Sign up to save your podcasts
Or
Share #3 Escape the CAC Trap
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
#3 Escape the CAC Trap
How Total Video Brandformance Solves Your CAC Problem
Scaling on Meta and Google alone is getting harder by the day. Rising CAC, falling ROAS, and creative fatigue are leaving many brands stuck in a loop: launch a campaign, watch it peak, then scramble as performance drops. In episode #3 of Do Change Marketing Now, Matthias Riedl, CEO of DCMN, explains how Total Video Brandformance helps ambitious brands break free from the duopoly and turn video into a real growth engine.
He explores why customer acquisition costs are spiralling, what the “Big Screen Trust Effect” means for credibility, and how combining YouTube, TikTok, CTV, and TV into one funnel drives both trust and measurable results. Matthias also shares a case study of a travel app that cut cost per install by 58% while reaching 58 million unique users.
This episode is a straight-talking look at the future of performance marketing and why video, done right, is the way to scale smarter across every screen.
Do Change Marketing Now Episode #3
How Total Video Brandformance Solves Your CAC Problem
Guest:
Matthias Riedl (CEO, DCMN)
Published: July 2025
Duration: 24 minutes
Language: English
Episode Overview
In this solo episode, DCMN CEO Matthias Riedl unpacks the cracks in today’s performance marketing system and offers a clear alternative: Total Video Brandformance. By blending creative, data-driven audience design, and integrated media activation, he shows how video can be transformed from a branding expense into a performance powerhouse.
The conversation includes hard truths about over-relying on Meta and Google, a breakdown of why attribution is failing, and practical steps for brands to start testing video campaigns with budgets starting at €50,000.
Topics Covered:
00:00 – Rising CAC and the Meta–Google loop
02:00 – Why performance marketing has hit a wall
04:00 – What Total Video Brandformance really means
06:30 – Creative that captures attention and converts
08:00 – Audience design: modelling smarter clusters
10:00 – Integrated media and the Big Screen Trust Effect
13:00 – Real-world case study: 58M users, 58% lower CPI
17:00 – Why video works as both brand and performance
19:00 – How to scale beyond the duopoly
21:00 – Practical steps: start testing from €50,000
23:00 – Wrap up and teaser for Episode 4
Resources & Mentions:
More about Total Video Brandformance: www.dcmn.com/totalvideo
Contact us: [email protected]
Subscribe to Do Change Marketing Now on Spotify, Apple Podcasts, or wherever you listen.
Key Quote:
“Being famous but broke is not a strategy. Video can perform — if you make it total.”
View all episodes
By Matthias RiedlHow Total Video Brandformance Solves Your CAC Problem
Scaling on Meta and Google alone is getting harder by the day. Rising CAC, falling ROAS, and creative fatigue are leaving many brands stuck in a loop: launch a campaign, watch it peak, then scramble as performance drops. In episode #3 of Do Change Marketing Now, Matthias Riedl, CEO of DCMN, explains how Total Video Brandformance helps ambitious brands break free from the duopoly and turn video into a real growth engine.
He explores why customer acquisition costs are spiralling, what the “Big Screen Trust Effect” means for credibility, and how combining YouTube, TikTok, CTV, and TV into one funnel drives both trust and measurable results. Matthias also shares a case study of a travel app that cut cost per install by 58% while reaching 58 million unique users.
This episode is a straight-talking look at the future of performance marketing and why video, done right, is the way to scale smarter across every screen.
Do Change Marketing Now Episode #3
How Total Video Brandformance Solves Your CAC Problem
Guest:
Matthias Riedl (CEO, DCMN)
Published: July 2025
Duration: 24 minutes
Language: English
Episode Overview
In this solo episode, DCMN CEO Matthias Riedl unpacks the cracks in today’s performance marketing system and offers a clear alternative: Total Video Brandformance. By blending creative, data-driven audience design, and integrated media activation, he shows how video can be transformed from a branding expense into a performance powerhouse.
The conversation includes hard truths about over-relying on Meta and Google, a breakdown of why attribution is failing, and practical steps for brands to start testing video campaigns with budgets starting at €50,000.
Topics Covered:
00:00 – Rising CAC and the Meta–Google loop
02:00 – Why performance marketing has hit a wall
04:00 – What Total Video Brandformance really means
06:30 – Creative that captures attention and converts
08:00 – Audience design: modelling smarter clusters
10:00 – Integrated media and the Big Screen Trust Effect
13:00 – Real-world case study: 58M users, 58% lower CPI
17:00 – Why video works as both brand and performance
19:00 – How to scale beyond the duopoly
21:00 – Practical steps: start testing from €50,000
23:00 – Wrap up and teaser for Episode 4
Resources & Mentions:
More about Total Video Brandformance: www.dcmn.com/totalvideo
Contact us: [email protected]
Subscribe to Do Change Marketing Now on Spotify, Apple Podcasts, or wherever you listen.
Key Quote:
“Being famous but broke is not a strategy. Video can perform — if you make it total.”