What’s really happening in the mental health industry—and how will it affect your practice in 2025?

From the growing influence of private equity investment in healthcare to the rise of values based care, the mental health industry is changing rapidly. We're seeing a consolidation wave across the mental health market, paired with the adoption of new tech and reporting models that could impact everything from how you run your business to how you get paid.

This episode is a must-listen for anyone who’s building (or hoping to protect) a sustainable, ethical, and independent group practice in a landscape that’s becoming increasingly complex.

In this episode, I’ll walk you through:

• Why post-COVID demand is up, but your referrals might be slowing down—and how that connects to shifts in the mental health market

• What private equity investment in healthcare actually looks like behind the scenes (hint: it’s not just about big buyouts)

• How the shift toward values based care could impact your reimbursement rates and clinical workflow

• What AI and tech disruptions really mean for day-to-day operations in group practices—and why it’s closer than you think

• My personal strategies for staying visible, competitive, and value-aligned in a changing mental health industry

As a group practice owner myself, I know how overwhelming it can feel to watch the mental health industry trends evolve so fast. But knowledge is power—and with the right tools, collaboration, and mindset, we can adapt and lead with intention.

If you want deeper support, trainings, and community around navigating the changing mental health industry, come join us inside The Exchange membership. I’ve got you.

 

LINKS:

Need extra support? Join The Exchange, a membership community just for group practice owners. 

The Group Practice Exchange Programs + Courses

The Accountability Equation™ Quiz

The Accountability Equation Book

Group Practice Forecasting Support GPT

 

CONNECT WITH MAUREEN WERRBACH & THE GROUP PRACTICE EXCHANGE:

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SPONSORS:

TherapyNotes: An EHR software that helps behavioral health professionals manage their practice with confidence and efficiency. Go to therapynotes.com/r/thegrouppracticeexchange for two free months! 

GreenOak Accounting: An accounting firm that specializes in working with group practices. Mention TGPE to get $100 off your first month!

 

AI tools for therapists are changing the way we run our practices—from reducing admin work to improving efficiency in scheduling, billing, and even documentation.

 If you’ve ever wondered how to use AI in your business, this episode is for you!

I sat down with Christine Li, CEO of Mentaya, to talk about mental health technology and how AI is transforming group practices. Christine shares her predictions on where AI is headed, how it’s already streamlining daily operations, and what practice owners need to know about data privacy. We also discuss AI for therapist notes, automated billing, and the growing role of AI-driven client intake.

In this episode, we cover:

• How AI tools for therapists are automating scheduling, billing, and documentation—so you can focus on client care

• The future of mental health technology and how it will shape group practice management

• AI for therapist notes: Can AI reduce documentation time and eliminate late-night note-taking?

• Data privacy concerns: How safe is mental health technology, and what should practice owners watch out for?

• Practical strategies for how to use AI in your business—even if you're tech-averse

As AI continues to evolve, it’s becoming an essential tool for running a smoother, more profitable practice. Whether you’re excited or hesitant about the shift, staying informed is key. Tune in now to learn how to use AI in your business to work smarter, not harder.

 

LINKS:

Need extra support? Join The Exchange, a membership community just for group practice owners. 

The Group Practice Exchange Programs + Courses

The Accountability Equation™ Quiz

The Accountability Equation Book

Group Practice Forecasting Support GPT

 

CONNECT WITH MAUREEN WERRBACH & THE GROUP PRACTICE EXCHANGE:

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CONNECT WITH CHRISTINE LI & MENTAYA:

Try Mentaya for free with code TGPE

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SPONSORS:

TherapyNotes: An EHR software that helps behavioral health professionals manage their practice with confidence and efficiency. Go to therapynotes.com/r/thegrouppracticeexchange for two free months! 

GreenOak Accounting: An accounting firm that specializes in working with group practices. Mention TGPE to get $100 off your first month!

 

Feeling overwhelmed trying to run your therapy business all on your own? 

