Content marketing is the best way to attract eyeballs of the global digital population of just over 4 billion. But while 91% of the B2B marketers use content marketing to reach their audience, a majority of them do not know how to produce engaging content, and they admit it. This results in content cacophony – a deafening noise of random words thrown together that neither create a connection nor evoke emotion. So, what is the actual science behind effectively cutting through this noise and creating truly engaging content?

In the first episode of this Special Edition, we are joined by Tania Mushtaq, Head of Marketing, Asia Pacific and Japan at Dell Boomi as she discusses The Seven Cs of Smart Content You Can’t Ignore.  

Check out the full discussion here.