On the very first episode of Content Makers, I chat to Ben Tyson, the CEO at social media agency Born Social on how they approach social media today. 

We discuss how Born Social has managed the social media for challenger brands such as Nandos, Valspar and Chilly's Bottles. Why they choose to be specialists, rather than generalists, and how they measure success for clients, both in brand awareness and bottom of the funnel conversions.

We cover how to go beyond just thinking about social in terms of how you use it, to cross generational divides and why ensuring team happiness and longevity at Born Social is a key part of Ben's day-to-day role. Why quality of creative is so important in social media and why micro-content, iterated over time, is often the real big win.

Later we discuss the A word (algorithms) and why Born Social made a conscious decision to move away from the “game” of organic reach, to combine paid and creative. Plus why you shouldn’t always jump on new social channels as soon as they launch.

With some great nuggets thrown in about how optimising for likes and shares limits brand reach and Ben's very humble approach to what "success" looks like for his clients and team.

To find out more about Born Social's great work, visit their website or check them out on social @bebornsocial.