Ever felt guilty for wanting to make good money as a therapist? That's good therapist conditioning at work, and it's probably destroying your practice. Good therapist conditioning is a toxic belief we absorb in grad school, from supervisors and from society that tells us we should sacrifice ourselves for our work. It's that uncomfortable feeling when you talk about money, that guilt when you put yourself first, that fear that other therapists will judge you for wanting financial stability.

In today's episode, I'm showing you how to spot good therapist conditioning in your own practice and, more importantly, how to slay it. I'll share real stories from therapists who went from shaking in their boots about raising fees to consistently filling their practices with full-fee clients. We'll talk about why financial health is actually part of your clinical effectiveness and why you don't need anyone's permission to thrive.

 If you're tired of being overworked, underpaid, and feeling guilty about wanting more, you're in the right place! It's time for you to build a practice that supports your life.

Topics covered on Good Therapist Conditioning:

• Why good therapist conditioning starts in grad school and gets reinforced everywhere you look
• The toxic belief that caring about clients and making good money are mutually exclusive
• The "bad therapist" exercise that will crack open your money blocks immediately
• Real stories of therapists who raised their rates without losing a single client
• The hidden ways good therapist conditioning shows up in your life and business

Resources from this episode:

•  Kasia Urbaniak’s Book: https://www.kasiaurbaniak.com/unbound-book 
• Liberated Business: www.thebadtherapist.coach/liberatedbusiness
• The Fee Formula: www.thebadtherapist.coach/feeformula

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"Bad therapists know something that other therapists don't. They know it's possible to do good work and have a life that is deeply pleasurable and financially stable and spiritually aligned." - Felicia

How many clients should you see in a day as a private practice therapist? If you're wrestling with this question, you're definitely not alone—and today I'm breaking it all down with honesty, permission, and just a little bit of math.

Most therapists revisit this question throughout their career, wondering what's normal, what's sustainable, and what they actually need to make their practice work financially. I'll share why the typical 15-20 clients per week might not be your magic number, and why I chose to see 6-7 clients over just three days (hello, four-day weekends!). We'll explore why starting with your energy levels and lifestyle needs matters more than industry standards, and I'll flip the traditional math on its head - instead of picking a fee and cramming in clients to pay bills, we'll calculate what fee you need based on your ideal schedule.

Plus, I get real about why having fewer clients can actually benefit both you and them, because nobody wins when you're seeing 50 clients and showing up frazzled. This is about building a private practice that supports your life, not one that consumes it.

Topics covered on How Many Clients Should You See in a Day:

• The typical number of clients most full-time therapists see weekly and how that translates to daily schedules
• My personal preference for condensed schedules
• Designing a schedule that works specifically for you, not what others expect
• Flipping the traditional fee-setting math and explaining how to calculate fees based on your ideal client load
• The quality versus quantity debate and why fewer clients might mean better therapy

Resources from this episode:

• The Magic Sheets: www.thebadtherapist.ck.page/revenue-stimulator 
• Liberated Business: www.thebadtherapist.coach/liberatedbusiness
• The Fee Formula: www.thebadtherapist.coach/feeformula 

Connect with Felicia:

• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

“The only person you need to please is you and then your clients.” - Felicia

Are you running yourself ragged while trying to scale your group practice? In today's episode, I sit down with my client, Lauren Worley, owner of Foothill Psychotherapy, who transformed her business from $18,000 to $25,000 in monthly revenue - without sacrificing her sanity. 

Lauren shares the raw truth about being an "accidental group practice owner" and the wake-up call she needed to stop putting everyone else first. You'll hear exactly how our year-long coaching journey helped her shift from throwing darts at the wall to making strategic decisions as a true CEO. We get real about the financial realities of running a sustainable group practice, why marketing matters (even when you hate it), and when to say no to hiring someone you really like.

If you're drowning in admin tasks, skipping your own paychecks, or using your clinicians as sounding boards, this episode is for you. Lauren's story shows what happens when you finally put your oxygen mask on first and build a business that cares for both your clinicians AND you.

More about Lauren Worley:

Lauren is the owner of Foothills Psychotherapy, a group practice in Burbank, CA that is providing compassionate, client-centered care for teens, adults, and relationships of all kinds. She manages a team that specializes in using Brainspotting, EMDR, and talk therapy to help clients reclaim balance, set boundaries, and live more empowered lives. She is a certified Brainspotting therapist and consultant and loves seeing LGBTQ+ teens and supporting their families.

Topics covered on Scaling Group Practice:

• The transformation from accidental to intentional group practice ownership
• How putting yourself last affects decision-making and business sustainability
• The financial reality of hiring therapists and what expenses to consider
• The reason why marketing cannot be completely outsourced if you are scaling a group practice
• Making tough hiring decisions based on business needs rather than personal connections
• The return on investment from spending on coaching and business development

Connect with Lauren Worley:

• Website: www.foothillspsychotherapy.com

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"When I first started, I had no oxygen mask. I would hear myself saying it to my clients, I would hear myself saying it to my clinicians and in my head saying, 'Hmm, Lauren, what about yours?'" - Lauren Worley

Are you caught in the telehealth vs. in-person therapy debate? In today's episode, I tackle the question that’s on many therapists' minds: do you really need to have an office to succeed in private practice?

Since the pandemic shifted our industry toward virtual sessions, many of us have gotten comfortable working from home. But there's a growing number of clients specifically seeking in-person therapy experiences. So I'm sharing my own journey with telehealth and why having a physical office space might be worth considering - even if it’s just for one day a week. From the unexpected marketing advantage of Google Business Profiles to the benefits of work-home separation, I'll break down the pros and cons without sugarcoating the realities.

Whether you're committed to your virtual practice or feeling the pull to return to an office setting, this episode offers a no-nonsense look at what might work best for your private practice and lifestyle.

Topics covered on Do You Really Need to Have an Office to Succeed in Private Practice:

• Telehealth therapy transformation during the pandemic
• Breaking down how a Google Business Profile can dramatically increase your private practice's visibility for free
• My personal experiences with office rental arrangements and subletting strategies that can reduce overhead costs
• How therapists can position in-person sessions as premium services with higher pricing
• Testing the waters before fully committing to a physical office

Resources from this episode:

• Google My Business
• Why Therapist Reviews Are Better Than Paid Ads - Your $0 Client Attraction Plan [Episode 123]

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"Having an office can boost your visibility, help you serve a wider range of clients, and create new business opportunities, but it's not a requirement for success." - Felicia

Growing a group practice starts with your very first hire, but who should that person be? In today's episode, I sit down with Nicole McCance, and we get real about the mistakes that can make or break your expansion plans.

Nicole sold her group practice for multiple seven figures after scaling to 55 therapists in just three years! She shared why your first hire should be a "mini-you" who matches your therapeutic style and energy, ensuring clients get a consistent experience. We discussed real-life strategies for transitioning clients to new therapists, why couples therapists are revenue gold mines, and the best way to screen candidates. Plus, we explore why creating solid systems not only makes your daily operations smoother, but also significantly increases your group practice's value if you ever decide to sell.

If you're dreaming of working less while earning more in your therapy business, this episode is for you. Nicole's stories about her own hiring mistakes will save you tons of headaches and money!

More about Nicole McCance:

Nicole is a Psychologist (retired) turned Business Coach for therapists scaling to a group practice.  She expanded her private practice to 55 therapists and multiple 7 figures in 3 years (with toddler twins at home). Nicole sold her clinic in the 4th year and then retired as a Psychologist in her 5th year. She now teaches therapists how to help more people, make more money and have more freedom following her proven method. The McCance Method: https://mccancemethod.com/ 

Topics covered on Growing A Group Practice:

• Nicole's journey from solo practitioner to growing a group practice with 55 therapists.
• Why your first hire should be a "mini-me" who matches your energy, personality, and therapeutic modality.
• When to diversify beyond mini-me hires and how to use market data to guide these decisions.
• The screening questions you should ask potential hires before spending time interviewing them.
• How systems and consistent processes create safety for both clients and therapists.
• The financial value of documented systems and operations manuals when selling your group practice.

