Want to attract ideal therapy clients? You know, the ones who actually show up, commit, and do the work? Then stop marketing the way most therapists do.

I see it all the time. Clients tell me they've found their perfect client match, BUT that person won't book weekly, won't pay their fee, or isn't even sure they want therapy. That's not your ideal therapy client.

In today's episode, I'm sharing the three components that make up an ideal therapy client (most therapists are missing two of them). I'm walking you through the website copy, consult call questions, and social media language that accidentally repel motivated clients and what to say instead.

If your consult calls feel like you're convincing people to hire you, something in your messaging is off. But don't worry, I'll show you where and how to fix it so your ideal therapy clients feel excited when they find you and everyone else just keeps scrolling.

Topics covered on Attract Ideal Therapy Clients:

1. The real reason your "ideal therapy client" keeps ghosting you or pushing back on your fee
2. Most therapists only define one of three components when building their ideal therapy client profile
3. Your background in agency work is quietly sabotaging your efforts to attract ideal therapy clients in private practice
4. One consult call question that instantly separates ready clients from ambivalent ones
5. What to post on social media to attract ideal therapy clients who are ready to commit
6. Being more selective in your messaging is actually the kindest thing you can do for everyone (including the people who aren't ready yet)

Resources from this episode:

• Liberated Business: www.thebadtherapist.coach/liberatedbusiness
• My Secret to Turning 10 Min Intake Calls Into Paying Clients [Ep 7]

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach

Quote:

"Being selective about who you work with isn't gatekeeping. It's not elitist. It's actually the kindest thing you can do for everyone involved, including the people who aren't ready yet." - Felicia

Most therapists who own group practices think more revenue means taking on more clients themselves. Jason Marx proved that completely wrong. In this episode, I sit down with Jason to share how growing a group therapy practice to consistent 20K months required him to do less clinical work and more CEO work.

We talk about why he rebranded mid-growth, what happened when he stopped putting his own name on the practice, and the Five Guys french fry analogy that completely changed how he thinks about client experience (before anyone even books a session). Jason also shares something I rarely hear group practice owners admit out loud—he had no idea what he was doing and he told his first clinician exactly that.

When Jason joined Liberated Business in June 2025 he was still finishing his doctorate and figuring things out as he went. Six months later he hit his first 20K month. If you’ve been telling yourself you will grow your group therapy practice "later" or once the timing is right, Jason’s story will challenge that in the best way.

More about Jason Marx:

Dr. Jason Marx is a Psychologist and Licensed Clinical Social Worker practicing in both California and NYC where he owns Midtown NYC Therapists, a boutique out of network group practice. He is Jungian and psychodynamically oriented in his approach, working to help patients foster an authentic experience of being and discovery. Dr. Marx has experience working in severe mental health, community mental health, the Brooklyn VA Hospital Outpatient Mental Health Clinic, outpatient substance abuse with sex offenders on parole, child and family psychoanalysis, individual and couples psychoanalysis, group psychotherapy, private practice, and group private practices.

Topics covered on Growing a Group Therapy Practice:

1. The arbitrary barriers you set for yourself are what’s actually slowing down the growth of your group therapy practice
2. Your group therapy practice should not have your name on it and what changes psychologically when you remove it
3. The Five Guys french fry strategy and how it applies to your client experience before anyone even picks up the phone
4. How Jason went from "I have no idea what I'm doing" to consistent 20K months without exploiting himself through the process
5. Growing a group therapy practice means shrinking your own caseload not expanding it
6. Rebranding in the middle of Jason's journey gave him more freedom, better boundaries, and a group therapy practice he actually enjoys running

Resources from this episode:

• Liberated Business: www.thebadtherapist.coach/liberatedbusiness
• Building a StoryBrand by Donald Miller

Connect with Jason Marx:

• Website: midtownnyctherapists.com
• Instagram: @midtownnyctherapists

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach

Quote:

"It's amazing the psychological shift that occurred when it was no longer my name on the practice. Suddenly the behind the scenes work and the day to day felt easier, even when it's hard." - Dr. Jason Marks

Scaling your therapy practice doesn't have to mean hiring a team of clinicians, dealing with HR headaches, or becoming a group practice owner overnight. If you've hit an income ceiling with one-to-one sessions but the idea of running a group practice makes you want to run in the opposite direction, this episode is going to feel like a long-overdue exhale.

I'm walking you through three fun, doable ways to scale your therapy practice without ever managing a single employee. We're talking therapy intensives that let you earn more without stacking more weekly sessions, retreats that open up a completely different way of working with people, and workshops that help you test ideas and reach clients your therapy license can't reach.

Most therapists think their only options are staying solo forever and running a full group practice. But there’s a third option that lets you serve more people, make more money, and keep your business lean and values aligned.

