Coming up with a brand can be a daunting task. But when you come up with one you love, the excitement hits….until it doesn’t.

When we were going through the process of launching our new podcast, we found out that our great idea of a podcast name (Big Brand Energy) was not only taken, but trademarked. 

Before we begin discussing all things branding and design in business as we will on our regular podcast episodes, we decided that since we have to rebrand before we even get started, that we would record the process of us finding a new podcast name as our first episode.

With Rebecca being a brand strategist & web designer, and Abby being the lawyer who provides her words of wisdom and legal expertise…we go through a process that not only leads us to a new brand, but one we are excited about. Listen as we talk about naming our podcast, the branding, and what goes behind a trademark.