Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free  

In celebration of our 100th episode of The Money Sessions, this episode turns the tables on Tiffany and puts her in the hot seat with guest interviewer Nick Bognar. 

If you’ve ever wanted to know the story that started it all, look no further.  

Nick, a LIMB Grad and three-time guest on The Money Sessions, asks the hard-hitting questions we all want to know, and draws from his own expertise to encourage Tiffany to dive deep. 

And Tiffany? Well, she doesn’t hold back.  

She tells all like never before: how she embarked on her money journey, how she thinks about her work now, how her own mindset has shifted over the years as a result of building the LIMB Academy — we’re putting it all out there for this exclusive 100th episode special. 

Whether you’re a long-time fan or a first-time listener, you definitely won’t want to miss this.

In this episode, Tiffany shares: 

Her early days and the experiences that shaped her relationship to setting fees in private practice; 

What happened when a professor said her fees were too high; 

How race and class played into Tiffany’s fee-setting obstacles; 

How Tiffany responded when her consultant told her that her anxieties about her experiences with racism as a clinician were “all in her head”; 

What’s hard about business these days and how money stress is showing up for her now; 

How Tiffany stays grounded in the face of money anxiety.

Resources mentioned: 

LIMB Academy 

FWF Calculator 

Nick’s Last Episode on TMS 

Nick’s Podcast

Special thanks to Nick Bognar, our guest interviewer! Learn more about Nick and his work by visiting his website: https://nickbognartherapy.com/ 

Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free  

As we approach our 100th episode of The Money Sessions and the beginning of a new year, we want to take some time to reflect.  

So we’re turning back the clock and revisiting one of our most popular interviews from the beginning of 2021.  

In this throwback episode, we talk with Maya Jakob, a licensed therapist in Canada and Lean In. MAKE BANK. alum who is absolutely blowing it out of the water.  

Maya discusses how she went from earning $22/hour in her community mental health job to charging $160/session — and how she did it all in 2020, right in the middle of a pandemic.  

She talks about leaving her non-profit, what it meant to rebuild her professional relationships, and how 2020 — the year of COVID — was her practice’s best year yet.

In this episode, Maya shares: 

What it took for her to leave her non-profit and start her own practice; 

What it took for her to build new relationships in the premium fee world; 

How difficult it was for her to confront her cancellation policy lapses and how she streamlined her fees AND no-show policies; 

How her private practice has now surpassed six figures and has a booked schedule, despite a global pandemic.

Resources mentioned: 

LIMB Academy 

FWF Calculator 

Maya’s Website

More about Maya:

Maya supports women as they exit out of painful relationships and into the peace and calm that exists through healing as they connect to their truth and live it. Maya’s work with clients starts by mapping out an individualized plan of support which recognizes not only the impacts of pain, but also how experiences of hurt affect relationship navigation.  

Learn more at www.truegritcounseling.ca 

Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

In this episode, we’re following up with Audrey Schoen, a Licensed Marriage and Family Therapist based in California.  

We first had Audrey on our show in 2021, where she shared her journey going from charging $80 to $200 per session. In today’s episode, she shares how life has been since then and how she’s continued to grow after her initial foray into charging premium fees.  

Since her last time on The Money Sessions, Audrey has increased her fee to $375. She gets real about the financial wake-up call that forced her to reassess her fees and what she actually needed to charge to support herself and her family. 

Whether you’re still ramping up to your first fee raise or already on your tenth, this episode is a must-listen.

In this episode, Audrey shares: 

How she went from $80 to $375/session; 

How to make a plan to raise your fees based on your risk tolerance profile;  

How being a premium fee therapist has allowed her to do a deeper level of personal growth which, in turn, has allowed her to facilitate deeper growth in her clients; 

Her experience stepping into “side hustle” coaching culture and her honest observations around how it can be used as a method of avoiding doing the harder work in your premium fee practice;  

Her #1 strategy for becoming a premium fee therapist; 

How stepping up financially creates more responsibility and more possibility for therapists, and especially women, in private practice. 

