Marketing Scoop Podcast

Discovering A Marketing Channel That Outperforms Webinars by 35%


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Today on the Marketing Scoop Podcast, we’re talking to Prelini Udayan-Chiechi, VP of Marketing EMEA at Zendesk, about the success of the company’s new virtual morning show.

Listen in as Prelini walks us through how the Zendesk Morning Show went from concept to release in just 3 weeks while in the midst of the COVID-19 pandemic.

Plus, you’ll hear why the viewer figures for the Zendesk Morning Show are 35% higher, compared to 40 webinars ran during all of 2020. 

Guest, Prelini Udayan-Chiechi

https://www.linkedin.com/in/prelini/?originalSubdomain=uk 

https://twitter.com/prelini 

Host, Laura Morelli

https://au.linkedin.com/in/laura-morelli-74010a68

https://twitter.com/lauramorellii

Links mentioned:

  • Zendesk - https://www.zendesk.com/ 
  • Zendesk Morning Show - https://www.zendesk.co.uk/campaign/morning-show/ 
  • The Morning Show on Apple TV - https://tv.apple.com/us/show/the-morning-show/umc.cmc.25tn3v8ku4b39tr6ccgb8nl6m 
  • Zendesk YouTube - https://www.youtube.com/user/zendesk 
  • Remote Support Bundle - https://www.zendesk.com/campaign/remote-support-bundle/ 
  • Tech For Good - https://www.zendesk.com/blog/zendesk-tech-good-participants-create-crucial-covid-19-resources/ 
  • Peloton - https://www.onepeloton.com/ 
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Marketing Scoop PodcastBy SEMrush