Do Change Marketing Now

Host: Matthias Riedl, CEO at DCMN

Cracking the Code of a Small but Mighty Market

These two compact countries have become powerhouses for digital and D2C brands. In this episode, Matthias Riedl and Jos Lakeman uncover why Benelux is the ultimate testing ground for global players like HelloFresh and Zalando, and what marketers need to know before expanding there. From cultural nuances to media landscapes and CTV opportunities, discover what makes Benelux one of Europe’s smartest markets to grow in.

In this episode of Do Change Marketing Now, Matthias Riedl, CEO of DCMN, sits down with Jos Lakeman, Country Manager Benelux, to explore what makes the Netherlands and Belgium such powerful markets for digital and D2C brands. They discuss why these small but mighty countries have become key testing grounds for global players like HelloFresh and Zalando, and what every marketer should know before expanding there. Together, they unpack the cultural nuances, media landscapes, and CTV opportunities that make Benelux unique, plus the biggest mistakes brands should avoid when entering the region.

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Recorded during the Octoberfest 2025 in Munich at The Bulb Studios

Scaling on Meta and Google alone is getting harder by the day. Rising CAC, falling ROAS, and creative fatigue are leaving many brands stuck in a loop: launch a campaign, watch it peak, then scramble as performance drops. In episode #3 of Do Change Marketing Now, Matthias Riedl, CEO of DCMN, explains how Total Video Brandformance helps ambitious brands break free from the duopoly and turn video into a real growth engine.

He explores why customer acquisition costs are spiralling, what the “Big Screen Trust Effect” means for credibility, and how combining YouTube, TikTok, CTV, and TV into one funnel drives both trust and measurable results. Matthias also shares a case study of a travel app that cut cost per install by 58% while reaching 58 million unique users.

This episode is a straight-talking look at the future of performance marketing and why video, done right, is the way to scale smarter across every screen.

Do Change Marketing Now Episode #3

How Total Video Brandformance Solves Your CAC Problem

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Published: July 2025

Episode Overview

In this solo episode, DCMN CEO Matthias Riedl unpacks the cracks in today’s performance marketing system and offers a clear alternative: Total Video Brandformance. By blending creative, data-driven audience design, and integrated media activation, he shows how video can be transformed from a branding expense into a performance powerhouse.

The conversation includes hard truths about over-relying on Meta and Google, a breakdown of why attribution is failing, and practical steps for brands to start testing video campaigns with budgets starting at €50,000.

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More about Total Video Brandformance: www.dcmn.com/totalvideo

Contact us: [email protected]

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Moving fast is tempting. But skipping the research step often leads to expensive mistakes. In episode #2 of Do Change Marketing Now, Matthias Riedl speaks with Kornelia Wroblewska, Head of Insights at DCMN, about why real audience understanding is the key to building campaigns that actually perform.

They discuss the most common pitfalls brands face when they rely on gut feeling, what audience design really means, and how research can sharpen both creative and media strategy. Kornelia also shares how market insights help make Connected TV campaigns more effective and what KPIs marketers should focus on beyond brand awareness.

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Published: May 2025

In this episode, DCMN CEO Matthias Riedl is joined by Kornelia Wroblewska, Head of Insight at DCMN, for a practical and honest conversation about the power of research in modern marketing. From audience design to creative testing and the misunderstood value of brand consideration, they break down how insight drives impact and what can go wrong when brands skip this step. The conversation includes real campaign examples, a surprising case of misattribution, and why Connected TV (CTV) needs more than just programmatic buzzwords to deliver results.

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Welcome to the very first episode of Do Change Marketing Now! Kicking things off with one of the biggest challenges facing marketers today: The Battle of Attention.

In this episode, you'll hear stories from DCMN’s early days, how brands like Zalando and Urban Sports Club won attention in unconventional ways, and why understanding your customer better than anyone else is still the ultimate advantage.

Do Change Marketing Now Podcast Episode#1 The Battle of Attention

With thousands of ads hitting consumers daily, your biggest enemy isn't bad creatives or even bad budgets, it's invisibility. Matthias Riedl breaks down why performance marketing alone won't cut it anymore, and how to break through the noise using what he calls Brandformance: the perfect storm of brand building and performance.

Got feedback or topic ideas? Drop us a line at [email protected]\