Resources mentioned: 

LIMB Academy 

FWF Calculator 

Audrey’s First Episode 

Audrey’s Website 

Audrey’s Instagram 

More about Audrey: 

Audrey Schoen is a Licensed Marriage and Family Therapist in CA working with adults and couples seeking to create a more connected and congruent life. She especially enjoys supporting anxious overachievers, entrepreneurs, and spouses of law enforcement officers. Audrey also provides business coaching support to therapists helping them design a private practice that supports the life they and their families deserve. 

Find out more at audreylmft.com. 

Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

In this episode, Tiffany challenges therapists to confront an uncomfortable truth: undercharging for services doesn’t just impact your own financial wellbeing — it forces your children to subsidize your client’s therapy.  

Through real-world examples and calculations, Tiffany demonstrates how the seemingly noble act of keeping fees low can perpetuate generational patterns of financial sacrifice. 

In this episode, Tiffany covers: 

The Hidden Cost of Undercharging: How the lost income from charging less directly impacts your children’s financial future;  

The Martyr Mindset: Breaking down the self-sacrificing mentality that leads therapists to prioritize client affordability over their own family’s financial security; 

Reframing Fee Increases: Why raising your rates isn’t about greed, but about creating policies that demonstrate to your children that their financial future matters; 

Creating Generational Change: How setting appropriate fees can break the cycle of financial martyrdom and teach your children to value themselves.

Resources Mentioned: 

Fun with Fees Calculator

Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

In this episode, we’re speaking with Marissa Esquibel, a Licensed Marriage and Family Therapist based in California. 

When Marissa joined LIMB in 2020, she was underpaid and overworked at her Community Mental Health job.  

When she joined us for her first episode of The Money Sessions in 2021, she had successfully built a premium fee private practice charging $350/session in less than 12 months — during a global pandemic. 

And if you think that’s impressive, just wait until you hear about the marketing strategy she’s used to raise her fee to as high as $500/session.  

Whether you’re still dreaming of opening your own private practice or already confidently charging premium fees, you won’t want to miss this eye-opening episode. 

In this episode, Marissa shares: 

How she went from working three jobs to confidently charging up to $500 per session; 

How she persisted in the face of rejection after rejection when raising her fees; 

The marketing strategies and tactics she tried and what she ultimately landed on;

How she created therapy packages that allow clients to pay up front for up to 12 weeks of work with her; 

How being intentional about building the skills and taking the steps needed to bring her life vision into fruition has allowed her to show up differently as a mother; 

The biggest mindset shift that allowed Marissa to go from a life of overwhelm and being thrown off by external circumstances to a life where she can confidently and successfully navigate anything that comes her way.

Resources mentioned:

 LIMB Academy 

FWF Calculator 

The Modern Therapist’s Survival Guide Podcast 

The Codependummy Podcast, hosted by Marissa 

Marissa’s Website 

Marissa’s Instagram 

Marissa’s First Episode

More about Marissa:

 Marissa Esquibel is an LMFT, podcaster, and coach based in California. Her specialty is working with codependents—patients, coaching clients, and listeners alike—and she's on a mission to empower young women to stop playing small and start taking up space! 

Learn more at therapywithmarissa.com or visit Marissa on Instagram @therapywithmarissa

Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free 

In this episode, Tiffany talks about the implications of the 2024 election results on our therapy practices, on our marketing practices, and on establishing the value of what we do.  

Tiffany will challenge us to get crystal clear on where we stand with values like integrity, insight, and compassion in a time when it seems like a premium is being placed on behaviors like lying, manipulation, and preying on the vulnerable.  

We can recognize our desire to be rescued, but it is vital that we don’t succumb to it. 

Resources Mentioned: 

Fun with Fees Calculator

Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free  

In this episode, we’re speaking with Jamal Jones, a Licensed Marriage and Family Therapist based in California, to discuss his journey from reaching what he believed was the pinnacle of his career—a W2 employee with steady income—to facing the devastating reality of extreme burnout and being let go. Jamal opens up about the intense sense of failure and shame he felt as a black man and Christian, worried about letting his family down.  

