In today's episode of Aesthetically Speaking, we take a deep dive into the branding, marketing, and social media strategies behind essential oils and multi-level marketing (MLM) businesses. Rebecca discusses the fascinating world of essential oils and MLMs without delving into the debate of their effectiveness or the business structure. Instead, she focuses on how these companies have leveraged branding to rapidly grow multi million and billion-dollar businesses in a very short time.

Rebecca provides insights into the history of prominent MLM essential oil companies, Doterra and Young Living, and explores the strategies they have used to build their brands. She discusses key principles that these companies have excelled in, including understanding their target market, creating a strong customer identity, turning wants into needs, and standing out from the competition.

With a fresh perspective on MLM branding and marketing, Rebecca offers valuable takeaways that can be applied to various businesses. 

In today's episode, we explore the concept of consistency in business and branding, with the understanding that it's not just about personal desire or discipline, but rather about developing effective systems and strategies. Rebecca shares her own journey of struggling with consistency in her freelancing business and how she discovered the power of branding to drive consistency and growth. With insights into brand development, creating brand guidelines, and aligning all aspects of a business with its brand, Rebecca provides valuable tips for using your brand effectively and consistently. 

In this episode, we'll take a behind-the-scenes look at how Rebecca runs her business as a brand strategist. Rebecca shares insights into her day-to-day operations, client interactions, and the tech stack she relies on. We'll explore her approach to marketing, her signature services, her dedication to client relationships, and her plans for future business growth. Join us for an inside look at the business of branding and gain valuable tips and inspiration for your own entrepreneurial journey.

If you've ever been staring at your computer looking at a blank Google Doc or Canva graphic trying to figure out what to create, what to say, and you feel completely stuck, this episode is for you. I have been a little uninspired in my own brand lately, and I decided to document the process of me working through this so that I can show you what I do to reignite the magic again and find my way as I'm refreshing my brand in the new year. 

Whether you're contemplating a total rebrand or seeking to refine and elevate your existing brand, Rebecca shares expert advice on identity-building, messaging, design, and client positioning strategies to attract higher clientele. In this episode, Rebecca shares her personal journey of re-evaluating and growing her own brand, offering valuable insights and tips for anyone looking to reinvent their business from the ground up or make subtle tweaks. She discusses the pitfalls of rebranding for the wrong reasons and emphasizes the importance of staying true to your brand’s core values and beliefs. Learn how to align your brand with your target audience and effectively communicate the value of your offerings. 

As someone who started out charging $250 for a website and now charges $5,000, $10,000, $25,000 and beyond, I want to help you understand the principles in creating a brand that speaks to high ticket clients. I want to let you know signing high ticket clients is possible for you if you understand how to brand your business as a high value, high ticket product program or service. And in today's episode, I'm going to teach you how to do that through messaging and design and everything else.

We're making a list and checking it twice. You're gonna find out today if your brand has been naughty or nice. Abby and I are breaking down the do's and don'ts of strategy, messaging, and design in 2023 and beyond for your brand.

If you're growing a business online, which I'm guessing you are since you're listening to this podcast, understanding technology and how technology and design work together is crucial for being able to grow your business more effectively. Today, I have my husband, Cobb, here to talk about the intersection of technology and design and how we can understand these things better to help our businesses grow.

In today's episode, I want to explore the multi-faceted concept of personal branding and its impact on achieving your goals and how others perceive you. From the inner layers of understanding personal identity to the outer layers of effectively communicating your value to the world, I share invaluable insights and practical tips to help you build a personal brand that aligns with your true self. With real-life examples and expert advice, this episode is a must-listen for anyone looking to elevate their personal brand and make a lasting impact. 

I'm really excited to dive into this and I hope you'll be able to see through my perceptions, the opportunities for you to create a truly unique coaching brand. One that is personal to you, one that resonates really deeply with your ideal clients, and one that allows you to stand out and be yourself rather than blending into the sea of coaches online. 

I recorded last week's episode about branding for coaches and I had so much to say that I thought I'm just gonna put this in 2 episodes and what you have from last week is really the overview of what your brand should be as a coach and kind of the power of brand. But what I wanna talk about today is really the specific types of coaching brands, and the pros and cons of fitting into these categories.