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Today on the Marketing Scoop Podcast, the talented Sabena Gupta, campaign lead for Alexa at Amazon and former Director of Brand Strategy & Marketing at The New York Times, joins us to discuss how to build a trustworthy brand.
You’ll hear how Sabena helped formulate the award-winning New York Times marketing campaigns such as “The Truth Is Hard” and “The Truth Has A Voice,” which aired during the 2017 Oscars and Golden Globes, respectively.
Plus, she explains the importance of mission-driven marketing and effective communication, and how she landed a spot on the prestigious Forbes 30 Under 30 list. Listen in.
Guest, Sabena Gupta
https://www.linkedin.com/in/sabenagupta/
https://www.sabenagupta.com/
Host, Laura Morelli
https://au.linkedin.com/in/laura-morelli-74010a68
https://twitter.com/lauramorellii
Links mentioned:
Today on the Marketing Scoop Podcast, the talented Sabena Gupta, campaign lead for Alexa at Amazon and former Director of Brand Strategy & Marketing at The New York Times, joins us to discuss how to build a trustworthy brand.
You’ll hear how Sabena helped formulate the award-winning New York Times marketing campaigns such as “The Truth Is Hard” and “The Truth Has A Voice,” which aired during the 2017 Oscars and Golden Globes, respectively.
Plus, she explains the importance of mission-driven marketing and effective communication, and how she landed a spot on the prestigious Forbes 30 Under 30 list. Listen in.
Guest, Sabena Gupta
https://www.linkedin.com/in/sabenagupta/
https://www.sabenagupta.com/
Host, Laura Morelli
https://au.linkedin.com/in/laura-morelli-74010a68
https://twitter.com/lauramorellii
Links mentioned: