Today on the Marketing Scoop Podcast, we’re talking to Austin Rief, co-founder of Morning Brew, a daily email newsletter offering informative and digestible business news from Wall Street to Silicon Valley. 

In this episode, you’ll hear how the Morning Brew team increased revenue by 5X in just one year, built a strong referral program, and grew to over 2 million newsletter subscribers.

Plus, Austin discusses the importance of open rates vs. subscriber numbers (around 1 million unique people open their emails daily!) and building brand awareness simply by providing outstanding content. 

Guest, Austin Rief

https://www.linkedin.com/in/austin-rief/ 

https://twitter.com/austin_rief 

https://www.instagram.com/austinrief

Host, Laura Morelli

https://au.linkedin.com/in/laura-morelli-74010a68

https://twitter.com/lauramorellii

Links mentioned:

• Morning Brew’s Website - https://www.morningbrew.com/daily/stories 
• Retail Brew - https://www.morningbrew.com/retail.html 
• Emerging Tech Brew - https://www.morningbrew.com/emerging-tech.html 
• Marketing Brew - https://www.morningbrew.com/marketing.html 
• Morning Brew’s Podcast, Business Casual - https://www.businesscasual.fm/