Connect with Nicole McCance:

• Podcast:  The Business Savvy Therapist Podcast
• Free Masterclass - How To Build A 7-Figure Group Practice: https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"In order for you to be a CEO, you have to let go of some of the clients 'cause you can't drive the bus and be in the bus seat at the same time." - Nicole McCance

Do therapist reviews feel like an ethical minefield for your private practice? Let me help you cut through the confusion! In this episode, I'm talking about how reviews can make or break your visibility online - whether you're a brand new therapist or you've had your practice for years.

You'll learn exactly where to get reviews (Google Business Profile isn't your only option!), who you can ethically ask for testimonials (hint: it's not always off-limits to ask clients), and a simple monthly system that takes minutes to maintain. I'll give you the exact script to use when asking for reviews so you don't sound awkward or desperate. Plus, I'll show you why local reviews matter more than ones from across the country, and how to make sure your reviews sound authentic instead of keyword-stuffed. 

This is truly one of the most cost-effective marketing strategies available to private practice therapists today. And the best part is you can start implementing this strategy immediately after listening. Tune in and watch your visibility skyrocket!

Topics covered on Therapist Reviews:

• Why therapist reviews have become crucial for practice growth in 2025 compared to just 10 years ago.
• The specific platforms where you should focus your review-gathering efforts for maximum visibility.
• Ethically navigating the review process without violating your licensing board's regulations.
• My simple template for requesting therapist reviews that doesn't feel awkward or time-consuming.
• Creating a sustainable review system that takes just minutes each month to maintain.

Resources from this episode:

• Yelp: www.yelp.com
• Google My Business: www.google.com/business
• Psychology Today: www.psychologytoday.com
• How to create email templates in Gmail
• What to Do When a Therapy Client Threatens to Leave a Negative Review [Ep 50] 

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"Having a solid Google business profile with great reviews can be one of your most cost-effective ways to get more eyeballs on your business." - Felicia

Do you ever wish that you could just take a week off from seeing your clients? I’m not talking about taking a longer break for holidays and vacations, but taking a week off so you could step out of the employee role and step into your entrepreneurial self. If the answer is yes, then this episode is for you! 

If you are waiting for a secret roundabout way for you to take a week off without raising your fees, sorry, but it doesn’t exist. I know that you’re probably cringing when you hear the term ‘raising fees’, but the reality is that most therapists need to raise fees for their services and that’s exactly what I will teach you in this replay podcast episode! 

Tune in to learn about how to set up your practice so you can earn enough money to take time off, how to use the time off and invest it into growing your business, how to let clients know that you are raising your fees, tips on healing your money blocks, and much more!

Topics covered on Raising Fees:

• The first step you need to take so you can take a week off from seeing clients
• How to determine whether you need to raise your fees
• A free tool that helps you figure out what you should be charging for your services
• Common money blocks that stop you from raising your fees
• Why we devalue our labor and the labor of our fellow therapists
• This one mistake many therapists make when raising fees
• Why you need to start having regular CEO dates 
• My tips on healing your relationship with money

Resources mentioned in this episode: 

• My Journey of Becoming 'The Bad Therapist’’ [Episode 1] 
• The Bad Therapist Magic Sheets
• The Money Witch - Jessie Susannah

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Related episodes you might also enjoy:

• How to Ethically Raise Your Therapy Fees [Episode 46]
• Why You Can't Rely On This Method To Make More Money In Private Practice [Episode 61]

Quote:

“The truth is not that people won't pay that amount of money. The truth is that we are unwilling to do the work so that we could have what we want and we have beliefs about the people who would pay us well for our work.”

Money conversations in therapy are often avoided, but why are we so comfortable discussing trauma, sex, and family dynamics while tiptoeing around finances? In today's episode, I tackle the elephant in the therapy room: should you ask your clients how much money they make?

I've been there too - feeling weird about bringing up finances with clients. But I realized this avoidance wasn't serving them or me. Money shapes our clients' reality and our work sustainability. I’m sharing my favorite approaches to introduce money conversations in therapy that build rapport rather than damage it. Plus, we explore how to normalize money talk from intake forms to ongoing sessions, and why understanding your clients' financial circumstances is crucial for effective sliding scale implementation.

