Have you ever found yourself saying, "I want to look legit"? This episode explores the underlying fears and desires that lead us to seek legitimacy through branding. I firmly believe that branding is more than just design or a logo; it's the intersection of how we perceive ourselves and how others see us. I challenge the assumptions about branding and emphasize the importance of discovery, coaching, strategy, and high-level design in creating a solid brand strategy. Tune in to learn how my unique approach to branding can help you achieve that much-desired legitimacy and stand out from the crowd.