One of these paths might surprise you. I jumped in headfirst and made a mistake I’d want you to avoid before you try it yourself.

Topics covered on Scale Your Therapy Practice:

1. Therapy intensives are the easiest first step to scale your therapy practice without adding more weekly sessions to your schedule
2. Retreats let you work with people in ways the traditional therapy container simply does not allow and there are a few things you need to have in place before you lead one
3. Offering workshops is one of the smartest ways to test a bigger idea before you fully commit to it
4. Here's how therapists with a growing online audience are serving people outside their licensed area without providing therapy
5. You can still be a company of one even as you scale your therapy practice and what that looks like in real life is probably not what you are imagining

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach

Resources from this episode:

• Liberated Business: www.thebadtherapist.coach/liberatedbusiness

Related episodes:

• Replace One Month of Private Practice Income by Leading One High-Ticket Retreat Per Year [Ep 64]
• Essential Legal Tips for Therapists Planning Wellness Retreats with Lisa Fraley [Ep 68]
• How Therapy Intensives Can Rescue Your Private Practice from the Summer Scaries [Ep 119]
• The Anatomy of a $20K Month for Solo Therapists (It's Simpler Than You Think) [Ep 149]
• Hosting a Profitable Retreat: How Sarah Lazarewicz Added $3,000 To her Income With Her First Retreat [Ep 150]
• Therapy Intensives Might Be the Income Solution You're Sitting On When You're Booked Out [Ep 158]
• Grow Your Private Practice with Me in Your Corner:How Rio Doubled Her Monthly Revenue [Ep 80]

Quote:

"You are not boxed into the either stay solo forever or start a group practice binary. You have options." - Felicia

Building a cash pay practice while you're still fully dependent on insurance can feel like trying to jump off a moving train. In today's episode, I'm walking you through how to make that jump without blowing up your income in the process.

I break it down into three stages - prep, process, and pipeline - and walk you through a simple framework for modeling exactly how much money you stand to lose before dropping a single insurance panel. The numbers might surprise you!

I also get into why so many therapists take insurance in the first place - and it has far less to do with values than we like to tell ourselves. Plus, I reveal the marketing truth insurance has been quietly covering up and what happens when that safety net disappears.

If you've been waiting for a sign to finally start moving toward a cash pay practice, consider this your no-guilt permission slip to make the move.

Topics covered on this episode:

1. The real reason so many therapists end up on insurance panels has nothing to do with values
2. Before you drop a single insurance panel, there are three financial scenarios every therapist needs to model for their cash pay practice transition
3. The de-paneling process takes longer than most therapists expect and there are rules still binding you to insurance even after you've submitted your notice
4. Insurance has been doing a lot of heavy lifting for you and switching to cash pay practice will expose exactly where your marketing gaps are
5. The three marketing channels that cash pay practices are quietly building right now to stay consistently full

Resources from this episode:

• Get my freebie & join the email list: The Magic Sheets
• Liberated Business: www.thebadtherapist.coach/liberatedbusiness

Connect with Felicia:

• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach

Related episodes:

• 4 Things Every Therapist Website Homepage Needs to Fill Your Private Practice [Ep 159]
• My Secret to Turning 10 Min Intake Calls Into Paying Clients [Ep 7]

Quote:

“The cleanest transition is not to just drop insurance and pray. It's to prepare financially, exit strategically, and build demand intentionally.” - Felicia

Private practice marketing doesn't have to cost a fortune to work. If I were launching my practice from scratch today with one goal, scaling to multiple six figures as fast as possible, here's exactly what I'd do.

In today's episode, I'm walking you through the four-part marketing strategy I'd use right now to fill my caseload with premium fee clients. We're talking about where I'd invest, where I wouldn’t waste a dime, and the one thing most therapists are completely overlooking that gives you a huge advantage in Google and AI search.

I also share what I noticed when I recently searched for a therapist myself - and honestly, we need to do better. Potential clients are landing on your website every day and leaving because the most basic information is buried or missing altogether.

And there’s a fourth strategy I almost didn’t include but it may be the thing that makes the biggest difference when someone visits your site and isn’t ready to book just yet.

