Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

In this episode, we’re speaking with Jessica Malmberg, a Santa Rosa-based therapist specializing in grief and trauma work for sensitive and neurodivergent individuals and families.

Jessica’s story is one of fierce vulnerability, survival, and reclamation.

After losing her first child and surviving cancer that nearly bankrupted her family, Jessica still found herself undercharging, overdelivering, and working late nights that stole time from her kids.

She joined the Lean In. MAKE BANK. Academy and took her practice—and her life—back.

In this episode, Jessica shares:

Why she was charging as low as $80–$130 while working with Medicaid and chasing no-shows;

How her deep empathy for clients’ pain came at the cost of her own financial stability—and how she finally flipped that script;

What it felt like to hear a voice say “Greedy, greedy, greedy” after her first price increase—and how she moved through it;

The evangelical and patriarchal conditioning that told her her worth came from service;

How her clinical work, creativity, and relationship with her kids transformed after she raised her fee to $220.

Resources mentioned:

LIMB Academy

FWF Calculator

Jessica’s Website

More about Jessica:

Jessica Malmberg is an LMFT in Santa Rosa, CA, who helps sensitive and neurodivergent adults and teens engage in the grief process and process their trauma. She is an advocate for grief and how it brings us more fully into life. She is a cancer survivor and a child-loss survivor, and greatly informed by her time in the underworld in dark times.

Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

You’ve got a full caseload. You’re marketing harder than ever. You’re at the networking events, doing the coffee dates, dropping off business cards at every damn yoga studio and café in your zip code.

And yet... your bank account doesn’t reflect the energy you’re pouring out.

In this urgent episode of The Money Sessions, Tiffany reveals the brutal truth no one else will tell you:

Chasing more clients is the biggest mistake therapists are making in 2025.

And it’s not just killing your income. It’s draining your body, your creativity, your relationships, your sense of purpose—and your long-term career sustainability.

In this episode, Tiffany shares:

• Why more volume (more clients, more sessions, more hustle) is a trap that leads straight to burnout;

• The three things successful, well-paid therapists are doing instead—and how they’re earning more while working less;

• The hidden costs of undercharging and overworking, including physical symptoms, emotional exhaustion, and lost time with loved ones;

• The radical mindset shift required to build a practice rooted in spaciousness, sustainability, and actual profit;

• The math behind earning $12,500/month working 12 clients a week—and why you don’t have to kill yourself to make six figures.

It’s time to stop building a business on sacrifice. You deserve better.

If you're done with burnout and ready to build a business that takes care of you—start here.

Email Tiffany at [email protected] with the subject line: “Ease.”

We’ll send you the next steps to see if you qualify for a private call with Tiffany and the team.

Resources Mentioned:

• Fun with Fees Calculator

• Email Tiffany: [email protected]

Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

In this episode, we’re speaking with Julianna Vermeys, a Portland-based somatic therapist and LIMB grad who took a long, brave road from burnout and martyrdom to freedom and clarity in her practice.

Julianna opens up about the chaos of running a full-time private practice, teaching, supervising, parenting two kids, and secretly sliding her fees all the way down to $50/session—all while living in a body that never got to rest.

If you’ve ever felt like your nervous system is boiling from the inside out, or that you’re doing more for your clients than you can offer your own children, this episode will crack you wide open.

In this episode, Julianna shares:

What it felt like to supervise, teach, parent, and see 25+ clients a week—while secretly charging as little as $55;

How pandemic stress, somatic signals, and a deep moment in child’s pose forced her to confront the unsustainable cost of her giving;

The impact of growing up around fame and wealth—but without access to it—and how that fueled a martyr mindset;

What she had to face in herself in order to stop sliding her fees and finally charge $225 with full integrity;

Her insights on intergenerational trauma, agency shame, and the oppressive therapist training models that keep us small.

Resources mentioned:

LIMB Academy

FWF Calculator

Julianna’s Website

More about Julianna: 

Julianna is a somatic therapist and clinical supervisor in Portland, Oregon. For nearly twenty years she has been dedicated to exploring the integration of human experience with clients and colleagues who are willing to understand themselves, their trauma, grief and suffering beyond the realm of problem solving. She recently integrated her work as an educator, therapist and supervisor into a three day embodiment retreat for other therapists (stay tuned for more!) She is also a writer completing her memoir using therapeutic insight to tell her story;  a mom to two amazing children, a dedicated daughter and friend. 

Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

This one’s not just a podcast episode. It’s a line in the sand.

If you’ve ever felt paralyzed by doubt, overwhelmed by invisible blocks, or stuck in a private practice that just… doesn’t work—you need to hear this.

