In today's episode, we explore the concept of consistency in business and branding, with the understanding that it's not just about personal desire or discipline, but rather about developing effective systems and strategies. Rebecca shares her own journey of struggling with consistency in her freelancing business and how she discovered the power of branding to drive consistency and growth. With insights into brand development, creating brand guidelines, and aligning all aspects of a business with its brand, Rebecca provides valuable tips for using your brand effectively and consistently.