You’re not alone! Many group practice owners hit a point where managing everything—from clinical work to admin tasks—becomes unsustainable. That’s where building a leadership team comes in. If you want to know how to grow a therapy practice without burning out, this episode is for you!

I’m diving into why building a leadership team is a game-changer for group practice owners. I’ll walk you through the practical steps to create an effective leadership structure, common challenges you might face (like letting go of control!), and how to empower your team to take ownership—so you can focus on growing a sustainable therapy business instead of being stuck in the day-to-day grind.

Here’s what I cover:

• Why building a leadership team is essential if you want to scale your therapy business without working 24/7.

• How to delegate effectively without micromanaging—and what mistakes to avoid when learning how to grow a therapy practice.

• The biggest mindset shifts you need to make to step into a true leadership role in your therapy business.

• Practical strategies for turning clinicians into leaders (without overwhelming them) and successfully building a leadership team.

• How successful group practice owners use leadership structures to grow their therapy businesses sustainably.

If you’ve been struggling to step back and let your team step up, this episode will give you the strategies and confidence to finally make it happen!

Tune in now and learn how to grow a therapy practice by building a leadership team!

 

LINKS:

Need extra support? Join The Exchange, a membership community just for group practice owners. 

The Group Practice Exchange Programs + Courses

The Accountability Equation™ Quiz

The Accountability Equation Book

Group Practice Forecasting Support GPT

 

CONNECT WITH MAUREEN WERRBACH & THE GROUP PRACTICE EXCHANGE:

Website

Facebook

Instagram

LinkedIn

SPONSORS:

TherapyNotes: An EHR software that helps behavioral health professionals manage their practice with confidence and efficiency. Go to therapynotes.com/r/thegrouppracticeexchange for two free months! 

GreenOak Accounting: An accounting firm that specializes in working with group practices. Mention TGPE to get $100 off your first month!

 

Are you struggling with client retention in your group practice? 

Here’s the truth—if you’re not prioritizing building client trust, your retention rates will suffer.

In this episode, I sit down with Dr. Josh Satterlee, a chiropractor and founder of Trust Driven Care, to break down why building client trust in therapy practices is the key to long-term client relationships—and ultimately, a thriving business.

We explore practical client retention techniques that help clients feel heard, valued, and engaged in their care. Dr. Josh shares his framework for building client trust, designed to improve communication and build rapport with clients in a way that boosts retention. 

In this episode, we cover:

• Why building client trust is the foundation of strong retention—and how many practices unknowingly break it

• How to build rapport with clients using the PATCH framework (and why traditional empathy models fall short)

• The biggest mistakes therapists make when it comes to trust in therapy—and how to fix them

• Effective client retention techniques that go beyond session reminders to create deep, lasting relationships

• How small changes—like communication adjustments and technology integrations—can massively impact your bottom line

Building client trust isn’t just a “feel-good” concept—it’s the backbone of a profitable, sustainable practice. If you’re ready to build rapport with clients, keep them engaged, and improve client retention techniques, this episode is for you.

Hit play now to learn how to learn client retention techniques that work!

 

LINKS:

Need extra support? Join The Exchange, a membership community just for group practice owners. 

The Group Practice Exchange Programs + Courses

The Accountability Equation™ Quiz

The Accountability Equation Book

Group Practice Forecasting Support GPT

 

CONNECT WITH MAUREEN WERRBACH & THE GROUP PRACTICE EXCHANGE:

Website

Facebook

Instagram

LinkedIn

 

CONNECT WITH JOSHUA SATTERLEE:

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Facebook

 

SPONSORS:

TherapyNotes: An EHR software that helps behavioral health professionals manage their practice with confidence and efficiency. Go to therapynotes.com/r/thegrouppracticeexchange for two free months! 

GreenOak Accounting: An accounting firm that specializes in working with group practices. Mention TGPE to get $100 off your first month!

 

Are you tracking the right KPIs, or are you just looking at numbers that don’t actually drive growth?

If you’re a therapy group practice owner, knowing how to track KPIs effectively can mean the difference between a scaling therapy group practice, or feeling stuck in the day-to-day grind. 