Topics covered on Private Practice Marketing:

1. Most therapist websites are losing premium fee clients before those clients even finish reading the homepage
2. The one offline move that gives your private practice marketing a massive edge on Google and in AI searches that most fully virtual therapists can't touch
3. Networking vs on-page SEO, which one actually fills your caseload faster and which one is quietly draining your energy for nothing
4. Two or three referral partners could change everything about the way your private practice grows
5. The fourth private practice marketing strategy I almost didn't mention, and why it might be the one that does the most work for you

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach

Resources from this episode:

• Liberated Business: www.thebadtherapist.coach/liberatedbusiness
• Building a StoryBrand by Donald Miller
• Squarespace: https://www.squarespace.com/
• Fiverr: https://www.fiverr.com/
• Google Business Profile: https://business.google.com/en-all/business-profile/
• Place Digital: https://www.therapieseo.com/
• Hold Space Creative

Related episodes:

• SEO Blogging for Therapists: How Long It Really Takes to Get More Traffic and Inquiries [Ep 153]
• Marketing for Therapists: How to Connect with Clients by Addressing Their Problems [Ep 58]

Quote:

"You really only need maybe two or three really solid referral partners to ensure that you're getting a steady stream of clients." - Felicia

You're doing everything right and still feel like you're running on empty. If you want to grow your private practice to multi-six figures, the problem probably isn't what you need to add. It's what you need to stop doing.

In today's episode, I'm sharing three things that are quietly draining your time and energy right now, even though they feel productive or even responsible, but are actually getting in the way of you scaling your practice and adding thousands of dollars of revenue every single month.

We're talking about where your energy is leaking, why the emails you keep writing from scratch are taking up way more real estate in your week than they deserve, what happens to all those leads coming to your website when you don't have something in place to capture them, and why managing your own inbox might be one of the most expensive habits in your business right now.

None of these are complicated fixes. But they will challenge how you think about your time and your energy. And one of them might bring up some unexpected feelings about hard work, worth, and who you think you need to be in your business.

Topics covered on Grow Your Private Practice:

1. The one place most therapists are leaking energy every single week without realizing it, and why it's preventing you from being able to grow your private practice
2. What needs to be in place on your website before your private practice gets full so you stop losing warm leads you worked incredibly hard to attract
3. The inbox habit that feels responsible and thorough but is one of the first things you need to let go of if you want to grow your private practice to multi-six figures
4. The unexpected emotional resistance that comes up when you start reallocating tasks in your business and why it's worth paying attention to

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach

Resources from this episode:

• Liberated Business: www.thebadtherapist.coach/liberatedbusiness
• Buy Back Your Time by Dan Martell

Quote:

"If you keep piling on new things without letting go of the things that are quietly draining your energy, you are going to burn out before you ever hit your goal." - Felicia

Marketing for therapists feels icky - and not because you're doing it wrong. You were trained to be boundaried, ethical, and non-transactional. Then you’re told to post on Instagram and ask complete strangers to book a call. No wonder you're feeling conflicted about it.

In today's episode I'm offering you a completely different way to think about marketing your private practice, one that doesn't require you to abandon your values or pretend you love the hustle. We're talking about why the discomfort is so real, why waiting until it ‘‘feels better’’ is the wrong move, and what happens when you stop treating your marketing like a necessary evil and start treating it like a devotional practice.

I also walk you through a simple intention setting practice I created for one of my clients, so you have something to come back to every single time you sit down to do your marketing.

This is one to save and come back to!

Topics covered on Marketing for Therapists:

1. The ick around marketing for therapists is real and it goes deeper than most business coaches will tell you
2. Waiting until marketing feels better before you start is the exact thing keeping your practice stuck
3. Treating your marketing like a devotional practice instead of a necessary evil changes everything about how you show up for it
4. Being misunderstood in your marketing is not a sign you're doing it wrong, it is part of the process
5. A marketing practice for therapists to use when you're dreading sitting down to create content

Connect with Felicia:

1. Get my freebie & join the email list: The Magic Sheets
2. Instagram: @the_bad_therapist
3. Website: www.thebadtherapist.coach

Resources from this episode:

1. Liberated Business: www.thebadtherapist.coach/liberatedbusiness

Quote:

"Done consistently beats done perfectly every single time." - Felicia

Let's talk about building a therapist website that converts (one of my favorite topics). Your homepage copy has about three seconds to convince someone to stay. Three seconds. And most therapists are wasting them on "welcome to my website" and a stock photo of stacked rocks.

That's why in today's episode I sat down with Monica Kovach, former therapist turned website designer for private practice therapists, to break down exactly what belongs on your therapist homepage and what needs to go immediately. Monica shares the simple what, who, and where framework for your above the fold section that most therapists are overcomplicating. We get into the copy mistakes that make every therapy website look the same, why your stock photography might be working against you, and how good therapist conditioning is showing up in your website design in ways you probably haven't noticed.

If your website isn't converting the way you want it to, there's one section you need to look at before anything else and it's probably not the one you think.

More about Monica Kovach:

Monica is the Founder and Designer at Hold Space Creative; a Squarespace website design agency. She's a former art therapist and coach, and uses her 10+ years of experience in marketing and design to help therapists and coaches connect with their best-fit clients online.

