171: When Telehealth Crosses State Lines...
Navigating Tax Considerations for Multi-State Telehealth Practitioners
In this episode of 'Therapy for Your Money,' host Julie Herres addresses a listener-submitted question about tax considerations for clinicians providing telehealth services across state lines. Julie highlights the complexities introduced by factors such as nexus, the location of clients, and state-specific tax laws. She offers valuable advice, emphasizing the importance of consulting with a tax preparer, maintaining clear client location records, and understanding state-specific regulations. Julie also discusses registration requirements for hiring across states and the impact of multi-state telehealth practice on business structures and tax filings.

Show Highlights
00:00 Introduction to Therapy for Your Money
00:45 Listener Question: Tax Considerations for Telehealth
02:35 Understanding Nexus in Taxation
03:53 State-Specific Tax Thresholds
07:40 Registering as a Foreign Entity
09:57 Recap and Final Advice
12:57 Disclaimer

Links and Resources
Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup
GreenOak Accounting - www.GreenOakAccounting.com
Therapy For Your Money Podcast - www.TherapyForYourMoney.com
Profit First for Therapists - www.ProfitFirstForTherapists.com
Profit First Academy - www.ProfitFirstForTherapists.com/Academy
Podcast Production and Show Notes by Course Creation Studio

...more
14min
March 07, 2025 Episode 170: Financial Literacy for Leaders and Clinicians

Understanding Financial Health: A Guide for Therapy Practice Leaders
In this episode of 'Therapy for Your Money,' host Julie Herres tackles the crucial issue of financial literacy for group practice leaders and clinicians. Julie, an accountant and the owner of Green Oak Accounting offers insights gleaned from her experience with private practice owners across the United States. The episode highlights the significance of grasping the financial realities involved in running a group practice, including how clinical sessions affect the practice's income, the dynamics of profit margins, and the difficulties caused by rising costs and stagnant insurance reimbursements. Julie also presents the concept of the Healthcare Hierarchy of Needs from Kasey Compton's book 'Fix This Next for Healthcare Providers,' emphasizing the importance of sales, profit, and order for a successful practice. This episode is essential listening for leaders aiming to align their financial choices with the overall health of their practice.

Show Highlights

00:00 Introduction to Therapy for Your Money
00:45 Today's Topic: Financial Literacy for Practice Leaders
02:00 Understanding Financial Realities in Group Practices
05:10 The Importance of Profit Margins
07:16 Challenges Faced by Group Practices
09:35 The Role of Practice Owners and Leaders
12:15 Hierarchy of Needs in Healthcare Practices
14:07 Final Thoughts and Recommendations
15:58 Conclusion and Disclaimers

Links and Resources
Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup
GreenOak Accounting - www.GreenOakAccounting.com
Therapy For Your Money Podcast - www.TherapyForYourMoney.com
Profit First for Therapists - www.ProfitFirstForTherapists.com
Profit First Academy - www.ProfitFirstForTherapists.com/Academy
Podcast Production and Show Notes by Course Creation Studio

...more
17min
February 28, 2025 Episode 169: Why Relationships Matter in Marketing
Join host Julie Herres on Therapy for Your Money as she sits down with Jamie Schrier to discuss the essentials of relationship marketing for therapy practice owners. They delve into why marketing is crucial for bringing dollars into your practice and the challenges many therapists face when it comes to self-promotion. Jamie shares his journey from a busy physical therapist to a successful coach and explains how vulnerability and authenticity can strengthen your marketing efforts. Jamie also introduces his concept of relationship marketing, emphasizing the importance of creating awareness, identifying specific target audiences, and building strategic partnerships. Key takeaways include tips on how to build trust with potential clients and referral sources, and the value of measuring the return on investment for your marketing efforts. A key quote from Jamie: 'Vulnerability is a superpower.' Tune in to learn how to leverage your expertise to grow your practice.

Episode Highlights
00:00 Introduction to Therapy for Your Money
00:45 Welcoming Jamie Schrier: Relationship Marketing
01:10 Understanding the Importance of Marketing
04:17 Jamie Schrier's Journey: From Physical Therapist to Coach
10:18 Diving into Relationship Marketing
16:32 Building Referrals and Clientele
24:28 Measuring Return on Investment
28:36 Conclusion and Contact Information

Links and Resources
Practice Freedom with Jamie Schrier: https://practicefreedomu.com
Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup
GreenOak Accounting - www.GreenOakAccounting.com
Therapy For Your Money Podcast - www.TherapyForYourMoney.com
Profit First for Therapists - www.ProfitFirstForTherapists.com
Profit First Academy - www.ProfitFirstForTherapists.com/Academy
Podcast Production and Show Notes by Course Creation Studio
Get our free KPI tracker to see how you practice measures up to others in the industry!
www.therapyforyourmoney.com/kpi
...more
32min
February 21, 2025 Episode 168: Industry Update: End of 2024 Edition

