By Beth Gladstone
The podcast currently has 26 episodes available.
Today I discuss some of my top strategies to consider when you are managing a marketing team. Including why having a diverse range of personalities can benefit your team and how to balance these different styles for optimum working results.
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In this episode I talk all things content tracks, what they are and the difference between the 3 types: SEO, Brand & Product. How to identify them and why this is so important when you're creating and curating your content.
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In today's episode I'll share some of the common business models you can choose from as a content marketer. Including pros and cons of being a freelancer or consultant, vs starting your own agency. The difference between being someone who executes content strategies vs builds them and my experience of working on retainer vs one-off projects.
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In this episode I talk about how to work smarter so that you can manage a bigger workload. How to put processes in place that will allow you to focus on what matters, how to get into the zone quickly and some of my go-to brain tricks. As well as the danger of context switching and how to work with your natural cycles & energy for optimum productivity.
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Today I’m sharing tips on how to format a content calendar, tools to use and the reason why most content calendars are a waste of time. I cover visibility practices and why this is often the key to ensuring your content calendar is seen and recognised by clients or your boss. Plus, the difference between SEO tools like SEMRush and AHrefs and the ones you really need to know.
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Joei Chan is the Director of Content at 360Learning and one of the most creative and strategic content marketers out there. From launching a reality docu-series that followed her first few weeks at the company, to balancing content strategy with execution, Joei is a master at finding ways to use different content types to hit company goals. In this episode we discuss her approach to content and being a marketer.
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If you're struggling to know how to market your business or use social media during the COVID-19 pandemic, today's episode is for you. Speaking with Simon Kemp the CEO and Founder of Kepios, a global digital consultancy and Chief Analyst at DataReportal which analyses key trends and changes in digital behaviour that helps brands to make sense of the digital landscape. In this episode we look at the latest report, sharing a snapshot of digital behaviour during COVID-19 including how usage has increased, the effects on social media advertising and what type of content is favoured on social media right now by users. With Simon providing examples of how even Travel businesses have found ways to pivot in the current climate. Including why we need to focus on long-term flexibility in our content plans, rather than waiting for a “new normal” to emerge during the next few months. Plus, we discuss Simon's approach to collecting data and why media "hype" around channels such as TikTok, isn't always reflected in the data. Get access to the latest digital report we discuss here and you can find all other links in the show notes for this episode at bethgladstone.com/podcast/episode19.
Martha Moger is a creative freelance copywriter and content writer working with product-based, creative business owners. Through her brand The Stitch Writer, Martha brings together the three pillars of SEO, clear brand values and tone of voice to help her clients reach their audiences more effectively through copy. In this episode we discuss all things creative copy like how to tease out brand values when you’re within your business. How to simplify working out your tone of voice and what a past business taught Martha about the purpose of SEO to sell products. How smaller product brands can gain a competitive edge over huge ecommerce sites like Amazon and why consistency really is the key to creativity. Plus, how finding your niche can actually improve your business life and make work more enjoyable. Get access to the show notes for this episode at bethgladstone.com/blog/episode18.
Justin Champion joined Hubspot Academy in 2016, as the content professor tasked with creating their, now renowned, Content Marketing Certification Course. In this episode we discuss why creating 250 pages of content for Hubspot Academy was the pinnacle of Justin’s career, and how this led to him working on more on what he’s curious and passionate about: solving for the user. We discuss Justin’s approach to creating user-first content and engaging with the personas of the customer, including understanding their journey rather than starting without a plan. Unpacking why 20% of content can create 80% of leads for a business and tips on how to archive and repurpose old content into guest blogs to build backlinks to your site. Plus, what qualities you need in order to make a nomadic lifestyle work, whilst working for an organisation like Hubspot. Lastly, we enter into a quick-fire round where Justin answers some listener questions from you, our audience. Links to more of Justin’s work and the tools he mentions in this episode at bethgladstone.com/blog/episode17.
Marie Shields is the owner of Moss Marketing, a business that specialises in offering digital marketing and consumer PR services. In this episode we discuss Marie’s journey into entrepreneurism and the effect of democratization of sales via digital for the businesses around her. Why topic-lead content and video with intention are key digital marketing areas for this year and why brands in the drinks and beauty industries are nailing good content right now. Plus, why everything in marketing should start with knowing your audience personas. Get access to all of the links and tools Marie mentions in this episode at bethgladstone.com/blog/episode16.
The podcast currently has 26 episodes available.