Topics covered on Therapist Website:

1. Why "welcome to my website" is still showing up on therapist websites in 2026 and why it needs to stop
2. Most therapists flip the relationship between copy and design on their homepage and it costs them clients
3. Where location info actually needs to live on therapist website
4. The stock photography trap that makes every therapist website look identical
5. Your bio section doesn't belong where you think it does on your homepage
6. Good therapist conditioning makes you hide behind credentials instead of showing your personality
7. The call to action mistake that overwhelms visitors and stops them from booking
8. Your website copy should speak to where clients are today, not where you want them to be

Resources from this episode:

• Liberated Business: www.thebadtherapist.coach/liberatedbusiness
• Building a StoryBrand by Donald Miller
• Website templates for therapists: https://hold-space-creative-affiliates.peachs.co/a/felicia-feliciathebadtherapistcoach

Connect with Monica:

• Website: Hold Space Creative
• Instagram: @holdspacecreative

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach

Related episodes:

• SEO Blogging for Therapists: How Long It Really Takes to Get More Traffic and Inquiries [Ep 153]

Quote:

"Your copy should speak to where your clients are right now, and your design should speak to where they want to be." – Monica Kovach - Monica Kovach

A therapy intensive can be one of the best ways to work with new clients when your private practice is full and inquiries keep rolling in. Most therapists default to a waitlist or refer people out, but this third option could seriously increase your monthly income.

In today's episode, I talk about how one of my clients used a therapy intensive to convert a consult call into a same-month booking, without the potential client feeling disappointed or misled. I share the exact language you can use on a 10-minute consult call to present a therapy intensive as the obvious best fit, why your energy and attitude when delivering this information matters more than you think, and what happened when my client implemented this strategy the very same day I coached her on it.

If your private practice is full but your inquiries aren’t slowing down, this episode will completely change how you think about your next consult call.

Topics covered on Therapy Intensive:

1. The third option nobody talks about when new inquiries keep coming in and you have zero weekly spots
2. Therapy intensive can get clients faster results without the long term commitment of weekly therapy sessions
3. The exact way I coach my clients to pitch a therapy intensive on a 10 minute consult call without apologizing or overexplaining
4. The one mindset shift that will completely change how potential clients react to you on consult calls
5. Assuming your client will be disappointed is the fastest way to guarantee they actually will be

Resources from this episode:

1. Liberated Business: www.thebadtherapist.coach/liberatedbusiness

Connect with Felicia:

1. Get my freebie & join the email list: The Magic Sheets
2. Instagram: @the_bad_therapist
3. Website: www.thebadtherapist.coach

Related episodes:

Devotional Sales: My Sales Practice That Will Turn Consult Calls into Clients [Ep 56]

How Therapy Intensives Can Rescue Your Private Practice from the Summer Scaries [Ep 119]

Therapist Consult Call: The Simple Fix to Boost Your Client Conversion Rates [Ep 89]

Quote:

"If you show up like you're delivering bad news, your client is going to receive it like bad news. Leave your weirdness at the door and watch what happens." - Felicia

Do you ever worry that taking regular time off from your private practice will cause your business to fall apart? Therapist work-life balance is something I hear from therapists all the time and in today's episode, I’m sharing how to build a private practice that supports you so you can take more time off as a therapist.

I walk you through how to prepare your clients before you take time off, how to handle the "but is that fair?" guilt that creeps in when you start setting boundaries around your schedule, and how to use my free tool to run the numbers so you can actually afford the time off you want.

I also get real about why not setting these boundaries leads to burnout and resentment toward your clients, and why your cancellation policy and your personal time off policy are two very different things.

If you've been wanting more freedom in your private practice but don't know where to start, this episode will show you how to get there.

Topics covered on Therapist Work-Life Balance:

1. How one of my clients takes an entire week off every single month from her therapy practice
2. Having honest conversations with your current and new clients about your time off without losing their trust
3. Why some clients might actually welcome your time away and how your modality plays a role in determining what schedule works best
4. Breaking down why therapist work-life balance doesn't happen by accident and why you need a concrete plan to get there
5. The Magic Sheets, my free tool that helps you simulate changes in your business so you can figure out exactly what needs to shift for you to take more time off
6. Your time off policy and your client cancellation policy are two completely separate things, and they do not need to be equal or fair
7. My story about missing a session with a client and what my supervisor told me that changed how I think about therapist work-life balance and setting boundaries in private practice

Resources from this episode:

1. Liberated Business: www.thebadtherapist.coach/liberatedbusiness
2. Get my freebie & join the email list: The Magic Sheets
3. The Fee Formula: https://www.thebadtherapist.coach/feeformula

Connect with Felicia:

1. Instagram: @the_bad_therapist
2. Website: www.thebadtherapist.coach

Related episodes:

1. How to Uphold Your Cancellation Policy Without Feeling Guilty [Ep 19]

Quote:

"Achieving your goals does not happen by accident. Therapists who are wildly successful in their private practices do not end up there by accident. They planned for it." - Felicia