In this episode we sit down with Humphrey Cobbold, former CEO of Wiggle and current CEO of PureGym. He talks us through some of the turning points he's seen in these fast-growth fitness businesses:

• Simple decisions that disrupt industries (who says you can't sell wetsuits online?)
• One surprising touch that tripled web sales
• Letting customers do some of the work for you
• To-do list tips – all you need is a three-column spreadsheet

We interviewed Humphrey in his office next to a PureGym so listen out for the motivational music…

GUEST: Humphrey Cobbold

HOST: Hunter Ruthven

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