Marketing Scoop’s current podcast season is coming to an end, and we’ll be taking a break for now.

We hope you enjoyed these case study-based episodes with some of the top marketing guests in the world.

Thanks to our loyal listeners, and be sure to check out semrush.com in the meantime! 

Host, Laura Morelli

https://au.linkedin.com/in/laura-morelli-74010a68

https://twitter.com/lauramorellii

Links mentioned:

• SEMrush - https://www.semrush.com/ 
• SERrush blog - https://blog.semrush.com/
• SEMrush Twitter - https://twitter.com/semrush 
• SEMrush LinkedIn - https://www.linkedin.com/company/semrush/ 
• SEMrush Instagram - https://www.instagram.com/semrush/
• Contact us - [email protected] 

Today on the Marketing Scoop, we’re talking to Nathan Lomax, co-founder of E-commerce marketing agency Quickfire Digital. 

In this episode, Nathan shares how he doubled the size of his business by doing one thing - rebranding.

You’ll also learn the secrets of how Quickfire Digital generates thousands of leads each month, and why Nathan recommends focusing on agency partnerships instead of traditional lead generation through things like SEO or paid advertising.

Plus, you’ll want to hear Nathan’s interesting background and his tips for how to stay on top of your business without facing burnout.

Guest, Nathan Lomax

https://twitter.com/nathan_lomax 

https://www.linkedin.com/in/nathan-lomax 

Host, Laura Morelli

https://au.linkedin.com/in/laura-morelli-74010a68

https://twitter.com/lauramorellii

Links mentioned:

• Quickfire Digital - https://www.quickfiredigital.co.uk/ 
• Spencer Gallagher - https://www.linkedin.com/in/spencergallagher/?originalSubdomain=uk 
• Google Pay - https://pay.google.com/about/ 
• Apple Pay - https://www.apple.com/apple-pay/ 
• Scribeless - https://scribeless.co/
• Fred Cohen - https://www.linkedin.com/in/fred-cohen-5791901b/?originalSubdomain=uk 
• Martin Harper - https://www.linkedin.com/in/martin-harper-47637a98/?originalSubdomain=uk 

In today’s episode of the Marketing Scoop, we’re talking to Shaina Weisinger, Founder and CEO of the done-for-you content strategy service Repurpose House. 

You’ll hear how Repurpose House client Endless Events doubled their site traffic and tripled its site contacts without spending a dollar on advertising. 

Plus, Shaina discusses the importance of getting that extra marketing mileage out of your pre-existing content, and why video crushes images and texts when it comes to social media strategies. 

Guest, Shaina Weisinger

https://www.linkedin.com/in/shainaweisinger/

https://twitter.com/weisingershaina

Host, Laura Morelli

https://au.linkedin.com/in/laura-morelli-74010a68

https://twitter.com/lauramorellii

Links mentioned:

• Repurpose House - https://repurposehouse.com/ 
• Wake Brand Media - https://wakebrandmedia.com/ 
• Repurpose House and Endless Events Case Study - https://repurposehouse.com/wp-content/uploads/2019/05/Endless-Events-Case-Study.pdf 
• Endless Events - https://helloendless.com/ 
• Hubspot - https://www.hubspot.com/ 
• Sendible - https://www.sendible.com/ 
• Storrito - https://storrito.com/ 
• IGTV - https://about.instagram.com/blog/announcements/welcome-to-igtv 
• Facebook - https://www.facebook.com/ 
• Instagram - https://www.instagram.com
• YouTube Ads - https://youtube.com/ads/ 
• The Content Coalition Podcast - https://repurposehouse.com/podcast/ 

Today on the Marketing Scoop, we’re talking to Gary Illyes, Webmaster Trends Analyst for Google, and ‘Chief of Sunshine and Happiness.’

Listen in as Gary explains how Google worked with Rakuten to help them leverage structured data to improve the user experience and more than double their traffic. 

This interview is also jam-packed with Gary’s thoughts on structured data, voice search, schema, and...Britney Spears. 

Plus, check out the listener Q&A session at the end of the episode. You don’t want to miss it! 

Guest, Gary Illyes 

https://twitter.com/methode

Host, Laura Morelli

https://au.linkedin.com/in/laura-morelli-74010a68

https://twitter.com/lauramorellii

Links mentioned:

• Google - https://www.google.com/ 
• Rakuten - https://www.rakuten.com/ 
• Case Study: Rakuten increases time on site 1.5x with the recipe search experience on Google - https://developers.google.com/search/case-studies/rakuten-case-study 
• Rakuten Recipe - https://recipe.rakuten.co.jp/ 
• Google’s John Mueller - https://twitter.com/johnmu
• Google’s Daniel Waisberg - https://twitter.com/danielwaisberg 
• Q&A with Gary Illyes from Google - https://www.youtube.com/watch?v=29p7tLrdOYA&feature=youtu.be 
• SEMrush Twitter - https://twitter.com/semrush 

Today on the Marketing Scoop, we’re exploring conversational AI with Nestlé USA's Orchid Bertelsen. 

