Aesthetically Speaking

65. Never Get In Your Head About What to Post Again


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Struggling with what to post on Instagram? You are not alone. In this episode I want to guide you through how you can use your brand to help you with what to post each time.

I tackle the challenges of content creation and the need for a clear brand vision. Starting with spontaneous posts alleviate pressure and encourage consistency through a structured content process. I help you understand the three tiers of content marketing—audience growth, sales, and brand building—and using relatable content to connect with followers. I introduce the idea of content anchors to streamline creation while maintaining authenticity. Ultimately, I highlight the importance of balancing inspirational and sales-driven content to foster a loyal audience.

Key takeaways from this episode:
  • Overcoming Content Creation Anxiety
  • Establishing Your Brand Vision
  • Direct Selling in Content Marketing
  • Building a Brand Through Content
  • Creating Content that Inspires
  • Signature Series for Brand Values
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    Work with Rebecca:
    • Brand + Website Design
    • Personal Brand Mastery
    • Brand in a Day
    • Creative Partnership | Done-for-you Strategy + Design
    • Client Case Studies
    • Take my Brand Personality Quiz!
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      Connect with Rebecca:
      • Follow on Instagram @rebeccapetersonstudio
      • Website - rebeccapetersonstudio.com
      • ...more
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        Aesthetically SpeakingBy Rebecca Peterson

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