During this podcast Ron goes way beyond the classic understanding of service. It is much more than just serving your customer. He proves the connection between “service” and “care”. And tells how the connotation of these two words has changed throughout the years which leads us to shift in our mind.

0:00 Introduction

3:06 Ron’s journey in service industry

10:10 Care and service - what they have in common?

18:40 Action to take

22:00 How to ingrate service culture inside your company?

26:49 Can customer service be used a business development approach?

31:03 What customer service failure may lead to the company’s disappearance?

36:13 Care as #1 priority during crisis time for any company

39:13 Daily habits to develop customer care

45:25 What Ron’s grandmother taught him

51:00 Getting in touch with Ron

57:46 The right way to read Ron’s book