Sign up to save your podcasts
Or
Share #1 The Battle of Attention
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
#1 The Battle of Attention
Do Change Marketing Now
Welcome to the very first episode of Do Change Marketing Now! Kicking things off with one of the biggest challenges facing marketers today: The Battle of Attention.
With thousands of ads hitting consumers daily, your biggest enemy isn’t bad creatives or even bad budgets, it’s invisibility. Matthias Riedl breaks down why performance marketing alone won’t cut it anymore, and how to break through the noise using what he calls Brandformance: the perfect storm of brand building and performance.
In this episode, you'll hear stories from DCMN’s early days, how brands like Zalando and Urban Sports Club won attention in unconventional ways, and why understanding your customer better than anyone else is still the ultimate advantage.
Do Change Marketing Now Podcast Episode#1 The Battle of Attention
Host: Matthias Riedl, CEO of DCMN
With thousands of ads hitting consumers daily, your biggest enemy isn't bad creatives or even bad budgets, it's invisibility. Matthias Riedl breaks down why performance marketing alone won't cut it anymore, and how to break through the noise using what he calls Brandformance: the perfect storm of brand building and performance.
In this episode, you'll hear stories from DCMN's early days, how brands like Zalando and Urban Sports Club won attention in unconventional ways, and why understanding your customer better than anyone else is still the ultimate advantage.
Got feedback or topic ideas? Drop us a line at [email protected]\
Follow us on LinkedIn and Instagram for updates\
Until next time, have a good catch!
View all episodes
By Matthias RiedlDo Change Marketing Now
Welcome to the very first episode of Do Change Marketing Now! Kicking things off with one of the biggest challenges facing marketers today: The Battle of Attention.
With thousands of ads hitting consumers daily, your biggest enemy isn’t bad creatives or even bad budgets, it’s invisibility. Matthias Riedl breaks down why performance marketing alone won’t cut it anymore, and how to break through the noise using what he calls Brandformance: the perfect storm of brand building and performance.
In this episode, you'll hear stories from DCMN’s early days, how brands like Zalando and Urban Sports Club won attention in unconventional ways, and why understanding your customer better than anyone else is still the ultimate advantage.
Do Change Marketing Now Podcast Episode#1 The Battle of Attention
Host: Matthias Riedl, CEO of DCMN
With thousands of ads hitting consumers daily, your biggest enemy isn't bad creatives or even bad budgets, it's invisibility. Matthias Riedl breaks down why performance marketing alone won't cut it anymore, and how to break through the noise using what he calls Brandformance: the perfect storm of brand building and performance.
In this episode, you'll hear stories from DCMN's early days, how brands like Zalando and Urban Sports Club won attention in unconventional ways, and why understanding your customer better than anyone else is still the ultimate advantage.
Got feedback or topic ideas? Drop us a line at [email protected]\
Follow us on LinkedIn and Instagram for updates\
Until next time, have a good catch!