If you've ever felt uncomfortable discussing fees or noticed resentment creeping into your therapeutic relationships, this episode will give you straightforward guidance on creating financial transparency that benefits everyone involved. Let's get honest about money in therapy!

Topics covered on Money Conversations in Therapy:

• The importance of having clear criteria for sliding scale fees to avoid resentment and confusion.
• Real-life examples for you to introduce money conversations in therapy.
• The benefits of exploring clients' family history with money.
• Counter-transference that may arise when having money conversations in therapy.
• How to prioritize your own financial needs without feeling guilty.

Resources from this episode:

• The Fee Formula: https://www.thebadtherapist.coach/feeformula
• Liberated Business: https://www.thebadtherapist.coach/liberatedbusiness

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Related episodes you might enjoy:

• Breaking Taboos: How to Talk About Money with Your Therapy Clients [Episode 47]

Quote:

"It's super weird that we talk to our clients about all sorts of very intimate topics, and then we get so weird around money." - Felicia

In this episode, I'm tackling one of the biggest questions therapists face when transitioning to private practice: can you take your clients with you when leaving a group therapy practice?

Being able to take your clients with you can be the difference between starting with a full caseload instead of scrambling for referrals. But how do you handle this tricky transition without burning bridges? I’m breaking down exactly what you need to know about client transitions - from reviewing your contract to having that ‘awkward’ conversation with the group practice owner. I'll share how to approach this situation with transparency and kindness while preserving relationships. You'll learn the two possible paths for client transitions and how to handle each one professionally.

If you're preparing to make the leap to private practice or just want to understand your options for the future, this episode will give you the roadmap to transition with integrity and confidence. Listen in for a step-by-step guide to navigating this significant career move without the drama!

Topics covered on Leaving Group Therapy Practice:

• Reviewing your contract for non-solicitation or non-compete clauses before leaving a group therapy practice
• How to prepare for and approach the conversation with your group practice owner
• Strategies for discussing client transitions that prioritize client care while respecting professional boundaries
• Why being easily findable online is crucial when leaving group therapy practice

Resources mentioned:

• Liberated Business
• Improve Your Website Instantly with This Simple Practice [Ep 29]

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Related episodes:

• Making the Leap: Tips for Transitioning from Agency Work to Private Practice [Ep 34]
• Celebrating 1st Anniversary with My Top Private Practice Growth Tips [Ep 57]
• How to Make As Much Money As You Want in Private Practice [Ep 62]

Quote:

"Remember, the best possible scenario is that you leave this group practice with mutual respect and care intact for each other." - Felicia

If you're tired of watching your therapy schedule and income evaporate every summer, I have a simple fix for you - therapy intensives. They can transform those dreaded summer months into your most profitable season yet. And I'm here to show you how!

In today's episode, I'm breaking down how offering therapy intensives can stabilize your summer income while giving traveling clients the focused care they need. You'll discover how to package your existing skills into premium-priced therapy intensive sessions that clients actually prefer during busy months. Plus, I share practical formatting options from half-day to multi-day intensives, pricing strategies that reflect their premium value, and how to position these services with both existing clients and your waitlist.

So if you're ready to ditch the summer revenue slumps and earn thousands in extra income with just a few therapy intensive bookings, this episode will give you the exact blueprint to make it happen.

Topics covered on Therapy Intensives:

• How therapy intensives can transform unpredictable summer schedules into reliable income streams with just a few bookings
• The different formats of therapy intensives
• Why premium pricing works for therapy intensives and how to confidently charge more than your standard hourly rate
• Smart strategies for marketing therapy intensives to different clients
• How to determine which clients are appropriate candidates for therapy intensives and which specific problems these sessions can address

Resources from this episode:

• Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen by Donald Miller 
• How to Uphold Your Cancellation Policy Without Feeling Guilty [Ep 19]

Related episodes you might enjoy:

• How To Make As Much Money As You Want in Private Practice [Ep 99]
• A Step-by-Step Guide to Starting Your Private Therapy Practice [Ep 43]
• Choosing a Therapy Niche That Aligns with Your Values & Passion [Ep 14]

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"It's really important to remember that you actually already have the skills to do a therapy intensive - you simply need to repackage your skills in a different way so that you can deliver your expertise and earn more money." - Felicia