How to introduce yourself to any audience? How to create your personal story and reach lots of people? How you can use storytelling as a marketing tool? Marina is going to answer these questions and many others during the interview. You will also find out what is her secret formula of storytelling.

0:00 Introduction

1:57 The role of storytelling for business

5:38 The biggest mistake in storytelling

7:32 The example when the lack of story can bring one to failure

12:12 Marina tells her own personal story

20:29 Marina’s formula of storytelling

28:57 Always give credibility

30:14 Aristotle’s 3 elements of rhetoric skill

37:17 What kind of stories are the most appealing to other people

44:14 What result a good story should bring

49:04 How’s storytelling similar to ECG

55:24 What’s the perfect story length?