Creating Brand Brilliance with Mission-Driven Marketing: From The New York Times to Amazon

Today on the Marketing Scoop Podcast, the talented Sabena Gupta, campaign lead for Alexa at Amazon and former Director of Brand Strategy & Marketing at The New York Times, joins us to discuss how to build a trustworthy brand. You’ll hear how Sabena helped formulate the award-winning New York Times marketing campaigns such as “The Truth Is Hard” and “The Truth Has A Voice,” which aired during the 2017 Oscars and Golden Globes, respectively.  Plus, she explains the importance of mission-driven marketing and effective communication, and how she landed a spot on the prestigious Forbes 30 Under 30 list. Listen in.  Guest, Sabena Gupta https://www.linkedin.com/in/sabenagupta/  https://www.sabenagupta.com/ Host, Laura Morelli https://au.linkedin.com/in/laura-morelli-74010a68 https://twitter.com/lauramorellii Links mentioned: The New York Times - https://www.nytimes.com/  Amazon Alexa - https://developer.amazon.com/en-US/alexa  Truth Campaign - https://youtu.be/gY0Fdz350GE   Forbes 30 Under 30 - https://www.forbes.com/profile/sabena-gupta/#497f8691224d  AdAge 40 Under 40 - https://adage.com/article/special-report-40-under-40/ad-ages-list-40-people-under-age-40-shaping-marketing-media-and-agency-industries/2193906  Jonathan Mildenhall - https://www.linkedin.com/in/mildenhall/  21st Century Brand - https://twentyfirstcenturybrand.com/