In this episode of Therapy for Your Money, host Julie Herres dives into marketing strategies with Avivit Fisher, founder of Redd Strategy. They discuss practical steps for attracting clients and transitioning from insurance to private pay. Avivit shares insights on setting up and scaling a practice, emphasizing the importance of local marketing, crafting a brand strategy, and organizing marketing tasks using project management tools like Basecamp. As Julie notes, 'When everything is a priority, nothing is a priority.' Tune in for actionable tips to boost your practice’s visibility and profitability.

Show Highlights

00:00 Welcome to Therapy for Your Money

00:49 Today's Topic: Marketing Strategies

00:59 Meet Our Guest: Avivit Fisher

02:10 Marketing for New Practices

04:11 Scaling Your Practice: Marketing Tips

06:38 Local Marketing for New Locations

07:53 Setting Marketing Goals

09:41 Project Management in Marketing

14:45 DIY vs. Professional Help in Marketing

18:22 Free Marketing Resources for Therapists

19:35 Conclusion and Final Thoughts

Links and Resources

• Redd Strategy Marketing Guide and Services - https://www.reddstrategy.com/
• Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup
• GreenOak Accounting - www.GreenOakAccounting.com
• Therapy For Your Money Podcast - www.TherapyForYourMoney.com
• Profit First for Therapists - www.ProfitFirstForTherapists.com
• Profit First Academy - www.ProfitFirstForTherapists.com/Academy 
• Podcast Production and Show Notes by Course Creation Studio