Orchid is the Head of Digital Innovation at Nestlé USA where she evaluates and tests emerging technologies. From artificial intelligence and voice assistance to augmented and virtual reality, her varied portfolio has her looking after more than 40 brands. 

Listen in as Orchid discusses how Nestlé USA and Pandora teamed up on an alpha product to understand how consumers are interacting with voice technology while they're in their daily routines, and how brands can become an answer to consumer’s questions via conversational AI.

Guest, Orchid Bertelsen 

https://www.linkedin.com/in/orchidbertelsen/ 

https://twitter.com/OrchidBertelsen 

Host, Laura Morelli

https://au.linkedin.com/in/laura-morelli-74010a68

https://twitter.com/lauramorellii

Links mentioned:

• Nestle - https://www.nestle.com/ 
• Pandora - https://www.pandora.com/ 
• Interactive Voice Alpha  - https://www.adweek.com/brand-marketing/pandora-begins-testing-interactive-voice-ad-functionality
• Google Home - https://store.google.com/us/magazine/compare_nest_speakers_displays 
• Amazon Alexa - https://www.amazon.com/smart-home-devices 
• Microsoft Cortana - https://www.microsoft.com/en-us/cortana 
• SXSW - https://www.sxsw.com/ 
• HBO’s Westworld Experience at SXSW - https://www.businessinsider.com/westworld-hbo-experience-at-sxsw-2018-3 
• Oreo Experience at SXSW - https://www.adweek.com/digital/oreo-uses-twitter-make-3d-cookies-sxsw-156121/ 
• Haagen-Dazs - https://www.haagendazs.us/ 
• Check out Orchid’s articles on Medium - https://medium.com/@orchid.bertelsen 

On this episode of the Marketing Scoop powered by SEMrush, we’re talking to Tim Natividad, Head of Advertising Sales and Performance Marketing at Roku, America’s number one streaming platform. 

Listen in as Tim discusses the launch of Roku’s OneView Advertising Platform during COVID-19, and shares tips on how to leverage times of uncertainty to address fast-changing customer needs. 

Plus, you’ll learn why marketers should invest in over the top (OTT) advertising and how Roku uses their own data at scale to help its advertisers reach their goals. 

Guest, Tim Natividad

https://www.linkedin.com/in/tim-natividad-77135940/ 

https://twitter.com/timnatividad

Host, Laura Morelli

https://au.linkedin.com/in/laura-morelli-74010a68

https://twitter.com/lauramorellii

Links mentioned:

• Roku - https://www.roku.com/ 
• Roku’s OneView Advertising Platform - https://advertising.roku.com
• Dataxu - https://advertising.roku.com/dataxu 
• ThirdLove - https://www.thirdlove.com
• Baskin Robbins - https://www.baskinrobbins.com
• T-Mobile - https://www.t-mobile.com
• TurboTax - https://turbotax.intuit.com
• Home Together Initiative - https://blog.roku.com/home-together

Today on the Marketing Scoop Podcast, we’re talking to Prelini Udayan-Chiechi, VP of Marketing EMEA at Zendesk, about the success of the company’s new virtual morning show.

Listen in as Prelini walks us through how the Zendesk Morning Show went from concept to release in just 3 weeks while in the midst of the COVID-19 pandemic.

Plus, you’ll hear why the viewer figures for the Zendesk Morning Show are 35% higher, compared to 40 webinars ran during all of 2020. 

Guest, Prelini Udayan-Chiechi

https://www.linkedin.com/in/prelini/?originalSubdomain=uk 

https://twitter.com/prelini 

Host, Laura Morelli

https://au.linkedin.com/in/laura-morelli-74010a68

https://twitter.com/lauramorellii

Links mentioned:

• Zendesk - https://www.zendesk.com/ 
• Zendesk Morning Show - https://www.zendesk.co.uk/campaign/morning-show/ 
• The Morning Show on Apple TV - https://tv.apple.com/us/show/the-morning-show/umc.cmc.25tn3v8ku4b39tr6ccgb8nl6m 
• Zendesk YouTube - https://www.youtube.com/user/zendesk 
• Remote Support Bundle - https://www.zendesk.com/campaign/remote-support-bundle/ 
• Tech For Good - https://www.zendesk.com/blog/zendesk-tech-good-participants-create-crucial-covid-19-resources/ 
• Peloton - https://www.onepeloton.com/ 

Today on the Marketing Scoop Podcast, we’re talking to Austin Rief, co-founder of Morning Brew, a daily email newsletter offering informative and digestible business news from Wall Street to Silicon Valley. 

