Marketing Scoop Podcast

How Microsoft Teams Grew Traffic by 1,260% During the New Normal


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In the midst of a global pandemic, it’s safe to say the results from Microsoft Teams have been monumental with an increase of 1,260% growth in traffic (from Feb 20 to Apr 20’, source - SEMrush). The company recently set a new record of 4 billion meeting minutes in one day, along with a new high of 200 million meeting participants.

Today on Marketing Scoop, we’re talking to Kady Dundas, Senior Director of Product Marketing at Microsoft Teams, about what life at Microsoft has been like during this new normal.

Listen in as Kady discusses Microsoft’s contribution to society across the world during COVID-19, and how to keep your teams motivated during these times of uncertainty. 

Guest, Kady Dundas

https://www.linkedin.com/in/kadydundas/ 

https://twitter.com/kadydundas 

Host, Laura Morelli

https://au.linkedin.com/in/laura-morelli-74010a68

https://twitter.com/lauramorellii

Links mentioned:

  • Microsoft Team’s Website - https://www.microsoft.com/  
  • Team’s Background Features - https://support.microsoft.com/en-us/office/change-your-background-for-a-teams-meeting-f77a2381-443a-499d-825e-509a140f4780 
  • SEMrush’s Ecommerce & Consumer Trends During Coronavirus - https://www.semrush.com/blog/ecommerce-covid-19/ 
  • Microsoft Cloud Strength Drives Third Quarter Results - https://www.microsoft.com/en-us/Investor/earnings/FY-2020-Q3/press-release-webcast 
  • Microsoft Team’s Blog - https://techcommunity.microsoft.com/t5/microsoft-teams-blog/bg-p/MicrosoftTeamsBlog 
  • University of Bologna (Italy) - https://www.unibo.it/en 
  • Follow Lori Wright of Microsoft - https://www.linkedin.com/in/lowright/ 
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Marketing Scoop PodcastBy SEMrush