In this deeply honest, emotionally charged episode, Tiffany names the quiet war happening inside so many therapists. The war between yearning and defeat. Between hope and the internalized voice that says: “Not for someone like me.”

Tiffany peels back the curtain on what’s really keeping brilliant therapists from building the premium-fee practices they dream about—and why it has nothing to do with your Psychology Today profile, your SEO, or your niche.

In this episode, Tiffany shares:

• What she sees happen in the moment therapists want to leap, but can’t—and why it’s not your fault;

• The unconscious pattern that keeps you spinning your wheels while your practice stays stuck year after year;

• How early attachment wounds (yes, we’re going there) show up in your business decisions today;

• Why “failure to launch” isn’t a mindset issue—it’s a trauma pattern that needs to be understood and unwound;

• What actually happens when you stop running and let yourself want more.

If you're a therapist who’s done the trainings, read the books, followed all the experts—and still finds yourself scared to act—this episode might break something open.

Ready to explore what’s been keeping you stuck?

Email Tiffany at [email protected] with the subject line:  Yearning vs. Defeat.

Let’s finally name the real block—and begin to move through it, together.

Resources Mentioned:

• Fun with Fees Calculator

• Email Tiffany: [email protected]

Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

In this episode of The Money Sessions, LIMB grad Dr. Shauna Pollard shares her transformative journey from burnout and back pain in a high-earning group practice to creating a sustainable, creative, and values-aligned solo practice.  

A psychologist with ADHD, Dr. Shauna candidly discusses the toll that overwork took on her health and energy, and how moving across the country, leaving insurance behind, and setting premium fees allowed her to build a life and practice she loves.  

This conversation is a powerful reminder that private practice isn’t just about money—it’s about creating space for joy, purpose, and impact. 

If you’re a therapist dreaming of more spaciousness, alignment, and impact in your practice, this is a must-listen.

In this episode, Shauna shares: 

Why financial success at the cost of creativity, health, and personal freedom wasn’t enough;

The mindset shifts she made to leave her packed schedule of 30+ clients per week behind;

How leaning into her neurodivergence became a strength in designing her ideal business;

The challenges and empowerment that came with raising her fees to $250/session;

Why redefining accessibility changed how she serves her community—and herself.

Resources mentioned: 

LIMB Academy 

FWF Calculator 

Shauna’s Website 

Support for BIPOC Clinicians with ADHD 

More about Shauna: 

Dr. Shauna Pollard is a psychologist who helps high-achievers, ADHDers, and first-generation strivers navigate burnout, procrastination, and self-doubt so they can feel more balanced and engaged in their lives. She also hosts Notes Catchup and Networking Events and runs a group for BIPOC clinicians with ADHD.

Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

In this soul-stirring solo episode, Tiffany calls out the secret belief so many therapists carry: “I know a premium fee practice is possible… but not for me.” 

Maybe you’ve listened to every episode. You follow all the stories. You want to believe it’s possible. But some part of you still whispers: Not for me. 

This episode isn’t a pep talk. It’s a reckoning. 

Tiffany names the generational trauma, the systemic injustice, and the internalized story that makes risk feel unsafe—even deadly. She speaks directly to the therapist who’s done everything right, but still can’t bring herself to believe she deserves a business that gives more than it takes. 

If you’ve been stuck on the edge—paralyzed by fear, guilt, or self-doubt—this is the episode that might finally set you free.

In this episode, Tiffany shares: 

Why that “special snowflake” belief (everyone else can do it, but not me) isn’t personal—it’s historical;

The hidden trauma therapists carry from generations of systemic failure and punishment for ambition;

How internalized oppression turns desire into danger—and how to take your power back; 

Why waiting for the fear to go away is a trap—and how freedom comes from taking the risk; 

What changes when you bet on yourself—and how that choice echoes through generations.

If this episode hit you in the gut… it’s not by accident.

Email Tiffany at [email protected] with the subject line: I’m Ready. 

It’s time to stop letting systems win. Let’s build the life your lineage has been dreaming of.

Resources Mentioned: 

Fun with Fees Calculator

Email Tiffany

Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

In this eye-opening episode of The Money Sessions, Tiffany sits down with longtime colleague and LIMB Academy alum Jenn Fredette to talk about what it really takes to build a thriving premium fee private practice in 2025.

 From burnout to Big Macs, from Facebook ads to archetypal marketing, this conversation really cuts through the fear and noise therapists are feeling right now.  

Jenn shares powerful insights into how the marketing landscape has changed—and what has stayed the same—and why therapists must stop over-functioning and start getting strategic if they want to attract clients willing to pay premium fees.  