In this episode, you’ll hear how the Morning Brew team increased revenue by 5X in just one year, built a strong referral program, and grew to over 2 million newsletter subscribers.

Plus, Austin discusses the importance of open rates vs. subscriber numbers (around 1 million unique people open their emails daily!) and building brand awareness simply by providing outstanding content. 

Guest, Austin Rief

https://www.linkedin.com/in/austin-rief/ 

https://twitter.com/austin_rief 

https://www.instagram.com/austinrief

Host, Laura Morelli

https://au.linkedin.com/in/laura-morelli-74010a68

https://twitter.com/lauramorellii

Links mentioned:

• Morning Brew’s Website - https://www.morningbrew.com/daily/stories 
• Retail Brew - https://www.morningbrew.com/retail.html 
• Emerging Tech Brew - https://www.morningbrew.com/emerging-tech.html 
• Marketing Brew - https://www.morningbrew.com/marketing.html 
• Morning Brew’s Podcast, Business Casual - https://www.businesscasual.fm/ 

Today on the Marketing Scoop Podcast, the talented Sabena Gupta, campaign lead for Alexa at Amazon and former Director of Brand Strategy & Marketing at The New York Times, joins us to discuss how to build a trustworthy brand.

You’ll hear how Sabena helped formulate the award-winning New York Times marketing campaigns such as “The Truth Is Hard” and “The Truth Has A Voice,” which aired during the 2017 Oscars and Golden Globes, respectively. 

Plus, she explains the importance of mission-driven marketing and effective communication, and how she landed a spot on the prestigious Forbes 30 Under 30 list. Listen in. 

Guest, Sabena Gupta

https://www.linkedin.com/in/sabenagupta/ 

https://www.sabenagupta.com/

Host, Laura Morelli

https://au.linkedin.com/in/laura-morelli-74010a68

https://twitter.com/lauramorellii

Links mentioned:

• The New York Times - https://www.nytimes.com/ 
• Amazon Alexa - https://developer.amazon.com/en-US/alexa 
• Truth Campaign - https://youtu.be/gY0Fdz350GE  
• Forbes 30 Under 30 - https://www.forbes.com/profile/sabena-gupta/#497f8691224d 
• AdAge 40 Under 40 - https://adage.com/article/special-report-40-under-40/ad-ages-list-40-people-under-age-40-shaping-marketing-media-and-agency-industries/2193906 
• Jonathan Mildenhall - https://www.linkedin.com/in/mildenhall/ 
• 21st Century Brand - https://twentyfirstcenturybrand.com/  

In the midst of a global pandemic, it’s safe to say the results from Microsoft Teams have been monumental with an increase of 1,260% growth in traffic (from Feb 20 to Apr 20’, source - SEMrush). The company recently set a new record of 4 billion meeting minutes in one day, along with a new high of 200 million meeting participants.

Today on Marketing Scoop, we’re talking to Kady Dundas, Senior Director of Product Marketing at Microsoft Teams, about what life at Microsoft has been like during this new normal.

Listen in as Kady discusses Microsoft’s contribution to society across the world during COVID-19, and how to keep your teams motivated during these times of uncertainty. 

Guest, Kady Dundas

https://www.linkedin.com/in/kadydundas/ 

https://twitter.com/kadydundas 

Host, Laura Morelli

https://au.linkedin.com/in/laura-morelli-74010a68

https://twitter.com/lauramorellii

Links mentioned:

• Microsoft Team’s Website - https://www.microsoft.com/  
• Team’s Background Features - https://support.microsoft.com/en-us/office/change-your-background-for-a-teams-meeting-f77a2381-443a-499d-825e-509a140f4780 
• SEMrush’s Ecommerce & Consumer Trends During Coronavirus - https://www.semrush.com/blog/ecommerce-covid-19/ 
• Microsoft Cloud Strength Drives Third Quarter Results - https://www.microsoft.com/en-us/Investor/earnings/FY-2020-Q3/press-release-webcast 
• Microsoft Team’s Blog - https://techcommunity.microsoft.com/t5/microsoft-teams-blog/bg-p/MicrosoftTeamsBlog 
• University of Bologna (Italy) - https://www.unibo.it/en 
• Follow Lori Wright of Microsoft - https://www.linkedin.com/in/lowright/