Navigating Financial Challenges in 2025: Insights and Strategies for Therapy Practice Owners
In this episode of 'Therapy for Your Money,' host Julie Herres, owner of Green Oak Accounting and author of 'Profit First for Therapists,' is joined by frequent guest Jacquie Carter to discuss various financial topics relevant to therapy practice owners. They cover a quarterly recap focusing on the challenges and changes faced by private practices in 2024, the importance of optimizing marketing efforts, and the critical role of administrative efficiency. They also stress the necessity of active participation from practice owners, especially during tough financial times, and explore affordable self-care practices to avoid burnout. As Jacquie eloquently states, 'It just takes one small thing a day to make a difference in the long run.'
Show Highlights
00:00 Welcome to Therapy for Your Money
00:45 Quarterly Recap with Jacquie Carter
01:43 Challenges Faced by Practice Owners in 2024
05:31 Marketing Strategies for Group Practices
07:44 The Importance of Timely Responses
10:35 Facing Financial Realities
13:55 Managing Administrative Costs
19:16 Balancing Self-Care and Business Needs
26:11 Looking Forward: Optimism for Private Practices
29:52 Conclusion and Final Thoughts

Links and Resources
Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup
GreenOak Accounting - www.GreenOakAccounting.com
Therapy For Your Money Podcast - www.TherapyForYourMoney.com
Profit First for Therapists - www.ProfitFirstForTherapists.com
Profit First Academy - www.ProfitFirstForTherapists.com/Academy
Podcast Production and Show Notes by Course Creation Studio
2/28/2025 Webinar: Profit & Marketing Secrets: How To Master Your Budget to Maximize Your Marketing ROI - Register
Get our free KPI tracker to see how you practice measures up to others in the industry!
www.therapyforyourmoney.com/kpi
...more
31min
February 14, 2025 Episode 167: The Profitable Website: Turning Design into Dollars
Increase Client Conversions with Effective Website Strategies
In this episode of 'Therapy for Your Money,' host Julie Herres is joined by Daniel Fava from Private Practice Elevation to discuss the importance of investing in a well-designed website for therapy practices. Daniel shares common mistakes therapists make with their websites and emphasizes the return on investment a professional site can bring. Listeners will learn about the essential features every therapy website needs, such as clear calls to action and quality content that speaks directly to potential clients. Julie and Daniel also delve into the benefits of having a blog, the importance of SEO, and how to ensure your site meets both potential and current client needs. 'It's about the client, not just about you,' says Daniel, highlighting the need to focus on client benefits rather than just therapist credentials.
Episode Highlights
00:00 Introduction to Therapy for Your Money
00:49 Meet Daniel Fava from Private Practice Elevation
01:55 The Importance of Investing in Your Website
04:12 Real-World Examples of Website Success
07:14 When to Consider a Website Redesign
10:39 Essential Website Features for Conversion
21:45 The Role of Blogging in Private Practice
27:23 Conclusion and Call to Action

Links and Resources
Private Practice Elevation: privatepracticeelevation.com
Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup
GreenOak Accounting - www.GreenOakAccounting.com
Therapy For Your Money Podcast - www.TherapyForYourMoney.com
Profit First for Therapists - www.ProfitFirstForTherapists.com
Profit First Academy - www.ProfitFirstForTherapists.com/Academy
Podcast Production and Show Notes by Course Creation Studio

Get our free KPI tracker to see how you practice measures up to others in the industry!
www.therapyforyourmoney.com/kpi
...more
30min
February 07, 2025Episode 166: How to Manage Your Marketing Like a Pro
Mastering Marketing Strategies for Therapists with Avivit Fisher
In this episode of Therapy for Your Money, host Julie Herres dives into marketing strategies with Avivit Fisher, founder of Redd Strategy. They discuss practical steps for attracting clients and transitioning from insurance to private pay. Avivit shares insights on setting up and scaling a practice, emphasizing the importance of local marketing, crafting a brand strategy, and organizing marketing tasks using project management tools like Basecamp. As Julie notes, 'When everything is a priority, nothing is a priority.' Tune in for actionable tips to boost your practice’s visibility and profitability.
Show Highlights
00:00 Welcome to Therapy for Your Money
00:49 Today's Topic: Marketing Strategies
00:59 Meet Our Guest: Avivit Fisher
02:10 Marketing for New Practices
04:11 Scaling Your Practice: Marketing Tips
06:38 Local Marketing for New Locations
07:53 Setting Marketing Goals
09:41 Project Management in Marketing
14:45 DIY vs. Professional Help in Marketing
18:22 Free Marketing Resources for Therapists
19:35 Conclusion and Final Thoughts
Links and Resources
Redd Strategy Marketing Guide and Services - https://www.reddstrategy.com/
Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup
GreenOak Accounting - www.GreenOakAccounting.com
Therapy For Your Money Podcast - www.TherapyForYourMoney.com
Profit First for Therapists - www.ProfitFirstForTherapists.com
Profit First Academy - www.ProfitFirstForTherapists.com/Academy
Podcast Production and Show Notes by Course Creation Studio
...more
19min

FAQs about Therapy For Your Money:

How many episodes does Therapy For Your Money have?

The podcast currently has 178 episodes available.

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