If you’ve been wondering whether a cash-pay, high-fee practice is still possible in 2025, this episode is a must-listen.

In this episode, Jenn shares: 

Why marketing is just another kind of relationship (and you already know how to do it);

How the myth of “I’ll raise my fees once I’m full” keeps therapists stuck in burnout;

The difference between lead generation, messaging, and conversion—and why it matters;

Why “nurture marketing” doesn’t convert (and what to do instead);

The timeless marketing principles that still work in the age of AI, BetterHelp, and SEO overload.

Resources mentioned: 

LIMB Academy 

FWF Calculator 

Jenn’s Website 

Jenn’s Instagram 

Find Your Marketing Attachment Style

More about Jenn:

Jenn Fredette is your business fairy godmother—if fairy godmothers swore a lot and specialized in high-impact marketing. She helps scrappy, exhausted healers transform into well-paid, legacy-building visionaries. No magic wands, no pumpkin carriages—just bold strategy, sharp storytelling, and the kind of messaging that makes clients say, “Hell yes.”

Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free 

In this episode of The Money Sessions, Tiffany tackles a phrase she’s heard time and time again: “I don’t want to only work with rich people.”  

If you’ve ever felt conflicted about charging premium fees while staying true to your values, this conversation is for you.  

Tiffany dismantles the myth that high-fee therapy is only for the elite—and shows how therapists can build sustainable businesses that allow them to give back without burning out.  

This is the dose of truth and clarity therapists need in a world that too often confuses martyrdom with generosity.

In this episode, Tiffany shares: 

Why most therapists can’t afford to offer low-fee therapy—and why that’s not a moral failing;

The real privilege required to do “cheap therapy” without sacrificing your wellbeing;

How financially secure therapists are actually more generous with their time, energy, and presence;

The wide variety of people—not just the wealthy—who find ways to pay premium fees for therapy;

Why it’s not your job to figure out how clients afford you.

Resources Mentioned:

 Fun with Fees Calculator 

DM Tiffany on Instagram 

Send Tiffany an Email

Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free

In this episode, we’re speaking with Beth Klein, a Licensed Marriage and Family Therapist and LIMB Academy grad based in Minnesota. Beth specializes working with high-achieving women who struggle with imposter syndrome, social anxiety, and relationship boundaries.  

Beth gets candid about her journey from insurance panel burnout to a thriving premium private pay practice. She shares how she went from seeing up to eight clients a day, working weekends, drowning in paperwork, and feeling isolated—to charging $250 per session, seeing ten clients a week, and maintaining a schedule that actually supports her life.  

If you’re feeling burnt out, undervalued, or unsure how to make the shift to private pay, Beth’s experience will give you real-life inspiration and tactical strategies for your own journey.

In this episode, Beth shares: 

How she went from seeing 6-8 clients per day and working on weekends to “catch up” to seeing 10 clients per week; 

The marketing strategies that actually worked (and the ones she ditched) when it comes to filling her practice with premium fee clients; 

The biggest internal blocks she had to overcome to confidently charge premium fees (and how she found a new narrative); 

How being part of the LIMB community consistently allowed her to make changes over the long haul; 

Three pieces of strategic advice Beth has for any therapist who feels like they’re drowning in the insurance whirlpool and dreams of finding a way out; 

How her relationships, health, and personal life have transformed now that she’s no longer overworking for low fees. 

Resources mentioned: 

LIMB Academy 

FWF Calculator 

Beth’s Website

More about Beth: 

Beth Klein, MS, LMFT is a marriage and family therapist licensed in Minnesota and Wisconsin with a prior career in business. She helps high achieving women create a balanced and rewarding life by tackling their relationship, anxiety, boundary, and perfectionism issues.

Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free 

What do you do when you’ve done the mindset work, you’re confidently charging premium fees, and you’ve built a solid foundation for your private practice—yet the clients still aren’t coming? 

In this episode of The Money Sessions, Tiffany takes on the tough reality that even when you’re doing everything "right," things can still feel like they’re falling apart. 

She dives deep into the real reasons businesses fail, the importance of adapting to a changing market, and what it actually takes to sustain a premium fee practice long-term. 

If you're wondering what the next step is when your practice feels like it's stalling, tune in for insight, strategy, and some real talk from someone who’s been there.

In this episode, Tiffany shares:

Why so many therapists feel like they're doing everything right but still struggle to stay full; 

The sobering statistics about business failure—and how they apply to private practice;

What to do when you're feeling stuck, frustrated, and ready to throw in the towel;

THE key to long-term success in private practice.

Resources Mentioned:

Fun with Fees Calculator