In this episode of The Group Practice Exchange Podcast, I dive into how to track KPIs that matter, avoid common tracking mistakes, and implement strategies to make data-driven decisions that lead to real growth.

Too many therapy practice owners either track the wrong numbers, don’t track anything at all, or set vague goals that don’t move the business forward. That’s why great therapy practice management has to start with clear, actionable KPIs that support your practice’s long-term success.

In this episode, I break down:

• How to track KPIs that actually improve decision-making and profitability.

• The biggest mistakes therapy group practice owners make when setting goals.

• How a simple system audit can uncover hidden inefficiencies in your practice.

• The SMART framework for setting KPIs that drive real business growth.

• Why a scaling therapy group practice starts with learning how to track KPIs that matter—not just session counts.

Tracking KPIs isn’t just about numbers—it’s about how to improve conversion rates, make smarter business decisions, and set up your therapy group practice for long-term success. If you’re ready to get out of the guesswork and start running your therapy group practice like a data-driven business, this episode is for you!

 

LINKS:

Need extra support? Join The Exchange, a membership community just for group practice owners. 

The Accountability Equation Book

The Group Practice Exchange Programs + Courses

The Accountability Equation™ Quiz

Group Practice Forecasting Support GPT

 

CONNECT WITH MAUREEN WERRBACH & THE GROUP PRACTICE EXCHANGE:

Website

Facebook

Instagram

LinkedIn

 

SPONSORS:

TherapyNotes: An EHR software that helps behavioral health professionals manage their practice with confidence and efficiency. Go to therapynotes.com/r/thegrouppracticeexchange for two free months! 

GreenOak Accounting: An accounting firm that specializes in working with group practices. Mention TGPE to get $100 off your first month!

Is your client intake process holding you back from getting more therapy clients?

In this episode of The Group Practice Exchange Podcast, I’m diving into the all-important topic of how to get more therapy clients with my guest, Uriah Guilford from The Productive Therapist. We’re zeroing in on what’s often the biggest roadblock for practices: an inefficient client intake process.

If therapy clients are struggling to book appointments or connect with your practice, this episode is for you. Uriah and I share strategies to simplify your client intake process, making it easier for clients to get started and for your team to deliver a seamless experience. We also discuss how optimizing your client intake process is not only how to get more therapy clients, but can lead to a more efficient admin team, happier therapists, and ultimately, a thriving practice.

Here’s what you’ll learn in this episode:

• Why people drop off during the client intake process—and how to get more therapy clients by fixing this common issue.

• The dangers of overwhelming potential therapy clients with too many contact options and how to simplify for better results.

• How tracking metrics can transform your client intake process and help you make smarter decisions for your practice.

• How to leverage AI and other tools to streamline the client intake process and create a stress-free experience for therapy clients.

• Real-world lessons from Uriah’s “secret shopping” of other practices—discover what works (and what doesn’t) to improve your client intake process.

Your client intake process is the foundation of how therapy clients first experience your practice. If it’s overly complicated or inefficient, you risk losing clients before they ever get through the door. 

Uriah shares practical advice on how to get more therapy clients by ensuring your client intake process is streamlined, user-friendly, and designed to convert inquiries into scheduled appointments.

 

LINKS:

Need extra support? Join The Exchange, a membership community just for group practice owners. 

The Group Practice Exchange Programs + Courses

The Accountability Equation™ Quiz

The Accountability Equation Book

Group Practice Forecasting Support GPT

 

CONNECT WITH MAUREEN WERRBACH & THE GROUP PRACTICE EXCHANGE:

Website

Facebook

Instagram

LinkedIn

 

CONNECT WITH URIAH GUILFORD:

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Intake Accelerator - use the code TGPE25 to get 25% off!

 

SPONSORS:

TherapyNotes: An EHR software that helps behavioral health professionals manage their practice with confidence and efficiency. Go to therapynotes.com/r/thegrouppracticeexchange for two free months! 

GreenOak Accounting: An accounting firm that specializes in working with group practices. Mention TGPE to get $100 off your first month!

