Collective Genius Code with Gil Petersil

Covid-19 has changed marketing especially for small businesses. During this interview Gil and David will talk about video content and its importance. David will share real examples of how companies attracted customers and fans just by being generous and serving to people. And of course some hints on what can entrepreneurs expect after covid is gone.

0:00 Introduction

3:50 What did Covid-19 change in the world of marketing?

13:47 A must for keeping your customers

17:25 Do your business need to be as big as Apple to have fans?

20:40 The BIGGEST MISTAKE you probably make as an entrepreneur

24:40 Attracting customers for a small business

31:22 Post-Covid marketing trends

36:53 Simple hack for social media

What we should pay attention to when it comes to health? How your business may grow when you improve your health? How to easily stay resourceful no matter what’s happening around? Eric will share his answers to these and some other questions during the interview. Health is always a priority so stay tuned!

0:00 Introduction

2:23 Has Covid been a blessing?

4:01 Eric’s journey in health industry

8:13 Simple steps towards health improvement

12:01 How to encourage our loved ones to pay attention to their health?

17:11 Health priorities (food is not one of the top 3 of them)

36:31 Connection between your health and business health

39:25 How to stay resourceful?

44:40 Eric’s life hack for going through transitions in life, work, business, etc.

50:18 The definition of success

52:23 Why Eric likes masterminds?

57:15 How to get in touch with Eric?

Did you know that you can use your favourite sport activity as a networking tool? Or that it may even help you to get a new job? These and some other questions are being covered during this interview with Vladimir Voloshin.

0:00 Introduction

2:02 Vladimir’s journey

10:44 From working at alcohol industry to Ironman and marathons

16:44 Sport as a networking tool

25:33 Running and talking?!

26:48 3 fundamental questions to ask your future employees

32:00 Bad habits

35:19 About role models

38:30 Future of sport industry

44:12 Wearing a mask during running

46:22 Find out how to get featured in Vladimir’s upcoming book

48:48 Join Vladimir for a morning run

52:16 Important question for 2020

David had a long journey to happiness himself and now he shares how anybody can reach it easily. During the interview David tells how can we take full responsibility for our happiness and obtain it like a skill. Don’t forget to try at least one of the exercises he gives us. It may completely change your life.

0:00 Introduction

2:06 David’s new project

8:22 David’s journey to happiness

15:30 The most beautiful and the scariest thing about humans

17:10 Three powerful exercises to change your life

31:34 Happiness as a skill

36:45 David’s opinion on use of some substances for reaching happiness

42:30 The opposite of happiness and how to get out of it

48:50 Happiness - internal and external impact

If you think creativity is something only small amount of people have you definitely should listen to this podcast. Fredrik Haren shares where he learns creativity himself and what super easy steps each of us can do to increase it. Be ready to learn about the unexpected creative updates from several industries and the story of how his kid came up with the The Creativity Explorer title.

0:00 Introduction

2:58 Fredrik’s message to the world

5:28 Companies’ creativity during crisis

9:48 What Creativity Explorer means

13:01 Why Fredrik likes to write 2-3 books at the same time

14:15 Creativity for entrepreneurs

17:04 Waking up our creativity everyday

20:57 Fredrik’s experience in slums of Mumbai

27:24 Does your age plays role during world changes?

32:32 How to switch a problem into opportunity?

37:57 What kills creativity?

41:35 Creativity and drugs?

45:14 Food industry and its creative potential?

48:30 How the least creative industries can increase their creativity?

53:00 The Idea Book story

57:45 Question to ask in order to move forward during challenging time

1:01:03 Masterminds for creativity

1:04:41 Creativity when raising children

1:09:09 An amazing tip to increase children’s creativity

The crisis might become one more reason to work on your leadership brand as an entrepreneur, CEO or business owner. Throughout the interview Brenda gives us golden nuggets on how to use your personal brand for company’s growth. And don’t miss a simple but very useful exercise you can do everyday to understand what your personal brand is about.

