Welcome back to another episode of Aesthetically Speaking! In today's episode, we dive deep into the world of gendered design and branding. From discussing personal experiences with gendered toys as children to analyzing the branding strategies of iconic companies, we explore the nuances of masculinity and femininity in design. Tune in for an insightful conversation about the impact of gender on aesthetics, the importance of targeting specific audiences, and the evolving landscape of gender representation in advertising and media. Plus, stick around till the end for an exciting giveaway announcement as we wrap up the first season of Aesthetically Speaking!

There seems to be something that every single business owner wants more of, and that is clients. And you wanna know what Rebecca does not stress about in her business? Clients. 

In this episode of Aesthetically Speaking, Rebecca shares her experiences and insights on how to attract and maintain high-paying clients through effective branding habits. She recounts some client horror stories and explains how she has learned from those experiences to improve her client management skills. Rebecca also reveals her step-by-step process for working with clients, from initial consultation to website launch. 

Don't miss this episode filled with valuable tips and strategies for gaining more clients and building successful client relationships. Plus, learn about Rebecca's Personal Brand Mastery program and how you can join for 2024. 

Have you ever found yourself saying, "I want to look legit"? This episode explores the underlying fears and desires that lead us to seek legitimacy through branding. I firmly believe that branding is more than just design or a logo; it's the intersection of how we perceive ourselves and how others see us. I challenge the assumptions about branding and emphasize the importance of discovery, coaching, strategy, and high-level design in creating a solid brand strategy. Tune in to learn how my unique approach to branding can help you achieve that much-desired legitimacy and stand out from the crowd.

In this episode we delve into the fascinating world of logos. We discuss everything from the importance of a well-crafted logo for brand identity and recognition, to the principles and strategies behind an effective logo design. This episode provides valuable insights for aspiring designers and entrepreneurs. Tune in as we dissect famous logos, highlight design faux pas, and uncover the key elements of a memorable and impactful logo. 

Are you one to follow the up and coming trends? Whether that be in business, fashion, or social media, today's episode explores the ever-changing landscape of trends and how they impact businesses and brands. From discussing the evolution of design styles to questioning the consequences of being your own brand. Join us as we dissect Weight Watchers' logo, debate the need for skeuomorphism, and explore the power and pitfalls of following trends. 

Have you ever wondered what it looks like for an established business to go through the process of rebranding? Today, you're gonna find out. I have with me as a guest my close friend, business coach and marketing expert, Melissa Rogers. She has been in the online business space for a long time and has seen many evolutions and she's here to talk to us about the evolution in her own business over the last year in transitioning from the Self-Made Mama to a more personal brand, Melissa Rogers. We're going to talk through the logistics, the technical stuff, the decisions that she had to make, as well as the visual details, what design challenges she faced, and choices she made to elevate her brand and her ideal client. 

In this episode of Aesthetically Speaking, Rebecca and Abby discuss bringing Abby's legal brand to life. They explore design concepts, color palettes, and creative ideas while emphasizing the importance of feedback and collaboration. Listen in as Abby gets to see her brand for the first time!! 

Welcome back to another episode of Aesthetically Speaking, where we dive deep into the world of design, branding, and creativity. In today's episode, we have a special treat for you as Rebecca, a talented brand strategist and creative director, shares her captivating journey to becoming a leading industry expert. 

Listen as Rebecca shares her childhood influences, early experiences in design, and the pivotal moments that shaped her entrepreneurial path. 

Discover how her passion for aesthetics and organization paved the way for her success, and how she navigated the challenges of freelancing and growing her own business. 

If you’ve been in business for any length of time, you’ve probably heard of the concept of an ideal client or an ideal client avatar. But how do you actually use your ideal client to grow your business? In this episode of Aesthetically Speaking, we dive deep into the topic of ideal clients and how to elevate them to attract higher clientele and raise your prices.

Have you ever wondered what happens behind the scenes of a branding session?

This is a never heard before episode with Rebecca having a live branding session with sister, lawyer, and co-host, Abby.

For each of Rebecca’s clients, before she can begin working on their brand, she sits down with them during a branding session. This is where she asks questions, and gets all of the information needed to understand what they are hoping to accomplish with their brand, who they are, and come up with a brand that works for them and their businesses.

So join in on the conversation as Rebecca takes Abby through a branding session to get all of the questions answered to design a brand for her as a lawyer.