There are so many considerations in choosing a location for your business that finding the perfect site is probably impossible, but by carefully  assessing the options you can find the ideal site for you. This is something you need to get right the first time. Moving is expensive and disruptive and should be avoided.

Your ideal site is the one that minimizes the cost to serve your customers. There are many factors to consider and many are conflicting. Trade offs will be necessary.

Note - my apologies there is a break at about the 36 minute mark due to a technical breakdown. I hope this does not impact your listening pleasure too much. Regards Jeremy