You’ve got your new vision, messaging, and a cohesive aesthetic ready to roll out. But how do you actually announce this transformation to your audience in a way that brings clarity, connection, and conversions? In this episode, we’ll talk about the strategies behind unveiling your new brand effectively. From ensuring consistency and avoiding common pitfalls to engaging your audience with a compelling narrative, we cover it all. We’ll explore case studies like Google’s 2015 logo change and discuss key considerations for timing your announcement, engaging your audience, and conveying the importance of your rebrand. Plus, I’ll share my foolproof 5-day brand announcement schedule to help you maximize excitement and attention.
Key takeaways from this episode:
The excitement and significance of rebrandingChoice between a soft rebrand and a significant, noticeable rebrandGoogle's example of rebranding for strategic purposes despite initial resistanceDifferences between large and small business rebranding timelinesTreating rebrand announcement as a significant eventMy 5-Day announcement scheduleVisit the show notes for this episode:
Ep. 57 | How to Announce Your New Brand StrategicallyPrevious Episodes Mentioned:
Ep. 24 | The Rebrand of Self-Made Mama with Marketing Consultant, Melissa RodgersWork with Rebecca:
Brand + Website DesignPersonal Brand MasteryBrand in a DayCreative Partnership | Done-for-you Strategy + DesignClient Case StudiesTake my Brand Personality Quiz!Connect with Rebecca:
Follow on Instagram @rebeccapetersonstudioWebsite - rebeccapetersonstudio.comAesthetically Speaking IG - @aestheticallyspeakingpodcast