Whether you're contemplating a total rebrand or seeking to refine and elevate your existing brand, Rebecca shares expert advice on identity-building, messaging, design, and client positioning strategies to attract higher clientele. In this episode, Rebecca shares her personal journey of re-evaluating and growing her own brand, offering valuable insights and tips for anyone looking to reinvent their business from the ground up or make subtle tweaks. She discusses the pitfalls of rebranding for the wrong reasons and emphasizes the importance of staying true to your brand’s core values and beliefs. Learn how to align your brand with your target audience and effectively communicate the value of your offerings.