 

Ever had a therapist on your team get subpoenaed and panic? 

As group practice owners, it’s not just about managing our own responsibilities—it’s also about supporting our therapists when they face daunting tasks like preparing to testify in court. In this episode, I sit down with Dr. Tracy Masiello to discuss how to help your team navigate the courtroom with confidence. 

From therapist court prep to understanding what can a therapist say in court, Dr. Masiello shares strategies to ensure you and your team feel prepared and informed.

Whether it’s preparing for a therapist testifying in child custody cases or helping therapists handle other legal scenarios, this episode provides a roadmap for practice owners who want to be proactive and supportive.

Here’s what we cover:

• The ultimate therapist court prep guide for group practice owners—how to help your team review case files and clinical notes effectively.

• Common pitfalls therapists face when preparing to testify in court and how you, as the owner, can help them avoid over-explaining or veering into personal opinions.

• Building confidence in your therapists: Tips for coaching them to stay composed under pressure while testifying in court as a witness.

• What every group practice owner needs to know about what can a therapist say in court to stay within ethical and professional boundaries.

• Proactive steps you can take to help your therapist preparing to testify in court, from training to understanding the differences between direct and cross-examinations.

Supporting your therapist court prep doesn’t have to feel overwhelming. With Dr. Masiello’s expert advice, you’ll have the tools to help your team approach court testimony with clarity and confidence.

 

LINKS:

Need extra support? Join The Exchange, a membership community just for group practice owners. 

The Group Practice Exchange Programs + Courses

The Accountability Equation™ Quiz

The Accountability Equation Book

Group Practice Forecasting Support GPT

Episode 232 | Navigating Subpoenas and Testimony in Mental Health Care with Tracy Masiello

 

CONNECT WITH MAUREEN WERRBACH & THE GROUP PRACTICE EXCHANGE:

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CONNECT WITH DR. TRACY MASIELLO:

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SPONSORS:

TherapyNotes: An EHR software that helps behavioral health professionals manage their practice with confidence and efficiency. Go to therapynotes.com/r/thegrouppracticeexchange for two free months! 

GreenOak Accounting: An accounting firm that specializes in working with group practices. Mention TGPE to get $100 off your first month!

Have you ever thought, “No one seems to want to work anymore”? If you’re struggling with hiring and retaining staff in your group practice, growing it might feel like an uphill battle.  You’re definitely not alone! In this episode, I sit down with Patrick Casale and Gabrielle Juliano-Villani to tackle one of the biggest challenges facing group practice owners today: building a team that aligns with your mission and thrives alongside your practice. And the best part? We’re giving you a sneak peek into our Adapt and Succeed event, where we’ll go even deeper into these topics to help you turn challenges into opportunities. Here’s what we chat about:

• Why values-based recruiting is the secret to finding the right candidates.
• How to craft job descriptions that are clear, engaging, and set the tone for success.
• The role of leadership structures in boosting employee retention.
• Real-world struggles (and solutions!) for finding qualified candidates in today’s market.
• How aligning job roles with your practice’s core values leads to long-term success.

This episode is packed with actionable tips to help you adapt and succeed in a constantly evolving industry. Don’t miss out—and don’t forget to join us for our Adapt and Succeed event, where we’ll share even more strategies to help you build a thriving group practice.

 

LINKS:

Adapt and Succeed event - January 21st-23rd, 2025

Need extra support? Join The Exchange, a membership community just for group practice owners. 

The Group Practice Exchange Programs + Courses

The Accountability Equation™ Quiz

The Accountability Equation Book

Group Practice Forecasting Support GPT

 

CONNECT WITH MAUREEN WERRBACH & THE GROUP PRACTICE EXCHANGE:

Website

Facebook

Instagram

LinkedIn

 

CONNECT WITH PATRICK CASALE:

Website

All Things Private Practice Podcast

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YouTube

LinkedIn

 

CONNECT WITH GABRIELLE JULIANO-VILLANI:

Website

Instagram

LinkedIn

 

SPONSORS:

TherapyNotes: An EHR software that helps behavioral health professionals manage their practice with confidence and efficiency. Go to therapynotes.com/r/thegrouppracticeexchange for two free months! 

