Collective Genius Code with Gil Petersil

14. Turning Fans into Customers and Customers into Fans (with David Meerman Scott)


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Covid-19 has changed marketing especially for small businesses. During this interview Gil and David will talk about video content and its importance. David will share real examples of how companies attracted customers and fans just by being generous and serving to people. And of course some hints on what can entrepreneurs expect after covid is gone.

0:00 Introduction

3:50 What did Covid-19 change in the world of marketing?

13:47 A must for keeping your customers

17:25 Do your business need to be as big as Apple to have fans?

20:40 The BIGGEST MISTAKE you probably make as an entrepreneur

24:40 Attracting customers for a small business

31:22 Post-Covid marketing trends

36:53 Simple hack for social media

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Collective Genius Code with Gil PetersilBy Gil Petersil