After discovering LIMB and putting in the work, Jamal rose from these challenges and now offers $7500 therapy packages at his private practice.  

This inspiring and uplifting conversation is a must-listen for anyone struggling with stepping into their premium fee.

In this episode, Jamal will share:

His journey from experiencing severe burnout and losing his stable W2 job to now offering $7500 therapy packages at his private practice; 

Why he chose to work with therapy platform tech when first starting his practice and how that supported his next steps; 

How your earnings as a therapist are affected by your Self-Concept level of income; 

How his Christian background and ministry work impacted his money mindset.

Resources mentioned:

LIMB Academy  

FWF Calculator  

Jamal's Website 

More about Jamal:

Jamal Jones, LMFT is a therapist, speaker, and Growth Coach for Therapists in Private Practice based in Fresno, California. He helps entrepreneurs scaling their business from 6 - 7 figures and beyond take inspired action with clarity, confidence, and courage. 

Learn more at centralvalleychristiancounsel.com.

The results are in.

The question now - who and how are YOU going to show up, given the reality?

In this special bonus episode of The Money Sessions, let’s take some time to sink in, mourn and then step the fuck up and save ourselves.

Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free  

Here’s a question to start us off today: What if I told you that the constant push to make therapy more affordable is actually hurting both therapists and clients? I know, it sounds counterintuitive. We’re in a helping profession, right? 

So making therapy affordable should be the goal. 

I’m sure many of you read the New York Times article, which was headlined “Therapy Can Be a Financial Burden. Try Telling Your Therapist That.” and, if you’re anything like some of the therapists I heard from, you didn’t feel great about how cash pay therapists were portrayed.

But what if this whole narrative around affordability is backfiring? What if, in our attempts to keep therapy accessible, we’re not only devaluing mental health, but also providing less-than-ideal care to our clients? 

Today, we’re going to flip this conversation on its head and explore how the pursuit of 'affordable therapy' is leading us down a path of burnout and financial stress, and ultimately—less effective therapy for clients. 

In this episode, Tiffany shares: 

Where the push for affordable therapy comes from and its consequences on therapists; 

Why “affordable therapy” isn’t a sustainable solution for therapists OR clients; 

A new way to think about fees and accessibility; 

The power of charging what you need. 

Resources Mentioned:

Fun with Fees Calculator

Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free 

In this episode, we’re speaking with Meredith Blumenthal, a registered dietician nutritionist based in Washington state. 

One of our first non-therapist LIMB grads, Meredith discusses going from earning 63k per year working at a clinic to having her own premium fee practice where she charges $225 per session.  

If you’re struggling with the ethics of charging premium fees, you’ll definitely want to tune in — we’ll be talking about how Meredith’s feminist and social justice lens reinforced her commitment to charging premium fees.

In this episode, Meredith shares: 

The three signs that helped her realize she was burning out in her W2 clinic position; 

Her decision to not take insurance at her private practice from the outset (Her reasons might surprise you!); 

How getting clear about what she wanted to earn and how she wanted to take care of herself led to her doing improved clinical work and coming into a massive clinical insight when working with one particular client;  

What happened when a client was pissed about her premium fee raise and how she handled it; 

How dieticians and therapists should be working together to provide excellent clinical care; 

Two pieces of strategic advice you can implement right now to start charging premium fees.

Resources mentioned: 

LIMB Academy

FWF Calculator  

Meredith’s Website 

Meredith’s Instagram

More about Meredith:

Meredith Blumenthal, MS, RDN, CD (she/her) is a Nutrition Therapist and Body Image Coach who has made it her mission to help women stop dieting and start living life on their own terms. Meredith believes that our “lack of self-control” and willpower is not the problem. Instead, she teaches her clients why dieting is harmful to their mental and physical health, and how to find wholehearted wellness without depriving themselves of the foods they love or jeopardizing their physical health.

For clinical consultation or for your own work, contact Meredith at [email protected].