On this episode of the Marketing Scoop powered by SEMrush, we’re talking to Tim Natividad, Head of Advertising Sales and Performance Marketing at Roku, America’s number one streaming platform. 

Listen in as Tim discusses the launch of Roku’s OneView Advertising Platform during COVID-19, and shares tips on how to leverage times of uncertainty to address fast-changing customer needs. 

Plus, you’ll learn why marketers should invest in over the top (OTT) advertising and how Roku uses their own data at scale to help its advertisers reach their goals. 

Guest, Tim Natividad

https://www.linkedin.com/in/tim-natividad-77135940/ 

https://twitter.com/timnatividad

Host, Laura Morelli

https://au.linkedin.com/in/laura-morelli-74010a68

https://twitter.com/lauramorellii

Links mentioned:

• Roku - https://www.roku.com/ 
• Roku’s OneView Advertising Platform - https://advertising.roku.com
• Dataxu - https://advertising.roku.com/dataxu 
• ThirdLove - https://www.thirdlove.com
• Baskin Robbins - https://www.baskinrobbins.com
• T-Mobile - https://www.t-mobile.com
• TurboTax - https://turbotax.intuit.com
• Home Together Initiative - https://blog.roku.com/home-together