0:00 Introduction

2:50 Changes in company’s brand strategy lately

4:51 Connection of customer service, sales and branding

7:07 Balance between leader’s personal branding and company’s branding?

9:49 The EXERCISE for building your personal brand strategy

15:56 Personal branding of a leader and corporate branding - what’s the priority?

16:45 MUST Do to strengthen personal brand during crisis

19:03 Where to start developing your personal brand?

21:38 A big mistake when it comes to a leader’s branding during crisis

27:15 Key benefits of learning how to build personal brand as a leader

29:20 Tools for building your personal brand (EXERCISE from Brenda)

34:52 Simple inexpensive activities to develop your brand

37:30 FAQ

40:48 Brenda about Masterminds

43:56 Masterminds during crisis

During this podcast Ron goes way beyond the classic understanding of service. It is much more than just serving your customer. He proves the connection between “service” and “care”. And tells how the connotation of these two words has changed throughout the years which leads us to shift in our mind.

0:00 Introduction

3:06 Ron’s journey in service industry

10:10 Care and service - what they have in common?

18:40 Action to take

22:00 How to ingrate service culture inside your company?

26:49 Can customer service be used a business development approach?

31:03 What customer service failure may lead to the company’s disappearance?

36:13 Care as #1 priority during crisis time for any company

39:13 Daily habits to develop customer care

45:25 What Ron’s grandmother taught him

51:00 Getting in touch with Ron

57:46 The right way to read Ron’s book

Spring 2020 locked us all at our houses and seemed to stop us from developing new partnerships and expanding our networks. Gil and Andy are both well-known experts in the field of professional relationships. So they decided to meet and talk about how to stay connected with the world when you can't attend any events and meetups and only have an opportunity to book someone's time and meet on zoom.

0:00 Introduction

2:47 Andy’s perspective on the changes in the world in 2020

9:14 How to network online?

15:16 How to build professional relationships today?

19:30 How to stay connected with people in the world and get into new communities?

24:41 Andy’s life hacks on how not to have a network overwhelm

28:21 Follow up strategy (+ a very cool app to use)

34:55 How 2020 affected networking for introverts?

40:32 Advice on managing your own energy in order to improve your relationships with people

45:26 Learn to let go opportunities

48:13 Manage your relationship the way you do your bank accounts

50:13 The importance of asking for help and masterminding

Have you ever thought you can apply the experience of an astronaut in your everyday life and at work? During this interview Sergey will share how astronauts overcome challenges and stressful situations. And of course you’ll find out how astronauts go through isolation while on a mission.

0:00 Introduction

2:48 Astronaut’s thoughts on isolation

10:18 How to prepare yourself and your business to challenging times

15:04 How your mindset affects your life

17:42 What makes a successful remote team

21:40 Sergey’s experience of transitioning into a different industry

27:40 Where does Sergey find motivation?

44:06 Sergey about meeting Peter Diamandis

46:00 Space tourism is closer than you think

49:06 If Elon reached out to Sergey now…

51:09 Does Sergey believe in aliens?

52:32 Is it possible to go through Van Allen belt safely?

53:36 What is the smell of space?

55:42 What is Sergey’s new book “Space Leadership” about?

During this interview Gil and Dan are going deep on what does it mean to be successful and how can you achieve it. Dan shares his philosophy and why he quit social media having 1 million followers on Facebook and what kind of books does he recommend to read (spoiler, it’s not business or self-development ones).

0:00 Introduction

4:45 The best advice for introverts

6:31 Dan’s perspective on challenging time?

15:55 What entrepreneurs should learn in order to stay on track now?

27:29 What happened when Dan left social media?

38:02 What is Dan’s superpower?

42:07 No gain without pain

45:43 3 things that won’t ever work

46:31 Why Dan paid $200.000 for mastermind recently?

55:58 There’s always the moment when you want more