GreenOak Accounting: An accounting firm that specializes in working with group practices. Mention TGPE to get $100 off your first month!

In this episode, we dive into a topic that’s becoming more relevant than ever: managing Gen Z employees in your group practice.

As a Millennial or Gen X group practice owner, you’ve probably noticed that the values, expectations, and communication styles of Gen Z employees can feel vastly different from your own. 

To help us better understand and navigate these differences, I’m joined by  Julianne Guinasso and Poonam Natha from Level Up Leaders. We explore how generational perspectives influence workplace culture, leadership strategies, and therapist retention—and how embracing these differences can create a thriving, inclusive practice.

In this episode, we cover:

• What Gen Z values vs. what leaders expect—and how to bridge that gap.

• How to co-create a workplace culture that aligns with your team’s values.

• Balancing transparency and authenticity while maintaining healthy boundaries.

• Lessons leaders can learn from Gen Z to enhance their leadership skills.

• Why flexibility and wellness initiatives are the secret to retaining Gen Z employees.

Understanding and embracing generational differences isn’t just about making your practice run more smoothly—it’s about creating a space where every team member feels valued and supported. 

If you’re ready to take your leadership to the next level and learn more about managing Gen Z employees in your group practice, this episode is a must-listen!

 

LINKS:

Need extra support? Join The Exchange, a membership community just for group practice owners. 

The Group Practice Exchange Programs + Courses

The Accountability Equation™ Quiz

The Accountability Equation Book

 

CONNECT WITH MAUREEN WERRBACH & THE GROUP PRACTICE EXCHANGE:

Website

Facebook

Instagram

LinkedIn

 

CONNECT WITH LEVEL UP LEADERS:

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Instagram

 

SPONSORS:

TherapyNotes: An EHR software that helps behavioral health professionals manage their practice with confidence and efficiency. Go to therapynotes.com/r/thegrouppracticeexchange for two free months! 

GreenOak Accounting: An accounting firm that specializes in working with group practices. Mention TGPE to get $100 off your first month!

As group practice owners, many of us have experienced the overwhelm that comes with building your practice. You start wearing more hats than you ever thought possible, and before you know it, you’re wondering, “What’s my role now?” If you’ve ever felt unsure of where you fit in your own practice, this episode is for you. 

I sit down with strategy and operations advisor Jessica Lackey to talk about how to be intentional in defining your role as a practice owner. Here’s what we cover:

• Understanding the different practice ownership archetypes, and how to choose the one aligns with your values and long-term goals.

• How to maintain a clear vision while your practice expands.

• Strategies for avoiding burnout and staying connected to what really matters.

• Why you shouldn’t let current staffing limitations hold you back from planning for the future.

• The mindset shift from practitioner to business leader.

• The importance of building a team and infrastructure that can support your vision.

• How staying flexible can help you grow a sustainable practice that aligns with both your personal and professional aspirations.

By being intentional about your role and aligning your business goals with your personal values, you can build a practice that not only thrives but also brings fulfillment and balance to your life.

 

LINKS:

Need extra support? Join The Exchange, a membership community just for group practice owners. 

The Group Practice Exchange Programs + Courses

The Accountability Equation™ Quiz

The Accountability Equation Book

 

CONNECT WITH MAUREEN WERRBACH & THE GROUP PRACTICE EXCHANGE:

Website

Facebook

Instagram

LinkedIn

 

CONNECT WITH JESSICA LACKEY:

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Instagram

LinkedIn

X (Twitter)

 

SPONSORS:

TherapyNotes: An EHR software that helps behavioral health professionals manage their practice with confidence and efficiency. Go to therapynotes.com/r/thegrouppracticeexchange for two free months! 

GreenOak Accounting: An accounting firm that specializes in working with group practices. Mention TGPE to get $100 off your first month!